ATLANTIC CAPE COMMUNITY COLLEGE

Introduction to Business
Instructor – Michael Wozniak
Homework Assignment #5
STUDENT’S NAME: ________________________________________________

FROM CHAPTER 11 – 10 points

Select the term from the provided list that best completes the statements. Write that term in the space
provided. Each correct answer = 1 point.

1. The __________________________is a combination of product, pricing, distribution, and

promotional strategies.

2. The need satisfying power of a good or service is known as its _____________________.

3. The __________________ takes place when two or more parties trade something of value.

4. A firm that figure out the customer’s wants and needs, and then works backwards to satisfy those
wants and needs is utilizing the _______________________________.
5. ___________________________ are defined as products purchased by end users (consumers).

6. When a firm directs its marketing efforts toward a select group of potential customers, that group is
called the _____________________________.

7. __________________________ are products purchased to be used in the production of goods and

services.

8. _________________________is the process of creating and delivering value to customers and

managing customer relations in ways that benefit the organization.

9. __________________________ refers to an orderly transfer of goods and services from the seller
to the buyer.

10. ______________________ is created by making a product available in a location convenient for

customers.

business products (B2B)

consumer products (B2C)
exchange process
marketing
marketing concept
marketing mix
ownership utility
place utility
target market
utility

FROM CHAPTER 13 – 10 points

Find one example of ​informative advertising and one example of ​comparative advertising​. ​Identify each
example by the type of advertising. ​Attach ​your examples to this sheet, or e-mail it to me if it is an
electronic ad. Each example is worth five points.
● If found in a newspaper or magazine, clip it out or photocopy the ad.
● If found on the internet, print the ad or submit it to me via e-mail.
● If seen on television or heard on the radio, type a brief description of what you saw or heard.
● If seen on a billboard or other outdoor media, type a brief description of what you saw.
● If received in the mail, clip it out or photocopy the ad.
You will find the definitions for informative advertising and comparative advertising in chapter 13 of the
text under “advertising and product life cycle” (page 398 of the fifteenth edition).