ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD

(Department of Mass Communication)

Course: Advertising (967) Semester: Spring, 2018

Level: M.Sc. Total Marks: 100
Credit Hours: 03 Pass Marks: 40

INSTRUCTIONS

1. Assignments 1 and 2 cover units 1–4 and 5–9 respectively.

2. Each assignment carries 100 marks.
3. Write the assignments in your own words.
4. Since the nature of assignment questions requires you to be more analytical
therefore, supplement material from the study guides with information from other
suggested readings could be incorporate into it. Some of the questions require to
include the examples from Pakistani perspective/setting. So do not simply rehash
materials from the study guide verbatim but rely on synthesizing materials from
different units of the study guide in your own language.

LIST OF CONTENTS

This package comprises the following material:

1. Study Guide and Allied Material
2. Assignment s 1 and 2
3. Assignment Forms 2 Sets
4. Schedule for Submitting Assignments and Tutorial Meetings.

Note: If you find anything missing from the above mentioned material, kindly inform:

The Mailing Officer,

Mailing Section,
Allama Iqbal Open University
Sector H-8, Islamabad

Best of Luck

Course Coordinator
 ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD
(Department of Mass Communication)
WARNING
1. PLAGIARISM OR HIRING OF GHOST WRITER(S) FOR SOLVING
THE ASSIGNMENT(S) WILL DEBAR THE STUDENT FROM AWARD
OF DEGREE/CERTIFICATE, IF FOUND AT ANY STAGE.
2. SUBMITTING ASSIGNMENT(S) BORROWED OR STOLEN FROM
OTHER(S) AS ONE’S OWN WILL BE PENALIZED AS DEFINED IN
“AIOU PLAGIARISM POLICY”.
Course: Advertising (967) Semester: Spring, 2018
Level: M.Sc. Total Marks: 100
Credit Hours: 03 Pass Marks: 40
ASSIGNMENT No. 1
(Units: 1–4)

Q. 1 Define Advertising. Elaborate the role advertising plays, in the contemporary

society? (20)

Q. 2 Explain the history of advertising and its evolution in Pakistan. (20)

Q. 3 Write notes on the following: (20)

(i) Economic Aspects of advertising
(ii) Types of advertising

Q. 4 Evaluate the differences between an Advertising Department and an Advertising

Agency. (10)

Q. 5 What complaints the critics have made against advertising. Explain with example. (10)

Q. 6 Discuss the functions performed by an advertising agency. Also describe the

selection criteria of an advertising agency? (10)

Q.7 Explain the various regulations controlling unethical advertising? (10)

ASSIGNMENT No. 2
(Units: 5–9)
Total Marks: 100 Pass Marks: 40
Q. 1 Critically Analyze the qualities deemed helpful in the selection of media for
advertising? (20)
Q. 2 Define an advertising copy. Also describe structure of a “copy” and the importance
of “Visualization” and layout in a copy. (20)
2
Q. 3 Write notes on the following: (20)
(i) Factors Influencing the Media Selection
(ii) Compare Print and electronic media of advertising in term of qualities and
functions.

Q. 4 Discuss the role of the folk media in advertising? (10)

Q. 5 Describe the requirements and preparation for advertising campaign. Explain the
methods and techniques of launching an advertising Campaign. How is an
advertising campaign launched? Discuss in detail. (10)

Q. 6 Explain the strategies and techniques for measuring advertising campaign? (10)

Q.7 Describe the techniques of gathering primary data during the processing of an
advertising campaign? (10)

AIOU–AS-521(18)PPU–05-04-2018–1200.