Graduate School

Bulacan State University

City of Malolos, Bulacan

ENTREPRENEURIAL FILIPINO FAMILY

CHAPTER 1
Management

A. INTRODUCTION

HISTORY

SEE THE WORLD COMPANY is named to the owners dream about world

which is full of happiness and excitement. which means in order to succeed in life

we need to see the world as a full of happiness and excitement that will build an

individual as a successful one. This dream become an inspiration of the owner to

start a business. The owner taught that to have a happy and enjoyable experience

the best business to start was a catering services.

SEE THE WORLD COMPANY started since 2010 it was a small catering

services that cater only birthdays and small events, before the catering services

find the business difficult to operate due to the demand of the client, however, as

time goes by the company adjust and added some innovation that will surely

capture the desire of the client so, they can experience a happy and enjoyable

event of their lives.

Today, the SEE THE WORLD COMPANY is the strong firm in catering

services that will surely provide a futuristic outstanding service to the client based

on their desire.
 VISION

To be a top of the line catering services in the Philippines by providing an

outstanding service, innovative ideas and unwavering effort to give our clients the

kind of service they need.

MISSION

Our mission is to make each occasions unique by creating events with

unforgettable memories that will meet the client’s objectives

GOALS

The goals and objectives of see the world catering are:

 To provide catering and event services, that has not been experienced in the

industry at affordable rates.

 to become the premier choice for private company and government events.

 To be a company admired for its values and standards to all our clients

NAME OF THE BUSINESS

“SEE THE WORLD CATERING SERVICES AND EVENTS"

(Catering your special event is a privilege.)

SEE THE WORLD COMPANY is named to the owners dream about world which is

full of happiness and excitement. which means in order to succeed in life we need to see

the world as a full of happiness and excitement that will build an individual as a successful

one.
SEE THE WORLD COMPANY LOGO.

The logo is composed of a circular environment border and image of the world.

The circular environment border symbolizes that our company is an eco- friendly

business that promotes less plastic in the business to save the nature. And the image of

the world, that symbolizes that the company view their future as a popular catering

services not just in the country but the whole world.

TYPE OF BUSINESS

SEE THE WORLD COMPANY is a full catering services firm dedicated to cater

clients need. We customized catering services depending to the desire of the client,

budget and satisfaction. The business is composed of highly innovative professional with

vast experience in planning events and catering services since 2010.

 B. LOCATION OF THE BUSINESS

Address:

George St., Sacred Heart Village, Brgy. Pasong Putik, Novaliches, Quezon City

Floor plan
C. STATEMENT OF FINANCIAL ASPECT

D. ORGANIZATIONAL PLAN

E. SWOT ANALYSIS

Strengths:

 Fast and smooth services.

 Modern and professional catering management

 Active working committee for the preparation.

 Affordable price.

 Accessible venue.

 The concept of the party/event will surely bring the guest back on

memory lane.

Weaknesses

 Distant location.

 Catering is limited to the guest or customers only.

Opportunities

 Appreciation from people.

 Have more clients from the clients’ family and friends.

 Gaining partnership on interested investors.

 Threats

 Technical Problems

 Unexpected number of guests.

 Bad weather condition on the day of the party that might cause

 Delay of arrival of the guests.

CHAPTER II

Marketing

A. Place

Address:

George St., Sacred

Heart Village,

Brgy. Pasong

Putik, Novaliches,

Quezon City

B. Price

C. Promotion

Prior to opening the business full time, there are certain goals that must be

met. In the catering industry, as with many other industries, the best form of

advertising is word of mouth. In order to build a client/customer base that will

sufficiently grow the business.

 BLOG: A blog will be maintained with weekly updates and entries focusing

on different everyday recipes, alternative uses for ingredients, nutritional

information of ingredients, event styles and themes, and party planning tips. All

posts will be products and services offered by our company. Not all recipes will be

released but techniques and tips will. This builds a following of loyal customers

that understand our values. All parties may not be able to afford our services for

every event they hold but we will become a household name and “go-to” service

when they want an event catered.

SOCIAL MEDIA CAMPAIGN: We will directly link our blog to our Facebook

account, Twitter account, and website. However, we will not launch our website

until the business transitions from part time to full time. During this time, we will

also launch a campaign to gain more followers and clientele offering discounts on

our services for the first month.

PRINT CAMPAIGN: Because print advertisements can be highly priced, we

have a strategic placement of our ads. Always advertising before major holidays

and in local magazines that focus on food and wine. We will only advertise in

materials distributed to our target audience of clients.

D. Product/ services

E. Distribution
 CHAPTER III

Socio- Economic Benefits

A. Employee

B. Community

C. Entrepreneur

D. Place

E. Quality

F. Price

G. Supply and services

 CHAPTER IV

Legal

A. Business permit
B. Barangay clearance
C. DTI
D. SSS/ Pag-ibig / Phil. Health
E. 13th month pay

CHAPTER V

Technical

A. Product distribution services

B. Production

a. Time management

b. Quality of product

c. Labor cost

d. Quantity

e. Price

CHAPTER VI

Financial

A. Production cost

B. Utility expense

C. Labor cost

D. Marketing cost

E. Legal aspect