Thailand Tourism Outlook 2020

The PATA Panel Discussion:

Asia-Pacific Tourism Trends & Outlook
October 10, 2019

CHATTAN KUNJARA NA AYUDHYA

Deputy Governor for International Marketing (Asia and the South Pacific), TAT
Strategic Framework

Thailand
Tourism
Development
Plan
TAT Vision:
“To be the leader in promoting
Thailand as a preferred tourist
destination in a sustainable
manner.”
Mission
1. To enhance and advertise the
value of Thailand’s tourism.
2. To strengthen the tourism value
chain to improve tourists satisfaction
and tourism income distribution.
3. To develop and provide in-depth
tourism information.
4. To become a high performance
tourism marketing organization.
 Core
Business
INTERNATIONAL TOURIST ARRIVALS
(2019 FORECAST) (+4.26%)
INTERNATIONAL
TOURIST ARRIVALS
(2019 FORECAST)
( GRAND TOTAL +4.26%)
JAN-JUL 2019
 Oceania
South Asia 69,680 Mil.b
108,130 Mil.b +1.53%
+5.20%

ASEAN 376,350 Mil.b

+6.90%
Asia 875,120 Mil.b
+7.52%

ASIA ASEAN SOUTH ASIA OCEANIA

Tourism Receipt (2020 Forecast)

 Supporting Factors
The recovery of Chinese tourist arrivals in the fourth
quarter of 2019

Increasing number of LCCs and scheduled flights linking

second tier cities

Stronger economy of neighboring countries

Political and economic disputes driving outbound tourist

traffic
China vs. US, Japan vs. Korea, China vs. Taiwan, HK
 Challenging Factors
International political conflicts as a result of
the U.S. economic sanctions had weakened
currencies in many countries

Continued strengthening of the Thai baht

Infrastructure and safety limitations

Serious environmental concerns

The higher you go, the colder it gets…

11
 But go we must

GO HIGH
GO for NEW CUSTOMER
GO LOW SEASON
GO LOCAL
GO DIGITAL
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 Q

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 Balancing

Revisit

First Visit

Spread space
& time

THAI
High Inbound
Season
Green
Season
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 OPEN
TO
THE
NEW
SHADES

“People will forget what they do

15 but they do remember what make them feel”
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