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3.7 Research ethics

Quite a few researchers consider research ethics as a kind of scale to distinguish between
right and wrong. In fact this area ethics can said to be very crucial because just a small
mistake of the researcher can influenced the level of creditability of conclusions. Though
area of research ethics contains a variety of perspectives which must be considered by the
researcher through different phase of the research work. The researcher made sure that his
actions and activities through different phase of the study should not cause any damage to
the brand image of selected companies. the managers of selected companies are clearly
assured that they can speak freely on the topic of CSR without any fear due to fact that this
data would not go in hands of any unauthorized entity, and also their names and
designations would not be included anywhere in the research work without their
permission. The researcher would present data honestly and also full record of the data
would keep on multiple places. each activity of the research work would be document
professionally and also researcher would make sure that proper referencing style
(Harvard ) is being used in the research work with the purpose of giving due credit to such
scholars and authors whose work included in the study
Note: name of companies and their representative would be mentioned in this report if
allowed by the companies themselves; otherwise the researcher would use “anonymous”
word for representing companies.
This list of open ended questionnaires used during interviews, new questionnaires is
generating during interviews.

List of open ended questionnaires for interviews

 How long have you been working in this company and what are you main
responsibilities,
 How would you define theme of CSR in small companies in India.
 How would you define main activities and operation in CSR agenda of your
company?
 Hw would you define link between competiveness and implementation of a
comprehensive CSR agenda.
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 Who designs CSR policies and what area are paid special attention in that ,
 What are precise issues and challenges in development of CSR agenda in your
company?
 What are crucial factors influencing CSR related actions of your company.
 How does you company overcome shortcomings related to success of CSR practice.
 How would you define precise benefits attained by your company after designing
and implementing CSR practices?
 How can you define connection between CSR practices and higher performance in
your company,
 How CSR agenda impacted level of profitability and efficiency in your organization.
 What else would you reveal about the topic of concern (CSR)?

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Analysis
Introduction
This part of the research work offers collected primary data from the respondents of both
pharmaceutical companies which tool part in data gathering process, the researcher used a
list of open ended questionnaires with the purpose of gathering data , and statements from
respondents of the companies ate presented in double quotes, it is essential to disclose that
the researcher gathered data in bulk, but it was not possible to include every single stamen
given by the respondents of the selected companies on a variety of areas of CSR . the
researcher gave short name to the respondents of both companies in order to easily citing
statements from their side in the study. And the researcher consider this crucial to state
that his several were refused answering by the respondents of companies, and according to
the research ethics the researcher could not forced them to provide answer of every single
questions asked by him during the interviews.

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