Executive Summary

For
Project Data Visualization Car Claim Insurance

Project Objective:

The objective of this project is to analyse the provided dataset on car insurance and publish an
information view that tells us a story as an end product with visualizations/dashboards.

Data exploration and analysis

We first import the dataset into tableau from excel. On the data source tab we notice a lot of columns
with null values that may affect our visualizations

Missing Value Treatment

To proceed the null values at the dataset level itself, go to

Data tab --> Edit data source filters ---> choose columns with null values --> select inlucde non null
values only

Assumptions & Dependencies:

- YOJ(Year in which the car owner applied for the car insurance policy) = (current year-number of
total years given in the dataset)
- Cut-off’s assumed below are clearly based on the total customers who purchase the insurance.
- The dashboards are intended to analyze Car insurance claims in detail, to support future decision
making and to provide better customer service.

Analysis & Inferences:

Analysis of the dataset is done and it is observed that the dependent variable could be frequency of
claims and claim amount. These dependent variable can be used to better structure the car
insurance policies

The story layout is explained through a series of dashboards to determine the target customer
segment for car insurance and segment that should be left out:

W.r.t Occupation:
  Inference - We can target the customers who have % claims with respect to total
customers greater than 15%. This will keep the company in a safer position even if
the claims frequency goes up a bit. We can ignore customers who are not working.

W.r.t. Income Group:

 Inference - It’s very clear that we need to target the customers whose income is
>$100000. Even here, we can consider the cut-off to be 15%. Byd Doing this we are
not losing the maximum customer base. We can even try and catch hold of other
customers in the acceptable income groups. We can ignore customers with no
income.

W.r.t. Home Value Group:

 Inference - Customers who do not own a house shouldn’t be ignored straight away.
We should consider other factors like their income, occupation etc., before accepting
their applications. Customers, who own houses needs to be targeted. Even in this
case, we can consider the cut-off to be 15% subject to few constraints which were
mentioned already.

W.r.t Age Group:

  Inference - We can see that most of the customers are between the age groups of 58
and 77. In this case we can keep the cut-off as 10% as the few members from one
group might move to the other group every year. So, we need to target customers
whose age group ranging between 48-57, 58-67 and 68-77.

Apart from the above factors, we need to consider few most important factors before
accepting the insurance application like, Car Age , based on the car age and
condition we need to set a threshold limit on the claimable amount. We need to set a
limit on the number of claims a customer can make in a particular year. Now that we
have identified the best and worst customers, we need to plan some promotions or
offers to retain the best existing customers and at the same time we need to remove
the worst customers from the company’s list. Also, we need to plan some advertising
campaign to attract new customers. We need to make sure that the targeted new
customers should satisfy the above listed constraints.

Appendix: