BSBMKG506 Student Assessment Pack V 2.1 New

BSBMKG506 PLAN MARKET RESEARCH
STUDENT
ASSESSMENT PACK
CONTENTS
STUDENT DECLARATION FOR SUBMISSION ............................................................................... 2
ASSESSMENT INSTRUCTIONS ................................................................................................... 2
REASONABLE ADJUSTMENT AND APPEALS ................................................................................ 2
ASSESSMENT TASKS ................................................................................................................................ 4
ASSESSMENT AGREEMENT ....................................................................................................... 5
ASSESSMENT TASK 1– FORMATIVE ACTIVITIES .......................................................................... 6
Formative Learning Activity 1 – Identify market research needs ..................................................................... 6
Formative Learning Activity 2 – Identify market research needs - QUIZ .......................................................... 7
Formative Learning Activity 3 – Define market research objectives ................................................................. 8
Formative Learning Activity 4 – Define market research objectives – QUIZ ................................................... 11
Formative Learning Activity 5– Define data gathering approaches ............................................................... 10
Formative Learning Activity 6 – Define data gathering approaches - QUIZ ................................................... 12
Formative Learning Activity 7 – Develop market research plan QUIZ ........................................................... 13
ASSESSMENT TASK 2– QUESTIONING ...................................................................................................... 16
Question 1:................................................................................................................................................. 16
Question 2:................................................................................................................................................. 17
Question 3:................................................................................................................................................. 17
Question 4:................................................................................................................................................. 18
Question 5:................................................................................................................................................. 18
ASSESSMENT TASK 3 - CASE STUDY– Project: Develop market reseach plan .......................................... 20
FINAL ASSESSOR RECORD OF ASSESSMENT ............................................................................................ 25

STUDENT DECLARATION FOR SUBMISSION
The student will, affirm the following facts regarding this assessment they are submitting under
their name:
1. I declare that, to the best of my knowledge and belief, this assessment is my work, all sources
have been properly acknowledged and the assessment contains no plagiarism.
2. I declare that the following assignment has a backup copy held with me.
3. I declare that I will seek feedback from my Trainer on the result of this Assessment Item
4. I understand that I may be requested to answers questions about the content of this
Assessment Item to determine my Competency.
**WHAT IS PLAGIARISM AND CHEATING?

Plagiarism is when a student uses other writers’ ideas or words as their own. The most common
forms are:
 Directly copying word for word from another person’s work without proper acknowledgment,
 Using or developing another person’s ideas without acknowledging them,
 Using the work of other students (with or without their permission) and claiming it as your own.
STUDENT DECLARATION
Student has read and understood the information on sheet relating to cheating and plagiarism.
They certify that the work submitted is completely their own, except where they have referenced
it correctly. They understand that if their work is plagiarised they will be deemed not yet
competent. See your Assessment Agreement page: .
ASSESSMENT TASKS
LEARNER INFORMATION
Each Learner Assessment Pack is made up of three parts:
Before you commence your Assessment, ensure that you have good knowledge of the
subject, have thoroughly read your Learner Resource, and clearly understand the Assessment
requirements and the expectations of the Assessor.
You may be required to demonstrate knowledge and skills which may be difficult for the
Assessor to witness. If so, an Evidence Record is supplied which will allow the knowledge or skill
to be verified by at least one third party, and preferably two or more. These witnesses would
usually be current or recent supervisors or your Assessor.
Explanations are given for each Task. If you have any questions, consult with your Assessor.
To contextualise this Assessment to your industry, you must complete a few additional tasks
based on your employer’s industry. These will be provided by your Assessor.
The assessment tasks may be answered using your business, the simulated business or a mixture
of both as instructed by your Assessor.
Records must be kept of all aspects of the Assessment in your Learner Pack.
The record of assessment is a legal document and must be signed, dated, and a copy stored as
required by your Registered Training Organisation (RTO).
STEPS FOR LEARNER
1. Complete your Formative Assessment Activities and discuss with your Assessor the
expectations of this Assessment. You may also need to supply contact details of one or two
work referees who can confirm your skills in the industry. Discuss with your Assessor if you
intend to undertake the tasks based on your employing organisation or using the simulated
business, Bounce Fitness or a mix of both.
2. Complete the Summative Assessment Tasks and Presentation as instructed, using either
the simulated business, Bounce Fitness, or your employing organisation and include in the
Learner Assessment for your Assessor.
3. After you complete your Assessment, gather and return your evidence documents, as
detailed in the Task(s) in the timeframe agreed with your Assessor.
ASSESSMENT AGREEMENT
Have you signed off?  /

Delivery Method
 Classroom 
 Small Group One-on-One Online 
 One-on-One Online 
 Online 
 Other (please describe) 
Assessment Method
 Learner ’s Organisation –

Pre-assessment meeting conducted (throughout classroom delivery)
 Simulated Business 
Assessment Conditions
Assessment must be conducted in a safe environment where evidence gathered
demonstrates consistent performance of typical activities experienced in the business
development – marketing field of work and include access to:
• Data and information records from previous marketing research activities 
• Office equipment and resources 
• Case studies and, where possible, real situations. 
Assessors must satisfy NVR/AQTF-assessor
requirements.
I confirm that the activities and assessment completed as part of this unit are my own
work and comply with all relevant copyright and plagiarism rules. I understand that if
there is any doubt of the authenticity of any piece of my assessment I can be orally
examined and the signatory of evidence records may be contacted.
Learner name:
Learner signature: Date:
Assessor name:
Assessor signature: Date:
This document is uncontrolled when printed

Student Assessment Pack – BSBMKG510 Plan e-marketing communications Version 1 Nov 2018
Shafston House College Pty Ltd Page 4 of 25
ASSESSMENT INSTRUCTIONS
The assessor will mark student’s against a competency checklist to ensure that they have met the
requirements of each of all the relevant unit competencies. Each assessment task has been
developed to make judgement on whether the unit of competency has been achieved.
THE ASSESSMENT TASK RESULTS WILL BE BASED ON:
S – Satisfactory
US – Unsatisfactory
Students are to gain ‘satisfactory’ results in all assessment tasks to be deemed ‘Competent’ in this
unit of competency. For the student to be able to achieve academic success in the complete unit
of competency they MUST achieve a ‘satisfactory’ result in all assessment tasks associated with
this unit of competency
Should a student be deemed unsatisfactory in an assessment task by the assessor, they will be
informed by their assessor of the process for re-assessment.
FINAL UNIT RESULTS:

Final assessment results will be recorded as ‘Competent’ or ‘Not Yet Competent’. Students failing
to achieve ‘Competent’ in the unit of competency will be subject to the course progress policy.
Final Assessment Tasks

TASK 1 – Activities
[You will demonstrate a sound knowledge of the unit requirements in your responses.]
TASK 2 – Essay Questions

[You will demonstrate a sound knowledge of the unit requirements in your responses.]
TASK 3 – Project Market Research Plan

[Develop and e marketing strategy and plan - Bounce Fitness – or your own workplace]
REASONABLE ADJUSTMENT
Each unit is delivered and assessed based on a student’s individual needs. If a student requires
assistance, or modifications, or has a disability and requires “reasonable adjustments” necessary
to perform the required assessment tasks, they will need to inform the Assessor.
APPEALS
If the student is not satisfied with the decision made by the assessor the Shafston appeals policy
and process for Academic decisions will apply (refer student handbook)

Student Assessment Pack – BSBMKG510 Plan e-marketing communications Version 1 Nov 2018
FORMATIVE ASSESSMENT TASK 1 - LEARNING ACTIVITIES
ACTIVITY 1 – IDENTIFY MARKET RESEARCH NEEDS
The iPhone has a vast range of functions including the: voice recorder, data storage, MP3 player, camera,
video camera, GPS, capacity to block pesky callers, Siri, internet connection, media player (music and video),
Bluetooth, and many more.
Create a consumer profile that outlines the type of person you think is likely to purchase this type of mobile
phone. For each point of your profile write a brief explanation.
Criteria Answer Explanation
Age
Occupation
Income
Location
Hobby
Media
Likes
Dislikes
Trainer Feedback
Marking:  Satisfactory  Unsatisfactory

Student Assessment Pack – BSBMKG506 Plan market research Version 2.1 June 2019
ACTIVITY 2 - IDENTIFY MARKET RESEARCH NEEDS QUIZ
QUIZ True False
Market research is one of the most useful tools that a business can use to
2.1 further develop the way it understands consumers and maximise the
potential profit and growth
The truth is that having a fantastic product or service is a guarantee of
2.2 success even without knowing why you offer this product, and who you
are offering it to
Communication is fundamental to the effective running of a business. It
2.3 contributes to the creation of an environment of trust around the
business and owners that enables them to lead effectively, engage their
employees and ultimately drive results.
2.4 The purpose of any branding campaign is to raise awareness of a

business, cause, product, or idea.
2.5 Feedback from the market research provides little information that can
be used to initiate new or adjust existing policies in an organisation.
Market research can provide the information a business needs to make
2.6 informed business decisions about starting a business, innovating, growth
and the Four P’s of marketing: product, price, place and promotion.
Mystery shopping programs together with customer satisfaction surveys
2.7 are the types of market research that can be used to help business design
and monitor the performance of its customer service delivery processes.
Market research can also be helpful in identifying when a product has
reached the end of its lifecycle. Not all products necessarily “die”, as
2.8 there are often opportunities for modifications and improvements which
can result in a rejuvenation of the life cycle. Opportunities for revitalising
a product can be uncovered through market research.
2.9 When it is time to translate a problem into a need statement, write a

sentence that says what you want.
2.10 Market research is the key factor in maintaining the competitiveness of

and organisation over their competitors.
Trainer Feedback

ACTIVITY 3 – DEFINE MARKET RESEARCH OBJECTIVES
Test your knowledge with this multiple choice test about project scoping.
1. Ensuring that all work is both authorised and funded by the contractual documentation is the
responsibility of :
a) Project Manager
b) Functional Manager
c) Project sponsor
d) Client
2. The preparation of the scope baseline involves the:

a) Project Manager
b) Project Manager and the project office
c) Project Manager and the project office, and the functional team
d) Project Manager and the project office, the functional team and project sponsor
3. The identification, definition and selection of the project objectives, as well as the best approach to
achieving the project objectives, are identified in the process of the project but
first documented in the project’s ……………………………………....
a) Scope planning, scope statement
b) Initiation (authorisation), charter
c) Initiation (authorisation), scope statement
d) Scope planning, charter
4. A project manager believes that modifying the scope of the project may provide added value for the
consumer. The project manager should:
a) Change the scope base line
b) Prepare a variance report
c) Call a meeting
d) Change the projects objectives

5. A deliverable-orientated grouping of project components is a:
a) Detailed plan
b) Linear responsibility chart
c) Work breakdown structure
d) Cost coding system
6. Of all the decisions that executive sponsors have to consider at the end-of –phase review meeting, the
most difficult one would be:
a) Budget allocations for the next phase
b) Authorising scope changes to the next phase
c) Authorising budget increases for the next phase based on changes
d) Cancelling the project
7. The process of choosing and documenting the best approach to achieve the project objectives is part
of the process of:
a) Initiation (authorisation)
b) Scope verification
c) Scope definition
d) Scope planning
8. Work authorisation forms are needed in order to:

a) Authorise line organisations to charge against the project
b) Establish an audit trail
c) Develop structured methodology for release of funds
d) All of the above
9. Good project objectives must be:

a) General rather than specific
b) Established without considering resource bounds
c) Realistic and attainable
d) Overly complex

10. Going form level 3 to level 4 in the work breakdown structure can result in:
a) Less estimating accuracy
b) Better control of the project
c) Lower status reporting costs
d) A greater likelihood that something will fall through the cracks
Trainer Feedback

ACTIVITY 4 - DEFINE MARKET RESEARCH OBJECTIVES QUIZ
QUIZ True False
4.1 Objectives apply a particular approach or set of approaches to that same

process of finding out.
Collection requirements refers to the collection of a set of statements
4.2 which sets out what needs to be provided by the project to meet the
expectations of the stakeholders.
The project scope is part of the project planning that involves
4.3 determining and documenting a list of specific project goals, deliverables,
tasks, costs and deadlines
4.4 A well-written Scope Statement is an important resource for helping to

manage stakeholder expectations.
4.5 Objectives are statements, not questions, which outline the successive
steps that need to be taken in order to answer each research question.
4.6 Methodology is what is intended to be done to find out the answer to the
research question
4.7 The size and accessibility of the sample you intend to use will have little
effect on the time and work involved.
Effective scope management requires good communication to ensure
4.8 that everyone on the team understands the scope of the project and
agrees upon exactly how the projects goal will be met.
If and when the situations change the effect of the changes on all aspects
4.9 of the project have to be assessed and the necessary changes made to
the proposed Scope Statement.
Exploratory objectives describe things such as the market potential for a
4.10 product or the demographics and attitudes of consumers who buy the
product.
Trainer Feedback

ACTIVITY 5 – DEFINE DATA GATHERING APPROACHES
Fill the gaps with the correct term for those listed.
competitors segmented growing

prices fundamentals promotion
secondary primary market shares
1. The starting point for market research is to identify the market .
2. How fast is the market and what is the market growth potential
3. Who are the existing . and what market do they have?
4. How is the market ? (the parts of the market where customers have specific
needs and wants)
5. What kind of customers are in the market? What are their preference in terms of when and where
they buy, what they pay and which methods of are effective?
6. An Important distinction can be made between two broad kinds of market research data.
7. date: data collected first hand for specific purpose by the entrepreneur
8. data: data that already exists and which has been collected for a different
purpose.
Trainer Feedback

ACTIVITY 6 - DEFINE DATA GATHERING APPROACHES - QUIZ
QUIZ True False
The data collection methods will depend on the context, the goals of the
6.1 study, and the resources that are available. Different data collection
methods can suit particular purposes so using then in combination with
one another can be beneficial
Data collection is an important aspect of any type of research study.
6.2 Inaccurate data collection can impact o the results of a market research
project and ultimately lead to invalid results.
Converting raw, open ended data from large sample sizes into meaningful
6.3 categories that the researcher can utilise to quantify the results can
present a challenge.
6.4 The largest source of official research in Australia is the Australian Bureau
of Statistics (ABS).
6.5 Mystery Shopping is where a researcher poses as a customer of the

service to collect information on how well the service is performing.
Data mining is the process of looking at database records for patterns and
6.6 trends. Data mining can reveal important, insightful information that’s
been scattered through systems and departments.
Qualitative research gathers numerical data. Businesses can use
qualitative research to identify the size of their market and how much it
6.7 might be worth to their business, and to find areas for sales growth.
Qualitative research can also help a business understand the
demographics of customers, such as their age and gender.
6.8 When a group is aware that they are being observed, their behaviour may
be affected. This called the Hawthorne affect.
6.9 Ethnographic research (quantitative method) is used to identify what

consumers need in a product and where the shortfalls are.
Some companies use the Net promoter Score (NPS) to measure and
6.10 improve customer satisfaction. NPS is a customer loyalty metric and a
customer satisfaction score is rated on a scale of 0 to 10.
Trainer Feedback

ACTIVITY 7 - DEVELOP MARKET RESEARCH PLAN – QUIZ
QUIZ True False
7.1 Goals are specific statements that support the goal.
7.2 Creating a project plan is the first thing that you should do when
undertaking any kind of project.
7.3 Consultation is a process of organisations telling its stakeholders what to

do.
The scope statement is the basis for getting the buy in agreement from
7.4 the sponsor and other stakeholders and decreases the chances of
miscommunication.
7.5 To behave ethically means to be moral and right in our conduct
7.6 Objectives have brad statements applied to a project.
7.7 Risk management is an important part of project management.
The data collection method must include a description of the data

7.8 collection process and the strategy to be adopted (survey method or case
study)
7.9 The Privacy Act was implemented as a single, national consumer

protection fair trading law.
For goods and services purchased on or before the 31 December 2010,
7.10 your consumer rights are still protected by the previous laws – the
Commonwealth Trade Practices Act 1974 and the Queensland Fair
Trading Act 1989.
Trainer Feedback

Formative Assessment TASK 1 - ACTIVITIES
MARKING SHEET
Student’s Name: Student Number:
Assessor’s Name: Date of

Assessment:
Activity Satisfactory Unsatisfactory Comments
2 (Quiz)
3 (1 – 10)
4 - Quiz
5 (1 – 8)
6 - Quiz
7- Quiz
Feedback to student:
Student’s overall performance is:

Satisfactory or Unsatisfactory
Is re-assessment necessary?
Assessor’s Signature: Date:

SUMMATIVE ASSESSMENT TASK 2 – ESSAY QUESTIONING
THEORY: SHORT ANSWER QUESTIONS
Task 1 requires you to answer the following questions to demonstrate your knowledge. Complete
the answers in the space provided and if you need more space, use your own paper putting
your name at the top and the Task and Task letter beside each answer.
QUESTION 1 How does anti-discrimination legislation impact on market research?
Answer:
Trainer Feedback

How do ethical principles apply to market research?
QUESTION 2:
Answer:
Trainer Feedback
How do the marketing codes of practice and conduct impact on market

QUESTION 3:
research?
Answer:
Trainer Feedback

How do privacy laws impact on market research?
QUESTION 4:
Answer:
Trainer Feedback
How does Australian Consumer Law (ACL) impact on the marketing mix?
QUESTION 5:
Answer:
Trainer Feedback

Summative Assessment TASK 2 - ESSAY QUESTIONING
MARKING SHEET
Student’s Name: Student Number:
Assessor’s Name: Date of Assessment:
Question Satisfactory Unsatisfactory Comments


SUMMATIVE ASSESSMENT TASK 3
CASE STUDY: DEVELOP A MARKET RESEARCH PLAN
TO BE ASSESSED
Using the Bounce Fitness website, develop the market research requirements and a market
research plan detailing the points noted in Task 2 relating to the Case Study.
Also, complete the Evidence Record, Task 3, completed and signed by your Manager or
Assessor. This will provide further evidence that you completed the necessary requirements
accurately in respect of your organisation or within the RTO.
You will need to print copies of any documentation to which you refer or used as evidence to support your
assessment
CASE STUDY
You have been selected to put together a market research plan for Bounce Fitness. The
Marketing Manager has developed an Advertising Brief, but the CEO wants to know if it is a
good enough business idea and if they should proceed.
From the Bounce Fitness website, open the Infrastructure tab and then the Current Projects
tab. http://bounce.precisiongroup.com.au/infrastructure/current -projects/ Next, open the
Bounce Fitness in Maturity Advertising Brief.
Infrastructure tab / Current Projects / Bounce Fitness Fitness in Maturity Advertising Brief
Be sure to check out the other documents to get information on the business and then, using this document
as the subject, proceed to and complete Task 2

TASK 3 – PRACTICAL: CASE STUDY PROJECT- DEVELOP MARKET RESEARCH PLAN
Purpose To be assessed for this competency, you must demonstrate your ability to:
• Identify and define market research requirements in an organisation
• Develop a documented market research plan describing scope, objectives,

time and budget for market research to be
Task overview This Task requires you to produce a marketing research plan for the ‘Fitness in
and context Maturity Advertising Brief’, referred to in the Case Study.
From the Bounce Fitness website, open the Infrastructure tab and then the Current
Projects tab. http://bounce.precisiongroup.com.au/infrastructure/current-projects/
Next, open the Bounce Fitness in Maturity Advertising Brief.
Infrastructure tab / Current Projects / Bounce Fitness Fitness in Maturity

Advertising Brief
Be sure to check out the other documents to get information on the business and
then, using this document as the subject, proceed to and complete Task 2
Instructions to Using the format detailed in your Learner Resource as the format guide, develop the
the candidate Market Research Plan.
Please upload a copy of your Market Research Plan and in addition outline your
answers to these reflection questions below.
a) In your own words, define the research goals and objectives.
b) Describe how this project should be scoped.
c) Look at the Hierarchal Structure document in Bounce Fitness and discuss who
should be involved in ensuring that the goals and objectives you selected are relevant
and useful to Bounce Fitness. When your Assessor is assessing this point, they may
require you to review and finalise your draft.
d) What types of data will be required to meet the objectives?
e) What combinations of types of data will best meet the objectives?
f) What data gathering tools you will use and explain why you made that choice.
g) Detail all of the places you will collect data from.
h) How will the data you have collected be quantified?
i) What data processing methods will you use? Discuss why you selected these
methods and discarded others.

j) Estimate the time lines in relation to completing this research.
k) Based on your information, is this a feasible market research project?
Discuss your reasoning.
Resources The following materials are required for this case study project to be completed:
required  Business technology, including a computer and internet access
 Using the simulated business Bounce Fitness or
 In your own workplace if you are able to access all the documents and
conduct all of the activities.
If you are using your own business, simply replace references to Bounce Fitness with
the name of your organisation.
The documents you will require if you are using the simulated business Bounce Fitness
can be found on the Bounce Fitness website:
 Infrastructure tab / Current Projects / Bounce Fitness Fitness in

Maturity Advertising Brief
You may need to conduct further research.
Assessment
Assessment must be conducted in a safe environment where evidence gathered
conditions
demonstrates consistent performance of typical activities experienced in the business
development – marketing field of work and include access to:
 data and information records from previous marketing research activities
 office equipment and resources
 case studies and, where possible, real situations.
Assessors must satisfy NVR/AQTF assessor requirements.
Reasonable If you are unable to undertake the project assessment as designed, a further
adjustment scenario/project may be used as an alternative approach if negotiated with your
assessor.

PLEASE INSERT YOUR ASSESSMENT PROJECT HERE AND ATTACH ANY OTHER RELEVANT DOCUMENTS
Summative Assessment TASK 3 - PROJECT
MARKING SHEET
Student’s Name: Student

Number:
Assessor’s Name: Date of

Assessment:
Project Did the learner Satisfactory Unsatisfactory Comments

satisfactorily
P1 Identify and define

market research
requirements in an
organisation
P2 Create a market
research plan
describing:
 Scope
 Objectives
 Time
 Budget
P3 Demonstrate
engagement with
stakeholders to gain
approval
P4 Investigate differing
data gathering
techniques and
analyses…….waffle
waffle
P5 Etc etc beakdown

against the unit
requirements for
what you will be
looking for the
student to have
demonstrated in the
project
P6

P7
P8


FINAL ASSESSOR RECORD OF ASSESSMENT
BSBMKG506 PLAN MARKET RESEARCH

ASSESSOR TO COMPLETE. Please upload the completed record to the student portal. The assessor must also sign
and date. A copy is then to be scanned and uploaded into the Student Management System for final Unit of
Competency result allocation.
Student Name: Student Number:
Formative Activities 1 - 7  Satisfactory  Unsatisfactory

Assessment Task 1:
Summative Essay Questions 1 - 5  Satisfactory  Unsatisfactory

Assessment Task 2:
Assessment Task 3: Project – Create a Market  Satisfactory  Unsatisfactory

Research Plan
Is reassessment necessary? Reassessment details:
 Yes  No
 Valid  Sufficient  Current  Authentic
Final Unit Result  Competent  Not Yet Competent
Student signature The result of my performance in this assessment has been discussed and explained to me or
and declaration provided to me via the online portal.
Student’s signature: Date:
I hereby certify that the above student has been assessed by myself and the assessment was
Assessor’s
carried out as per the College policies and procedures.
signature and
declaration
Assessor’s Name:


BSBMKG506 Student Assessment Pack V 2.1 New

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BSBMKG506 PLAN MARKET RESEARCH

STUDENT DECLARATION FOR SUBMISSION ............................................................................... 2

ASSESSMENT INSTRUCTIONS ................................................................................................... 2

REASONABLE ADJUSTMENT AND APPEALS ................................................................................ 2

ASSESSMENT TASKS ................................................................................................................................ 4

ASSESSMENT AGREEMENT ....................................................................................................... 5

ASSESSMENT TASK 1– FORMATIVE ACTIVITIES .......................................................................... 6

Formative Learning Activity 1 – Identify market research needs ..................................................................... 6

Formative Learning Activity 2 – Identify market research needs - QUIZ .......................................................... 7

Formative Learning Activity 3 – Define market research objectives ................................................................. 8

Formative Learning Activity 4 – Define market research objectives – QUIZ ................................................... 11

Formative Learning Activity 5– Define data gathering approaches ............................................................... 10

Formative Learning Activity 6 – Define data gathering approaches - QUIZ ................................................... 12

Formative Learning Activity 7 – Develop market research plan QUIZ ........................................................... 13

ASSESSMENT TASK 2– QUESTIONING ...................................................................................................... 16

FINAL ASSESSOR RECORD OF ASSESSMENT ............................................................................................ 25

**WHAT IS PLAGIARISM AND CHEATING?

Each Learner Assessment Pack is made up of three parts:

STEPS FOR LEARNER

Have you signed off?  /

Learner signature: Date:

Assessor signature: Date:

This document is uncontrolled when printed

THE ASSESSMENT TASK RESULTS WILL BE BASED ON:

FINAL UNIT RESULTS:

Final Assessment Tasks

TASK 2 – Essay Questions

TASK 3 – Project Market Research Plan

This document is uncontrolled when printed

ACTIVITY 1 – IDENTIFY MARKET RESEARCH NEEDS

Criteria Answer Explanation

Marking:  Satisfactory  Unsatisfactory

This document is uncontrolled when printed

QUIZ True False

2.4 The purpose of any branding campaign is to raise awareness of a

2.9 When it is time to translate a problem into a need statement, write a

2.10 Market research is the key factor in maintaining the competitiveness of

Marking:  Satisfactory  Unsatisfactory

This document is uncontrolled when printed

2. The preparation of the scope baseline involves the:

This document is uncontrolled when printed

8. Work authorisation forms are needed in order to:

9. Good project objectives must be:

This document is uncontrolled when printed

Marking:  Satisfactory  Unsatisfactory

This document is uncontrolled when printed

QUIZ True False

4.1 Objectives apply a particular approach or set of approaches to that same

4.4 A well-written Scope Statement is an important resource for helping to

Marking:  Satisfactory  Unsatisfactory

This document is uncontrolled when printed

competitors segmented growing

1. The starting point for market research is to identify the market .

3. Who are the existing . and what market do they have?

Marking:  Satisfactory  Unsatisfactory

This document is uncontrolled when printed

QUIZ True False

6.5 Mystery Shopping is where a researcher poses as a customer of the

6.9 Ethnographic research (quantitative method) is used to identify what

Marking:  Satisfactory  Unsatisfactory

This document is uncontrolled when printed

QUIZ True False

7.1 Goals are specific statements that support the goal.