BUSINESS PLAN

f2fc
FARMER TO FINAL CONSUMER

Prepared by:
NANDAN BK GOWDA
GAVIN REGO
NITHIN POOOJARY
ZEEHAB MOHAMMAD
I MBA A section
Sahyadri College of Engineering & Management
Adyar, Mangaluru-07

Date: 8/06/2019
 Table of Contents
Page
Confidentiality Agreement ii

1) Executive Summary 1

2) Company Description 1
Promoters
Products and services 1
Objectives 1
S.W.O.T. Analysis 2

3) Market Analysis 2
Target market 2
Market trends 2
Competitive advantage 2

4) Marketing/Sales Strategy 3
Marketing strategy 3
Pricing 3
Sales Strategy 3

5) Staffing and Operations 3

6) Financial Projections 4
Profit and Loss Accounts 4
Balance Sheets 5
7) Funding Requirements 6

8) Appendices 6

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Confidentiality Agreement
The undersigned reader acknowledges that the information provided in this business plan is
confidential; therefore, the reader agrees not to disclose it without the express written permission of
f2fc.
It is acknowledged by the reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information that is in the public domain through other means, and that
any disclosure or use of this confidential information by the reader may cause serious harm or damage
to f2fc.
Upon request, this document is to be immediately returned to f2fc.

___________________________
Signature

Nandan Bk gowda , Gavin rego , Nithin poojary , zeehab mohammad

Date: 08/06/2019

This is a business plan. It does not imply offering of securities.

i
This document is the proprietary property of <<SPORTS GALLAERY>>. i
Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
 1.Executive Summary

Mr. SUHANRAJ POOJARY, son of Mr. VASU POOJARY, resident of mangaluru,

Dakshina kannada is proposing the project of Sports equipment’s. I intend to be self
reliant for his livelihood and venture in business. I decided to venture Sports
equipment’s outlet. The office of the business will be operated from rental premises at
Mangaluru.
f2fc will be in the business of selling agriculture product to people at fair price, and
giving the farmer reasonable price for their product.

2.Company Description

Promoters
Mr. SUHANRAJ POOJARY is the promoter of the business. I intend to be self-reliant
for his livelihood and venture in business. I decided to venture sports equipment
provider in locality of Udupi.

Products and services

 Selling the agricultural goods to final consumer

Long Term Aim of the Business

PROVIDING A BETTER LIFE TO CUSTOMERS WITH QUALITY SERVICE AS
WELL AS MAKING BUSINESS AS CUSTOMERS PREFERENCE

Objectives

To provide quality products with cheaper price

To expansion of the business
To sales maximisation

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SWOT Analysis
 Strength:
 High quality.
 Digitalisation of agricultural market.
 Awareness of market.
 Competitive advantage.

 Weakness:
 Farmers does not deal with digital market.
 New to market and lack of experience.

 Opportunity:
 No rivalry
 Emerging digital market.
 Threats:
 Decrease in farming
 Entry of new competitors.

3.Market Analysis

Target Market

Market is segmented into 3 groups.

 Young parents with children active in youth sports.
 College students
 Sports associations
 Schools and colleges

Market Trend

Digital market is growing to be biggest in the world as more and more

people are increasingly using agricultural product in lieu of growing
health awareness .
Sports has gained importance both as passive and active source of
entertainment. Consumers are progressively spending more on sportswear
with the large share of expense.

Competitive Advantage

 Cost benefits
 Comforts.
 Vast choice.

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4.Marketing/Sales Strategy

Marketing Strategy

We will use a marketing strategy of developing long term relationships with

our customers. Farmers will be an integral of getting our name out in the
community. We want to seen as a business that cares for our customers and
want to see them accomplish all of their goals. We want our customers to
have complete trust in what our organisation do.

Sales Strategy

Our sales strategy will be built around fully educating customers about
their purchase. Many of the activities that our organisation is promoting
impacts the human relation. It is important for the customers to be fully
aware of the repercussions of the activity and how each units of crops
effects farmers .
5.Staffing and Operations

Following is the man power requirement of the project :

Type of Workers Nos. Salary/wages Total wages

Skilled labour 2 nos. Rs.8,000/- per month per Rs.16,000/-

staff
Unskilled 3 nos. Rs.5,000/- per month per Rs.15000/-
staff
Total Wages per month Rs.31000/-

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7.Financial Projections

I Profit & Loss Accounts

PARTICULARS AMOUNT(in
lakhs)
INCOME :
1.Receipts 25.00
TOTAL(A): 25.00
EXPENSES :
1.payments to equipment supplier 6.25
2.salaries & staff welfare 8.40
3.power & fuel charges 1.20
4.bank interest on term loan 0.69
5.bank interest on working capital 0.23
6.collection expenses 2.50
7.administrative expenses 1.50
8.general maintenance 2.00

TOTAL(B): 22.77
PROFIT (A-B): 2.23
DEPRECIATION: 0.76
INCOME TAX: 0.00
PROFIT AFTER DEPRECIATION & TAX: 1.47

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II Balance Sheets

PARTICULARS AMOUNT(in
lakhs)
CAPITAL & LIABILITIES:
PROPRIETOR’S CAPITAL ACCOUNT :
Opening capital 1.00
Add: Net profit after dep.& tax 1.47
2.47
Less: Drawings 1.20
1.27
Bank Term Loan 6.15
Bank Working Capital Loan 2.15
TOTAL: 9.57
ASSETS:
FIXED ASSETS 6.84

CURRENT ASSETS :
Cash & bank balance 0.33
Materials & Items 2.40
TOTAL: 9.57

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8.Funding Requirements
The total capital require for this project is approximated and stated in the statements
that is Rs.25 lakhs. Further additional capital is required to overcome the barriers and
as well as expansion of the business after first year.

The capital can be borrowed from bank or it can be funded through various
government schemes or yojanas so that it will be helpful to get subsidies and tax
benefit on starting up of business.

Hence, there will be good scope for growth and prosperous in the business. If the
financial help is imparted, the unit will function smoothly in a profitable way.

9.Appendices

Details of company website: www.sportsgalleryudupi.com

Email ID of promoter : suhanpoojary35@gmail.com

Mobile number:7411527768

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Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.