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How to write a cuegis answer

Intro - 1 Paragraph

 Introductory sentence. Tell us the name of the company and a couple of things
about it. What is their scale? What is their industry?
 Define all the key terms in the question --including the concepts.
 And you should include a hypothesis -- Something like, “Company X has generally
relied on innovation to improve their competitiveness in an increasingly
globalised market.” Make sure your hypothesis is actually an answer to the
question because it’s going to be the focus of your essay.

The Concept - Positive and Negative - 2 paragraphs

You’ve already explained the concept, but now do do in more depth, linking it to some
examples at the company. Tell the story of the company a little bit. Impress us with your
knowledge. In this section you explore how the company’s major experiences with the
first concept. Use at least 3 course-keywords in your answer. And explain at least one
effect on a stakeholder. The approach here is: CT + CL + CT + SW. Again, if this CT, CL
stuff is all new to you, it's worth reading How to Answer IB Business Questions (IBM).

CL = Case link. Give a fact about your chosen company and the first concept.

CT = Course theory. Use a keyword or idea from the course to develop your insight.

CT = Course theory. Use another keyword or idea from the course to develop your
insight further.

Don’t worry about doing this in the right order. Just remember to keep ticking those
specific boxes.

For example you might explain how the the company has really embraced the concept
(i.e. globalization) and it’s benefited them, using some true facts about the company.
And then show how they could have gone further (i.e. trying to outsource production
overseas even more). Explain something that is true about your company, which clearly
relates to this concept. And use some related course theories to explain this from a
“textbook perspective.” When you’re using keywords from the course, don’t just drop
them in, but use them to go deeper. Show that you really know what these words mean,
by using them to give us some really thoughtful insights about the company. (This
means you’ll need to have done your homework --and really learned about your
company, or you could just study the case notes I’ve given you). So for example, don’t
just say that the company have used “job production.” Say that:

“They use job production because it allows them to provide a higher qualityproduct,
from the customer’s perspective. Customers get exactly what they want and this
increases customer loyalty.”
Notice the key words from the course I've used in there. Also notice that you need to
know not just what the company has done, but also why and how, etc. You need to know
your companies really well, so if you're not getting the CUEGIS course case studies,
make sure you gather a lot of details about each concept for each of your companies.

Stakeholders and Conclusion - 2 paragraphs

 Take a few minutes to explain some conflicts between stakeholder interests


and some ways that the stakeholders have priorities in common. Make sure
each of the stakeholder interests is completely clear, so the reader understands
the exact reasons for the conflict.
 Pull it all together in terms of the concept (or concepts, if there was more than
one). What is the end result for the company? Are they doing well or not and how
is their success or failure related to the concept?
 If you have extra time go back and underline all of the course key terms you used
during the essay.

Here article is a condensed version of some of the help in my online CUEGIS course, for
students who want to do well on the new concepts of exam question (Paper 2, Part C).
You're welcome to join that if you like (it includes lots of support for the Business IA, EE
with notes and videos, etc).

The Cuegis course contains full video lessons on all of the concepts, detailed case
studies on two companies (organied by concept, so it's easy to study them), a sample
perfect answer (and an explanation of why it scored the top grades) and LOADS more
resources (notes, videos, complete EE and IA help, etc) to make sure you do well. If you
want it, it's at www.cuegis.com