ignite. impress. inspire.

Strategy and
Marketing

Advertising and
Branding
OUR VISION | VALUES
TRIOMINE
To put purpose at the heart of branding and create a sustainable edge for
our clients through merging creativity and effectiveness

CORE VALUES

Customer-focused,
Boldness Agility Teamwork people-driven

We are always We exercise flexibility We respect everyone’s We aspire to build long-term

inspired to take on in an evolving ideas and cultivate a customer relationships,
new challenges. landscape. culture of trust. while investing in our
people.
OUR MILESTONES:

2013 - 2014 2018

Clinched contracts from Avery Dennison Clinched contracts from
Singapore (Pte) Ltd, Energizer Singapore Pte Exyte Asia-Pacific Holding Ltd and Times
Ltd and Western Digital (S.E.Asia) Pte Ltd. Experience Pte. Ltd.

OUR
FUTURE

2012 2016 - 2017 2018

Triomine was founded Clinched contracts from Intralinks Established our presence in
to provide graphic Asia Pacific Pte Ltd, Lapp Asia Malaysia under the name
design & visual Pacific Pte. Ltd., SanDisk ‘Triomine Sdn Bhd’.
branding services. International Ltd and YHI
Corporation Singapore Pte Ltd.
OUR EXPERTISE & SERVICES
Branding Solution
Telling brand stories
Understanding your needs
Discovering your brand vision
Your business values
Marketing Solution
Advertising Marketing
Digital Marketing
• SEO/SEM-friendly solutions
• Enhance visibility on search engines
• Lead capture for quality prospects
• Content creation | Website
diagnostics
OUR CLIENTS
OUR CLIENTS
OUR PORTFOLIO

ADVERTISING & MARKETING

DESIGN
Engaging the young for
Woh Hup’s brand expansion
Driving Woh Hup's
social media presence
An Asian condiment specialist, Woh Hup
An Asian condiment specialist,
Food's challenge was to engage with
Woh Hup Food's challenge was to
potential
engage withcustomers online while retaining
potential customers
its focus
online whileon traditional
retaining marketing
its focus on
avenues.marketing
traditional We helped the brand synergise
venues.
We helped the brand synergise
its online platforms with offline advertising
its online platforms
through a proactivewith offline
social strategy.
advertising through a proactive
For design, clean, refined layouts were
social strategy. For design, clean,
preferred
refined to sculpt
layouts a contemporary
were preferred to brand
image
sculpt that stayed true
a contemporary brandto nostalgic tastes.
image that stayed true to nostalgic
tastes. c
Woh Hup Food
The client approached us with the
social media objective of brand
differentiation in a crowded market of
competitors. We responded with a
strategy of highest quality content,
working to devise the best approach to
engage with the brand’s target
audience on Facebook to boost
engagement.
In 2019, we engaged influencers in a
series of recipe sharing campaigns, in
addition to regular content. Achieving
a fan base of 20k and growing, we
successfully delivered a strong brand
image with clear, powerful and
consistent messaging.

TOTAL FANS LIKE

32,023
( 3,550%) 3 Years

ENGAGED USERS
2016 – 877 Fans
1,223 2019 – 32,023 fans
( 303%)
Salam Sauce
We were part of Salam’s brand
launch into the competitive
local halal condiments market.
By developing a distinct,
friendly brand identity, we
ensured that the goals of
consumer reach were met,
along with consistency in look
and feel across all marketing
platforms.

TOTAL FANS LIKE

10,669
( 1,240%) 8 Months

ENGAGED USERS

1,850
( 980%) 2019 – 10,669 fans
Strengthening Angel Brand’s
brand positioning in a global
landscape
Synonymous with authentic, quality Asian
sauces and condiments, Angel Brand’s
products can be found across Asia,
Europe and even the U.S. Having to cater
to so many regions might result in unclear
brand messaging. Hence, we helped the
brand to stay relevant by brainstorming
creative ideas that bring out the best of
their products while retaining the essence
of their tradition and philosophy.
Bidor Kwong Heng
(Angel Brand)
The client wanted to establish a
presence on social media to
strengthen its market leadership in
cooking sauces and condiments. We
started its Facebook page in
November 2018, focusing on
building a brand-loyal community
through acquiring page likes.
Crafting attractive visuals to align the
brand with consumers’ preferences,
our in-house team of marketing and
digital strategists used A/B testing,
targeted demographic targeting and
other proven tactics to build a
fanbase from scratch.

TOTAL FANS LIKE

8,866
( 5,101%) 1 Year

ENGAGED USERS

5,101
( 4,380%) 2019 – 8,866 fans
Build social media
engagement
The client wants to improve Yeo’s
Natural presence in social media.
We proposed monthly post
contents and strategies to
improve page likes and
engagement. In Aug 2018, we
took over the page when there
were 4,400fans.

TOTAL FANS LIKE

13,998
( 250%) 17 months

ENGAGED USERS
Aug 2018 – 4,000 Fans
1,656 2019 – 13,998 fans
( 580%)
Offline & Online Presence
The client approached us to assist
them in expanding their offline and
online presence. Their target was to
supersede their competitor, Sufood
in terms of fans (on social media
platform) and sales increment.

We proposed to synchronise their

online and offline collaterals, for a
strong branding which set as
constant reminder for consumers.

TOTAL FANS LIKE

8,565
( 120%) 2 Years

ENGAGED USERS
2018 – 3,900 Fans
4,494 2019 – 8,500 fans
( 580%)
The client approached us to
improve their online presence on
social media platforms.

We also assisted Koufu to develop

a consumer mobile application
where customers can ’skip the
queue’ through ordering from the
app, and pickup in store.

TOTAL FANS LIKE

30,211
( 250%) 2 Years

ENGAGED USERS
2018 – 8,600 Fans
3,580 2019 – 29,000 fans
( 790%)
Yong Li Coffee Station approached
our team to manage their Facebook
page and reach out to younger
group of audience, and the people
near their coffee stations.

We plan and managed their

Facebook page for 6 months,
creating creative advertising
contents and writing to engage with
their audience.
A fun and dynamic brand whom
approached us to expand there
online presence.

We assisted R&B to create a

consistent branding for both online
and offline platforms.

TOTAL FANS LIKE

8,493
( 466%) 2 Years

ENGAGED USERS
2018 – 1,500 Fans
6,268 2019 – 8,493 fans
( 930%)
This client approached us to help
them maintain and online presence
on social media.

We helped them set up both

Facebook & Instagram account, and
managed monthly post contents.
We also assisted their brand with
creative advertising to reach out to
younger audience.
Yangyang approached us to
maintain their CNY campaign for the
past 2 years. We were in-charge of
contents management and reaching
out to their audiences via Facebook.
Eveready wanted to grow a loyal
digital fan base for their
Singapore customers and use
Facebook to enhance brand
awareness in Singapore. We
helped them create and set a
clear direction for their fan page
over a period of 2 years, growing
it to a fanbase strength of 19,000.

TOTAL FANS LIKE

23,908
( 103,840%) 5 Years

ENGAGED USERS

823
( 523%)
Energizer Singapore wanted to
optimize the Facebook platform to
engage fans of all demographics.
Through our dedicated Facebook
strategies, including daily content
updates and Facebook contests,
they achieved a fanbase
increment of 28,000 in 2 years. It
has become a go-to platform for
active engagement.

TOTAL FANS LIKE

61,828
( 125%) 5 Years

ENGAGED USERS

993
( 340%)
Energizer Power of Giving -
Spreading positive energy
through an integrated campaign
In partnership with The Salvation Army,
we assisted Energizer Singapore in the
publicity and collection of preloved
clothing and toys for beneficiaries. We
organised events including a roving bus
ride around iconic landmarks in
Singapore’s CBD district.
Showcasing Heritage Foods
Group’s brand in various
regions
Heritage Foods Group has a vision to
bring together Asia’s finest and most
trusted brands of sauces and
condiments, and each brand is from a
different country. Hence, it is crucial that
we come up with content that engages
with the target audience of each specific
region because there is no one size fits
all in this case.
Advertising & Branding
The client engaged our advertising and
branding services to help brand and
advertise his products for sale in Norway
market.
Conveying Old Street’s
traditional values in a modern
light
Old Street adopts a unique East meets
West approach and aims to offer
consumers classic, traditional taste while
differentiating itself from competition. This
is why our creatives have incorporated
retro-esque elements into modern
graphics, which successfully portray the
brand’s style.