Instagram Affiliate Marketing

It makes sense. While it’s easy to scroll right past an ad on Instagram of some random
company, it’s more much engaging when one actively follows an Influencer who happens to be
displaying a product that day in his/her personal feed. This bears out in the data as well. And
you really need to know about Instagram Affiliate Marketing.

According to Forester, Instagram has the highest engagement rate of the many social media
platforms. This is precisely why affiliate Instagram marketing via Influencer (aka Influencer
Marketing) has become a one billion dollar industry today, and the entire Influencer Marketing
segment overall is predicted to become a ten billion dollar industry by 2020.

And the biggest surprise? Most companies are happy with the results they are seeing from
working with Influencers. A 2016 survey by Linqia showed that 94% of brands found this
marketing method to be effective. That’s as high a success rate as you’ll see in any form of
marketing that exists.

So in short, working with Influencers on Instagram is a great venue for effective affiliate
marketing and you should be doing it.

What to look for in potential Instagram partners.

The main word to keep in mind throughout this entire process is trust.

So the first things you should look for in an Influencer are…

 Trusted by followers & niche.

Do your due diligence and research your potential partner. Do any red flags pop up when you
Google their name? Is there a bad buzz around them in their specific niche? Do they play well
with other Influencers and/or brands? This is important because the minute you attach your
brand to a bad Influencer, it may take a long time for your reputation to recover.

The reason Instagram Affiliate Marketing works is because of the inherent trust that they have
built-up with their followers. Social media influencers are more trusted than A-list celebrities, and
what your company is doing is conferring that trust onto your brand.

 Have 2,000 to 15,000 followers.

Does that range of followers seem low? Well, there is a good reason we think you should aim
for those with around this amount of fans: the power of the micro-influencer.
Micro-influencers may have fewer followers than you’d think a true Influencer should have, but
their audience is far more engaged and loyal than those with millions of casual fans. A survey
by Markerly showed double the “like” rate for micro-influencers as opposed to macro-
influencers.

So aim for micro-influencers first. You can always snag bigger Influencers later.

 Curates a feed in-line with your brand.

Once you see that an Influencer is trustworthy and popular in their niche, it’s time to do a deep-
dive into their Instagram feed. Let’s say you’re in the mug business and you find an Influencer
all about that mug life.

And another big reason? Cost. Most of the big Influencers work solely on a pay-per-post model,
where companies have to shell out hundreds of thousands of dollars for a single Instagram post.
Through Instagram Influencer Marketing will be very beneficial for you. Sure, maybe you’re
Pepsi and you have that sort of spend. But we’re assuming most of you a) don’t want to spend
anywhere near that much, and b) want to work with Influencers on a traditional affiliate
marketing model (commission on sale). It goes without saying, it’s much more likely that micro-
influencers will work on this model.

Contact Us: +1 (215) 301-7697