T h e M ani la B ulle t i n

W HY ADVERTI SE WI TH US?
M a rke t S h a re DA ILY S E CT I O N S
Unmatched reach and readership In populous Mega Manila, MB Main News Section
With a network of offices and dealers 55% has a 55% market share. This
Business News
is 70% more than the second
that spans the entire archipelago, place broadsheet and 300% Lifestyle
more than the third.
Manila Bulletin’s reach extends into the 33%
Entertainment
far corners of the country. Almost half Classifieds

a million copies go out every day on 18%

weekdays, and more than half a million
on Sundays. W E E KLY
An enduring brand
Manila
Bulletin
second
place
third
place S E C TIO N S
With more than a century in publishing, Monday Artist At Work
Manila Bulletin is one of the oldest Business Agenda

and most recognizable mastheads in C IRC U L A TION

Tech News
Diplomatic Page
the Philippines. Its heritage is built on
comprehensive coverage of the news, 386,406 510,258
Mondays - Saturdays Sundays
Tuesday Well-being
Picture Perfect
Property
as well as a commitment to excellence
in journalism. Wednesday Tech/Home
Profiles

Continuous growth and innovation DE M OGRA PH IC S Thursday Dining

Property
Manila Bulletin continues to expand Class Agriculture
and innovate, forging partnerships ABC1 23.4% Environment
beyond the Philippines with C2 31.3% Friday Fashion
international news organizations such D 38.9% Campus
Drive
as Maeil Business Newspaper of South E 6.33% Business Tech
Korea and People’s Daily of China. With Age Style Weekend
a dedicated team devoted to digital 10-19 9.2% Saturday Moms & Kids
and social media, as well as non-stop 20-29 23.1% 62% male Fun Page
38% female Agriculture
innovation in print and below-the- 30-39 21.5%
line solutions, Manila Bulletin answers Sunday Travel & Leisure
40-49 25.9%
your need for a comprehensive and 49 + 19.6%
integrated communication strategy.
In a growing population, 80% of MB readers are 40% of broadsheet readers nationwide
below 50 years old and 32% are below 30 years old. read the Manila Bulletin exclusively.

Demographics based on Nielsen National CMV Q1 2016

 CONVERSION CONVERSION

col. cms col. cms

1 3.00 10 33.90
Ad sizes are
based on a 2 6.34 11 37.40
MAN ILA BULLETI N DISPLAY AD RA TE S 9-column grid 3 9.68 12 40.80
4 13.02 13 44.30
W E E K D AY S S U N D AY S
5 16.36 14 47.70
COL. CMS BW BW
6 19.70 15 51.10
1 Page 9cols x 53 cm 477.00 P 187,461.00 P 215,127.00 7 23.04 16 54.60
8 26.38 17 58.00
3/4 7cols x 53 cm 371.00 P 145,803.00 P 167,321.00 9 29.72 18 61.40

9cols x 40.5 cm 364.50 P 143,248.50 P 164,389.50

C H A RGE S
1/2 9cols x 26.5 cm 238.50 P 93,730.50 P 107,563.50 1. Rates are based on P 393.00 per col. cm. on weekdays and
P 451.00 per col. cm. on Sundays
2. Full page is 477 col cm. Double spread is 954 col.cm.
1/3 6cols x 30 cm 180.00 P 70,740.00 P 81,180.00
3. An 80% Color Surcharge will be added for a full color ad
4. A 30% Position Surcharge will be added for premium pages
6cols x 20 cm and center spreads
5cols x 24 cm 5. Foreign box ads are charged US$28.00 per col. cm.
1/4 120.00 P 47,160.00 P 54,120.00 6. Rates are effective starting July 1, 2017
4cols x 30 cm
7. Movie/Cinema Rate is P 110.00 per col. cm.
3cols x 40 cm
8. An additional P 25,000.00 (full page) will be charged as
Production Cost for ads without digital ad material (for
1/6 4cols x 20 cm 80.00 P 31,440.00 P 36,080.00 design and layout)
9. An additional fee of P120.00 will be charged for each
6cols x 10 cm affidavit of publication requested
5cols x 12 cm 10. For foreign ad inquiries, please email foreign@mb.com.ph
1/8 60.00 P 23,580.00 P 27,060.00
4cols x 15 cm
3cols x 20 cm TE RM S OF PA YME NT
1. All ads must be paid (cash or dated check) in advance
4cols x 7.5 cm 2. Online payments can be made using acceptable debit or
1/16 3cols x 10 cm 30.00 P 11,790.00 P 13,530.00 credit cards. Over-the-counter payments may be made
2cols x 15 cm through BDO, RCBC, Bayad Center or ECPay counters
3. Foreign ads payment in US Dollars may re remitted by
telegraphic transfer to:
Minimum 3 cols x 5 cm
15.00 P 5,895.00 P 6,765.00 WELLS FARGO BANK, N.A.
AD Size 2 cols x 7.5 cm New York, U.S.A.
Intermediary bank: PNBPUS3NNYC
Ear Ad 2 cols x 6.5 cm 13.00 P 8,842.50 P 10,147.50 Account with bank: PHTBPHMM
Beneficiary bank: Philippine Trust Company
Manila, Philippines
Beneficiary: Manila Bulletin Publishing Corp.
All prices are subject to EVAT Account number: 003400000542/HEAD OFFICE
Please send payment/s to any of these bank accounts: Muralla cor. Recoletos Sts.
Landbank account no. 2472-1001- 41 Intramuros, Manila 1002 PH
(DOLE ext. office, Gen. Luna St., Intramuros, Manila) Remittance information:
BPI account no. 0011-1452- 99 Details of Charges:
Philtrust account no. 0031-4000488- 2 Payment Information:
BDO account no. 4508-00366- 1 (Intramuros, Manila) 4. Please add US$50 for bank charges and processing fee.
(Tin 000-746- 558-0000) 5. Inform us immediately of your payment/remittance so we
Kindly fax back the deposit slip to (02) 527-3596/7533 can publish your ad on the scheduled date.

CREATIV E EXEC UTIONS

Because the Manila Bulletin has the best graphics team in the industry, it has been
able to produce creative executions that have wowed advertisers and stood out from FALSE COVER BELLY BAND POP-UP
the rest. If creativity and excellence are what you desire, Manila Bulletin’s creative
executions guarantee artistic and sophisticated output that will not disappoint.

ENVELOPE 3D + GLASSES PERFORATION TEXT WRAP GATEFOLDS HANGING PAGE QR CODE & NFC
 TH E CLASS I FI E DS WITH TH E B EST RES U LTS
MANILA B ULLETIN C LASSI F I ED B OX A DS C H A RGE S
1. Rates are based on P 334.00 per
TOTAL W E E K D AY S S U N D AY S CONVERSION
col. cm. on weekdays and
AD SIZE COL. CMS BLACK/WHITE BLACK/WHITE col. cms P 393.00 per col. cm. on Sundays
1 Page 9 cols x 53 cms 477.00 P 159,318.00 P 187,461.00 1 3.00 2. An 80% Color Surcharge will be
added for a full color ad
3/4 9 cols x 40.5 cms 364.50 P 121,743.00 P 143,248.50 2 6.34
3. A 60% Color Surcharge will be
3 9.68 added for an ad with two spot
1/2 9 cols x 26.5 cms 238.50 P 79,659.00 P 93,730.50
4 13.02 colors.
1/3 3 cols x 53 cms
159.00 P 53,106.00 P 62,487.00 5 16.36 4. A 30% Color Surcharge will be
6 cols x 26.5 cms
added for an ad with one spot
6 19.70
1/4 6 cols x 20 cms color.
5 cols x 24 cms 7 23.04 5. An additional P 112.00 will be
120.00 P 40,080.00 P 47,160.00
4 cols x 30 cms 8 26.38 charged for each affidavit of
3 cols x 40 cms publication requested
9 29.72
1/6 4 cols x 20 cms 6. Foreign box ads are charged
80.00 P 26,720.00 P 31,440.00 US$ 28.00 per col. cm. Line ads
5 cols x 16 cms Ad sizes are
based on a are charged US$17.00 per line
1/8 6 cols x 10 cms 9-column grid 7. Rates are effective starting July 1,
5 cols x 12 cms
60.00 P 20,040.00 P 23,580.00 2017
4 cols x 15 cms
3 cols x 20 cms
1/16 3 cols x 10 cms
2 cols x 15 cms 30.00 P 10,020.00 P 11,790.00

1/32 3 cols x 5 cms

15.00 P 5,010.00 P 5,895.00
2 cols x 7.5 cms
All prices are subject to EVAT

IMPOR TANT TE RM S OF PA YME N T

1. Please make appropriate inquiries before entering into a 1. All ads must be paid (cash or dated check) in advance
binding commitment financially or otherwise in relation to an 2. Online payments can be made using acceptable debit
advertisement in the Manila Bulletin. We shall not be liable to any or credit cards. Over-the-counter payments may be
person for loss or damage incurred through any in advertisement made through BDO, RCBC, Bayad Center or ECPay
published. counters
2. An additional web fee of P 35.00 per transaction will be added to 3. Foreign ads payment in US Dollars may be remitted by
total publication cost for advertisements booked via telegraphic transfer to:
mbbooking.com.ph. WELLS FARGO BANK, N.A.
New York, U.S.A.
Intermediary bank: PNBPUS3NNYC
DISC LAI MER Account with bank: PHTBPHMM
Beneficiary bank: Philippine Trust Company
1. Every Classified Advertiser is expected to check his want ad the
Manila, Philippines
first publication day. In case of an error, inform Manila Bulletin
Beneficiary: Manila Bulletin Publishing Corp.
Classified Ads immediately. Manila Bulletin Classified Ads makes
Account number: 003400000542/HEAD OFFICE
every effort to avoid errors in your advertisement. But since we
Muralla cor. Recoletos Sts.
handle voluminous ads daily, mistakes unfortunately do happen.
Intramuros, Manila 1002 PH
2. We regret we cannot be responsible for any error beyond the first
Remittance information:
day if the advertiser fails to bring it to our attention. No allowance
Details of Charges:
can be made for errors not materially affecting the effectiveness
Payment Information:
of the ad. We shall only be responsible for unpublished
advertisement or with typographical error. Adjustment to
4. Please add US$50 for bank charges and processing fee
errors shall be limited cost of the portion of the ad where error
5. Inform us immediately of your payment/remittance so
occurred. We reserve the right to revise or restrict any ad, or ads,
we can publish your ad on the scheduled date
we deem objectionable and to change the classification when the
policy of this newspaper calls for it.
 TH E LEAD E R I N CLASS I FI E D LI N E ADS

C LASSI F I ED LI NE AD S IMPORTA N T
W eekday S unday 1. Please make appropriate inquiries before entering
into a binding commitment financially or otherwise in
Manila Bulletin P 98.00/line P 111.00/line relation to an advertisement in the Manila Bulletin. We
shall not be liable to any person for loss or damage
incurred through any in advertisement published.
2. An additional web fee of P 35.00 per transaction will

AVAILABLE F ONT SIZ ES be added to total publication cost for advertisments

booked via mbbooking.com.ph.
FONT SIZE SAMPLE LINE C H AR S / LI N ES 3. For foreign ad inquiries, please email foreign@
mb.com.ph or call (+632) 527-8121 loc 425
24 PTS
TWNHOUSE 8 4
DIS C L A IME R
18 PTS CLASSIFIED 10 3
1. Every Classified Advertiser is expected to check his
14 PTS BIG DISCOUNTS 12 3 want ad the first publication day. In case of an error,
inform Manila Bulletin Classified Ads immediately.
12 PTS DASMARIÑAS VILL 14 2 Manila Bulletin Classified Ads makes every effort
8 (all caps) GREENMEADOWS 4382829 20 1 to avoid errors in your advertisement. But since we
8 (caps/low) 04 Lancer GLX ☎805-8559 23 1 handle voluminous ads daily, mistakes unfortunately
do happen.
2. We regret we cannot be responsible for any error
SPEC I AL LINER ADS beyond the first day if the advertiser fails to bring
Manila Bulletin premium boxed classifieds with its own header it to our attention. No allowance can be made for
errors not materially affecting the effectiveness of
All classified SIZE CONVERSION the ad. We shall only be responsible for unpublished
line ads are advertisement or with typographical error. Adjustment
col. cms
laid out on a to errors shall be limited cost of the portion of the ad
7-column grid 1 4.07
where error occurred. We reserve the right to revise
2 8.34 or restrict any ad, or ads, we deem objectionable and
3 12.62 to change the classification when the policy of this
4 16.89
newspaper calls for it.

5 21.17

6 25.44 TE RMS OF PA YME N T

7 29.72 1. All ads must be paid (cash or company check) in
advance.
*Client must supply ad material (refer to conversion chart) 2. Online payments can be made using acceptable debit
Special Liner ad price is computed as follows:
or credit cards. Over-the-counter payments may be
P 490.00 made through BDO, RCBC, Bayad Center or ECPay
(weekdays) counters
number of ad height
x x or 3. Foreign ads payment in US Dollars may be remitted by
columns in cms
P 555.00 telegraphic transfer to:
(Sundays) WELLS FARGO BANK, N.A.
New York, U.S.A.
OBI TUAR I ES Intermediary bank: PNBPUS3NNYC
Account with bank: PHTBPHMM
MANILA BULLETIN Beneficiary bank: Philippine Trust Company
Obit liner Manila, Philippines
P 400.00
Fixed format only, maximum of 7 lines Beneficiary: Manila Bulletin Publishing Corp.
Account number: 003400000542/HEAD OFFICE
Box (BW) P 230.00/col. cm
Muralla cor. Recoletos Sts.
Box (FC) P 300.00/col. cm Intramuros, Manila 1002 PH
Remittance information:
Details of Charges:
All prices are subject to EVAT Payment Information:
RATES ARE EFFECTIVE STARTING JULY 1, 2017
4. Please add US$50 for bank charges and processing fee.
5. Inform us immediately of your payment/remittance so
we can publish your ad on the scheduled date.
 TAB LO I D CLASS I FI E DS WITH B EST RES U LTS
TEMP O/BALITA C LASSI F I EDS BOX A DS C H A RGE S
TOTAL W E E K D AY S S U N D AY S CONVERSION
1. Rates are based on P 155.00
AD SIZE COL. CMS BLACK/WHITE BLACK/WHITE per col. cm. on weekdays and P
col. cms 175.00 per col. cm. on Sundays.
1 Page 7 cols x 30 cm 210.00 P 32,550.00 P 36,750.00
1 3.02 2. An 80% Color Surcharge will be
3/4 7 cols x 24 cm
2 6.80 added for a full color ad.
168.00 P 26,040.00 P 29,400.00
6 cols x 28 cm 3. A 30% Position Surcharge will be
3 10.3
1/2 7 cols x 15 cm added for one spot color.
105.00 P 16,275.00 P 18,375.00 4 14.0 4. Legal notices are charged
1/3 5 cols x 16 cm 5 17.5 P 120.00 per col cm. An additional
80.00 P 12,400.00 P 14,000.00
4 cols x 20cm P 120.00 will be charged for each
6 21.0
1/4 7 cols x 8 cm affidavit of publication requested.
7 24.6 5. Foreign box ads are charged US$
4 cols x 14 cm 56.00 P 8,680.00 P 9,800.00
2 cols x 28 cm 17.00 per col. cm. Line ads are
Ad sizes are charged US$ 11.00 per line
1/6 6 cols x 6 cm based on a 6. Rates are effective as of January
4 cols x 9cm 36.00 P 5,580.00 P 6,300.00 7-column grid
2017
3 cols x 12 cm
1/8 7 cols x 4 cm
2 cols x 14 cm
28.00 P 4,340.00 P 4,900.00
4 cols x 7 cm
1 col x 28 cm
Min. 3 cols x 5 cm
15.00 P 2,325.00 P 2,625.00
ad size 2 cols x 7.5 cm

All prices are subject to EVAT

IMPOR TANT TE RM S OF PA YME N T

1. Please make appropriate inquiries before entering into a 1. All ads must be paid (cash or company check) in
binding commitment financially or otherwise in relation to an advance.
advertisement in the Manila Bulletin. We shall not be liable to any 2. Online payments can be made using acceptable debit
person for loss or damage incurred through any in advertisement or credit cards.
published. 3. Foreign ads payment in US Dollars may re remitted by
2. An additional web fee of P 35.00 per transaction will be added to telegraphic transfer to:
total publication cost for advertisments booked via mbbooking. WELLS FARGO BANK, N.A.
com.ph. New York, U.S.A.
Intermediary bank: PNBPUS3NNYC
Account with bank: PHTBPHMM
DISC LAI MER Beneficiary bank: Philippine Trust Company
Manila, Philippines
1. Every Classified Advertiser is expected to check his want ad the
Beneficiary: Manila Bulletin Publishing Corp.
first publication day. In case of an error, inform Manila Bulletin
Account number: 003400000542/HEAD OFFICE
Classified Ads immediately. Manila Bulletin Classified Ads makes
Muralla cor. Recoletos Sts.
every effort to avoid errors in your advertisement. But since we
Intramuros, Manila 1002 PH
handle voluminous ads daily, mistakes unfortunately do happen.
Remittance information:
2. We regret we cannot be responsible for any error beyond the first
Details of Charges:
day if the advertiser fails to bring it to our attention. No allowance
Payment Information:
can be made for errors not materially affecting the effectiveness
of the ad. We shall only be responsible for unpublished
4. Please add US$50 for bank charges and processing fee.
advertisement or with typographical error. Adjustment to
5. Inform us immediately of your payment/remittance so
errors shall be limited cost of the portion of the ad where error
we can publish your ad on the scheduled date.
occurred. We reserve the right to revise or restrict any ad, or ads,
we deem objectionable and to change the classification when the
policy of this newspaper calls for it.
 TH E LEAD E R I N TAB LO I D LI N E ADS

T EMPO/BALITA C LASSI FIE DS IM PORTA N T CONVERSION

R AT E 1. An 80% Color Surcharge col. cms

will be added for a full 1 3.02
Line ads P 25.00/line color ad.
2 6.80
Legal notices P 120.00/col cm. 2. A 30% Position Surcharge
will be added for one 3 10.3
spot color. 4 14.0

AVAI LABLE F ONT SIZ ES 3. An additional P 120.00

will be charged for each
5 17.5
6 21.0
FONT SIZE SAMPLE LINE C H AR S / LI N ES affidavit of publication
requested. 7 24.6
24 PTS
TWNHOUSE 8 4 4. Foreign box ads are
charged US$ 17.00 per Ad sizes are
18 PTS CLASSIFIED 10 3 col. cm.
5. Rates are effective as of
based on a
7-column grid
14 PTS BIG DISCOUNTS 12 3 January 2017
12 PTS DASMARIÑAS VILL 14 2
8 (all caps) GREENMEADOWS 4382829 20 1
8 (caps/low) 04 Lancer GLX ☎805-8559 23 1

All prices are subject to EVAT

I MPOR TANT TE RMS OF PA YME N T

1. Please make appropriate inquiries before entering 1. All ads must be paid (cash or dated check) in advance.
into a binding commitment financially or otherwise in 2. Online payments can be made using acceptable debit
relation to an advertisement in the Tempo/Balita. We or credit cards.
shall not be liable to any person for loss or damage 3. Foreign ads payment in US Dollars may re remitted by
incurred through any in advertisement published. telegraphic transfer to:
2. An additional web fee of P 35.00 per transaction will WELLS FARGO BANK, N.A.
be added to total publication cost for advertisments New York, U.S.A.
booked via mbbooking.com.ph. Intermediary bank: PNBPUS3NNYC
Account with bank: PHTBPHMM
Beneficiary bank: Philippine Trust Company
Manila, Philippines
D ISC LAI MER Beneficiary: Manila Bulletin Publishing Corp.
1. Every Classified Advertiser is expected to check his Account number: 003400000542/HEAD OFFICE
want ad the first publication day. In case of an error, Muralla cor. Recoletos Sts.
inform Manila Bulletin Classified Ads immediately. Intramuros, Manila 1002 PH
Manila Bulletin Classified Ads makes every effort Remittance information:
to avoid errors in your advertisement. But since we Details of Charges:
handle voluminous ads daily, mistakes unfortunately Payment Information:
do happen.
2. We regret we cannot be responsible for any error 4. Please add US$50 for bank charges and processing fee.
beyond the first day if the advertiser fails to bring 5. Inform us immediately of your payment/remittance so
it to our attention. No allowance can be made for we can publish your ad on the scheduled date.
errors not materially affecting the effectiveness of
the ad. We shall only be responsible for unpublished
advertisement or with typographical error. Adjustment
to errors shall be limited cost of the portion of the ad
where error occurred. We reserve the right to revise
or restrict any ad, or ads, we deem objectionable and
to change the classification when the policy of this
newspaper calls for it.