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TESTING, INSPECTION,

AND CERTIFICATION
GO DIGITAL
By Jens Riedl, Eric Ritsema, Stijn Allema, and Patrick Rouvillois

D igital technologies are bringing


major changes to the testing, inspec-
tion, and certification (TIC) industry, with
One focus of TIC businesses has been to
verify new or installed hardware, such as
cars and machinery, which people test at
new entrants often leading the charge. their desk, on site, or in a lab. As global
Such developments will affect how, where, trade, regulatory requirements, and out-
and when these services are provided sourcing have grown, so has demand for
over the next decade—and who will pro- these external services. Over the past de-
vide them—altering revenue streams cade, the TIC market expanded on average
considerably. approximately 8% annually, and EBIT mar-
gins averaged 10% to 15%.
Traditional players that digitize now will
be winners, able to outgrow the market Technology Trends
with new digital services—while compa- The role of TIC businesses is about to
nies that don’t act will likely be out of the change, however, as emerging digital tech-
running altogether in the long term. nologies assume a larger role in providing
TIC services over the next decade. For exam-
ple, connected devices, mobile payments,
Changes in Market Demand and and connected cars will become more com-
Revenue Streams monplace, making software testing and in-
TIC companies, regardless of sector, work spection as important as hardware testing
to verify the safety, security, and perfor- and inspection are today. In addition, com-
mance of a product, service, or process. panies will provide TIC services remotely on
Product verifications fall into two catego- a daily basis or even continuously. Seven
ries, based on when they take place. The technologies will prove especially important:
first type is conducted before a product
launch, while the second is done while the •• Smart Sensors. Providing a constant
product is in service or in use. stream of data, smart sensors embed-
ded in products enable round-the-clock ers to the data generated by connected
remote monitoring and inspection systems, the opportunity for traditional
capabilities, which can also be used for TIC players could be limited. For exam-
24/7 safety and security checks and ple, companies that manufacture and sell
even for predictive maintenance. As a consumer products like connected coffee
result, there will be less need for onsite machines or thermostats will be able to
inspections and greater need for secure leverage the enormous amounts of
data generation and analyses. For exam- consumer data at their disposal to
ple, several TIC players are currently provide testing and inspection services.
experimenting with online monitoring
of elevators, pressure vessels, and other •• Blockchain. Arguably the most import-
hardware. ant recent invention in computing,
blockchain technology and its applica-
•• Cloud and Cybersecurity. Many things tions will continue to grow. For exam-
have become possible with cloud ple, blockchain can be applied for
connectivity, including instant data end-to-end traceability solutions for
sharing, report issuing, and automated food and other products. In addition to
certification. In addition, the need for basic supply-chain TIC services, the
cybersecurity will grow as apps prolifer- demand for TIC services related to
ate and the use of cloud storage increas- blockchain systems will likely rise.
es. The growing number of large cyber-
attacks and the attendant data privacy •• Next-Generation Automation. As the
issues will likely lead to increased regula- automation of smart machines advances
tion and, with it, greater demand for TIC to the point where software-led objects
services. Take for example the growing are all part of an integrated, automated
demand for software testing, general ecosystem, there will be a need for more
data protection regulation, and IT TIC services. For example, agricultural
security certification (ISO certification). equipment that analyzes climate and
soil data to identify optimal cultivation
•• Big Data and Analytics. As the quanti- methods will require TIC.
ty and types of data available for tested
and inspected objects grow, so will the •• Virtual/Augmented Reality (VR/AR).
need for data management and analysis. The growing use of VR and AR devices
In addition to enabling better insights to help people in various activities in
for existing services, big data and real time will likely open up a signifi-
analytics will allow TIC providers to cant opportunity in product testing.
offer new services, including predictive Several TIC players are already experi-
maintenance and data-based services in menting with AR for inspections to
new areas. For example, TIC companies improve their service quality and
will be able to provide consulting efficiency. But traditional players need
services for oil companies involved in to factor in the possibility that for the
exploratory drilling. If data becomes too latest VR/AR technologies, they are
big and complex to handle, new en- likely to be somewhat dependent on
trants with more advanced data-analysis Google, Facebook, and other non-TIC
capabilities will have an edge. players that are developing AR products.

•• Connected Devices. Thanks to rising We estimate that over the next decade, the
safety concerns and regulations, the digital technologies just described will con-
market for connectivity standards is cern approximately 40% to 60% of the cur-
growing for things like connected cars, rent TIC market. (See Exhibit 1.) More TIC
smart home networks, and other IoT activities will be performed digitally, and
innovations. This means demand for there will be TIC activities for new digital
TIC services will likely grow as well. But products and services. These digital tech-
if non-TIC companies become gatekeep- nology trends will also provide access to

Boston Consulting Group | Testing, Inspection, and Certification Go Digital 2


Exhibit 1 | Digital Technologies Will Likely Affect a Significant Part of the Overall TIC Market

Overall TIC market (%)

–40–60 ~120
100 10–20 10–20

10–20 10–20

35–45 35–45

40–60 40–60

TIC market TIC as currently Digital/ TIC of new New market/ Estimated TIC
now performed – technology type of (digital) services market in
limited change enabled TIC products 10 years
Source: BCG analysis.

more data, which will allow TIC companies in the following list, are contesting tradition-
to create new value-adding services. Over- al TIC companies’ market dominance.
all, the core TIC market will likely expand.
Digital TIC Companies. Traditional TIC
Generally speaking, revenues from TIC ser- players are getting more and more compe-
vices for legacy products like internal-com- tition from startup and incumbent TIC
bustion vehicles and car emissions will companies with a digital focus. One exam-
drop. But revenues from new digital prod- ple is AsiaInspection, a quality control and
ucts like electric and connected cars will compliance company that provides product
likely more than compensate for that de- inspections, supplier audit programs, and
cline, as products become technologically laboratory testing. AsiaInspection digitized
more complex and require more frequent its customer interface. For example, within
and intense TIC, part of which can be pro- 48 hours of scheduling an appointment,
vided remotely. In addition, the demand the inspection is conducted and a detailed
for digital-related services, such as predic- report is available online the same day.
tive maintenance, cybersecurity, and sup-
ply chain integrity, will likely grow. Non-TIC Players. These companies pose a
serious disruptive threat in areas such as
Every market segment will feel the impact, predictive maintenance, supply chain
although the size of the impact and the rele- integrity, data capture and analytics,
vant technologies will vary with the seg- data-driven services, and cybersecurity.
ment. Up to 70% of the industrial and trans- There are three types of non-TIC players:
portation markets will likely be affected,
with smart sensors being the biggest driver, 1. Original Equipment Manufacturers.
as well as about 30% of the consumer and This very broad category includes
retail market, with a focus on consumer data companies as diverse as elevator, car,
safety and privacy. (See Exhibit 2.) and dishwasher producers. They have
always been keen to grab a piece of the
A Challenging Competitive TIC services pie. ThyssenKrupp Eleva-
Landscape tor, for example, uses local technicians
Seeing the opportunities, companies with to conduct inspections and send the
strong technology capabilities, such as those data to experts for real-time analysis

Boston Consulting Group | Testing, Inspection, and Certification Go Digital 3


Exhibit 2 | Digital Technology Trends Affect All Important TIC Segments to Varying Degrees

Impact of digital technology trends on key TIC market segments over the next decade
Part of
TIC market
affected by
digital
technology
Smart Cloud and Big data & Connected Blockchain Next-gen Augmented trends
sensors cybersecurity analytics devices automation reality (%, by 2028)

Consumer & retail ~30

Food & agriculture ~30


KEY TIC SEGMENTS

Oil, gas & chemicals 40-60

Mining & minerals 40-60

Industrials >70

Transportation >70

Systems certification 40-60

Degree of impact 40-60

Source: BCG analysis.

and support. The company also does its size companies and a large number of
own predictive maintenance. smaller companies focusing on one region
or end market have also begun adopting
2. Large Consultancy and Accountancy digital technologies. But these efforts need
Firms. Players like Deloitte, Ernst & to be significantly increased.
Young, PwC, and Accenture have a
reputation for third-party independent
judgment and have advanced digital What TIC Players Need
capabilities. They are using these to Do to Succeed
capabilities to get into the TIC of In the years ahead, traditional success fac-
cybersecurity and software products; tors such as accreditation, track record, and
possibly they will go into other arenas reputation will no longer be sufficient for
as well. success in the TIC industry. Advanced digi-
tal capabilities will be critical. Because
3. Tech Giants. Google and other tech most traditional players are technologically
companies have a considerable compet- rather immature, especially when com-
itive edge in digital because they have pared with the external competition, they
access to enormous amounts of data, will need to make substantial investments
which they could at some point use for in digital capabilities to get up to speed, as
TIC-related services. They are also suggested below. (See Exhibit 3.)
developing AR products, which means
that traditional players need to factor in Develop a compelling digital vision,
the possibility that they will be depen- strategy, and road map. Traditional TIC
dent on them. players need to make digital transforma-
tion their top priority. This requires devel-
Some major traditional TIC companies oping a clear idea of the kind of digital
have started to adopt digital technologies. value they will provide customers and the
The top ten companies, each with more strategy they will use to develop the
than $1 billion in annual revenues, com- necessary capabilities. A small number of
prise 30% of the market. SGS, Bureau Veri- incumbents have already taken steps in
tas, and Intertek are prime examples. Mid- this direction. For example, SGS has

Boston Consulting Group | Testing, Inspection, and Certification Go Digital 4


Exhibit 3 | Traditional TIC Players Don’t Rank High on Core Digital Maturity Dimensions
DIGITAL MATURITY

Core dimensions of digital maturity: Technology Technology Technology Technology


passive literate performer leader

Develop a compelling digital vision,


1
strategy, and road map

2 Digitize customer engagement

Transform and digitize


3
operational processes

Hire people with digital skills


4
and experience

Build new digital businesses and


5
ventures (including M&A)

Typical smaller traditional TIC player Typical larger traditional TIC player
Source: BCG project experience.

embedded digital in all of the company’s equipment or to carry out necessary re-
business lines. pairs quickly.

Digitize customer engagement. TIC players Hire people with digital skills and experi-
need not only to embed digital technolo- ence. Our research found that currently
gies in their core offerings; they also need less than 1% of TIC jobs advertised on
to invest in digital apps and platforms that LinkedIn include digital or technology-re-
will make customer engagement easier. lated terms. This suggests traditional
For example, Bureau Veritas has launched players have not yet focused on acquiring
a platform across the globe to help compa- people with digital skill sets. It’s critical to
nies improve performance of their manage- have in-house digital expertise as well as
ment systems to meet ISO standards. senior executives dedicated to digital.

Transform and digitize operational pro- SGS, Bureau Veritas, and TÜV SÜD, for ex-
cesses. Most traditional TIC players are ample, appointed a senior executive in
still using old IT systems—or even pen and charge of digital, responsible for coordinat-
paper. To provide competitive digital ing all digital efforts of the companies’ var-
offerings, they will need to invest heavily in ious business units. DNV-GL created a new
digitizing all core processes. For example, digital solutions organization, which it
SGS is planning to launch a large IT staffed with digital experts from across the
transformation that will provide self-ser- company. The intent is to leverage its ex-
vice technologies for customers, an inte- pertise and seize opportunities in data
grated digital platform for partners, and sharing, advanced analytics, automation,
productivity solutions for employees. and machine learning and deal with chal-
lenges related to data quality and security.
Another example is Bureau Veritas, where
experts use an in-house IT tool, G-Inspect, Build new digital businesses and ventures,
to reduce the duration of certain inspec- including M&As. TIC players need to create
tions carried out during major shutdowns new digital products and services. Bureau
of process facilities such as nuclear control Veritas, for example, has launched a
centers and refineries. They enter their re- traceable label to give consumers insight
marks directly onto a tablet and send out into a product’s journey through the supply
the conclusive report promptly, which al- chain. TÜV SÜD launched a project with
lows the client to begin restarting the the German Research Center for Artificial

Boston Consulting Group | Testing, Inspection, and Certification Go Digital 5


Intelligence to test and certify AI systems to act quickly. Currently, SGS, Bureau Veri-
used in autonomous driving. And SGS tas, and TÜV SÜD, which have all made
established a partnership with Glenfis, an digitization a priority, are leading the way,
IT systems and services certification firm. while companies not digitally focused are
lagging behind. If this trend continues, it
In addition, TIC players need to make ac- will open the door to further consolidation,
quisitions and partnerships with compa- with the larger TIC players getting larger
nies that already have the needed digital and the smaller ones facing the risk of ex-
capabilities. We’ve observed that the top tinction.
five companies are undertaking more
M&As than smaller competitors. For exam- Although the evolution of digital technolo-
ple, TÜV SÜD expanded its cybersecurity gies has only just begun, it’s clear that they
capabilities by acquiring Acertigo AG, a will exert an enormous impact on the TIC
firm that provides compliance services for industry as we know it today. The winners
the payment card industry. of the past will not necessarily be the win-
ners of the future. Only companies that
make the effort to digitize strategically will

D igitization is an enormous undertak-


ing, requiring significant investments,
hiring, and M&As. We therefore expect
be in a position to succeed.

larger TIC players will have an advantage


making this transformation. But they need

About the Authors


Jens Riedl is a senior partner and managing director in the Munich office of Boston Consulting Group.
He leads the firm’s TIC as well as the transportation and logistics sectors in Central Europe, the Middle
East, and Africa. You may contact him by email at riedl.jens@bcg.com.

Eric Ritsema is a principal in BCG’s Amsterdam office. He is a core member of the global Principal In-
vestors & Private Equity practice and has significant experience in the TIC industry. You may contact him
by email at ritsema.eric@bcg.com.

Stijn Allema is a consultant in BCG’s Amsterdam office. He is a core member of the firm’s private equity
team and has significant experience in the TIC industry and digital transformations. You may contact him
by email at allema.stijn@bcg.com.

Patrick Rouvillois is a partner and managing director of Digital Ventures in BCG’s Paris office and a di-
rector of the digital transformation practice. He also leads the firm’s Digital Acceleration Index initiative in
Western Europe. You may contact him by email at patrick.rouvillois@bcg.com.

Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor
on business strategy. We partner with clients from the private, public, and not-for-profit sectors in all re-
gions to identify their highest-value opportunities, address their most critical challenges, and transform
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