Republic of the Philippines

UNIVERSITY OF RIZAL SYSTEM

Province of Rizal

COLLEGE OF EDUCATION
First Semester, AY 2019-2020

COURSE TITLE: SOCIAL NETWORKING FOR SOCIAL INTEGRATION

COURSE CODE: ELEC 1
CONTACT HOURS: 54
CREDIT UNITS: 3

WEEK/ CONTENT REFERENCES

TIME
ALLOT-
MENT

Week 1 / Introduction to Film: The Social Network (2010)

3 Hours Social
Networking Stone, Tobias. (2019, April 24). Social Network Theory: a literature review for
understanding innovation programs. Retrieved from https://medium.com/swlh/social-
network-theory-a-literature-review-for-understanding-innovation-programs-
7f1c214e9a77

Week 2-3 The Week 2 Reading/s:

/ 6 Hours development of
Social Boyd, D. & Ellison, N. (2007). Social Network Sites: Definition, History, and Scholarship,
Networking – Journal of Computer-Mediated Communication, Volume 13, Issue 1, 1 October 2007, pp
Theories, 210–230
Concepts and
Ideas Scott, John and Carrington, Peter (2011). The SAGE Handbook of Social Network
Analysis
 Chapter 2: Social Network Analysis: An Introduction
 Chapter 4: Network Theory

Week 3 Reading/s:
 Borah, P. (2015). Media effects theory: Framing effects, agenda setting and priming.
International Encyclopedia of Political Communication. Wiley-Blackwell.
 Moyer‐Gusé, E. and Dale, K. (2017). Narrative Persuasion Theories. In The
International Encyclopedia of Media Effects (eds P. Rössler, C. A. Hoffner and L.
Zoonen). doi:10.1002/9781118783764.wbieme0082
 Rabaa, Ahmad & i, N.A. & Bhat, Hani & Abu Al Maati, Shereef. (2018). Theorising
social networks addiction: an empirical investigation. International Journal of Social
Media and Interactive Learning Environments. 6. 1. 10.1504/IJSMILE.2018.092363

Assignment: Stieglitz, S. & Dang-Xuan, L. (2013). Social media and political

communication: a social media
analytics framework. Social Network Analysis and Mining 3: 1277.
https://doi.org/10.1007/s13278-012-0079-3
Week 4 / The Reading/s
3 Hours development of  Cesare Amatulli, Gianluigi Guido & Claudia Melissa Barbarito (2014) Does
Social Popularity in Social Networks Influence Purchasing and Lifestyle Decisions? The
Networking – Meaning Of Online Friendship, Journal of Media Business Studies, 11:3, 1-21, DOI:
Theories, 10.1080/16522354.2014.11073582
Concepts and  Glucksman, M. (2017). The Rise of Social Media Influencer Marketing on Lifestyle
Ideas Branding: A Case Study of Lucie Fink. Elon Journal of Undergraduate Research in
Communications, [online] 8(2), p.78. Available at:
https://www.elon.edu/u/academics/communications/journal/wp-
content/uploads/sites/153/2017/12/08_Lifestyle_Branding_Glucksman.pdf
 Assignment:
[DOCUMENTARY] - New Kings: The Power of Online Influencers (Influencer Marketing)
https://www.youtube.com/watch?v=JiYdBLB90IM

Week 5-6 Fake News and Week 5 Reading/s:

/ 6 Hours Disinformation
 [DOCUMENTARY] Fake news in the Philippines: Dissecting the propaganda
machine https://www.youtube.com/watch?v=d2jA5ICOVAE
 Cabañes, JVA, and Ong, JC (2018). Architects of Networked Disinformation: Behind
the Scenes of Troll Accounts and Fake News Production in the Philippines

Week 6 Reading/s:

 Cabañes, JVA, Anderson, CW, and Ong, JC (2019) “Fake news and scandal.” In
Tumber, H and Waisbord, S (eds.) Routledge Companion to Media and Scandal.
London: Routledge
 Cabanes JVA and Cornelio JS (2017) “The rise of trolls in the Philippines (and what
we can do about it)”. In N Curato (ed) A Duterte Reader: Critical Essays on the
Early Presidency of Rodrigo Duterte. Quezon City: Ateneo de Manila University
Press, pp. 233-252.

Assignment: Niklewicz, Konrad (2017). Weeding out fake news: An Approach to Social
Media Regulation Weeding out Fake News
Week 7-8 Studies and Week 7: Cybercommunities
/ 6 Hours Discussions on Scott, John and Carrington, Peter (2011). The SAGE Handbook of Social Network
Social Analysis
Networking  Chapter 8: Personal Communities: The World According to Me
Vincent Chua, Julia Madej, and Barry Wellman
 Chapter 12 Networking Online: Cybercommunities
A. The Anatoliy Gruzd and Caroline Haythornthwaite
Individual in
Social Week 8: Social Networking and Social Media Apps
Networking and  Frison, E., & Eggermont, S. (2017). Browsing, posting, and liking on Instagram: The
Social Media reciprocal relationships between different types of Instagram use and adolescents'
depressed mood. Cyberpsychology, Behavior, and Social Networking, 20(10), 603-
B. Studies on 609. http://dx.doi.org/10.1089/cyber.2017.0156
various Social  McGregor, S. C., & Mourão, R. R. (2016). Talking Politics on Twitter: Gender,
media apps Elections, and Social Networks. Social Media + Society.
https://doi.org/10.1177/2056305116664218
 Velten, J., & Arif, R. (2016). The Influence of Snapchat on Interpersonal
Relationship Development and Human Communication. The Journal of Social
Media in Society, 5(2), 5-43. Retrieved from
http://thejsms.org/index.php/TSMRI/article/view/152
 Social Media Use 2018: Demographics and Statistics. (2019, April 17). Retrieved
from https://www.pewinternet.org/2018/03/01/social-media-use-in-2018/

Assignment Papers:
 Bucher, T. (2015). Networking, or What the Social Means in Social Media. Social
Media + Society. https://doi.org/10.1177/2056305115578138

Week 9- C. Politics Week 9: Politics

10 / 6  Brian D. Loader, Ariadne Vromen & Michael A. Xenos (2014) The networked young
Hours citizen: social media, political participation and civic engagement, Information,
D. Social Communication & Society, 17:2, 143-150, DOI: 10.1080/1369118X.2013.871571
Networking,  Kümpel, A. S., Karnowski, V., & Keyling, T. (2015). News Sharing in Social Media:
Social Media A Review of Current Research on News Sharing Users, Content, and Networks.
and Terrorism Social Media + Society. https://doi.org/10.1177/2056305115610141
 Wolfsfeld, G., Segev, E., & Sheafer, T. (2013). Social Media and the Arab Spring:
Politics Comes First. The International Journal of Press/Politics, 18(2), 115–137.
https://doi.org/10.1177/1940161212471716
 Week 10: Terrorism
 Chapter 17 Crime and Social Network Analysis
Peter J. Carrington
 Chapter 18 Terrorist Networks: The Threat of Connectivity
Renée C. van der Hulst
 Hossain, M. S. (2015). Social Media and Terrorism: Threats and Challenges to the
Modern Era. South Asian Survey, 22(2), 136–155.
https://doi.org/10.1177/0971523117753280

Assignment: Smith, Brian G.; Smith, Staci B.; Knighton, Devin. (2018). Social media
dialogues in a crisis: A mixed-methods approach to identifying publics on social media.
Public Relations Review, 44(4), DOI: 10.1016/j.pubrev.2018.07.005

Week 11 Social  Issa, Tomayess; Isaias, Pedro and Kommers, Piet. (2016). Social Networking and
/ 3 Hours Networking in Education: Global Perspectives
Educational o Chapter 1
Context o Chapter 20
Analysis of Issa, Tomayess; Isaias, Pedro and Kommers, Piet. (2016). Social Networking and
Social Network Education: Global Perspectives
Research in
Education

Course Policies:
1. All requirements must be submitted on time. Late submission will receive deductions.
2. No text messaging or entertaining of phone calls during class hours. Please be courteous, turn off your cell
phone while inside the classroom.
3. Students with 3 consecutive absences will automatically be dropped from the class roll.
4. Students who wished to drop the course must do so officially and not just stop coming to class.
5. Academic dishonesty: Any form of cheating or plagiarism in this course will result in zero on the exam,
assignment or project. Allowing others access to your work potentially involves you in cheating. Working
with others to produce very similar reports is plagiarism regardless of intent.
6. Problems encountered with the subject must be discussed to the instructor. Such consultation may be
made in person during designated time and at designated place.

Grading System:

Written & Oral Reports, Research Paper 50%

Projects and Participation 40%
Exams 10%
Total 100%