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effort by the suppliers and buyer companies to bilaterally develop the supplier’s abilities and

potentials in one or more of the following areas”

1. Quality
2. Delivery
3. Cost
4. Technology
5. Environmental responsibility
6. Time to market
7. Financial feasibility
8. Managerial capability

Supply chain productivity, superiority and World-class alliance:

Main goal of a successful management system is to boost the profitability by generating more

revenues and by minimizing the cost and waste by omitting useless products and non-valued

products. Schonberger (1986) first commenced about the notion of world class

industrialization and the keys to achieve the world class performance.


Principles of World class supply chain management:

Time to market:

Use of Proper Time to enter in a market with a new product is an important issue. Previous
research proved that more than forty percent of market share can be occupied in a market
with a new product if its been introduced in a proper time. Earny et. Al. (2005) cited that Late
entry is a drawback to gain good market share and sometimes the firm doesn’t get good
market and has to withdraw because of being late.

It is important to reduce the process time to introduce a new product early so that more
market share can be taken. Researches show that world class organizations reduce their
process time by 30% to introduce a new product to get more market shares.

Quality improvement:

Improvement in quality enables the firm to get more customer loyalty and customers trust.
Quality can be achieved in many ways. A lot of individuals has researched an
Use of Proper Time to enter in a market with a new product is an important issue. Previous
research proved that more than forty percent of market share can be occupied in a market
with a new product if its been introduced in a proper time. Earny et. Al. (2005) cited that Late
entry is a drawback to gain good market share and sometimes the firm doesn’t get good
market and has to withdraw because of being late.

It is important to reduce the process time to introduce a new product early so that more
market share can be taken.

Researches show that world class organizations reduce their process time by 30% to introduce
a new product to get more market shares.

Quality improvement:

Improvement in quality enables the firm to get more customer loyalty and customers trust.
Quality can be achieved in many ways. A lot of individuals has researched and proved the
importance of quality improvement but it was
But in today’s business world it is mandatory to have a good quality product, good quality
service and a good reputation in order to compete in the market.

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