1.

0 Executive Summary

Chart: Highlights

1
1.1 Keys to Success

1.2 Objectives

1.3 Mission

2
2.0 Company Summary

2.1 Company Ownership

2.2 Company Locations and Facilities

2.3 Start-up Summary

Table: Start-up

Table: Start-up Funding

Chart: Start-up

3
3.0 Products

3.1 Product Description

3.2 Competitive Comparison

3.3 Sales Literature

3.4 Technology

3.5 Future Products

4
4.0 Market Analysis Summary

4.1 Market Segmentation

4.2 Target Market Segment Strategy

4.2.1 Market Needs

4.2.2 Market Trends

4.3 Industry Analysis

4.3.1 Competition and Buying Patterns

4.3.2 Main Competitors

5.0 Strategy and Implementation Summary
5
5.1 SWOT Analysis

5.1.1 Strengths

5.1.2 Weaknesses

5.1.3 Opportunities

5.1.4 Threats

5.2 Marketing Strategy

5.2.1 Pricing Strategy

5.2.2 Promotion Strategy

5.2.3 Distribution Strategy

5.2.4 Positioning Statement

5.3 Sales Strategy

5.3.1 Sales Forecast

Chart: Sales Monthly
Table: Sales Forecast

6
6.0 Management Summary

6.1 Organizational Structure

6.2 Management Team

6.3 Personnel Plan

Table: Personnel

6.4 Training

6.5 Feedback and Control

6.6 Corporate Social Responsibility

7
7.0 Financial Plan

7.1 Important Assumptions

Table: General Assumptions

7.2 Key Financial Indicators

Chart: Benchmarks

7.3 Break-even Analysis

Chart: Break-even Analysis
Table: Break-even Analysis

7.4 Revenue Generation

7.5 Expense Forecast

7.6 Projected Profit and Loss

Chart: Profit Monthly
Table: Profit and Loss
Chart: Gross Margin Monthly

7.7 Projected Cash Flow

Chart: Cash
Table: Cash Flow

7.8 Projected Balance Sheet

Table: Balance Sheet

7.9 Business Ratios

Table: Ratios
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8.0 Controls

8.1 Financial Risks and Contingencies

8.2 Implementation

Table: Sales Forecast

Table: Personnel
Table: Personnel
Table: General Assumptions
Table: General Assumptions
Table: Profit and Loss
Table: Profit and Loss
Table: Cash Flow
Table: Cash Flow
Table: Balance Sheet