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A World of Opportunity

John Farrell
Vice President, Strategic Planning
Today’s Discussion

1. The Coca-Cola Company


• How we’re positioned for the future, today
• 2020 Vision

2. Industry Leadership in the Decade Ahead

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Diversified Portfolio

200+ Countries
 300+ Franchise Bottling Partners
500+ Brands 2009 KO
Volume
7 MM Coolers
20 MM Customer Outlets
*Based on 2009 KO Volume for
Key 22 countries

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2020 Vision: A Holistic Business Agenda…

Maximize Company and bottler long-term cash flow

Develop and deploy the world’s most innovative and effective marketing

Win with Coca-Cola

Bring innovations to market faster

Align our franchise structure to create unsurpassed value for customers

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…and Sustainability Agenda

Create competitive advantage by fulfilling our Live Positively commitments

Global leadership in sustainable water use

Industry leadership in package, energy and climate protection

Marketplace (beverage benefits and active, healthy living)

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2020 Vision: Being Implemented Energetically Today

Coca-Cola
FIFA activation
Global
Juice Freestyle
Platform
vitaminwater
zero

Natural
Sweetener Tea
Sprite Tea Minute Maid Equipment
Pulpy Super
Milky
Equipment of
Plant the Future
Mini Bottle
can

Fanta
Moo Moo iLOHAS

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More Than Double System Revenue While Increasing Margins

$200 Bn

15%
$105 Bn

$95 Bn

2008 2020 2008 2020


KO System Revenue KO System Operating Margin

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Impact of Recession Varies by Geography

Reset Rapid Recovery

China
Europe India
USA Brazil

Delayed Recovery Volatility / Double-Dip

Russia
Japan Ukraine

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Diversified Portfolio Gives Us Flexibility

Reset Rapid Delayed Volatility/


Recovery Recovery Double-Dip

Markets Europe China Japan Russia


USA India Ukraine
Brazil
Actions Segment Offerings Invest for Drive Profitable Maximize
Accelerated Growth Flexibility
Growth via Innovation &
Productivity

Success Share of Value Per Capita System Profits Balanced Volume


Metrics Consumption and Value Share
Margin Expansion

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Long-Term Global Growth Prospects are Extremely Positive

Global Real GDP Growth (%)


Estimated
Annual Growth Annual Growth
6%
3.2% 3.4%

3%

0%

-3%
1996 2000 2004 2008 2012 2016 2020

Source: United Nations National Income Accounts Database/IHS Global Insight.

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$20 Trillion GDP Growth by 2020

% of Incremental
Global Real GDP ($T) Country / Region Global GDP Growth
$70
Rest of World 21%

$50 China, India,


39%
Latin America

USA 21%

Japan 3%

Europe 16%

2008 2020

Source: United Nations National Income Database/HIS Global Insight.

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1 Billion New Consumers Entering the Economy by 2020

+0.9 Bn +0.9 Bn +1.0 Bn

6.7 Bn 7.6 Bn 3.3 Bn 4.2 Bn 1.2 Bn 2.2 Bn


2008 2020 2008 2020 2008 2020
World Population Urbanization Growth Middle Class Growth

Source: Division of the Department of Economic and Social Affairs of the United Nations Secretariat; World Bank World Development Indicators

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Resulting in an Increase in NARTD Consumption

Germany United States


Spain Italy
Mexico
France
NARTD
Industry
Per Capita United Kingdom
Servings Japan
Brazil

China
India

Per Capita Personal Expenditure

Source: TCCC Internal Analysis; United Nations National Income Accounts Database; HIS Global Insight

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An Incredible Opportunity in NARTD Beverages

145 Bn Cases $1,100 Bn

55 Bn Cases $500 Bn
Incremental Incremental
90 Bn Cases Growth Growth
$600 Bn

2008 2020 2008 2020


Industry Volume Industry Value

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The Best Business in the World Today... and in the Future

Forecasted 2009-2014 Global Growth in


Consumer Spending (CAGR)

NARTD 7.3%

Packaged Foods 5.2%

Personal Care 6.5%

Beer and Spirits 6.3%

1. Global refers to EuroMonitor 80 country universe.


2. NARTD = Nonalcoholic ready-to-drink beverages; numbers exclude dairy.
3. Numbers for NARTD and Beer & Spirits represent off-trade (i.e. retail) sales only. Beer & Spirits includes beer; cider; RTD high-strength premixes; wine and spirits.
4. All data is nominal and is currency neutral.
Source: EuroMonitor (May 2010)
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Industry Leadership in the Decade Ahead

Connecting with all Consumers


Integrating Business and Social Agendas
Bringing Innovations to Market Faster
Aligning Organization Structures to Create
Unsurpassed Value for Customers

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Questions?
US Macro Trends are Extremely Favorable

2008-2020 2008-2020 2020 Teen 2020 Personal


Population CAGR Incremental Population (M) Expenditure Per Capita
Population (M) ($000’s)
Nigeria 2.0% India 176 India 173 United States $ 32
Philippines 1.6% China 77 China 118 Great Britain $ 23
India 1.2% Nigeria 38 United States 31 Canada $ 22
Colombia 1.1% United States 31 Nigeria 31 Australia $ 21
Turkey 1.0% Brazil 23 Brazil 25 Japan $ 19
Brazil 1.0% Philippines 17 Philippines 15 France $ 19
Australia 0.9% Mexico 11 Mexico 14 Germany $ 19
Mexico 0.9% Turkey 9 Russia 10 Italy $ 18
Argentina 0.9% Colombia 6 Turkey 9 Russia $ 16
United States 0.9% Argentina 4 Japan 8 Spain $ 15
Chile 0.9% Thailand 3 South Africa 7 Argentina $ 14
Canada 0.8% Canada 3 Thailand 6 Chile $ 13
China 0.7% Great Britain 3 Colombia 6 South Africa $ 13
Great Britain 0.7% France 3 France 6 Turkey $ 12
Thailand 0.4% Australia 2 Germany 5 Mexico $ 10
South Africa 0.4% South Africa 2 Great Britain 5 Brazil $ 8
France 0.4% Chile 2 Argentina 5 Thailand $ 8
Spain 0.3% Spain 2 Italy 4 China $ 7
Italy -0.1% Italy - Spain 3 Colombia $ 7
Germany -0.1% Germany (1) Canada 3 Philippines $ 5
Japan -0.2% Japan (3) Australia 2 India $ 4
Russia -0.6% Russia (9) Chile 2 Nigeria $ 1
Source: IHS Global Insight. Note: For TCCC's Top 22 markets only

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