A Questionnaire To study consumer buying behavior on

detergent powder

Winter project
201703100310190
Hemil Borad

2019-20
 Questionnaire
1. Name of the Respondent: - -----------------------------------------
2. Gender 1) Male ( ) 2) Female ( )
3. Age
S.no Age Group S.no Age group
1 18-25 ( ) 4 46- 60 ( )
2 26- 35 ( ) 5 Above 60 Year ( )
3 36 – 45 ( )

4. Educational Qualification
S.no Qualification S.no Qualification
1 Below secondary ( ) 4 Graduation ( )

2 Secondary (10th) ( ) 5 Post Graduation ( )

3 Higher Secondary (10+2) ( ) 6 Professional ( )

5. Occupation Status
S.no Occupation S.no Occupation
1 Private Service ( ) 3 Government Employee ( )
2 Business ( ) 4 Agriculture ( )

6. Total Monthly income of the family

S.no Income slab S.no Income slab
1 Less than 5000 ( ) 5 30100- 40000 ( )
2 5100-10000 ( ) 6 40100-50000 ( )
3 10100-20000 ( ) 7 50100- 60000 ( )
4 20100-30000 ( ) 8 Above 60000 ( )

Q.7. Family Size

S.no Family size S.no Family size

1 Single ( ) 4 6-10 ( )
2 2-4 ( ) 5 More than 10 ( )
3 4-6 ( )

Q.8. Marital Status

(a) Married (b) Un-married

Note: - The judgment of social class is based on subjective criteria of classification of social class by
the respective respondents, which was proved by the theories of consumer behavior.
Q.9. Based on your personal judgment name which social group of the society you belongs?
1) Upper Class 2) Middle Class
3) Lower Class
Q.10. How do you come to know about the different brand of detergent powder?
S.no Source of Information S.no Source of information
1 TV ( ) 6 Radio ( )
2 Newspaper ( ) 7 Magazine ( )
Friends Neighbor Relative ( ) 8 Family members ( )
4 Dealer / Retailer ( ) 9 Outdoor Advertisement ( )
5 Window Display ( )

Q.11. Which brand of detergent powder you are using?

S.no Name of the brand S.no Name of the brand

1 Rin ( ) 8 Surf Excel ( )
2 Tide ( ) 9 Wheel ( )
3 Garhi ( ) 10 Sun Light ( )
4 Ariel ( ) 11 Nirma ( )
5 Vansish ( ) 12 Surf ( )
6 Henko 13 Fena ( )
7 Local Brand if any Name 14 Any other brand ( )
1.
2.
3.

Q.12. How frequently you are purchasing the detergent powder?

1) Once in a week ( ) 2) Once in 2 week ( )
3) Once in 3 week ( ) 4) Once in a 4 week ( )
5) Once in 5 week ( )

Q.13. Consider each statement and please indicate (tick up to which extent you are agree with the
following statement or attributes by your response.

S.no Attributes Strongly Agree Neutral Disagree Strongly

Agree Disagree

(1) (2) (3) (4) (5)

1 Shopkeeper recommendation 1 2 3 4 5
influence me to buy the particular
brand of detergent powder and cake
2 Word of mouth spread by the 1 2 3 4 5
people of my village influence my
decision when I decide to buy the
particular brand of detergent
powder and cake
3 My own Known recommendation 1 2 3 4 5
 help me to buy the particular brand
of detergent powder and cake
4 Brand Loyalty influence me to buy 1 2 3 4 5
the particular brand of detergent
powder and cake
5 Brand Name influence my decisions 1 2 3 4 5
to buy the particular brand of
detergent powder and cake
6. Easy availability of the particular 1 2 3 4 5
brand of detergent powder and cake
influence me to buy that brand
7 Advertisement appears in TV and 1 2 3 4 5
other media influence me to buy the
particular brand of detergent
powder and cake
8 Sales promotion schemes launch by 1 2 3 4 5
the companies influence me to buy
the particular brand of detergent
powder and cake
9 Celebrity endorsement influence me 1 2 3 4 5
to buy the particular brand of
detergent powder and cake
10 Display in shops about particular 1 2 3 4 5
brand influence me to buy the
particular brand of detergent
powder and cake
11 Free offer schemes given by the 1 2 3 4 5
companies in particular brand
influence me to buy the particular
brand of detergent powder and cake
12 Features attached with the particular 1 2 3 4 5
brand influence me to buy the
particular brand of detergent
powder and cake
13 Varieties within the particular brand 1 2 3 4 5
influence me to buy the particular
 brand of detergent powder and cake
14 Attractive Packaging associated 1 2 3 4 5
with the particular brand influence
me to buy the particular brand of
detergent powder and cake
15 Quality of the particular brand 1 2 3 4 5
influence me to buy the particular
brand of detergent powder and cake
16 Small pack size of the particular 1 2 3 4 5
brand influence me to buy the
particular brand of detergent
powder and cake
17 Fragrance quality attributes present 1 2 3 4 5
in the particular brand influence me
to buy the particular brand of
detergent powder and cake
18 Cleanliness quality attribute present 1 2 3 4 5
in the particular brand influence me
to buy the particular brand of
detergent powder and cake
19 Skin friendly quality attribute 1 2 3 4 5
present in the particular brand
influence me to buy the particular
brand of detergent powder and cake
20 Stain removing quality attribute 1 2 3 4 5
present in the particular brand
influence me to buy the particular
brand of detergent powder and cake
21 Low Price of the product influence 1 2 3 4 5
me to buy the particular brand of
detergent powder and cake
22 Affordability of the product 1 2 3 4 5
influence me to buy the particular
brand of detergent powder and cake
23 I prefer to buy the particular brand 1 2 3 4 5
of detergent powder and cake which
 fulfill my needs
24 I choose the particular brand of 1 2 3 4 5
detergent powder and cake as its
suits my lifestyle.
25 The preferred brand of detergent 1 2 3 4 5
powder and cake helps in
maintaining the prestige of my
family
26 Culture of my region influence me 1 2 3 4 5
to buy the particular brand of
detergent powder and cake

Q.14 .Who decides about the brand of product to be purchased in your family. Please tick mark
S.no Product Husband Wife Both Children Other family member

1 Detergent Powder/
Detergent Cake

Q.15. The brand image of the particular brand influence me to buy the particular brand of detergent
powder and cake.
1. Strongly Agree ( ) 2. Agree ( ) 3. Neutral ( ) 4. Disagree ( ) 5. Strongly Disagree ( )
Q.16. The brand image of the particular brand creates brand loyalty in the mind of the customers.
Rate your response in the scale given below
1. Strongly Agree ( ) 2. Agree ( ) 3. Neutral ( ) 4. Disagree ( ) 5. Strongly Disagree ( )
Q17. Are you satisfied with your present brand of detergent or Cake?
(1) Yes ( ) (2) No ( )
Q.18. Rate your satisfaction level?
1. Highly satisfied ( ) 2. Satisfied ( ) 3. Neutral ( ) 4. Dissatisfied ( ) 5. Highly Dissatisfied ( )
Q.19 .Which of the following is the most important factor in creating satisfactions in your mind.
1. Reliability of the product ( ) 2. Promotion of the product ( )
3. Product features ( ) 4. Quality of the product ( )
6. Economic Acceptability ( ) 6. Social image ( )
Q.20. Beside the above all attributes mention in the questionnaire. Kindly specify if any other factor
you would like to suggest. (Suggestion) ----------------------------------------------------------------------------------
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Signature of the Respondent ------------------------------ Date-----------------------------

if you think any other attributes beside this affecting the buying behavior of the consumers while purchasing
detergent powder in the rural area of Surat - kindly specify by giving your suggestions.

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Signature of the Respondent ------------------------------ Date-----------------------------