Existing Customers

Customers consist from youth to adult, households, students, families and many more who wants to
fulfill the desire to remove dandruffs and have a healthier hair. Customers buy their product because of
its many uses thus creating loyal customers. Most customers are repeat buyers due to Rejoice earning
their loyalty. Others are new mainly because of switching to Rejoice from other brands. Most consumers
are end-users.

The Product
Rejoice Shampoo is an effective hair care product used for the removal of oils, dirt, skin particles,
dandruff, environmental pollutants and other contaminant particles that gradually build up in hair. It is
basically a premium brand catering to the needs of upper middle class and high end class who want to
full fill the desire of anti-dandruff needs. This shampoo occupies a prominent and very important place
among the products available today. Due to the increasing awareness and importance of cleanliness and
healthiness of hair, the use of “HERBAL SHAMPOO” is increasing every day.

Rejoice Shampoo & Conditioner products give you that salon smooth hair look without the salon price to
go with it! Rejoice believes that smooth hair is the key to confidence for Malaysian women, so the brand
constantly provides consumers with best-in-class products that deliver it. Several variants, including
Rich, 3in1 and Fruity Smooth, have been designed to meet the needs of different consumers and
markets.

Rejoice is anti-dandruff, but they also differing in many other special adding such as: Scalp care,
smoothens your hair, black shine, perfect straight, oil control, itchy control etc. Rejoice bottles’ designs
are more to sporty type, young looking hair which fits the characteristic of its shampoo. Rejoice
shampoo is an anti-dandruff shampoo. This is because of the dandruff problem which is increasing more
& more so this shampoo have it with all antidandruff features with some add-ins of icy cool ,scalp oil
control and etc.

Rejoice is available in 5 variants. Rejoice Active Care: Extra

nourishment for healthy scalp and beautiful hair. Powered by
Cleartech also helps removes dryness which is the root cause
of dandruff. Rejoice Ice Cool: Specially formulated with the
Cleartech advantage it refreshes and clear the scalp and
reduces dandruff. Rejoice Hair fall Defense: Powered by
Cleartech. It removes dandruff which helps in reducing hair
fall. Rejoice Radiant Black: Nourishes the scalp and gives
black shine to your dandruff free hair. Rejoice Soft Gloss:
Powered with the twin advantage of cleartech soft and
essential oils. It not only removes dandruff but also leaves your hair 4X softer.
PRICING
Deciding on a price is a very tricky thing, and the stakes are high. If a company charges too much, it will
make fewer sales; if it charges to little, it will sacrifice profits that it might have gained. One thing that
makes it difficult to decide on a price is the influence of outside factors. A company’s pricing options are
limited by economic forces and the needs of all the companies and individuals that handle a product
between producer and final consumer.