精益创业画布

Lean Startup Canvas

朱坚
2019.11.18
 画布及其衍生
• 商业模式画布Business Model Canvas-Alex
Osterwälder 2008
• 战略示意图The Strategy Handbook -Jeroen
Kraaijenbrink
• 精益创业画布Lean Startup Canvas-Ash
Maurya
 Business model vs Lean
Element Business Model Canvas
Target New and existing businesses
Focus Customers, Investors, Entrepreneurs,
Consultants, Advisors
Customers Lays emphasis on customer segments,
channels and customer relationships for
all businesses
Approach It lays down the infrastructure, lists
the nature and sources of financing and
the anticipated revenue streams of the
business
Competition It focuses on value proposition in
quantitative and qualitative terms as way
to stay smart in the market
Application It fosters candid understanding,
creativity, discussion and constructive
analysis
Lean Canvas
Startup businesses purely
Entrepreneurs purely
Does not lay much emphasis on customer
segments because startups have no known
or tested products to sell
It begins with the problem, a proposed
solution, the channels to achieving the
solution, costs involved and the
anticipated revenue streams
It assesses whether the business has an
unfair advantage over the rest and how
to capitalize on it for better
grounding
It is a simple problem-solution
oriented approach which enables the
entrepreneur to develop step-by-step
 Lean Startup Canvas

• Lean Canvas is an adaptation of Business

Model Canvas by Alexander Osterwalder
which Ash Maurya created in the Lean Startup
spirit (Fast, Concise and Effective startup).
Lean Canvas promises an actionable and
entrepreneur-focused business plan. It focuses
on problems, solutions, key metrics and
competitive advantages.
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 Group discussion

Use Lean Startup Canvas to analyze a case

20mins preparation
5mins presentation
 Thanks for your attention!

COURSE FACILITATOR: JAMES ZHU

EMAIL: jian.zhu-ext@skema.com