30 second commercial or “elevator pitch” Quick Guide

Whether taking advantage of a happenstance meeting, preparing for the career expo or attending a networking event, a
prepared introduction can be helpful. Lead with a handshake, make eye contact, smile and avoid a robotic memorized
speech. Organize your thoughts and practice the content so you can use the information to start a conversation.

30 second commercial content:

 Your name, major, class year, and graduation date
 Express your interest in a position / career path
 Demonstrate your knowledge of the company/organization
 Highlight your related experience / show how your major applies to the position
 Summarize 1-2 experiences both in and/or out of the classroom that connects to the job or career path
 Give an example of an accomplishment or success
 Explain how you can be an asset to the company/organization/team/program
 Ask a prepared question
Example:
My name is ___________________ and I am studying ______________ here at Lehigh University. I plan to graduate
in ____________ so I am looking for a _________________ position. I saw that you are hiring for _______________
and I was interested because __________________. Some of my key skills/experiences have come from _________
and I feel prepared to take on roles in ________________. Most recently I have _______________ that has
prepared me for __________________. I spent some time learning about your company from ____________ and I
was especially interested to learn ___________. Could you tell me a little more about _______________________?

Sample Questions:
 Tell me a little about the training process new hires complete?
 Is there a mentor program for new hires/interns?
 What type of projects do new hires/interns work on?
 How is success measured by your company?
 What are some of the skills you look for in candidates?
 What type of experience is necessary to work in this role?
 What type of long term career is possible with your company?
 What is culture of your office/location like?
 Could you describe the leadership in your organization?
 Do you expect to visit campus again this year?
 What is your hiring timeline?

Practice on Big Interview: http://lehigh.biginterview.com

(Must use a webcam or laptop with built in camera to utilize the program)
 First time users Register with green button or returning users Click “Login” on top right of the page
 Click “Practice” from top main menu then “Practice interviews” from drop down menu
 Choose “Custom sets” , then click “30 Second commercial”
 You can review the recording or email the link to others for feedback