ASSIGNMENT COVER SHEET

STUDENT DETAILS

Student name: BUI LE PHUONG THAO Student ID number: 22190032

UNIT AND TUTORIAL DETAILS

Unit name: ACADEMIC ENGLISH Unit number:

Tutorial/Lecture: Class day and time:
Lecturer or Tutor name: Prof. Anna Loseva

ASSIGNMENT DETAILS

Title: Describe marketing mix for higher education, why it is important?

Length: Due date: 28th December, 2019 Date submitted: 28th December, 2019

DECLARATION

I hold a copy of this assignment if the original is lost or damaged.

I hereby certify that no part of this assignment or product has been copied from any other student’s work or from any
other source except where due acknowledgement is made in the assignment.
I hereby certify that no part of this assignment or product has been submitted by me in another (previous or
current) assessment, except where appropriately referenced, and with prior permission from the Lecturer / Tutor
/ Unit Coordinator for this unit.
No part of the assignment/product has been written/ produced for me by any other person except where
collaboration has been authorised by the Lecturer / Tutor /Unit Coordinator concerned.
I am aware that this work may be reproduced and submitted to plagiarism detection software programs for the
purpose of detecting possible plagiarism (which may retain a copy on its database for future plagiarism
checking).

Student’s signature: Bui Le Phuong Thao

Note: An examiner or lecturer / tutor has the right to not mark this assignment if the above declaration has not been
signed.
 DESCRIBE MARKETING MIX FOR HIGHER EDUCATION, WHY IT IS IMPORTANT?
ISB.MBA10
BUI LE PHUONG THAO

Task word: Describe. Spell out the main aspects of an idea or topic or the sequence in which a series
of things happened.
Why
Topic: Marketing mix for higher education
Focus: Important
Individual essay. There will be no final exam for this class. Instead, students are required to submit
an individual essay three weeks after the course ends. The essay should contain 1200 - 1500 words
citing at least 3 references. Topics will be chosen individually by each student and confirmed with
the teacher. The individual essay will be submitted via Elearning by 12:00 am (midnight) of the
deadline day.

Purpose: To introduce the subject matter and your claim or position.

Parts
• A general statement – gives background information
• A thesis statement – outlines the writer's proposition/main claim and plan of the essay
• A linking statement that connects the general statement to the thesis statement – it can also provide
a theoretical framework for the thesis statement.
Features
• Answers/responds to the essay question (thesis statement)
• Outlines the sequence of the stages or issues for discussion in the body of the essay
• Establishes the limits or 'scope' of the essay (i.e., what the essay will or will not cover).

To decide what the most important factors in teaching adults are, one must have an understanding of
adults and learners and the goals of education. The work of two prominent adult educators, Malcolm
Knowles and Paulo Freire, will be explored to develop this understanding. From this research three
factors emerge that are fundamental to teaching adults effectively: understanding their motivation,
creating an environment that is conducive to their learning, and encouraging critical reflection.

Paragraph 1 Introduction 150 words

Paragraph 2 Point 1 170 words
Paragraph 3 Point 2 160 words
Paragraph 4 Elaboration on point 2 150 words
Paragraph 5 Point 3 150 words
Paragraph 6 Elaboration on point 3 130 words
Paragraph 7 Point 4 160 words
Paragraph 8 Point 5 170 words
Paragraph 9 Point 6 160 words
Paragraph 10 Conclusion 150 words

A topic sentence that presents the main idea of the paragraph often taking the form of a generalised
claim. It is usually the first sentence of the paragraph. • Supporting sentences that explain and
elaborate on the main idea. This can involve drawing on examples relevant to the field, quotations
from published authorities on the topic, statistical data, comparing and contrasting sources. It is
important to use other sources (quotations, paraphrases and summaries) as support information as it
can give credibility to a claim. • A concluding sentence that signals the end of the paragraph by
giving a final comment on the topic that answers the question 'so what?' A concludin

The conclusion often has several parts: • a summary that briefly restates the main issues or ideas
covered in the body of the essay • a thesis restatement that shows how the main elements of the essay
combine to confirm the essay thesis. Thus, it ensures the reader is reminded of the essay's main point
• a final statement that communicates a strong message the reader will remember. The final
statement is the actual conclusion of the essay, and is the most important part of the final paragraph.
It can make an evaluation or recommendation or it may indicate the implications that follow the
conclusion such as a prediction, a warning or the direction of future research.
BuiLePhuongThao_AcademicEnglish__InvidualAssignmen.
Check dao van: Turnitin.com
Education is not only a need of developing nations but of the developed ones also. Realization of its
importance, there are several trends emerging in education. Educational Marketing is one of the new
emerging trends. Keeping in view the global importance of Educational marketing This essay examines
offline marketing method in education sector nowadays. Marketing spending has grown dramatically
over the last decade but the traditional marketing strategies such as advertising in TV, on billboards
and posters might not be as effective as they used to be. This type of mass communication still
counts for more than 50% of the total advertising investments, but are considered less and less
trustworthy and more and more offending and a survey done by Svenska Posten shows that 70% of
all people is zapping when commercials go on (Karlöf & Karlöf, 2007). Bryntesson, Hammarlind
and Sammeli (2002) sees upon it differently. They say that today’s audience not necessarily is more
critical towards marketing. Instead they say the audience today is more used to marketing and
therefore have higher demands on it (fulltext01)

The authors definition of traditional marketing is; Printed advertising which includes daily press and
magazines (magazines referring to both entertainment and special interests in different areas);
Outdoor advertising; Radio and TV advertising;
Dahlén and Edenius (2007) sees upon traditional advertising as media such as TV, radio, print and
the internet and state that by repeated exposures to advertising in traditional advertising media,
consumers learn to identify it automatically. Karlöf and Karlöf (2007) state, that the traditional
marketing strategies include advertising in TV, advertising on billboards and posters. Marketing in
traditional sense is expensive and most newly started business often lack resources to market
themselves using those types of marketing strategies. However, the world is constantly changing and
the field of marketing also needs to adapt with the changing conditions in the environment (Kotler,
2005). Blackwell (2006) argue that the term traditional marketing is used due to that new modes of
marketing like e-marketing and online marketing have evolved.
Recent measurements and marketing surveys show that traditional marketing has lost its former
glory in today’s over-communicated society. The Nobel Prize winner Herbert Simons stated that,”A
wealth of information creates a poverty of attention” (Karlöf & Karlöf, 2007, p.3). In a world of
information overload marketing now has shifted to focus more on actually reaching out to people.
Organizations on the market today are facing tough competition with globalization. The global
market on the other hand is offering many business opportunities, but still many companies are
constantly cutting costs to survive (Karlöf & Karlöf, 2007).
Universities in the UK increased their expenditure on marketing by nearly 23 per cent in the run-up
to the introduction of higher fee caps. Total expenditure across 70 institutions rose from £26.1
million in the 2010–2011 academic or financial year to £31.9 million in 2011–2012 (Matthews,
2013). Despite this, applications across the sector fell 7.4 per cent.
Digital manh lenh nhung offline van con. Dan chung
Offline marketing bao gom nhung method nao
Intro: Education plays an important role In economic development and the market for education
servoces has incresed tremendously, wordwise. Education .. service.. This essay examines the
educational marketing mix and find out why it is important in education sector. Dan chung, trich dan
nguon.

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Why it is important

Conclusion