12/15/2019 MA (Advertising & Marketing Management)

MA (Adver sing & Marke ng Management)

MA (Adver sing & Marke ng Management) is a two years full- me degree program from Amity University.
Semester 1 Semester 2

Core Courses Core Courses

Adver sing Principles & Prac ces Media Planning & Buying
Principles & Prac ces of Marke ng Industrial Marke ng
Public Rela ons Client Servicing & Account Planning
Consumer Behaviour Adver sing Planning & Strategy
Product & Brand Management Adver sing Laws & Ethics
Fundamentals of Communica on Research Adver sing Research
Media Design Media Design & Produc on
Value Addi on Courses Value Addi on Courses
Communica on Skills Communica on Skills
Behavioural Science Behavioural Science
FBL (Choose any one) FBL (Choose any one)
French French
German German
Spanish Spanish
Japanese Japanese
Chinese Chinese
Open Elec ve (OE) Open Elec ve (OE)

SUMMER PROJECT (6 WEEKS)

Semester 3 Semester 4

Core Courses Core Courses

Interna onal Strategic Marke ng (ABS) Marke ng of Services
Crea vity in Adver sing Digital Marke ng
Specialisa on Elec ves (Choose any three) Specialisa on Elec ves (Choose any three)
Rural Marke ng Sales Management
Understanding Consumers in India Direct Marke ng
Interna onal Retail Management Global Marke ng Communica on
Customer Rela onship Management Domain Elec ves (Choose any one)
Domain Elec ves (Choose any one) Managing Special Events
Event Planning & Strategy Print Media Marke ng & Circula on
Corporate Communica on Value Addi on Courses
Value Addi on Courses Business Communica on
Business Communica on Behavioural Science
Behavioural Science FBL (Choose any one)
FBL (Choose any one) French
French German
German Spanish
Spanish Japanese
Japanese Chinese
Chinese Open Elec ve
Open Elec ve NTCC Internship (6 Weeks)
NTCC Summer Project

https://www.amity.edu/admission/course_structure/A20004.html 1/2
12/15/2019 MA (Advertising & Marketing Management)

https://www.amity.edu/admission/course_structure/A20004.html 2/2