CHAPTER 2

RESULTS ANALYSIS AND DISCUSSION

This chapter presents the discussion and analysis of data collected

interpretation of the results from the conducted survey. Data are presented

in table, ranks, and words evaluated by researchers accomplished

questionnaires of the respondents.

TABLE 1

Age Profile of Respondents

AGE FREQUENCY PERCENTAGE RANK

17-18 31 62% 1

19-20 17 34% 2

21-23 2 4% 3

TOTAL 50 100

The respondents are composed of students’ ages 17-23 years old.

Most of the respondents with the age bracket of 17-18 years old had a total

frequency of 31 or 62%. While respondents who belong to the age bracket

of 19-20 years old had a total frequency of 17 or 34%. Respondents from

21-23 years old had a total frequency of 2 or 4%.

TABLE 2

Gender Profile of Respondents

GENDER FREQUENCY PERCENTAGE RANK

MALE 21 42% 1

FEMALE 29 58% 2

TOTAL 50 100

As shown in Table 2, the highest number of respondents are from

female, which has 29 respondents that equivalent to 58%, while male has

21 respondents that equals to 42% a total of 50 respondents.

 TABLE 3

The perception you desire about marketing strategies.

The perception you

desire about
marketing strategies FREQUENCY PERCENTAGE RANK

to satisfy wants and 42 21% 1

needs
help to achieve a 30 15% 2
social status or to
belong to a group
know the functional 22 11% 4
features and benefits

know more about 28 14% 3

pleasurable
experiences
engagement 21 11% 4
marketing
event marketing 28 14% 3

participation marketing 18 9% 5

live marketing 8 4% 6

TOTAL 197 100%

Table 3 shows that their perception desire about marketing strategies

is “to satisfy wants and need” which got rank 1 equivalent of 21% in the

survey and the lowest rank which is “live marketing” got rank 6 equivalent
of 4%. Therefore the marketing strategy is to satisfy the needs and wants

of customer.
 TABLE 4

The possible impacts of the marketing strategy on the consumers’

buying practices.

The possible
impacts of the
marketing strategy FREQUENCY PERCENTAGE RANK
on the consumers’
buying practices
satisfying customer 41 22% 1
needs and wants
influence in 37 19% 2
purchasing decision
add value to a product 23 12% 4
or services
using social media 25 13% 3

enhancing the product

ability to obtain more
exposure 24 13% 5

shifting away from

traditional method of
adversities towards 17 9% 7
sales promotion

consist of collection
incentive tools to
stimulate quicker or 19 10% 6
greater purchase of
particular products
TOTAL 186 100%
 In this table shows that the satisfying customer needs and wants is the

possible impacts of the marketing strategy on the consumers’ buying

practices which got 22% and rank 1 in the survey and the second is to

influence in purchasing decision which got rank 2 and 19% and the lowest

rank is 7 which is shifting away from traditional method of adversities

towards sales promotion got 9%.

 TABLE 5

The marketing strategies that capture your attention.

The marketing
strategies that
capture your FREQUENCY PERCENTAGE RANK
attention
easy to remember 44 31% 1
product name
discounted price 38 26% 2

eye catching 3
product packaging
and labelling 34 24%

word of mouth 27 19% 4

TOTAL 143 100%

This table shows the marketing strategies that capture the attention of

customer is ‘to easy to member product name” which got rank 1 and 31%

in percentage and the lowest is the rank 4 and 19% which is “word of

mouth”.
 TABLE 6

The problems you met by the respondents on marketing strategies.

The problems you

met by the
respondents on FREQUENCY PERCENTAGE RANK
marketing strategies
not suitable to use a
lot of marketing
techniques,
manufacturers can
34 20% 1
improve product
packaging and
labeling
failed to consider the
quality position and
competitor pricing 29 17% 2
during pricing
traditional market
models generally
concentrate on single
individuals rather than
26 16% 3
taking social
interactions into
account
individuals are tied to
one another with
invisible bonds and 19 11% 6
the influence an
individual receives
from other
some people have
greater influence on
other consumers’ 24 14% 4
buying decisions
researchers and
practitioners have
been delving into the 14 8% 7
study consumer

make a purchasing
decision based on
their past experiences 20 12% 5

TOTAL 166 100%

As shown in table 6 is the problems you met by the respondents on

marketing strategies which most of the respondent choose “not suitable to

use a lot of marketing techniques, manufacturers can improve product

packaging and labeling” which got rank 1 and the percentage of 20% and

the lowest is “researchers and practitioners have been delving into the

study consumer” got rank 7 and equivalent of 8%.

 TABLE 7

The solutions you desire to help solve problems met.

The solutions you
desire to help solve
problems met FREQUENCY PERCENTAGE RANK

focus on maximizing 31 14% 2

profits
sustain consortium 34 15% 1
establish competitive
advantage
establish competitive 17 8% 6
advantage
start with a sound 21 10% 4
strategy
cope with a sound 17 8% 6
strategy
enhance an 18
organizations ability to
obtain more exposu 8% 6
re
develop standards for
measuring and
reporting to 28 13% 3
consumers
become a new point
of differentiation and
competition among 17 8% 6
firms
offer high fat or high 12 5%
sugar offerings in the
market place
made it a mainstream 20 9% 5
concern for
consumers
TOTAL 215 100%

The table 7 is shows that the solutions desire to help solve problems

met and the most answer of the respondent is “sustain consortium

establish competitive advantage” which got rank 1 and 15% of the survey

and the lowest is “become a new point of differentiation and competition

among firms” got rank 6 and equivalent of 8%.