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SURVEY.
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EXAM SERIES : NOVEMBER 2015
DECLARATION
I hereby declare that this is my original work and has never been submitted to any examination
SIGNATURE: _______________________________
DATE: _______________________________
Signature: ___________________________________
Date: ___________________________________
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DEDICATION
friends and classmates who encouraged me and supported me during the working of this project.
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ACKNOWLEDGEMENT
First and foremost I would like to glorify the almighty for the strength and courage he accorded
me during the writing of this project, I sincerely wish to acknowledge with gratitude my parents
I also thank MISS CHEROP for her guidance and supervision during the writing of this plan.
Lastly my regards are to my colleagues for their correction during the early stages of this plan.
Table of Contents
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DECLARATION.............................................................................................................................ii
DEDICATION................................................................................................................................iii
ACKNOWLEDGEMENT..............................................................................................................iv
CHAPTER ONE..............................................................................................................................1
1.1 LOCATION............................................................................................................................1
1.6 INDUSTRY............................................................................................................................3
CHAPTER TWO.............................................................................................................................5
2.1.1CUSTOMERS......................................................................................................................5
2.3 COMPETITON......................................................................................................................8
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2.5 WASHO GARAGE...............................................................................................................8
CHAPTER THREE.......................................................................................................................11
3.1 RECRUITMENT.................................................................................................................11
CHAPTER FOUR......................................................................................................................14
CHAPTER FIVE...........................................................................................................................20
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5.2 PRE-OPERAITONAL COST..............................................................................................20
5.5.1 PROJECTED CASH FLOW MONTLHY DATA FOR THE YEAR 2016......................22
5.5.2 PROJECTED CASH FLOW MONTLHY DATA FOR THE YEAR 2017......................23
5..3 PROJECTED CASH FLOW MONTHLY DATA FOR THE YEAR 2018.........................24
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CHAPTER ONE
The name of the business will be RICKAP GARAGE derived from the name PATRICK
RICKAP GARAGE
1.1 LOCATION
The business will be located along Tengecha Road in Kericho Town because it has a lot of
people and it will be easy for the customer to access to the business the place is surrounded by
many building which need garage equipment for repair and maintenance. The business is
adjacent to various institutes and market as addition to this people from Kericho,Kericho buses
terminals who normally use Tengecha road will be able to be served at the garage. equipments
road will be able to get services in the garage, and acquire equipments from the garage which are
portable in large quantities because of easy access to the business and quantity of goods. The
sponsor of the business will choose the places because it captures nearly all the customers along
Kericho town and various institutions and industries. The business will lease high quality
serviced and equipment to attract more customers to enable the business succeed and expand in
greater height. The business will sell portable item to it customer lie lamps, socket outs water
heater, switches cables of different sizes buckle clip tuck hammer switch boxes tack nails
junction boxes lamp holders couples conduct, electric kettles’, electric iron box etc.
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BUSINESS LOCATION MAP
Rickap garage
Bus stage
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1.2 FORM OF BUSINESS OWNERSHIP
The business ownership will be a sole proprietorship. This will be due to the sponsor of the
business will be the general manager of the business. He will share all the profit and losses
incurred in the business. The owner of the business will be able to plan organize and
co0rdinate all tenders and purchases involved in the business. The name of the sponsor of the
The business will be dealing with car diagnostics and car repair, with sale of their spare parts.
The business will be offering quick and affordable prices also the business will render better
services like repair and maintenance of vehicle equipment in addition to that the business will
offer quality products which are durable and proper in functionality the business will offer
good prices for Garage commodities’ for customers to be able to purchase them.
Better service like nut rewinding, maintenance of Garage drills will be done at affordable and
cheap prices this will enable business create good and proper relationship with its customers
also repair of grinding machine, Garage fans generation and other garage machines will be
The business will Rickap that all repairs are checked and tested before return to the
customers. This will verify the effectiveness and durability of the equipment the business will
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also create employment opportunities to the local community through mobile services like
conduct work strategy house building also the sponsor of the business will employ qualified
1.6 INDUSTRY
RICKAP GARAGE will fall under the energy industry. It will be a sole proprietor business
but with other personnel working under it. The level of technology in the business will be
modern due to it quality products and services to customers. The capital needed to start up
this business will be ksh 400,000 but as it starts the amount will increase as it expand.
The goals of the business will be profit animation and expansion of the business. In addition
to this the main goals of the business will be to offer high quality products and services to
memorandum
To provide employment opportunities to the people surrounding the business area and
The business will start with sales of small items for example couples socket outlets healers
electric kettle at affordable prices to attract more customers. The business will put up posters
along the streets and various points medial to attract more customers. The sponsors of the
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business will Rickap that the customer are well attended to and Rickap that no case of
pilferage occurs. The sponsor of the business will open other branches of the same business
of various places around Kericho town to enhance wider growth and success of the business.
CHAPTER TWO
2.1.1CUSTOMERS
The customers will include public customers who will come from various estates and centre
adjacent to the business place also customers from Kericho west market and Kericho bus
terminus will be able to buy their products from the shop on a fairly service. This will increase
the sales of the business as its start. The expected Garage items to be purchased by the customers
are water heaters witches switch boxed socket outlets electric kettle couplers conducts fans metal
chip tuck nails adaptors boxes and thermostats’ residents along Kericho west market will benefit
a lot from the street will access to the business Easley and purchases’ these items. This will
promotes sales of the business and profits maximization this group is the largest among
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customers and will promote the success of the business large institution will also purchase the
goods according to the type and application of the items kisii university college will benefit
from the business commodities like water heater cables socket outlets because it adjacent to the
business building. This institution will offer high market or the business products.
The sponsor of the business is expected to arrange for high quality production is better services
The business will be top among all other existing business the business will offer affordable
prices to its customers to create food profit animation at the end of a week or month also good
display and enough stock that is a warehouse will attract more customers from other existing
garage business are as follows. Ideal Garage has poor storage of goods because the business has
a wider range of products that is congestion in the working area making customers to leave and
search for other garage dealers where there is enough space for dumping the items. Although it
has number customers the business has poor customer’s relationship. The expected number of
customers will be 12,000customers when both had and enough stock in the business. The
number of customer will depend on the market and quality of the garage equipment. This is a
major factor because good quality goods and provision of skill and better service for repair of
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PIE CHART REPRESENTATION OF THE MARKET SHARE
Sales
RICKAP GARAGE WASHOGARAGE SHAMTY GENERAL GARAGE IDEAL GARAGE
24.56%
38.60%
17.54%
19.30%
2.3 COMPETITON
Competition is important it makes the business to grow due to provision of better services than
the other existing ones. The major existing potential competitors are ideal garage shamty general
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2.4 DEAL GARAGE
It is located 4km from KerichoTown,it is involved in the sales of garage installation services to
customers’ on request. The weakness of this business is that it only sells garage items but do not
offer services like repair of motors and installation of garage equipment in new houses and
building.
WASHO GARAGE and electronics has well trained employees who get employed after
finishing course in Garage installation. This business had opened other branches around the town
In this business the weakness is that there is congested item, wrong storage of equipment and
This business location is quite unique areas which are different from the competitors. It is an
easily accessible place for any customers or from and therefore will assist the business to capture
the customer at large before reaching the competition place. It is an open area where any
customer needing equipment or tool will see and purchase . RICKAP GARAGE has a big bill
board to advertise garage sales, this will bring customer easily away from its competitors.
The table below shows RICKAP GARAGE compared to the competitors in tem of location
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Washo GARAGE 4 5 4 13
Shamty general 3 4 3 12
GARAGE
Ideal GARAGE 5 4 3 12
The business will be dealing in sale of goods and provision of services to customer. Distribution
will be mandatory supplied by the supply agency as stated. The supply agency will supply goods
on contact with the sponsor of the business. Also use of communication will be contract between
the supply agency of the GARAGE equipment and the sponsor of the business. Below is a
Manufacturer
Distributor /supplier
Wholesaler
Retailer 9
Customer
The most convenient method of transportation from the supplier to the dealers will be use of
road transport. This will be efficient because it will be faster and easily available to enhance
growth of the business. The expected cost for transport per month will be ksh 12000 due to
the distance and weight of the delay of the commodities. Problems involved in this whole
process will be delay of the commodities and shortage by the supply agency.
CHAPTER THREE
3.1 RECRUITMENT
The owner of the business will acquire employees from the town centre which are qualified
in GARAGE from the town centre who are qualified in GARAGE installation. This will be
done through advertisement and poster hanged from one plan to another. This will keep the
customer informed. Also other workers will get employment on security cleaner secretary
assistant accountant the owner if the business expects to get hardworking disciplined and
honesty employees.
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3.2 ORGANISATION PLAN
The business will be organized from top to bottom. The owners of the business will organize
the business from the manger to other individuals involved in the business. The business is
expected to set the following people working under it. The business will have manager who
will be in charge of all activities occurring in the business. The manger will take
responsibility of supervising cash flow in the business signing in new GARAGE materials
monthly and daily basis. He will also be in charge of all items in display to consumers. A
technician will also be needed to be responsible for maintenance of machines and worn-out
contract basis
ORGANISATION STRUCTURE.
General Manager
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3.3 KEY MANAGEMENT PERSONNEL
The business will have the following employees under the sponsor of the business.
Accounts
An accountant will be responsible for all total sales involved in the business premises. Also will
give record of total sales of the raw materials involved in the business premises, also will give
Technician.
A qualified technician will be needed to do goods services to customers that are repair and
maintenance of GARAGE machines and wiring of various installation sites in relation either the
clients available.
Sales clerk.
The sales clerk will assist the business in selling raw materials to customers which need garage
equipment and services. He is expected to check that all GARAGE items are on display and sell
them at the correct rice to create good customer relationship thus enhance growth and expansion
of the business.
Other personnel
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A security guard will be hired on payment on a monthly basis. He will be responsible of all
items in the business area and surrounding when cloRickap of the business occurs, he will be
The owner of the business expects to recruit workers from the surrounding communities in town
there will be through advertisement through posters memos to keep them informed about the
recruitment to the business premises also letter will be printed and given. Various
CHAPTER FOUR
o Business operation
o Product design and development
o Product facilities and capacity utilization production strategy
o Relevant regulation affecting the business.
As explained earlier in the businesses description the business operation will be carried within
the premises and outside premises. Also the service will be offered.
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The business hours of operation will be from 6.00am -11.00pm but during 0ccasions like
wedding and other ceremonies it will operate according to the time booked.
It will offer product which will be designed together with addictive or like tomato source and
chilies hips will be prepared according to order and soda kept in refrigerators during hot
weather.
Machines will be used in most cases to make the work simple the machine to be used are like :
Deep fried
Potato peelers
Sling machines
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The table below shows the amount and number or raw materials required by the sponsor of the
business in order to create smooth work and cash-flow in the business in order to create smooth
The will be done effectively to enhance good relationship either expected customers.
Maintenance for garage machine like motors will be done in the business premises under a
workshop this will enhance use of technology for better services also repair of water heaters and
repair of GARAGE accessories and fittings will be done in the business by a proposed technical
in charge. Also new installation like wiring of house will be done to create more relationship
with available customers around the business this will enhance better growth and expansion of
RICKAP GARAGE.
As explained before the businesses will be a workshop for repair and maintenance of GARAGE
equipment. The workshop will contain stationary appliances like bench vices and welding
machines. This will give practical lessons to the workers to gain skills in GARAGE technology
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gate
S.O.R
P.A T.R
S.O
M.O
A.O W.C.K
The above figure shows the business arrangement. The sponsor of the business will ensue that
there is congestion and also Rickap enough free space for work and other various duties. Also the
business will have enough space for future expansion like installation of motors and drilling
machines.
Other fixed assets include spaces room will be constructed for special cases in the business. Also
furniture will be installed. This will enhance efficiency in the business with the existing workers.
Also parking areas will be constructed for parking of cars to Rickap proper security services with
the customers properties. Also installation of computers which will be used to store information
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4.5 PRODUCTION STRATEGY
The owner of the business will have all products available in the market. The products are
expected to be of high quality and durable. Raw materials will also be available due to buying
them in bulk by the customers. New spare part for GARAGE machine like motors will be bought
by our dealers’ shanty company limited. The sponsor the business is expected to purchase them
like switches conducts couples fuses top plugs lamp holder water heaters electric fans and all
other commodities. Transport will be catered for by the distributor but as the business grows the
sponsor of the business will purchase a lorry for the carriage of GARAGE products to reduce
The monthly production expenses will be determined by the owner of the business the expenses
incurred by RICKAP GARAGE are water, electricity rent and transport. The amount will be used
RICKAP GARAGE will deal with installations rives and good for sales to the customer. The
owner of the business will install bending machine for steel conducts and purchase of welding
machine. There items are important in trade activities around the business to capture potential
customers. The business owners intend to make item from the business like steel doors grills and
steel gates. The available materials will be in the business that is soldering rod and the welding
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machine. theirs train workers and give them skills in joint of metals arc welding will be a source
Regulation affecting Rickap Garage will be trade license and registration. Also weights and
measures ,act by the government policy. If the business will not have registered and the authority
will take action because of illegal nature. Therefore the owner of the business will already pay
the licenses amount to the authority to reduce trouble from the government policy the amount to
be paid for the license will be ksh 8,000 this include the business. The amount paid to the
government keeps increasing due to the high rate of inflation in the country. Taxes will be paid to
the government through the headsof the municipal council. The regulations regarding the
business and the authority involved will affect the operation in the business.
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CHAPTER FIVE
This are all the expenses incurred in the business to the owner of the business. It will also
Theirs is the total estimate of the e0078pected working capital for running the business
effectively. The table below shows the estimate per year for RICKAP GARAGE .
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5.4 PROFORMA BALANCE SHEET
Assets
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5.5.1 PROJECTED CASH FLOW MONTLHY DATA FOR THE YEAR 2017
PARTICULARS JAN FEB MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC TOTAL
Cash Balance 1400000 2051000 2887000 4029000 5021000 5664000 6346000 7028000 7501000 8183000 8852000 9730000 68692000
Cash inflow
Cash sales 1200000 1300000 1300000 1200000 1200000 1300000 1300000 1200000 1300000 1400000 1200000 1200000 15200000
Data collection 400000 450000 450000 700000 350000 300000 300000 200000 300000 200000 600000 300000 4750000
Loans 300000 350000 306000 200000 400000 400000 300000 200000 3000000 2450000
Total cash inflow 1900000 2100000 2056000 19000000 1750000 2000000 2000000 1700000 1800000 1900000 1800000 1500000 22400000
Total cash 3300000 4157000 4943000 5929000 6771000 7664000 8346000 8728000 9301000 100083000 10652000 11230000 91092000
available
Cash outflow
Rent 50000 50000 50000 50000 50000 50000 50000 50000 50000 50000 50000 50000 600000
Salaries 148000 148000 150000 150000 148000 148000 148000 150000 150000 1520000 1520000 1520000 1796000
Raw materials 626000 626000 626000 626000 626000 626000 626000 626000 626000 626000 626000 626000 7512000
Transport bill 50000 50000 60000 60000 50000 50000 50000 60000 60000 60000 70000 70000 690000
telephone bill 10000 10000 12000 11000 11000 12000 12000 12000 11000 10000 11000 11000 132000
Repairs &maint 20000 20000
Stationery 5000 5000 6000 5000 6000 6000 6000 5000 6000 6000 6000 6000 67000
Loan repayment 320000 370000 420000 210000 420000 420000 320000 210000 320000 2890000
Consultancy 15000 15000 150000
Miscellaneous 5000 5000 6000 6000 5000 6000 6000 5000 6000 6000 6000 7000 70000
Total cash 1249000 1264000 1344500 908000 1107000 1381000 1318000 1227000 1118000 1231000 9229000 922000 13492000
outflow
Net cash out flow 2051000 2887000 4029000 5021000 5664000 6346000 7028000 7501000 8183000 8852000 9730000 10308000 77600000
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5.5.2 PROJECTED CASH FLOW MONTLHY DATA FOR THE YEAR 2018
PARTICULARS JAN FEB MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC TOTAL
Cash Balance 10308000 11088000 11889000 12867000 1356500 1496200 1595800 1694700 1789800 188690000 10068000 21362000 22453000
0 0
Cash inflow
Cash sales 1400000 1500000 1600000 1600000 1600000 1700000 1600000 1600000 1600000 1700000 1700000 1700000 1930000
Data collection 400000 300000 400000 500000 300000 400000 350000 400000 500000 600000 400000 300000 4950000
Loans 200000 300000 400000 300000 400000 200000 300000 400000 2500000
Total cash inflow 2000000 2100000 2400000 21000000 2000000 2300000 2400000 2150000 2300000 2200000 2300000 2500000 26750000
0
Total cash 12308000 1318800 1428900 14967000 1596500 1726200 1858000 1909700 2019800 21069000 22368000 23862000 21293100
available 0 0 0 0 0 0
Cash outflow
Rent 50000 50000 50000 50000 50000 50000 50000 50000 50000 50000 50000 50000 600000
Salaries 160000 160000 160000 160000 160000 160000 160000 170000 170000 170000 170000 170000 1970000
Raw materials 650000 650000 650000 650000 650000 650000 650000 650000 650000 650000 650000 650000 7800000
Transport bill 100000 100000 120000 120000 120000 120000 120000 100000 110000 100000 100000 100000 1320000
telephone bill 10000 9000 10000 12000 12000 10000 9000 8500 7000 8000 6000 7000 107500
Repairs &maint 30000 30000
Stationery 5000 5000 6000 5000 6000 6000 6000 5000 6000 6000 6000 6000 67500
Loan repayment 320000 370000 420000 210000 420000 420000 320000 210000 320000 2890000
Consultancy 150000
Miscellaneous 5000 5000 6000 6000 5000 6000 6000 5000 6000 6000 6000 7000 70000
Total cash 1220000 1299000 1422000 1002000 1003000 1324000 1411000 1199000 1329000 1001000 1006000 1409000 14650000
outflow
Net cash out flow 11088000 11889000 1286700 13965700 1496200 1595800 1694700 1789800 1886900 20068000 21362000 22453000 19832600
0 0 0 0 0
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5..3 PROJECTED CASH FLOW MONTHLY DATA FOR THE YEAR 2019
PARTICULARS JAN FEB MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC TOTAL
Cash Balance 22453000 2357800 2485600 26033000 2727050 2826400 29411000 3062700 3174300 32858000 84064000 35258000 34396000
0 0 0 0 0 0
Cash inflow
Cash sales 1700000 1700000 1800000 1800000 1800000 1800000 1800000 1800000 1900000 1900000 2000000 2000000 22000000
Data collection 300000 200000 300000 300000 400000 350000 400000 500000 600000 400000 300000 4950000
Loans 200000 300000 400000 300000 300000 400000 300000 2500000
Total cash inflow 2300000 2300000 2450000 26000000 2400000 2650000 2300000 2200000 2200000 2600000 2700000 2650000 29550000
0
Total cash 24953000 2587800 2728600 28633000 2967050 3091450 31711000 3227000 3394300 35458000 36764000 37908000 375946000
available 0 0 0 0 0
Cash outflow
Rent 50000 50000 50000 50000 50000 50000 50000 50000 50000 50000 50000 50000 600000
Salaries 170000 170000 170000 170000 180000 180000 180000 180000 180000 180000 180000 180000 2120000
Raw materials 650000 650000 650000 650000 650000 650000 650000 650000 650000 650000 650000 650000 7800000
Transport bill 150000 150000 150000 150000 160000 160000 160000 160000 160000 150000 160000 150000 1860000
telephone bill 10000 11000 11000 10000 12000 10000 10000 10000 12000 11000 12000 11000 130000
Repairs &maint 15000 15000
Stationery 5000 5000 6000 6500 7000 6000 6000 7000 7000 6500 7000 6500 78000
Loan repayment 320000 210000 320000 320000 420000 320000 420000 2680000
Consultancy 150000
Miscellaneous 5000 5000 6000 6000 5000 6000 6000 5000 6000 6000 6000 7000 77000
Total cash 1375000 1042000 1253000 1362500 1406000 1503500 1084000 1084000 1085000 1394000 1506000 1395000 15490000
outflow
Net cash out flow 23578000 2483600 2600330 27270500 2826400 29411000 3062700 3174300 3285880 34064000 35258000 36573000 360456000
0 0 0 0 0 0
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Proforma income statement –quarterly
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5.5 PROFORMA BALANCE SHEET
Assets
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Total sum of liabilities
Owners equity = total assets-total liabilities
Breakeven point
totalvariableexpenses
×100
totalsales
17,050
×100 =4.2625
4000,000
Liabilities
1,400,000
Variable expenses
electricity 4,500
Water bill 31000
Telephone bill 2,500
Repair and maintenance 3,500
Advertising and promotion 4,000
total 17,500
Profitability ratios
grossprofit
i. Gross profit = × 100
sales
4997 ,500
= 5 , 150 , 000 ×100
= 97.038%
netprofitaftertax
ii. Return on equity = × 100
netequity
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4 , 318 , 713. 75
= × 100
200 , 000
= 21.593%
netprofitaftertax
Return of investment = totalinvestment
4 , 318 , 713. 75
568 , 050
= 7.6027
Desired financing
Proposed capitalization
i. Personal saving ksh 2,250,000
ii. Bank loan ksh 3,200,000
iii. Donors ksh 1200,000
Total ksh 6,650,000
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APPENDIX 1
Rickap garage
Bus stage
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APPENDIX 11
Business logo
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