Академический Документы
Профессиональный Документы
Культура Документы
“VISUAL MERCHANDISING
AT BRAND FACTORY HUBBALLI STORE”
Assistant Professor
Submitted by:
2. Importance of visual 4
merchandising
3. Problem statement 5
5. Research methodology 5
8. Display Area 10
9. Presentation Techniques 13
11. Conclusion 19
TABLE OF FIGURE
2. Freeform Layout 08
3. Store Layout 09
4. Walls 10
5. Windows Display 11
7. Idea-Orientation Presentation 13
8. Color Presentation 14
9. Horizontal Merchandise 15
Figure 1
1
The business process in the organization is retail. The
organization is fashions and discount merchandise and depending upon city
consumption and income nature of city.
SL NO Name Designation
01 Mr. Suresh Sadhvani CEO of Future Group
02 Mr. Kishor Biyani Managing director
03 Mr. Sunny Katwe Store manager
Hubballi
Code of conduct
1. Time management
2. Misconduct is prohibited for employees
3. Consumption of intoxicating drinks / drugs
4. Respect in the workplace
5. Collaborate.
Ethical practice
2
6. Adaptability: - to be flexible and adaptable to meet the challenges.
7. Flow: - to respect and understand the universal law of nature.
Brands:
There are two types of brands
Visual merchandise: -
Once the department receives the product, now their work is to arrange the
product on the area or space given to them. The department members keep their
product in a show and which product has the main offer that one should be kept
first and involves operations method.
Operation:-
In this process involvement of merchandises and services or merchandise
will be done in an efficient manner keeping in concerned with customer
preferences and handling out in an efficient and effective operation are carried out
it also involves with some strategy process.
3
2. Importance of visual merchandising
When used in the context of retail merchandising, visual merchandising is
the activity of presenting products in a manner that encourages sales. Any apparel
store owners can toss up a rolling rack filled with garments, but it takes a keen eye
for design to display such garments in a way that boosts sales.
Customer’s needs & tastes are different one person to another. A customer’s
interest on new things or creative in nature. This nature helps to display different
& creative garments in store.
Planning to add a new type of product to the store but afraid that customers won't
understand how it works, so that time store explain the characteristics of new
product and convince the customer.
The right type of visual merchandising can help build an image around the
brand. This helped them to build an identity around the brand that appeals to their
target customers of teenagers and young adults.
4
3. Problem statement
Visual merchandising has long been considered as important strategic
business decision for a number of reasons. First, customer store choice decision are
influenced greatly by merchandising (arrangement of product) which denotes the
relationship between customer perception & buying behaviour second, retailers
may be able to develop a sustainable competitive advantage through
merchandising.
5. Research methodology
Secondary data
5
6. Store Design Objectives
Provide Flexibility.
6
Encourage people to buy merchandise.
Once you've gotten people to walk in the door, the next step is to
convert them into customers. So the layout of your store plays a large role.
An effective setup helps customers easily find and purchase merchandise.
One design in particular, known as "the grid," works well in stores where
customers are likely to explore the entire sales floor. It has many benefits,
including customer familiarity, merchandise exposure and easy-to-clean
aisles. The grid also allows you to set up feature areas, which are designed
to get the customer's attention. Food display cases, end caps, promotional
areas and walls are all examples of feature areas that can encourage
customers to shop for specific products.
7. Store Layout.
The retailers use three general type of store layout design.
A store layout is the design in which a store's interior is set up. Store layouts
are well thought out to provide the best exposure possible. Store layout
helps influence a customer's behavior, which means when done right, it's a
key strategy to a store's prosperity.
7
Freeform layout:
Free form layout is a type of layout where the fixtures and aisles are
arranged asymmetrically. Since the customers are not naturally drawn to this
kind of layout, the retailers need to create a pleasant atmosphere to attract
customers. It can be in form of expensive fixtures and create the right
ambiance by having the right ambiance by having the right kind of flooring
and lighting which compliments the merchandise.
Figure 2
1. Loitering encouraged
2. Possible confusion
3. Waste of floor space
4. Difficulty of cleaning
8
Store Layout
9
Figure 3
8. Display Area
Walls
Retailer
should be used walls
to display
merchandise and
creatively present a
message by utilising
wall space.
Merchandise can be
stored on shelving
and racks and co-
ordinating with
displays. In racks
merchandise can be
displayed based on
the sizes and it is Figure 4
10
Windows display
Figure 5
11
Free standing display
Figure 6
12
9. Presentation Techniques
Some presentation technique are idea-oriented, item and size, color, price
lining, vertical merchandising, tonnage merchandising and frontage presentation. It
plays very important role to attract the customers and to increase the in sale for the
stores.
They are :
Idea-orientation presentation:
Figure 7
13
entrance of the store or entrance of the each section. As the VM spends more
times in the store he usually thinking on new presentation technique. Likewise, he
used to rearrange the things and he tries to attract the customer for the better sales.
Color Presentation:
14
Figure 8
Horizontal Merchandise:
Figure 9
15
Style and Item presentation:
It is the common
technique of organising stock
is by style and items. It creates
the atmosphere and good look
to the store and it helps to
attract the customer and makes
them to walk in and buy the
products.
Figure 10
16
10. Store Environment
Color
In the Brand factory they are using two colors for the store, that
is WHITE and RED. These are used to create mood and Makes
customer to spend more time in the store purchase them. The red
comes under warm color, it produces emotional, vibrant, hot and
active responses. Whereas white is cool color, have a peaceful, gentle,
calming effect.
Figure 11
17
Lighting
In the whole store they are using the white focus light to make
the merchandise look attractive. When the merchandise are attractive it
pulls the customer near that particular merchandise. Even this also
increases the sale.
Figure 12
Music
18
11. Conclusion
19