NAOMI FRANCES SEPTIANA

PRODUCT MANAGEMENT | GROWTH | DATA DRIVEN | FINTECH

EXPERIENCE
Apr 2018 - July 2019 Finmas.co.id
Product Growth Lead, Jakarta
1. Create, develops and executes growth strategies to help
company acquire and retain customers for new markets,
as well as upsell its products or services.
Building Innovative Digital
Solution for Indonesia 2. Gathering input from customers and various internal
departments (sales, operations and marketing) and using
this information to establish growth targets and choose
CONTACT key performance indicators for continuous product
improvement.
 Jakarta
 +62-817-277-877 3. Make product road map and shape product vision &
 naomi.septiana@gmail.com development, translate research and data for internal
teams.
 linkedin.com/in/naomifrancesseptiana

4. Establish and cultivate strong relationships with senior

executives in enterprise corporations.
SKILLS
Nov 2016 - Jirnexu.com
Fintech Mar 2018 Head of Product Growth, Malaysia
Financial & Banking 1. Responsible as a primary driver of product planning for
Product execution and make product roadmap and shape product
Development vision & development.
Product
Management 2. Define and analyze specs of new product features and
Analytic enhancements and create metrics to measure & optimise
SQL impact of the product for market.
Python
R 3. Work with developers, designers, operational, digital
marketing, business development, TSR, CS and external
partner to achieve goals.

4. Identify and build the growth levers that can help

increase new user growth trajectory using data-driven &
A/B testing to identify the highest potential areas and
unlock organic growth.
Apr 2016 - Qraved.com
Oct 2016 Product Marketing Manager, Jakarta
1. Coordinate with Product and Engineering Department
to assured full end-to-end alignment to provide product
strategy and development for product launch.

2. Coordinate with Marketing and Business Development

Department to develop marketing strategy and market
research for fueling business growth.

3. Review new technologies and keep the company at the

forefront of developments in content and campaign to
raise brand awareness through SEO, SEM and social
media.

4. Measure and optimise AARRR metrics using data-driven

to execute business.

Apr 2015 - BTPN Wow! & Jenius.com - PT. Bank BTPN, Tbk
Mar 2016 Right Execution Daily Manager, Jakarta
1. Responsible in establishing LAKU PANDAI program
(Smart Act branchless banking service for financial
inclusion) for BTPN wow! and Digital Business Banking
incubation for Jenius.com

2. Leads strategic recommendations for solutions to solve

complex organisational challenges related to Sales,
Business Development and Operational.

3. Develops a vision and strategy (A/B testing, market

research, UAT, PVT, Deployment) of Business and aligns
collaborative cross-functional efforts against the problems
to deliver customer satisfaction.

4. Provides strategic analytical expertise throughout the

organization to evolve sales and business.

May 2005 - PT. Bank Mandiri (Persero), Tbk

Mar 2015 Branch Manager, Jakarta
1. Responsible for attaining established bank and branch
goals through active participation in sales Management
and new business development.

2. Responsible to meet the bank’s desired sales result and

grow the corporate and retail customer base, also held
accountable for the branch’s productivity, deposit
growth, customer retention and customer cross sell and
manage customer and third party relations.

3. Ensure the efficient daily operation, product sales,

customer service and make sure the branch operates
within the strategic plan and adheres to the bank’s
mandated policies and procedures .

4. Overseeing the compliance, risk management, AML and

fraud of the branch.
EDUCATION
1999 - 2004 Bachelor of Civil Engineering
University of Atma Jaya Yogyakarta, Yogyakarta
- GPA 3.3
- 2 Years as Assistant Lecturer
- General Secretary of Civil Engineering Students
Community in Yogyakarta

CERTIFICATES
2019 CERTIFIED INSURANCE UNIT LINKED PRODUCT
Asosiasi Asuransi Jiwa Indonesia (AAJI)

INTRO TO PYTHON FOR DATA SCIENCE

Datacamp

INTRO TO R FOR DATA SCIENCE

Datacamp

INTRO TO SQL FOR DATA SCIENCE

Datacamp

2015 CERTIFIED PROFESSIONAL HUMAN CAPITAL

MANAGEMENT (CPHCM)
Universitas Kristen Duta Wacana

2011 CERTIFIED RISK MANAGEMENT PROFESSIONAL

(CRMP)
Badan Sertifikasi Manajemen Resiko (BSMR)

2010 CERTIFIED WAPERD (WAKIL AGEN PENJUAL EFEK

REKSA DANA)
Asosiasi Pelaku Reksa Dana Dan Investasi Indonesia (APRDI)

EDUFINA (EDUCATION FINANCIAL)

PT Bank Mandiri (Persero) Tbk

2009 MODERN PROJECT MANAGEMENT FOR BANKING

PROJECTS
PT Bank Mandiri (Persero) Tbk

MOST PROUD OF
Jirnexu wins Best Fintech Startup at Malaysia Rice Bowl Startup
 Award
2017

Bank Mandiri Cikokol Branch awarded The Best Service Excellence

 2010

Bank Mandiri Cikokol Branch awarded The Best EDC & Merchant
 Acquisitions
2010
PROJECTS
2017 PERFORMANCE REPORT AUTOMATION &
DASHBOARD IMPLEMENTATION PLATFORM
Jirnexu.com
Creating automated data extracts and build a report
dashboard platform

2016 JENIUS APP “EXPERIENCE BANKING REINVENTED

PT. Bank BTPN, Tbk
Building and developing Jenius App

2011 WIRAUSAHA MUDA MANDIRI & MANDIRI YOUNG

TECHNOPRENEUR
PT Bank Mandiri (Persero) Tbk
Developing communities of young entrepreneurs &
students to introduce entrepreneurship & socialize
entrepreneur workshops, competitions & awards

2009 ELECTRONIC MONEY AS MY FINAL PROJECT FOR

MODERN BANKING PROJECT MANAGEMENT OFFICER
DEVELOPMENT PROGRAM (ODP)
PT Bank Mandiri (Persero) Tbk
Creating and developing business plan of digital banking
for cashless transaction, which is now known as e-money
card. Creating and developing business plan of digital
banking for cashless transaction, which is now known as
e-money card.

VOLUNTEER SPEAKER
 Feb 2019 - Speaker of Fintech Workshop at Medan Area University

 Jan 2019 - Speaker of Fintech Workshop at Medan Area University

De 2018 - Speaker of Fintech Workshop at Fajar University of

 Makassar

Oct 2017 - Moderator & Speaker of Indonesia Trade & Commodity

 Finance Conference

REFERENCES
Cynthia Siantar, Steven Yee, Founder of
Investment Director of 33 Capital Mallsini.com
Group, Forbes 30U30 +628111477881
+6584848685 Former : Vice President of
Former : Chief of Strategy at Finmas Qraved.com

Agung C. Wibowo,
Chief Commercial Officer at Pintek
+6281210331185
Former : Head of Commercial
Indonesia at Finmas