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1.

The originator of the phrase 'press is, the fourth estate' is:

A. North Cliff B. Edmund Burke

C. Lord Macaulay D. Rudyard Kipling

Answer & Explanation

Answer: Option C

Explanation:

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2. What is embargo?

A ban on publication before a specific


A. A ship, which often comes late B.
date

C. A story, which has no end D. None of these

Answer & Explanation

Answer: Option B

Explanation:

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3. Television programmes were started in Pakistan on:

A. 1964 B. 1990

C. 1947 D. None of these

Answer & Explanation

Answer: Option A

Explanation:

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4. What is yellow journalism?

A. Exploitative sensational B. Classified telephone directory

C. A low priced novel D. None of these

Answer & Explanation


Answer: Option A

Explanation:

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5. What is typography?

A choice of type to ensure image


A. Is a system of Government B.
clarity

C. A branch of photography D. None of these

Answer & Explanation

Answer: Option C

Explanation:

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6. What is editorial?

A. Piece of interview B. A point of view of the newspaper

One-sided approach of the


C. D. None of these
Government

Answer & Explanation

Answer: Option B

Explanation:

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7. Press and Publication Ordinance was introduced on:

A. 1961 B. 1962

C. 1963 D. None of these

Answer & Explanation

Answer: Option C

Explanation:
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8. What is lithography?

A. A system of local bodies B. Circulation of newspapers

C. A method of printing D. None of these

Answer & Explanation

Answer: Option C

Explanation:

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9. Agenda setting is the main objective:

A. Is the subject of mass communication B. Of media person

C. Media has no concern one D. None of these

Answer & Explanation

Answer: Option A

Explanation:

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10. PID?

A. Press Information Department B. Public Intelligent Department

C. Pakistan Institution Development D. None of these

Answer & Explanation

Answer: Option A

11. Press and Publication ordinance?

Was implemented in 1963 during the


Was presented by Muhammad Khan
A. B. Field Marshal Muhammad Ayub Khan's
Junejo
Government

C. Was introduced by Liaquat Ali Khan D. None of these

Answer & Explanation


Answer: Option B

Explanation:

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12. Pakistan's per capita income?

A. $800 B. $888

C. $999 D. None of these

Answer & Explanation

Answer: Option A

Explanation:

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13. News is the description of the event by a book writer:

A. TRUE B. FALSE

Answer & Explanation

Answer: Option B

Explanation:

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14. Intra-personal communication involves:

An individual communicating to a large


A. An individdual talking to a group B.
number of people

An individual thinking or talking to An individual talking to another


C. D.
himself individual

Answer & Explanation

Answer: Option C

Explanation:

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15. Any message given by other than the literal interpretation of words is called:
A. Audio Communication B. Visual Communication

C. Verbal Communication D. Non Verbal Communication

E. None of these

Answer & Explanation

Answer: Option E

Explanation:

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16. A person (or group) who has control over what information is disseminated to the audience is
known as:

A. Newscaster B. Reporter

C. Regulator D. Gatekeeper

Answer & Explanation

Answer: Option A

Explanation:

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17. To be considered a daily, a newspaper has to appear at least:

A. Seven times a week B. Eight times a week

C. Nine times a week D. Ten times a week

Answer & Explanation

Answer: Option A

Explanation:

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18. The news of important public events appearing in the front sections of a newspaper, re called:

A. Soft-news B. Hard-news

C. Feature News D. Investigative news


Answer & Explanation

Answer: Option B

Explanation:

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19. The major function of Television is to provide:

A. Information B. Education

C. Entertainment D. All the three

Answer & Explanation

Answer: Option D

Explanation:

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20. The famous communication Model SMCRE was devised by:

A. Schramm B. Roger

C. Lasswell D. Osgood

Answer & Explanation

Answer: Option A

Explanation:

21. APP is the news agency of:

A. Pakistan B. India

C. Iran D. Afghanistan

Answer & Explanation

Answer: Option A

Explanation:

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22. The largest English newspaper of Pakistan is:


A. The Nation B. Daily Times

C. Dawn D. The News

Answer & Explanation

Answer: Option C

Explanation:

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23. The founder of Jang-Group of Newspapers is:

A. Mir Khalil-ur-Rehman B. Mir Shakil-ur-Rehman

C. Hamid Mir D. Zia Shahid

Answer & Explanation

Answer: Option B

Explanation:

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24. The daily Dawn was founded by:

A. Quaid-e-Azam B. Liaqat Ali Khan

C. Ayub Khan D. Mohtarma Fatima Jinnah

Answer & Explanation

Answer: Option A

Explanation:

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25. What is "Lithography"?

A. A system of local bodies B. Circulation of newspapers

C. A method of printing D. None of these

Answer & Explanation


Answer: Option C

Explanation:

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26. What is "Dummy"?

A. Make-up of newspaper B. Dead body of an animal

C. Front Page of Newspaper D. None of these

Answer & Explanation

Answer: Option A

Explanation:

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27. What is byline?

A. Reporter's name printed with story B. A railway track

C. Text written on lines D. None of these

Answer & Explanation

Answer: Option A

Explanation:

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28. Intra-Personal Communication is:

A. With Public B. With self

C. Communication with personal friend D. With family

Answer & Explanation

Answer: Option B

Explanation:

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29. Wat is ABC?

A. Audit Bureau of Circulation B. American Business Circle

C. American Business Corporation D. None of these

Answer & Explanation

Answer: Option A

Explanation:

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30. Who was the first Editor of daily "Nawa-e-Waqt"?

A. Hameed Nizami B. Majeed Nizami

C. Zia Shahid D. None of these

Answer & Explanation

Answer: Option A

Explanation:

31. When Television Transmission was started in Pakistan?

A. 1963 B. 1964

C. 1965 D. 1966

Answer & Explanation

Answer: Option B

Explanation:

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32. The Subject allotted to a newspaper reporter is called:

A. Embargo B. Feature

C. Creed D. Beat

Answer & Explanation

Answer: Option D
Explanation:

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33. A journalist who is not attached with any newspaper is called:

A. Free Lancer B. Retainer

C. Correspondent D. Stinger

Answer & Explanation

Answer: Option A

Explanation:

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34. Identification Mark written on the top of news story page is called:

A. Embargo B. Tip

C. Credit Line D. Slug Line

Answer & Explanation

Answer: Option C

Explanation:

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35. The communication based on purchased time or space is called:

A. Propaganda B. Publicity

C. Advertising D. None of these

Answer & Explanation

Answer: Option C

Explanation:

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36. UPI is the abbreviation of:


A. United Press of India B. United Press of Indonesia

C. United Press International D. None of these

Answer & Explanation

Answer: Option A

Explanation:

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37. The news that appears two or three days before an event is called:

A. Follow up B. Lead story

C. Curtain raiser D. None of these

Answer & Explanation

Answer: Option C

Explanation:

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38. Press and Publication Ordinance was introduced in:

A. 1963 B. 1964

C. 1965 D. None of these

Answer & Explanation

Answer: Option A

Explanation:

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39. Communication without words:

A. Mass communication B. Visual Communication

C. Non-Verbal communication D. None of these

Answer & Explanation


Answer: Option C

Explanation:

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40 Tabloid newspaper is of small size with:


.
A. 3 columns B. 4 columns

C. 5 columns D. None of these

Answer & Explanation

Answer: Option B

Explanation:

41. The reading of the script to check the errors is called:

A. Composing B. Editing

C. Proof-reading D. None of these

Answer & Explanation

Answer: Option C

Explanation:

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42. A brief introduction of a photograph is called:

A. Embargo B. Credit line

C. Caption D. None of these

Answer & Explanation

Answer: Option C

Explanation:

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43. OB stands for:

A. Outside Broadcast B. Outdoor Broadcast


C. Official Beat D. None of these

Answer & Explanation

Answer: Option A

Explanation:

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44. Calcutta General advertiser is popularly known as:

A. Calcutta Courier B. Voice of Bengal

C. Bengal Jopumal D. Hicky's Gazette

Answer & Explanation

Answer: Option D

Explanation:

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45. The first printed Urdu paper in the Sub-continent was:

A. Jam-e-Jahan Numa B. Koh-i-Noor

C. Delhi urdu Akhbar D. Sadiq-ul-Akhbar

Answer & Explanation

Answer: Option A

Explanation:

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46. The Pakistan Times was founded by:

A. Hamid Nizami B. Mian Iftikhar-ud-din

C. Liaqat Ali Khan D. Zia Shahid

Answer & Explanation


Answer: Option D

Explanation:

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47. SMCR model of communication process was produced by:

A. David K. Berlo B. C.H. Gerber

C. M.McLean D. E.M.Roger

Answer & Explanation

Answer: Option A

Explanation:

The Nawa-e-Waqt started its publication in:

A. 1944 B. 1945

C. 1946 D. None of these

Answer & Explanation

Answer: Option B

Explanation:

Which official is called the pilot of the newspaper?

A. The news editor B. The reporter

C. The editor D. None of these

Answer & Explanation


Answer: Option A
Explanation:
Communication is a:

A. Strategy B. Theory

C. Process D. None of these

Answer & Explanation


Answer: Option B
PTV started its transmission in the regime of:

A. Ayub Khan B. Yahya Khan


C. Zia-ul-Haq D. None of these

Answer & Explanation


Answer: Option A
Which is the largest circulated newspaper of Pakistan?

A. The Jang B. The Nawa-e-Waqt

C. The dawn D. None of these

Answer & Explanation

Answer: Option A

65 The structure of newspaper is determined by:


.
A. Circulation B. Frequency of publication

C. Size(d) D. None of these

Answer & Explanation

Answer: Option A

71. A large size headline across the entire page is called:

A. Lead B. None of these

C. Deck D. Banner

Answer & Explanation

Answer: Option D

. CPNE is the representative body of:

A. Newspaper owners B. Working journalists

C. Editors D. None of these

Answer & Explanation

Answer: Option C

Explanation:

A story appearing with the name of the writer is called:

A. Print line B. None of these


C. credit line D. By line

Answer & Explanation


Answer: Option D
The largest mass medium in Pakistan is:

A. Television B. None of these

C. The Press D. Radio

Answer & Explanation


Answer: Option A
A sheet containing facts and detailed information on any issue is known as:

A. Summary B. Write up

C. Backgrounder D. None of these

Answer & Explanation


Answer: Option A
Daily DAWN was started in:

A. 1942 B. 1943

C. 1944 D. None of these

Answer & Explanation


Answer: Option A

The number of radio stations which Pakistan got in 1947 was:

A. 2 B. 3

C. 4 D. None of these

Answer & Explanation

Answer: Option A

90 Radio Pakistan was converted into Pakistan Broadcasting Corporation in:


.
A. 1964 B. 1965

C. 1966 D. None of these

Answer & Explanation

Answer: Option A

Pakistan Electronic Media Regulartory Authority (PEMRA) was established in March, 2000:

A. Correct B. Incorrect

Answer & Explanation


Answer: Option A
When a first small and weak radio transmitter was installed in Y.M.CA building, Lahore?

A. 1926 B. 1927

C. 1928 D. 1929

Answer & Explanation


Answer: Option C
Which company of Japan, started two pilot TV stations in Pakistan?

A. Nippon Electronic Company B. Mitsubishi Electric Company

C. Sony Electric Company D. None of these

Answer & Explanation


Answer: Option A
Pakistan's first TV station went on air in Lahore on:

A. 23 November. 1965 B. 24 November. 1966

C. 25 November. 1967 D. 26 November. 1964

Answer & Explanation


Answer: Option D
When Radio Pakistan started FM transmission?

A. July. 1988 B. August. 1998

C. September. 1998 D. October. 1998

Answer & Explanation


Answer: Option D
Which organization regulates electronic media in Pakistan?

Pakistan Electric Media Regulatory Pakistan Electronic Media Regulatory


A. B.
Authority Association

Pakistan Electronic Media Regulatory


C. D. None of these
Authority

Answer & Explanation


Answer: Option C
The news which has significance for relatively large numbers of readers, listeners, or viewers in called:

A. Soft news B. Hard news

C. Important news D. Plain news

Answer & Explanation

Answer: Option B

12 The first weekly magazine in the Subcontinent was:


8.
A. Jam-e-Jejan Numa B. Al-Hilal
C. Jago D. Calcutta Reviews

Answer & Explanation

Answer: Option A

Jam-e-Jehan Numa appeared on the horizon in Calcutta, under the editorship of Munshi Sada
Sukh, in:

A. 1822 B. 1823

C. 1824 D. 1825

Answer & Explanation


Answer: Option A
To control journalism, British introduced its first law on journalism in:

A. 1798 B. 1799

C. 1800 D. 1801

Answer & Explanation


Answer: Option B
Explanation:
Dawn began its publication from Delhi in:

A. 1941 B. 1942

C. 1943 D. 1944

Answer & Explanation


Answer: Option B

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