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GO DIGITAL
By Jens Riedl, Eric Ritsema, Stijn Allema, and Patrick Rouvillois
•• Connected Devices. Thanks to rising We estimate that over the next decade, the
safety concerns and regulations, the digital technologies just described will con-
market for connectivity standards is cern approximately 40% to 60% of the cur-
growing for things like connected cars, rent TIC market. (See Exhibit 1.) More TIC
smart home networks, and other IoT activities will be performed digitally, and
innovations. This means demand for there will be TIC activities for new digital
TIC services will likely grow as well. But products and services. These digital tech-
if non-TIC companies become gatekeep- nology trends will also provide access to
–40–60 ~120
100 10–20 10–20
10–20 10–20
35–45 35–45
40–60 40–60
TIC market TIC as currently Digital/ TIC of new New market/ Estimated TIC
now performed – technology type of (digital) services market in
limited change enabled TIC products 10 years
Source: BCG analysis.
more data, which will allow TIC companies in the following list, are contesting tradition-
to create new value-adding services. Over- al TIC companies’ market dominance.
all, the core TIC market will likely expand.
Digital TIC Companies. Traditional TIC
Generally speaking, revenues from TIC ser- players are getting more and more compe-
vices for legacy products like internal-com- tition from startup and incumbent TIC
bustion vehicles and car emissions will companies with a digital focus. One exam-
drop. But revenues from new digital prod- ple is AsiaInspection, a quality control and
ucts like electric and connected cars will compliance company that provides product
likely more than compensate for that de- inspections, supplier audit programs, and
cline, as products become technologically laboratory testing. AsiaInspection digitized
more complex and require more frequent its customer interface. For example, within
and intense TIC, part of which can be pro- 48 hours of scheduling an appointment,
vided remotely. In addition, the demand the inspection is conducted and a detailed
for digital-related services, such as predic- report is available online the same day.
tive maintenance, cybersecurity, and sup-
ply chain integrity, will likely grow. Non-TIC Players. These companies pose a
serious disruptive threat in areas such as
Every market segment will feel the impact, predictive maintenance, supply chain
although the size of the impact and the rele- integrity, data capture and analytics,
vant technologies will vary with the seg- data-driven services, and cybersecurity.
ment. Up to 70% of the industrial and trans- There are three types of non-TIC players:
portation markets will likely be affected,
with smart sensors being the biggest driver, 1. Original Equipment Manufacturers.
as well as about 30% of the consumer and This very broad category includes
retail market, with a focus on consumer data companies as diverse as elevator, car,
safety and privacy. (See Exhibit 2.) and dishwasher producers. They have
always been keen to grab a piece of the
A Challenging Competitive TIC services pie. ThyssenKrupp Eleva-
Landscape tor, for example, uses local technicians
Seeing the opportunities, companies with to conduct inspections and send the
strong technology capabilities, such as those data to experts for real-time analysis
Impact of digital technology trends on key TIC market segments over the next decade
Part of
TIC market
affected by
digital
technology
Smart Cloud and Big data & Connected Blockchain Next-gen Augmented trends
sensors cybersecurity analytics devices automation reality (%, by 2028)
Industrials >70
Transportation >70
and support. The company also does its size companies and a large number of
own predictive maintenance. smaller companies focusing on one region
or end market have also begun adopting
2. Large Consultancy and Accountancy digital technologies. But these efforts need
Firms. Players like Deloitte, Ernst & to be significantly increased.
Young, PwC, and Accenture have a
reputation for third-party independent
judgment and have advanced digital What TIC Players Need
capabilities. They are using these to Do to Succeed
capabilities to get into the TIC of In the years ahead, traditional success fac-
cybersecurity and software products; tors such as accreditation, track record, and
possibly they will go into other arenas reputation will no longer be sufficient for
as well. success in the TIC industry. Advanced digi-
tal capabilities will be critical. Because
3. Tech Giants. Google and other tech most traditional players are technologically
companies have a considerable compet- rather immature, especially when com-
itive edge in digital because they have pared with the external competition, they
access to enormous amounts of data, will need to make substantial investments
which they could at some point use for in digital capabilities to get up to speed, as
TIC-related services. They are also suggested below. (See Exhibit 3.)
developing AR products, which means
that traditional players need to factor in Develop a compelling digital vision,
the possibility that they will be depen- strategy, and road map. Traditional TIC
dent on them. players need to make digital transforma-
tion their top priority. This requires devel-
Some major traditional TIC companies oping a clear idea of the kind of digital
have started to adopt digital technologies. value they will provide customers and the
The top ten companies, each with more strategy they will use to develop the
than $1 billion in annual revenues, com- necessary capabilities. A small number of
prise 30% of the market. SGS, Bureau Veri- incumbents have already taken steps in
tas, and Intertek are prime examples. Mid- this direction. For example, SGS has
Typical smaller traditional TIC player Typical larger traditional TIC player
Source: BCG project experience.
embedded digital in all of the company’s equipment or to carry out necessary re-
business lines. pairs quickly.
Digitize customer engagement. TIC players Hire people with digital skills and experi-
need not only to embed digital technolo- ence. Our research found that currently
gies in their core offerings; they also need less than 1% of TIC jobs advertised on
to invest in digital apps and platforms that LinkedIn include digital or technology-re-
will make customer engagement easier. lated terms. This suggests traditional
For example, Bureau Veritas has launched players have not yet focused on acquiring
a platform across the globe to help compa- people with digital skill sets. It’s critical to
nies improve performance of their manage- have in-house digital expertise as well as
ment systems to meet ISO standards. senior executives dedicated to digital.
Transform and digitize operational pro- SGS, Bureau Veritas, and TÜV SÜD, for ex-
cesses. Most traditional TIC players are ample, appointed a senior executive in
still using old IT systems—or even pen and charge of digital, responsible for coordinat-
paper. To provide competitive digital ing all digital efforts of the companies’ var-
offerings, they will need to invest heavily in ious business units. DNV-GL created a new
digitizing all core processes. For example, digital solutions organization, which it
SGS is planning to launch a large IT staffed with digital experts from across the
transformation that will provide self-ser- company. The intent is to leverage its ex-
vice technologies for customers, an inte- pertise and seize opportunities in data
grated digital platform for partners, and sharing, advanced analytics, automation,
productivity solutions for employees. and machine learning and deal with chal-
lenges related to data quality and security.
Another example is Bureau Veritas, where
experts use an in-house IT tool, G-Inspect, Build new digital businesses and ventures,
to reduce the duration of certain inspec- including M&As. TIC players need to create
tions carried out during major shutdowns new digital products and services. Bureau
of process facilities such as nuclear control Veritas, for example, has launched a
centers and refineries. They enter their re- traceable label to give consumers insight
marks directly onto a tablet and send out into a product’s journey through the supply
the conclusive report promptly, which al- chain. TÜV SÜD launched a project with
lows the client to begin restarting the the German Research Center for Artificial
Eric Ritsema is a principal in BCG’s Amsterdam office. He is a core member of the global Principal In-
vestors & Private Equity practice and has significant experience in the TIC industry. You may contact him
by email at ritsema.eric@bcg.com.
Stijn Allema is a consultant in BCG’s Amsterdam office. He is a core member of the firm’s private equity
team and has significant experience in the TIC industry and digital transformations. You may contact him
by email at allema.stijn@bcg.com.
Patrick Rouvillois is a partner and managing director of Digital Ventures in BCG’s Paris office and a di-
rector of the digital transformation practice. He also leads the firm’s Digital Acceleration Index initiative in
Western Europe. You may contact him by email at patrick.rouvillois@bcg.com.
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