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Considerations
cosmetic procedures are
increasingly being sought after
by men. reviewed here are
survey data that characterize
the spectrum of nonsurgical
cosmetic procedures men are aCOREY S. FRUCHT, MD, PhD; bARISA E. ORTIZ, MD
aSanta Barbara Skin Care, Santa Barbara, California; bDepartment of Dermatology, University of California,
preferentially utilizing, the
San Diego, San Diego, California
percentage of nonsurgical
cosmetic procedures
NONSURGICAL COSMETIC While it had previously been posited
N
consumers who are men, and
procedures (NSCPs), such as injection that the prevalence of psychiatric
how some of these figures are
of neuromodulators and dermal fillers, disease among male cosmetic patients
changing with time. while men
laser treatments, and sclerotherapy, are is higher than that among the general
still comprise a small minority
sought by mainstream society. For that this is not the case.3 In recognition
those pursuing nonsurgical
example, a recent survey from the of these trends, there are now specific
cosmetic procedures, this sector
NSCPs, but also by their behaviors to technique are briefly reviewed for
this demographic.
Disclosure: Dr. Frucht reports no relevant conflicts of interest. Dr. Ortiz is an Allergan
stockholder; has received equipment loans from Zeltiq, Sciton, Solta, Inmode, and BTL; and is an
advisory board member for Inmode and Sciton.
Author correspondence: Corey S. Frucht, MD, PhD; E-mail:
drfrucht@santabarbaraskincare.com
JCAD journal of clinical and aesthetic dermatology December 2016 • Volume 9 • Number 12 33
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cosmetic procedure utilization to that dermatologists were performing on men increased from eight to only
more than 21,000 practicing more NSCPs than other nine percent over the same time
dermatologists, plastic surgeons, specialists.14 Using ICD-9-CM interval. In accordance with the
and otolaryngologists.4–13 According procedure codes, these authors ASAPS data, these results suggest
to the 2014 ASAPS survey, the interrogated the data for cosmetic that the percentage of men seeking
NSCPs with the highest percentage procedures including NSCPs. The neuromodulator injections is
of male patients was intense pulsed authors’ analysis suggested that 21.3 increasing more rapidly than that for
light (13.9% males), laser hair percent of all NSCPs during this other NSCPs.
removal (12.9% males), and time were being performed on men The 2013 International Society of
neurotoxin injection (11.5% males) (Table 2). Interestingly, these data Aesthetic Plastic Surgery (ISAPS)
(Table 1). In each year the survey suggest the most popular procedures procedure survey, including data
was administered, neurotoxin for men in order were chemical from 10 nations, indicated that men
injections were by far the most peels, then soft tissue fillers, then comprise 11.3 percent of those
popular NSCP for men. The ASAPS dermabrasion. These observations undergoing NSCPs (Table 4).18 Men
surveys suggest that the percentage stand in contrast to ASAPS data and made up the largest percentage of
of all NSCPs being performed in common experience, both of which those seeking laser hair removal
men is on the rise (Figure 1). In suggest neurotoxins followed by (15.1%), followed by neurotoxin
2005, only 8.3 percent of NSCPs dermal fillers are the most popular injection (12.5%). Men made up the
were performed on men, whereas NSCPs for men.13 These particular smallest percentage (6.4%) of those
this number increased to 10.1 data are subject to the limitation of obtaining noninvasive facial
percent in 2014 (Table 1). While the including only data for which ICD- rejuvenation procedures such as
number of neurotoxin injections 9-CM codes were entered. A large intense pulsed light. Data from
performed on men has increased number of cosmetic procedures are previous years is not available for
from 9.2 to 11.5 percent from 2005 billed directly to the patient, review.
to 2014,the change in the percentage rendering procedure codes
of soft tissue filler procedures being unnecessary. Therefore, particular
performed on men has been procedures that are more likely to be
GENERAL CONSIDERATIONS FOR
insignificant, from 8.2 to 8.3 covered by insurance in part or in There are significant anatomical,
MALE PATIENTS UNDERGOING NSCPs
percent, respectively. These results whole (e.g., scar rehabilitation) are physiological, and behavioral
further suggest the overall number more likely to be included in this differences in the aging male face
of NSCPs performed regardless of survey than procedures paid for that warrant specific treatment
gender appears to be remaining exclusively by the patient. considerations. For example, men
relatively stagnant (Table 1). These The ASDS surveys have more skeletal musculature than
data suggest that the rate at which dermatologists annually on the their female counterpart19 and this
males are seeking neurotoxin number of procedures they are likely extends to mimetic
injections is growing more rapidly performing. Gender-specific data musculature given that men have
than that for females. The rate of are available only for neurotoxins more facial muscular movement
growth for filler injections, and dermal fillers from 2011 than women.20 These observations
however, is about the same for through 2014, and these data are may explain why men tend to
patients regardless of gender. summarized in Table 3.1,15–17 In generally have more exuberant
The National Ambulatory summary, the data show that the dynamic facial rhytids than
Medical Care Survey (NAMCS) is a percentage of neurotoxin injections women21 in areas other than the
survey of office-based physicians performed on men increased from perioral area.22 Non-facial skin is
across specialties. In 2007, 10 percent in 2011 to 13 percent in thicker in males and has a higher
Housman et al14 analyzed NAMCS 2014, whereas the percentage of soft collagen content than in females.23
data from 1995 to 2003 and found tissue filler procedures performed These findings likely extend to
34 JCAD journal of clinical and aesthetic dermatology December 2016 • Volume 9 • Number 12
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table 1. Gender-specific demographic data for nonsurgical cosmetic procedures from the american society for aesthetic Plastic surgery procedure surveys from
2005 to 20144–13
JCAD journal of clinical and aesthetic dermatology December 2016 • Volume 9 • Number 12 35
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table 1 continued. Gender-specific demographic data for nonsurgical cosmetic procedures from the american society for aesthetic Plastic surgery procedure
surveys from 2005 to 20144–13
36 JCAD journal of clinical and aesthetic dermatology December 2016 • Volume 9 • Number 12
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table 1 continued. Gender-specific demographic data for nonsurgical cosmetic procedures from the american society for aesthetic Plastic surgery procedure
surveys from 2005 to 20144–13
JCAD journal of clinical and aesthetic dermatology December 2016 • Volume 9 • Number 12 37
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table 1 continued. Gender-specific demographic data for nonsurgical cosmetic procedures from the american society for aesthetic Plastic surgery procedure
surveys from 2005 to 20144–13
facial skin. Men also tend to have more angular.25 Men also have a In addition to considerations of
more sebaceous skin and may greater forehead slope from brow to gender-specific anatomical and
therefore be more inclined to seek hairline, a flatter brow, and a more physiological considerations,
treatment for sebaceous hyperplasia. defined hairline with a wider and behavioral and psychological factors
Men have greater vascularity and more forwardly projected chin.26 must also be considered when
perfusion of facial skin, which may These anatomic differences are of addressing cosmetic concerns of
carry implications for complications paramount consideration in the male patients. Men, like women,
of NSCPs,24 such as bleeding and context of cosmetic interventions, as find facial symmetry desirable.27
bruising. exaggeration rather than restoration However, men often do not desire
There are gender-specific of typical male features can result in complete eradication of dynamic
differences in facial bone structure. an aggressive or threatening rhytids, preferring instead to have
In particular, men have a more appearance, whereas accentuation of them softened.26 Men may also be
prominent supraorbital rim, a larger feminine features will have a less inclined to request procedures
forehead, and flatter cheeks that are feminizing effect.26 associated with downtime such as
38 JCAD journal of clinical and aesthetic dermatology December 2016 • Volume 9 • Number 12
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with which these patients will be must be used to avoid creating Data suggests that men seek
PROCEDURES FOR MALE PATIENTS
comfortable and in which they will spaces that feel hypermasculine for treatment with nonablative
achieve desirable outcomes. Such this would have the potential to fractional resurfacing devices for
clinics may serve to destigmatize alienate some patients. different indications than do
table 2. Gender-specific data on nonsurgical cosmetic procedures from the National ambulatory Medical care survey pooled from 1995 to 2003. data from
housman et al 2008.14
PROCEDURE TOTAL NUMBER TOTAL % NUMBER WOMEN % WOMEN NUMBER MEN % MEN
JCAD journal of clinical and aesthetic dermatology December 2016 • Volume 9 • Number 12 39
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table 3. Gender-specific data on nonsurgical cosmetic procedures from the american society for dermatologic surgery procedure survey from 2011
through 20141,15–17
table 4. Gender-specific data on nonsurgical cosmetic procedures from the international society of aesthetic Plastic surgery 2013 procedure survey18
NoNablative
1,307,300 11.0 1,223,520 93.6 83,780 6.4
rejuveNatioN
women. According to one study, the contrast, the most common that men are less likely than their
most common indications for men indications for women were facial female counterparts to seek more
in decreasing order were acne scars, photoaging, non-facial photoaging, than one cosmetic treatment per
facial photoaging, and and acne scars in descending order. visit, in particular for their initial
traumatic/surgical scars.29 In Anecdotal evidence also suggests treatment.28 Men also tend to be less
40 JCAD journal of clinical and aesthetic dermatology December 2016 • Volume 9 • Number 12
patient and expect immediate differences have been reviewed than in surgical cosmetic
results, yet do not tolerate post- elsewhere,26,30,31 so the present interventions for which interest
procedure edema and erythema and discussion will highlight solely a among males may not be rising as
are relatively unwilling to use few salient points. Men tend to have rapidly.33 The ASAPs survey data
masking agents such as make-up, larger foreheads, often resulting in reviewed here suggest that the
but also tend to have fewer post- the need for more injection sites. percentage of all NSCPs performed
procedure acne flares than women.28 Men also tend to have brows that on men is slowly trending upward,
One author has reported the use of are low by nature, so injections that implying that the male cosmetic
devices, such as the 590nm LED, to are too low or potent can easily sector is growing more rapidly than
reduce post-procedure erythema and result in ptosis.30 The male brow the female sector. Much of this
edema to minimize downtime after also tends to be flatter than that in trend is likely attributable to the
photorejuvenation with nonablative women, so when choosing injection high rate of growth of neurotoxin
lasers in men.28 The same author sites, care must be taken to avoid injections, which were the most
advocates using higher fluences central or lateral brow lift.30 While popular NSCP requested by men in
with men than with women, perhaps there is at present no data to suggest a survey series (Table 1). The
owing to some of the that men require significantly more ASDS survey results also suggested
aforementioned gender-specific units of neurotoxin to successfully that rates of neurotoxin injections
differences in anatomy and treat forehead rhytids, a are on the rise among men, whereas
physiology of skin. Another randomized, double-blind study filler injection rates are increasing
technique the authors’ group showed that men may require as modestly, if at all. All three surveys
commonly employs is use of a much as 40 to 80 units of reviewed suggest that men
single application of a high potency onabotulinumA to successfully treat comprise approximately10 to 20
topical corticosteroid immediately glabellar rhytids, and that these high percent of individuals seeking
after the procedure to reduce post- doses are not associated with an NSCPs, which is consistent with
procedure erythema and edema. increased risk of complications.32 rates at our practice. It therefore
Careful consideration of male With treatment of the glabellar bears emphasizing that while the
facial anatomy is essential for complex and resulting male sector of this industry is
patients seeking injection of dermal chemodenervation of the medial increasing, males still make up a
fillers. For example, outcomes may frontalis, there can be recruitment of small minority of those pursuing
be more favorable when men are lateral frontalis resulting in lateral these procedures.
injected with volumizing filler in the brow lift.31 This is generally an There are likely numerous
lateral face (i.e., zygomatic cheek), undesirable outcome in males as it reasons why men are increasingly
as filler injected in the central face results in an eyebrow arch that is seeking out NSCPs. The overall
tends to be more feminizing. Also, more typical of the female brow. trend regardless of gender is toward
the increased vascularity in the Fortunately, this can be corrected or more NSCPs, and this is likely
beard area of the male face suggests anticipated by treating the lateral associated with societal
that men may be more prone to frontalis at the same time as the destigmatization. Further, while in
bruising following injections of glabellar complex.31 Moreover, the recent years there have been
filler for neurotoxin into the lower orbicularis oculi extends more “reality” television programs that
face.24,25,30 laterally in men, so additional lateral have shown cast members
There are numerous gender- depots may be required when undergoing procedures, there are
specific differences in facial treating lateral canthal folds.31 currently on-air several programs
anatomy that render special that focus specifically on cosmetic
attention to technique absolutely procedures. In addition to the
essential for men requesting Men are showing increasing societal destigmatization, it is
DISCUSSION
neurotoxin injections. Many of these interest in NSCPs, perhaps more so possible that an additional
JCAD journal of clinical and aesthetic dermatology December 2016 • Volume 9 • Number 12 41
contributing factor is the movement ier=id&ItemID=7758&libID=773 11. American Society for Aesthetic
of so-called “metrosexuals”— 3. Accessed on May 25, 2015. Plastic Surgery 2012 statistics on
progressive young urban 2. Miner MM & Perelman MA. A cosmetic surgery.
heterosexual men who are psychological perspective on male http://www.surgery.org/media
meticulous about their appearance, a rejuvenation. Fertility and /statistics. Accessed May 2015.
trait that had historically been Sterility. 2013;99:1803–1806. 12. American Society for Aesthetic
attributed to women and homosexual 3. Daines SM, Mobley SR. Plastic Surgery 2013 statistics on
men.34 It is plausible that men self- Considerations in male aging face cosmetic surgery.
identifying as “metrosexual” may be consultation: psychologic aspects. http://www.surgery.org/media/
over-represented among those Facial Plast Surg Clin North Am. statistics. Accessed May 2015.
seeking NSCPs, but this has not yet 2008;16:281–287, v. 13. American Society for Aesthetic
been studied. 4. American Society for Aesthetic Plastic Surgery 2014 statistics on
Future studies should aim to Plastic Surgery 2005 statistics on cosmetic surgery.
further characterize this segment of cosmetic surgery. http://www.surgery.org/media/
the NSCP market with behavioral http://www.surgery.org/media/ statistics. Accessed May 2015.
surveys. Further, the data reviewed statistics. Accessed May 2015. 14. Housman TS, Hancox JG, Mir
here are merely semiquantitative, 5. American Society for Aesthetic MR, et al. What specialties
meaning there is still a need for Plastic Surgery 2006 statistics on perform the most common
systematic studies that will allow a cosmetic surgery. outpatient cosmetic procedures in
more accurate characterization of http://www.surgery.org/media/ the United States? Dermatol Surg.
these trends over time. One statistics. Accessed May 2015. 2008p;34:1–7; discussion 8.
significant limitation of survey 6. American Society for Aesthetic 15. American Society for
data is that changes in survey Plastic Surgery 2007 statistics on Dermatologic Surgery 2011
protocols may be altered from year cosmetic surgery. survey on dermatologic
to year, rendering comparisons http://www.surgery.org/media/ procedures. http://www.asds.net/
across survey years problematic. statistics. Accessed May 2015. Survey-results/. Accessed on May
Despite these limitations, the data 7. American Society for Aesthetic 25, 2015.
reviewed here consistently suggest Plastic Surgery 2008 statistics on 16. American Society for
that men are increasingly cosmetic surgery. Dermatologic Surgery 2012
interested in NSCPs. Clinics http://www.surgery.org/media/ survey on dermatologic
treating a large number of male statistics. Accessed May 2015. procedures. http://www.asds.net/
cosmetics patients need to be 8. American Society for Aesthetic WorkArea/ linkit.aspx?Link
aware of not only the gender- Plastic Surgery 2009 statistics on Identifier=id& ItemID=6655&
specific anatomical and cosmetic surgery. libID=6631 . Accessed on May
physiological considerations http://www.surgery.org/media/ 25, 2015.
reviewed here, but also the statistics. Accessed May 2015. 17. American Society for
behavioral and psychological 9. American Society for Aesthetic Dermatologic Surgery 2014
attributes specific to the population Plastic Surgery 2010 statistics on survey on dermatologic
comprising this burgeoning niche. cosmetic surgery. procedures. American Society for
http://www.surgery.org/media/ Dermatologic Surgery, 2014.
statistics. Accessed May 2015. 18. International Society of Aesthetic
1. American Society for 10. American Society for Aesthetic Plastic Surgery 2013 Procedure
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