UIC-SHS DEPARTMENT NAME:_____________________________

FIRST PERIODICAL TEST (August 13,14 &16, 2018) SECTION: __________________________

ENTREPRENEURSHIP SCORE:
MS. JONAVI LUYONG
________ / ______

GENERAL INSTRUCTIONS
1. Read all instructions carefully.
2. Do not leave any item unanswered.
3. Cheating will merit failure in this examination besides other disciplinary actions.

I. Multiple choice. Read the given statements. Choose the correct answer. Write your answer on the
space provided for. STRICTLY NO ERASURES

_____ 1.This includes the demographics and cultural dimensions that govern the relevant entrepreneurial
behavior.
a. Political Environment c. Social Environment
b. Economic Environment d. Ecological Environment
_____ 2. Refers to the ability of the entrepreneur to sense without using the five senses.
a. Heart flame b. Mind frame c. Gut game d. Mind flame
_____ 3.___________ must be of sufficient size, sufficient paying capacity, and have sufficient interest to
purchase the products being offered by the enterprise
a. Target customers b. Entrepreneur c. Investors d. Managers
_____ 4._________ evaluates both the business risks and financial risks involved
a. Feasibility study b. Business plan c. Forecasts d. Expected returns
_____ 5.________ is that great desire to attain a vision or fulfill a mission
a. Love b. Priority c. Skill d. Passion
_____ 6. This describes the various activities involved in opening and operating a new entrepreneurial venture.
a. Organizational plan c. Business plan
b. Operational plan d. Marketing plan
_____ 7. What is entrepreneurial gut game?
a. This refers to the ability the entrepreneur to sense without using the five senses. This is also known
as intuition.
b. Driven by passion, they are draw to find fulfilment in the act and process of discovery.
c. Allows the entrepreneur to see things in a very positive and optimistic light amidst of crisis or difficult
situations.
d. None of the above
_____ 8. What sources of opportunities refers to the tastes of particular groups of people?
a. Piques c. Perception
b. Consumer Preferences d. Persistence
_____ 9. This is very common among entrepreneurial firms.
a. Lack of experience c. Business failure
b. Inability to attract new funding d. Bankruptcy
_____ 10. Guides the entrepreneurs throughout the process of their business venture.
a. Business concept c. marketing strategy
b. Business plan d. Enterprise
 II. True or False. Write TRUE if the statement is correct and FALSE if wrong. Write your answer on
the space provided for. STRICTLY NO ERASURES

________ 11. Negative reactions cannot hinder the entrepreneur’s ability to learn from failure and the
motivation to try again.
________ 12. Entrepreneurs actuate one’s self with what they don’t have.
________ 13. Knowledge, skill, and resources are part of self-assessment & choosing course of action.
________ 14. Entrepreneur must gather data before identifying the problem.
________ 15. Business failure is not common among entrepreneurial firms.

III. Modified True or False. Read the given statements, write your answer on the space provided for.

A – first statement is correct but the second is wrong.

B – first statement is wrong but the second is correct.
C – both statements are correct.
D – both statements are wrong.

______ 16. The entrepreneurial mind frame allows the entrepreneur to see things in a very positive and
optimistic light.
The entrepreneurial heart flame is the surging drive of passion.
______ 17. The heart flame also includes emotional intelligence or EQ.
The heart flame cannot create a caring culture within an organization.
______ 18. The macro environment can’t influence how business should be conducted.
The macro environment refers to “big or macro forces”
______ 19. High demand means high supply.
High supply means low demand.
______ 20. Micro market refers to the specific target market segment of a particular enterprise.
Value of money doesn’t differ from group to group.
______ 21. There are times that a product is not changed by the enterprise but what changes is the way
consumers see the product.
The consumer’s age, culture and status affect their tastes and preferences.
______ 22. Pop culture doesn’t evolve over the years.
Customer preferences change over time.
______ 23. Technological breakthroughs are sources of opportunity.
What piques customers is a great source of opportunity.
______ 24. The entrepreneur doesn’t need to consider his or her preferences.
Only customer preferences matter.
______ 25. Good planning and good programming are essential to have a good implementation.
A concept is an idealized abstraction of the product.
______ 26. The business plan should determine only the major critical factors that influence market demand.
The business plan should estimate the total market demand and supply.
______ 27. The operating team and support team need to know what programs, activities, tasks, and
resources would be in place.
The governance and top management team needs to know what strategies and performance
indicators are being proposed.
_____ 28. The business plan should evaluate both business risks and financial risks involved.
The business plan should calculate the short-term returns.
_____ 29. The business plan doesn’t need to appeal to the target audience.
The business plan should highlight the main features of the business plan.
_____ 30. The macro environment affects the market.
The macro environment affects industry players.

IV. Creating and Applying. (20 points). Base in the given scenario/ situation, make a SWOT Analysis.
Identify the possible (4) strengths, (4) weaknesses, (4) opportunities and (4) threats; (2 points for no
erasures).

31-50. Skytel’s, a small jewelry store with three locations, designs and manufactures much of its own
jewelry while its competitors (many of them large department stores) sell standard, "off the shelf'
jewelry. As a result, many customers see, Skytel’s as the place to go for unique pieces of jewelry.

(4) Strengths: (4) Weaknesses:

(4) Opportunities: (4) Threats: