PROJECT

INDIAN REGIONAL JOURNALISM

TYBMM(JOURNALISM)
COMPARISION OF AN ENGLISH NEWSPAPER WITH A VERNACULAR NEWSPAPER
NEWSPAPERS SELECTED: TIMES OF INDIA AND LOKMAT
THE TIMES OF INDIA
INTRODUCTION:
The Times of India is an Indian English-language
daily newspaper owned by The Times Group. It is
the third-largest newspaper in India by circulation
and largest selling English-language daily in the
world according to Audit Bureau of Circulations.
HISTORY:
The Times of India, English-language morning daily
newspaper published in Mumbai, Ahmadabad, and
Delhi. It is one of India’s most influential papers,
and its voice has frequently coincided with that of
the national government.Originally called The
Bombay Times and Journal of Commerce, the paper
was founded in 1838 to serve the British residents of
western India. At first published twice weekly, the
paper became a daily in 1851 and changed its name
to The Times of India in 1861.After Indian
independence The Times’s insistence on accuracy,
its avoidance of sensationalism, its serious tone, and
its coverage of international news enhanced its
prestige in India, where over the years it became
known as an intellectual newspaper. Its coverage of
international news, like that of the other great Indian
dailies, is thorough, accounting for a quarter of its
editorial space. It circulates nationally and covers a
broad range of subject matter with attractive makeup
and a readable style.
LAYOUT:
The Times Of India has the name of the newspaper
printed on top of the newspaper on the front page
written in Serif. The price and the date is mentioned
above the name of the newspaper. It has a total
amount of 26 sides i.e 13 pages. The newspaper
divides itself in different parts containing news on
different topic like the city, the nation, business and
sports. The first page includes at least 8 stories in it.
The front page also includes only 1 ad in it’s right
corner. The newspaper has a good balance of both
national as well as international news.
LOKMAT
Lokmat is a Marathi language newspaper published
from Mumbai, and several other cities in
Maharashtra state. Founded by Jawaharlal Darda, it
is the largest read regional language newspaper in
India with more than 18 million readers and the No.
1 Marathi newspaper in Maharashtra & Goa states.
Lokmat was founded by a group of Indian freedom
fighters, in 1918, from Yavatmal, a town in the state
of Maharashtra. In 1952, Lokmat was acquired by
our founder, Late Shri Jawaharlal Darda, who was
also a freedom fighter. Late Shri Jawaharlal Darda
launched Lokmat's first daily edition on December
15, 1971 from Nagpur, Maharashtra. Keeping
abreast with the changing digital landscape, Lokmat
Group makes its content available for its readers
through its multi-lingual news portals and mobile
news app.Lokmat entered the TV space in 2008 and
it co-owns a 24-hour news and current affairs
channel ‘News18 Lokmat’ (earlier IBN Lokmat),
through a JV with the Network18 Group.
Lokmat has it’s name printed on top of the
newspaper on the front page in a bold and creatively
written in devnagri font in the colour red. The price
and the date is mentioned below the name of the
newspaper. It has a total amount of 12 sides i.e 6
pages. Lokmat as well divides itself in different parts
containing news about the city, the nation,business,
international issues with the country and sports. The
first page includes at the most 6 stories in it. The
front page also includes an amount of 2-3 ad’s in it.
The newspaper focuses more on news related to the
state and country.
 THE TIMES OF INDIA
CONTENT-STORIES:
The Times Of India keeping a balance of both
national and international news try to give as much
of information they can through the news articles.
The stories in the newspaper include about the latest
happenings in the city, state, nation as well as other
nations. Effective pictures are added in order to
support the news articles. It contains a good amount
of job vacancies available in the city as well, both
government as well as private sector jobs. Few
economical based report have animated pictures
attached to them to make it a bit comical and
interesting for the reader to read. They have a page
dedicated to give a tribute to the recently deceased
people as well.
ADVERTISEMENTS:
The Times Of India has a variety of ad’s placed on
every alternate page in a newspaper. The ad’s are
related to the government, educational, jobs, family,
the new offers and sales coming out on online sites
or something new or trendy coming out in the
market. Each front page of a TOI has an ad printed
on it’s right corner, occupying at least one fourth of
the front page. The picture quality of the ad’s are
clear and really attractive.
LOCATIONS-CIRCULATIONS:
According to Audit Bureau of Circulations, it has the
largest circulation among all English-language
newspapers in the world, across all formats
(broadsheet, tabloid, compact, Berliner and
online).In 2008, the newspaper reported that (with a
circulation of over 3.14 million) it was certified by
the Audit Bureau of Circulations as the world’s
largest selling English-language daily, ranking it as
the 8th largest selling Newspaper in any language in
the world. According to the Indian Readership
Survey (IRS) 2011, the Times of India is the most
widely read English newspaper in India with a
readership of 74.71 lakhs. This ranks the Times of
India as the Top English daily in India by readership.
LOKMAT
Lokmat focusing more on the state and nation, gives the
right and précised amount of information related to it. It
also has the main points in a certain article that is of
more value highlighted in yellow colour. Having a fewer
pages as compared to TOI, Lokmat only includes
information that are of most importance and the
happenings of daily basis in it. It has more ad’s related to
the government in it. Lokmat also has pictures
supporting each news article in the newspaper. Like TOI,
even Lokmat has a good amount of job vacancies ad’s in
it but mostly all of them are government related. One of
their page includes information on different forms of arts
and craft each day. On occasions they also have a page
that includes the different things people did to celebrate
the occasions along with their pictures in it.
Lokmat has more ad’s placed on a single page as
compared to TOI. Almost every page has at least one ad
present on it. Almost all the ad’s are government related
ad’s. The rest of the ad’s include, new offers on
electronics, property, local oils and creams and family
related ad’s. Each front page of a Lokmat newspaper has
3 ad’s present on it. The picture quality of the ad’s on
Lokmat are not a s good as those on TOI.
Lokmat, is the second most read regional language
daily newspaper in India with over 20.4 million
readers and the No.1 daily newspaper in
Maharashtra, with 12 editions and a circulation of
over 1.6 million copies. ‘Lokmat Samachar’, with 3
editions is one of the largest read Hindi daily in the
state of Maharashtra with over 2 million readers.
‘Lokmat Times’with 3 editions in the state has over
5 Lakh readers. Lokmat has 11 Marathi editions in
Maharashtra which include Nagpur, Aurangabad,
Mumbai, Pune, Ahmednagar, Solapur,Kolhapur,
Nashik, Jalgaon, Akola, . Lokmat also caters to the
Marathi speaking population outside Maharashtra. It
has editions in Indore, Belgaum. On 21st April 2009,
Lokmat launched it’s Goa edition(Marathi) primarily
for the Marathi-speaking population of north and
north-east Goa.
 THE TIMES OF INDIA LOKMAT

TARGET AUDIENCE:
The target audience of TOI is every English Lokmat targets on all the people fluent in the language
speaking person in the country. The majority of the Marathi in the state of Maharashtra and the
English dailies are sold in urban industrialized areas. neighbouring states as well. It also targets people staying
Their readership consists of people living in the late in the rural areas that are fluent in the dialect so that it is
able to reach out to as many people as possible. Being
industrial phase in a consumerist society. Being
one the first newspaper in the language, the also rely on
ranked as the world’s largest English daily
people to trust and support them as they have been
newspaper in the world, it has undoubtedly managed
supported and trusted throughout the years.
to keep up with the desired news articles of it’s
target audience.

COLOUR SCHEME:
Times Of India uses the colour black and white for
most of the text throughout the newspaper. However,
sentences or words that are of more importance than
the others are in the colour red. Different other bright
colours are also used in certain diagrams, graphs or
maps to make it look more effective. Besides that, all
the other pictures that used to support the news
articles are clear, coloured and well captured images,
which make the news articles more meaningful due
to the colours present in them.
Lokmat also uses the colour black and white for most of
the text throughout the newspaper. However, the
sentences that are of importance in the news article is
highlighted in the colour yellow. The name of the
newspaper is in the colour red. Besides that, the news
paper even though it has pictures supporting the news
article to make it look more attractive, it has the touch of
the Indian tri colour on the newspaper.

PRICE POINT:
Lokmat is of Rs.4 as it has a fewer pages as compared to
The Times Of India is of Rs.7 considering the
TOI and is economical for it’s readers as well.
amount of pages it has along with the colour scheme
and effective quality pictures present in it.