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fter rising to the top of the title insurance game, Tom Grifferty Enthusiastic and ready to start, Tom turned to a friend, a corporate lawyer
admits people are still much more interested in hearing about his in a successful downtown firm, for help in researching a report on how land
former air traffic control position than anything he could tell them is conveyed in Ontario and whether or not title insurance might work. Six
about his multi-million dollar title insurance business, even though the latter, weeks later, a report arrived at his door, only its contents did not prove to
in many ways, has required more nerves of steel, unwavering determination, be what Tom had expected. Yet something inside pressed him to continue
endless patience, and a strong sense of faith that things would just work out. pursuing his goal, in spite of the nine pages that clearly stated why title
©Photo credit: Cris Ponce / envisiondigitalphoto.com

insurance would never work in Canada.


“Eventually the entrepreneur in me began to outweigh the guy who really
likes air traffic control,” explains Tom. When an opportunity to meet Parker Somehow Tom managed to convince the author of the report, Ed Frackowick,
Kennedy, CEO of First American Corporation based in the United States to look into title insurance for him a bit more. Only after attending a First
came up, Tom was game. Encouragement came from his cousin’s husband, American Title meeting in California for three days, much of which consisted
an employee of First American Title. It was his opinion that Parker would of talking to a room full of lawyers to his heart’s content, did Ed begin to see
be open to having someone look into expansion across the border. Finding a glimmer of hope that there might be something to the idea. At the time,
himself in the right place at the right time, thirty minutes into the meeting Tom didn’t want to get his hopes up too soon, as he was still uncertain as to
with Parker, Tom was instructed to return home, retain a law firm, and look whether Ed was serious, or whether he was just up for another paid trip out
into what was required to build a title insurance company in Canada. to California! Obviously Ed only had good intentions, as today he is known in
the title insurance business as the co-founder of First Canadian Title.
Title insurance protects a homeowner or small business owner’s “title” -
- which is their right of property ownership. Approximately one million The first twelve to fourteen months consisted of working through different
title insurance policies are issued in Canada each year. This type of insurance aspects of the business and hearing only discouraging feedback from mortgage
protects homeowners from matters such as tax arrears, mortgage fraud, lenders, lawyers, and developers alike. “Mortage lenders would say, ‘We don’t
condominium special assessments and faulty renovations carried out by have any title problems.’ The law firms that dealt with mainly real estate really
previous owners. hated the idea, and developers really weren’t interested in any process that
would be more expensive,” explains Tom.
Real estate title fraud is one of the most recent pressing reasons why title
insurance is necessary. Today, many real estate transactions are carried By the summer of 1987, just over a year later from his initial visit out to
out electronically, and parties do not meet face-to-face. This has created California in the fall of 1988, the annual American land title conference
an increased potential for deception. First Canadian Title has changed its held in Toronto prompted Tom to address the issue of First American Title
underwriting practices to identify and prevent such transactions from closing, becoming licensed in Canada.
protecting its parties from becoming victims of fraud-related claims.
“The best advice I ever received came from the example set by the current
Vehicle Title Insurance provides protection to lenders and consumers on president and chairman of the board for First American Title, Parker Kennedy,
loans where the underlying security involves certain classes of motor vehicles. and his father, Don, who ran the company from 1950 to 1990,” Tom relates. “I
look at the integrity these two men have and I am always amazed at how they
Services Provided for Lawyers and Lenders: only move forward with decisions that feel right. I often think about what
they would do in a certain situation and knowing that, I’m always steered
. Service Options for Lawyers – are provided by First Canadian Title that in the right direction. It may cost the company more money in the end, but
make the property conveyancing process simpler, safer and faster. doing the right thing always proves to be the invaluable decision.”

. Registration Gap Coverage for Lawyers – allows lawyers to close In order for a foreign insurance company to become licensed in Canada, the
transactions and release funds despite closure of registry offices and the delay regulation for title insurance states that a fee must be paid; the sum of which
of document processing (applying to severe weather and other emergencies.) is deemed appropriate by the Minister of Finance. Expecting to be asked to
pay a fee of about two hundred thousand dollars, Tom found the sound of the
. Mortgage Transactions – the process has been streamlined to bring words “one million dollars” grating to his ears.
consistently high levels of accuracy, safety and speed to lenders.
“Right away Parker said to me that if it were up to him, he’d put up the million
. Guaranteed Valuation Services – a product designed to protect lenders dollars to get a license,” Tom relays, “but it was still something he had to
from inaccurate property valuations at the time loans were issued. discuss with his dad, the president and chairman of the board at the time.”
. Purchase Mortgage Solution – provides lenders with a single point of Only a couple of hours passed before a decision was reached. “Parker came
contact for instruction, title insurance, funding and reporting. down to see me after speaking with his dad and told me they were putting up
the money for the licensing fee. The next night was the last time I walked into
. Residential Refinance Mortgage Program – enables lenders to fund the air traffic control center an employee,” Tom grins.
mortgages in as little as two hours.
However, the licensing process did not prove to run as smoothly as the
. Chattel Title Insurance - provides protection to lenders, and is a simpler, decision-making process of the Kennedy’s, adding the government to the list
more secure and less expensive way to process loans where the underlying of groups that continued to be opposed to title insurance. “There were three
asset taken as security is personal property. title insurance companies licensed in Canada before us that had never done
any business,” explains THOMAS H. GRIFFERTY
. Personal Property Security Insurance - protects the lender from losses Tom. “The government Chief Executive Officer
stemming from loans secured by non-real estate collateral where the losses are couldn’t understand why
due to a variety of defects. another failing company
made business sense.” FIRST CANADIAN TITLE
(The above information was taken from First Canadian Title’s Annual Report of 2003.)
Even after two years of

12 Stir Media Magazine www.stironline.com


Pilot Project . Purchase Mortgage Solution – provides lenders with a single point of
contact for instruction, title insurance, funding and reporting.
by Birgit Moenke
. Residential Refinance Mortgage Program – enables lenders to fund
“Years ago I attended a business luncheon, when I mortgages in as little as two hours.
was still working as an air traffic controller. One . Chattel Title Insurance - provides protection to lenders, and is a simpler,
of the gentlemen made a remark that an air traffic more secure and less expensive way to process loans where the underlying
asset taken as security is personal property.
controller would make an excellent employee
because of his quick decision-making skills. . Personal Property Security Insurance - protects the lender from losses
Also, once the decision was made, an air traffic stemming from loans secured by non-real estate collateral where the losses are
due to a variety of defects.
controller would be practiced in seeing
it through to make it work.” (The above information was taken from First Canadian Title’s Annual Report of
-Tom Grifferty 2003.)

A
Enthusiastic and ready to start, Tom turned to a friend, a corporate lawyer
fter rising to the top of the title insurance game, Tom Grifferty in a successful downtown firm, for help in researching a report on how land
admits people are still much more interested in hearing about is conveyed in Ontario and whether or not title insurance might work. Six
his former air traffic control position than anything he could weeks later, a report arrived at his door, only its contents did not prove to
tell them about his multi-million dollar title insurance business, be what Tom had expected. Yet something inside pressed him to continue
even though the latter, in many ways, has required more nerves of steel, pursuing his goal, in spite of the nine pages that clearly stated why title
unwavering determination, endless patience, and a strong sense of faith that insurance would never work in Canada.
things would just work out.
Somehow Tom managed to convince the author of the report, Ed
“Eventually the entrepreneur in me began to outweigh the guy who really Frackowick, to look into title insurance for him a bit more. Only after
likes air traffic control,” explains Tom. When an opportunity to meet Parker attending a First American Title meeting in California for three days, much
Kennedy, CEO of First American Corporation based in the United States of which consisted of talking to a room full of lawyers to his heart’s content,
came up, Tom was game. Encouragement came from his cousin’s husband, did Ed begin to see a glimmer of hope that there might be something to the
an employee of First American Title. It was his opinion that Parker would idea. At the time, Tom didn’t want to get his hopes up too soon, as he was
be open to having someone look into expansion across the border. Finding still uncertain as to whether Ed was serious, or whether he was just up for
himself in the right place at the right time, thirty minutes into the meeting another paid trip out to California! Obviously Ed only had good intentions,
with Parker, Tom was instructed to return home, retain a law firm, and look as today he is known in the title insurance business as the co-founder of First
into what was required to build a title insurance company in Canada. Canadian Title.
Title insurance protects a homeowner or small business owner’s “title” - The first twelve to fourteen months consisted of working through different
- which is their right of property ownership. Approximately one million aspects of the business and hearing only discouraging feedback from
title insurance policies are issued in Canada each year. This type of insurance mortgage lenders, lawyers, and developers alike. “Mortage lenders would
protects homeowners from matters such as tax arrears, mortgage fraud, say, ‘We don’t have any title problems.’ The law firms that dealt with mainly
condominium special assessments and faulty renovations carried out by real estate really hated the idea, and developers really weren’t interested in
previous owners. any process that would be more expensive,” explains Tom.
Real estate title fraud is one of the most recent pressing reasons why title By the summer of 1987, just over a year later from his initial visit out to
insurance is necessary. Today, many real estate transactions are carried California in the fall of 1988, the annual American land title conference
out electronically, and parties do not meet face-to-face. This has created held in Toronto prompted Tom to address the issue of First American Title
an increased potential for deception. First Canadian Title has changed its becoming licensed in Canada.
underwriting practices to identify and prevent such transactions from closing,
protecting its parties from becoming victims of fraud-related claims. “The best advice I ever received came from the example set by the current
president and chairman of the board for First American Title, Parker
Vehicle Title Insurance provides protection to lenders and consumers Kennedy, and his father, Don, who ran the company from 1950 to 1990,”
on loans where the underlying security involves certain classes of motor Tom relates. “I look at the integrity these two men have and I am always
vehicles. amazed at how they only move forward with decisions that feel right. I
often think about what they would do in a certain situation and knowing
Services Provided for Lawyers and Lenders: that, I’m always steered in the right direction. It may cost the company
more money in the end, but doing the right thing always proves to be the
. Service Options for Lawyers – are provided by First Canadian Title that invaluable decision.”
make the property conveyancing process simpler, safer and faster.
In order for a foreign insurance company to become licensed in Canada, the
. Registration Gap Coverage for Lawyers – allows lawyers to close regulation for title insurance states that a fee must be paid; the sum of which
transactions and release funds despite closure of registry offices and the delay is deemed appropriate by the Minister of Finance. Expecting to be asked to
of document processing (applying to severe weather and other emergencies.) pay a fee of about two hundred thousand dollars, Tom found the sound of the
words “one million dollars” grating to his ears.
. Mortgage Transactions – the process has been streamlined to bring
consistently high levels of accuracy, safety and speed to lenders.
“Right away Parker said to me that if it were up to him, he’d put up the million
dollars to get a license,” Tom relays, “but it was still something he had to
. Guaranteed Valuation Services – a product designed to protect lenders
discuss with his dad, the president and chairman of the board at the time.”
from inaccurate property valuations at the time loans were issued.
Stir Media Magazine www.stironline.com 13
Only a couple of hours passed before a decision was reached. “Parker came “When I called The Royal Bank to communicate that we wanted to provide
down to see me after speaking with his dad and told me they were putting up them with title insurance,” begins Tom, “the person at the other end had no
the money for the licensing fee. The next night was the last time I walked into idea what I was talking about. I could hear her unsuccessfully flipping through
the air traffic control center an employee,” Tom grins. the manual under insurance. I was asked to call back later and speak with the
branch manager. The branch manager then proceeded to pass me on to the
However, the licensing process did not prove to run as smoothly as the regional manager, only to continue my quest with the district manager.” Once
decision-making process of the Kennedy’s, adding the government to the the deal was finally closed, there proved to be little time to bask in the glory.
list of groups that continued to be opposed to title insurance. “There were
three title insurance companies licensed in Canada before us that had never “After we closed the deal, I wanted to solidify our relationship with The Royal
done any business,” explains Tom. “The government couldn’t understand why Bank by making another appointment to bring down the visual presentation
another failing company made business sense.” and make the concept clear to everyone,” explains Tom. “It didn’t take long
before it became evident that I hadn’t sparked any interest in title insurance
Even after two years of fighting with regulators to get licensed, preparing after all. I was told that the bank would have waived the requirement for a
policies, pleading their case, and then paying an enormous amount of money survey altogether, since the purchaser was only borrowing 50% of the value of
to boot, Tom still looks back at that part of the experience as the “easy part.” the house anyway. If it wasn’t for the purchaser’s intent to ‘take the insurance
anyway,’ there wouldn’t have been a deal at all. So it turns out,” continues
“The hard part came when we had to convince people to buy what we were Tom, “after all that, the first title insurance deal ever made in Canada was one
selling,” Tom shares. “It was difficult to get a meeting with a law firm, because they didn’t really want anyway!”
they really didn’t want to hear about it. Admittedly, title insurance can be a
very dry subject.” Two weeks later, however, another lawyer from the initial deal-making firm
needed to tend to a deal that required another survey of the property. The
As the saying goes, ‘When the going gets tough, the tough get going.’ That’s tide slowly began to turn, and the two Canadian title insurance pioneers found
exactly what Tom and Ed did. They started by thinking of ways to make their themselves in the position of communicating with more and more banks.
title insurance presentation as dynamic as possible. It was time to rely on
visual effects. The first year saw the company make $18,000.00 in premiums, $13,500.00
of which came from insuring a picture frame manufacturer in Mississauga.
“We concocted six different scenarios in which title insurance would have The purchaser, an American, understood the concept of title insurance, giving
saved the day.” Since there weren’t any visuals that existed from previous the company quite a lucky break.
cases, it was time for the two to get busy. One residential deal involved a
homeowner with a swimming pool on property with an easement running By the second year, as a result of more survey deals, the company’s earnings
underneath it, a potentially huge problem that could be resolved with the rose to $38,000.00. Banks had changed their instructions to lawyers, asking
purchase of a title insurance policy. them to provide an up-to-date survey of the property or a policy of title
insurance from First American Title.
While Ed spent his time rooting through prior residential deals that involved a
pool in its survey, which they wanted to include in the presentation, Tom did “Essentially it was just cheaper for the purchaser to buy a title insurance policy
the dirty work of inconspicuously snapping shots of other pools around the if he couldn’t submit a survey,” explains Tom. “Nobody cared about the added
neighbourhood while the owners were out and virtually any other material protection that title insurance offered. It was seen as a way to save the client
that would be helpful to their cause. some money. Once we clued into that, we found the big key to our success.”

The visuals may have been partly responsible for the closing of First Canadian In the fourth year of operation, sales jumped from $140,000.00 to $2.2
Title’s first deal, but there’s also something to be said for pizza and beer. million. Tom attributes that jump to bringing the cost-effective nature of title
insurance to Canada Trust’s attention.
“Probably the only reason we got in to see a law firm at all, was because I knew a
real estate lawyer from Burlington from my golf club,” admits Tom. “Although Seeing a window of opportunity if he perhaps brought up the idea of meeting
he didn’t sound too enthusiastic about wanting to learn about title insurance, over a game of golf, Tom was determined to have Bob Overholt, former Vice
I’m sure he knew as well as I did that it would be quite uncomfortable to run President of Canada Trust in charge of Canada-wide residential mortgages,
into me at the club if he didn’t at least give me a chance.” hear him out. It was a good plan, and on the greens, Tom and Bob had a great
discussion that eventually ensured the future of title insurance’s success in the
“Here’s Ed from a prestigious downtown law firm, and I’m giving him the Canadian market.
choice to either pick up pizza or beer after work, so that we can get through
the door into the law firm’s partners bi-monthly general meeting. I’m sure Tom spent time outlining the merits of title insurance. Streamlining the
he questioned himself many times as to what exactly he had gotten himself process the banks make the lawyers fulfill by replacing much of that work with
into!” adds Tom. a title insurance policy, guaranteeing the bank security, cutting the three-week
process down to three days, and bringing down the price of the transaction
The taste of humble pie paid off when, in the presentation, the slide changed quite considerably for the client made a lot of sense to Bob. Agreeing to
to a visual of residential property that Tom explained could be insured without start a pilot project for Canada Trust in the Western Lake Ontario Region
an existing survey plan and protected against any defects that could be shown. headquartered in Hamilton, (because Bob felt it was the tightest region
“One of the partners piped up at that point and asked about a client he was administratively,) Mr. Overholt left Tom with these words: “If there are any
dealing with, who was in the process of purchasing a 38-year old home in flaws in the program, this regional office will discover them, and we’ll have
Dundas, Ontario. Since the house was being purchased from its original to kill the project. However, if it works there, it will work everywhere. If I
owner, it would follow that the survey would also be 38 years old and in no were you, I’d get the best lawyer you have on your panel in Hamilton to do
shape to be accepted by The Royal Bank. ‘Are you telling me you guys could all of your deals.”
title insure that?’ he asks. The next day the sale went through and Canadian
title insurance history was made.” Without wasting any time, Tom proceeded to consult his top list, sadly
consisting of only one lawyer – the only one who had ever shown any interest
However, only after contacting The Royal Bank did Tom and Ed see what in title insurance at all. “At the time of his call,” laughs Tom, “the man actually
they’d be up against, even after they had sold title insurance to a customer. had to convince me that he really was a lawyer!”

14 Stir Media Magazine www.stironline.com


In touch with his buddies at air traffic control, Tom had just recently told By the summer, only two short months later, business had expanded all across
everyone how difficult the title insurance sell was and how lawyers didn’t Metro Toronto. By the fall, title insurance became known all across Ontario,
want to hear about it. “I honestly thought one of my friends was pulling a gag and by January of 1995, it had filtered into British Columbia. In that fourth
on me!” year of operation, the 2.2 million dollars in revenue quickly jumped to 6.8
million, then 13.5 million, and finally to a record of 22 million dollars!
Indeed not a joke, both lawyers, Patrick J. Chetcuti and Ben De Rubeis, from “Because our services proved to be so customer- friendly with Canada Trust,
the small Hamilton, Ontario firm had experienced a situation similar to the other banks had to follow suit just to keep up,” reasons Tom. “All of a sudden,
experience of many snowbirds from Ontario in their first introduction to the there was an urgency for everyone to see us!”
need for title insurance. In their efforts to find a lawyer to act for them on
the purchase of the condo they were interested in acquiring in Florida, they Tom also regards the law society as being largely responsible for the acceptance
were informed that lawyers didn’t deal with real estate in Florida. They were of title insurance in Canada. “In the mid-nineties, we were painted as putting
surprised to discover that it was necessary to contact a title company in this real estate lawyers out of work,” continues Tom. “In 1995, a surcharge was
case. imposed on lawyers to help combat a deficit created through errors and
omissions liability, making our product really difficult to sell and deal with.”
After this experience, the two lawyers knew that it was only a matter of time
before title insurance would make its way into Canada, and subsequently, Pat Fortunately, the rules were eventually changed by the law society, allowing
and Ben stood on alert. When the first instructions to acquire an up-to-date lawyers to issue title insurance policies instead of paying a surcharge, and
survey or a policy of title insurance came across their desk on a deal they were that really helped. By 1996, the law society had even started their own title
working on for a client in Ontario, the first call they made was the famous one insurance products, ultimately making title insurance more acceptable and
that caught Tom off-guard. even easier for lawyers to issue.

“They knew they had to be involved,” Tom emphasizes. That finger-on-the- Title insurance has also progressed from being recognized primarily as a
pulse attitude brought them into the pilot project deal made with Canada process that has become better, faster and cheaper, to also offering really
Trust, and since that day turned the small firm of eight people, two of whom substantial protection. Today, less than half of all real estate deals are made
were lawyers, into a 150-people strong title agent company in charge of over without purchasing title insurance. “Banks are seeing the value when our
200,000 transactions a year. Pat’s skill and expertise has also since made him company shows up with a cheque for $400-$500 thousand dollars after a
the President and Chief Operating Officer of First Canadian Title. mortgage fraud has been committed. When we don’t show up with a cheque
in a case where title insurance hasn’t been secured, they’re probably realizing
Once the company joined forces with Canada Trust in May of 1994, First the value of encouraging their clients to take title insurance.”
Canadian Title began to experience their highest number of deals in a month,
Over the last century, a system has been in place in Canada that has required
quickly surpassing their original record number of 32 in one month with a
a lawyer to ensure that the title to a property has been registered, to legalize
surprising 140.
ownership, and to confirm that a mortgage has been registered on the title.

©Photo credit: Cris Ponce / envisiondigitalphoto.com

Stir Media Magazine www.stironline.com 15


In the event that the lawyer overlooked any important aspects, the customer This attitude is reflected in the building as soon as you walk through its doors.
would have to seek recourse and damages from the lawyer, thereby incurring The first thing you see is that it was built to last. The environment is unique.
additional fees and court costs. There are no enclosed offices, and the parking lot doesn’t have any specially
marked spots. “If I’m the last one in, I park at the back of the lot,” says Tom.
Title insurance covers the client so that he is protected from ever being put “That’s the way it should be.”
in the position of having to sue a lawyer. In addition, it protects parties from
a whole host of unexpected things that could go wrong, for which even the If you can’t remember the last time your boss told you to make balance in your
lawyer would not be liable. Fraud is a prime example. Because anyone could life a priority, then your boss obviously isn’t Tom Grifferty. “We have some
walk into a lawyer’s office and show fake identification, the person to whom people here who spend all of their time here – whether it’s late on Friday
the ID actually belongs, could all of a sudden be at risk for a whole host of night, or one Saturday after another. It’s company policy to get out of here
unexpected responsibilities. Title insurance erases all of those worries for and go home! Nobody’s going to be any good to us, if they are pulling off
investors. unreasonable hours.”

Now that Tom and his colleagues have seen the company through to its success, A magnolia tree planted on the grounds in memory of much-loved employee,
he has by no means switched to cruise control. In addition to his CEO duties Andrea Boyd, serves as a constant reminder to Tom and First Canadian Title’s
at the company, Tom oversees the international operations of First American employees that life is short and can disappear in a second. Also having lost his
Title. Offices in London, Australia, Hong Kong, Seoul, Beijing, and Mexico 12-year old brother, David, to an airplane crash, inspires him to live life to the
City all benefit from his tutelage. Although Tom finds it incredibly rewarding fullest every day.
to watch the company’s growth in other countries, he’s glad that he’s not the
one who actually has to do all the work again from scratch. “I have to say, it With a steadfast commitment to provide its customers with the most
was really hard work, and it required a lot of energy. But now I just want to innovative value-added title insurance products, the most efficient processes
spend time enjoying the moment!” and the best possible service experience, First Canadian Title and Tom
Grifferty have skyrocketed to success.
“When I started out, I thought the company could be successful,” Tom adds.
“I dreamed a lot, and in my mind’s eye, I pictured what it might be like if I The year 2003 witnessed the introduction of new products such as vehicle
made it, but the reality is, I never pictured this. I never expected to be in a title insurance and personal property security insurance, thereby extending
building this beautiful owned by the company. I didn’t anticipate being part the capacity of title insurance beyond real estate. With a continued committed
of a company with the team reputation First Canadian Title enjoys, and I investment in high tech bringing higher levels of security and accuracy to its
certainly never thought I’d ever have the opportunity to work with the gifted customers, First Canadian Title has made its mark on the Canadian landscape,
people I’m blessed to be able to work with every day. I don’t even feel like I and by all accounts, should continue to do so.
have a job. I just feel lucky enough to come in here every day and get paid to
do it. These are things that I have to step back from and say, ‘Wow. I’m really, Just recently, Tom revisited the idea of flying again. Initially acquiring his
really lucky!” pilot’s license at the age of 17, he is happy to have rediscovered an old passion.
From his viewpoint firmly rooted to the ground, and from his sky-high
Evidently the staff at First Canadian Title feels the same way. perspective of how a pilot project can change your life for the better, Tom
Grifferty knows that the best is yet to come!
“The unseen qualities our parents teach us (integrity,
commitment, to exceed expectations, creativity, responsibility, First Canadian Title is located at
passion, and caring) are the backbone of this world-class 2235 Sheridan Garden Drive in Oakville, Ontario.
organization. I have never met so many people who have a t: 905.287.1000 or 1.800.307.0370 w: www.firstcanadiantitle.com
sparkle in their eye. Our team is special! They enjoy what
they come to work to do. They are passionate about their
roles and feel respected by others in the company.”
- Connie Bird, Account Manager,Toronto & East

The staff members feel strongly about their jobs because they really did help
build the company.

“During the construction process here in Oakville, a staff member drove


her daughter here to show her the building,” Tom shares. “The first day we
opened, everyone was very emotional. With no staff trained in title insurance
to choose from, this company forged its own way.” ©Photo credit: Cris Ponce / envisiondigitalphoto.com

“An air traffic controller, a lawyer who was initially more interested in why
what we do wouldn’t work, and a partner in a 2-man strong law firm in the
suburbs grew this to what it is today,” Tom proudly says. “None of us have had
any real business training. We built First Canadian Title on common sense. We
looked for bright, personable young people we could train to get us where
we wanted to go, and the main requirement we went by was: if you wouldn’t
bring this person you’re interviewing home for dinner with you to meet your
family, don’t hire them, and we stuck with that.”

“We’ve created an atmosphere where our people are encouraged to make


decisions and do their own thing. If they make a mistake, that’s okay. It will
get fixed. By its revolutionary nature, this company is constantly pushing the
envelope. We all feel we’re building this together.”

16 Stir Media Magazine www.stironline.com