BUSINESS PLAN

EXECUTIVE SUMMARY
ABC store is a online book store that is located in DHA, Karachi. We conducted a small survey
and we came across to the conclusion that DHA is the right place to launch our store. We are in
this business to make profit at the same time give our customers value for their money and
time. We want to give people who shop at our book store the opportunity to choose from a
wide range of books and stationeries. In addition, students will be able to sell their old text
books that were in good condition.

DESCRIPTION OF PROPOSED BUSINESS

 What will your proposed company do? Will it be a manufacturer, a retailer or a service
provider?
We’ll serve as a service provider. We will serve as a business provider online course,
uniform and stationary things for the students.

 What goods or services it provide?

Our online business will provide online course, uniform, stationary and all the school
things which students will need at the customers door step with just some clicks.
• Why are your goods or services unique?

• Who will be your main customers?

Our main costumer will be parents of students who are educated and know how to
contact with us.
• How will your goods or services be sold?
We will sell our services online. Costumers will have to just visit our website and pick up
the things which they want.

 Where will your business be located?

Our head office will be located near DHA Phase 2 Karachi which will be very convenient
for our employees.

INDUSTRY ANALYSIS
We will have a small and newly formed business. We will purchase goods and resale to our costumer at
their door step so we don’t have any industry.
• How large is the industry? What are total sales for the industry, in volume and dollars?

We are going to start a small business so we will not have any industry and we will a local business so
we will not deals in Dollars.

• Is the industry mature or are new companies successfully entering it?

• What opportunities exist in the industry? What threats exist?

APPORTUNITIES:
DELIVERY (no brainer opportunity): Through delivery costumers get their products on their door steps.

E-LEARNING: Learning technology through internet is a great opportunity.

DISCOUNT OFFER: Discount is another important opportunity to stable are costumers.

NO COMPETITORS: There is no one who is starting this business.

THREATS:
NEW COMPETIOTR: If new competitors enters in market so it will be a great threat for us

RETAILER PROBLEMS: If retailer will not give us product on time or changing in price will be a major
threat.

NEWLY INTRODUCED REGULATIONS:

INTERNET SECURITY: such as fraud and hacking.

• What factors will influence future expansion or contraction of the industry?

• What is the overall outlook for the industry?

• Who are your major competitors in the industry?

We are the only one to entered in this new and unique business so we don’t have any competitors

• How does your product differ from those of your competitors?

We don’t have any competitors

MISSION STATEMENT AND CORE VALUES

MISSION STATEMENT: Are goal is to provide the highest level of services, the broadest selection
of products and the most competitive prices.

“Our mission is to expand our business from local to international level”

“We save people money and time so they can live better”

CORE VALUES: Here are some core values

 RESPECT: Respect means treating people with decency, kindness and a desire to see people
grace we hold you and the people we work with in high regards.
 OPEN, HONEST AND TRANSPARENT: People who work with us share some important
information we know that this requires a level of host in us.
 GREAT CUSTOMER SERVICE: When you deal with us you won’t be dealing with a large
corporation. We have a small business and we know how to give best service.
