EMPOWERMENT THROUGH

TECHNOLOGY INITIATIVE
Firdhaussi
● Business Process Improvement Kitabisa
● Communication science, University of
Indonesia majoring media studies.
(2013-2017)
● Experienced in ux research and operational.
● Initiate product sumbang.in (goods donation
for social cause)
● Keen on improving operation flow with
happiness agent and trust safety squad to
make donation and fundraise delightful,
smooth and safe.
Kitabisa is
Indonesia’s leading
online donation
and fundraising
platform
 MISSION
State your mission,
start from why
01
STARTING UP
Experiment time
02
TABLE OF
CONTENTS PRODUCT/

03
MARKET FIT
Lowest hanging fruit

04
GROWTH!
Growth mindset
01
MISSION STATEMENT
CONNECTING KINDESS
There are so many #OrangBaik
but they aren’t connected.
 Look Around and Identify The Problem

Peole are willing to act

kindess but do not
know how.

Problem is opportunity.

Giving is all about People want

impact transparancy
 02
STARTING UP
 STARTING UP

Validate and
Experiment
Kitabisa was born in small garage only
by nine people.
KItabisa.co.id -> Kitabisa.com
Validation
On starting up
stage,
meet and know
your user.
Start mapping.
 Ask, ask, ask!

Who are our users? How can our product possibly

help user to do the job?
1. What are their values?
2. What are their motivations? 1. What can we make?
3. How are their behaviours like? 2. What is our intended
4. What are their needs? outcome?
5. What are their job to be done? 3. What problem does it solve for
6. What will they gain? users?
4. How should it be experienced?
5. What are their pains?
6. Do they get our product value?
 03
Product/Market FIT
04
GROWTH!
Social Entreprise
RESOURCES
 NUMBERS (2018)

531,353 Donor

237billion Donation Value (2018)

11,650 Campaign Achieved

Source: 2018.kitabisa.com
INNOVATION

Grasp the largest market

INNOVATION

Gamification : Birthday Fundraising, Hardolnas

 INNOVATION

Feature : Diverse payment method, Giving Streak

INNOVATION

Online to Offline : Kitabisa Experience

INNOVATION

Help Each
Other
Competition makes us
faster, collaboration
makes us better.
#OrangBaik Enggak
Boleh Kalah Berisik
Does anyone have any questions?

firdhaussi@kitabisa.com
@firdhaussi
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