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Sustainable building and construction

Towards a sustaining architecture


for the 21st century: the promise of
cradle-to-cradle design

William McDonough, William McDonough + Partners, Architecture and Community Design, 410 E. Water Street, Charlottesville, Virginia 22902, USA
(wmp@mcdonough.com).
Michael Braungart, EPEA Internationale Umweltforschung GmbH, Feldstrasse 36, 20357 Hamburg, Germany (epea@epea.com)

tain human health and economic growth. But


Summary using less fuel to heat energy-efficient highrises or
Cradle-to-cradle design is an ecologically intelligent approach to architecture and industry sending less building material to landfills does not
that involves materials, buildings and patterns of settlement which are wholly healthful and address the deep flaws of contemporary architec-
restorative. Unlike cradle-to-grave systems, cradle-to-cradle design sees human systems as ture and industry; it simply limits the negative
nutrient cycles in which every material can support life. Materials designed as biological nutri-
impact of poor design.
ents provide nourishment for nature after use; technical nutrients circulate through industrial
systems in closed-loop cycles of production, recovery and remanufacture. Following a science- The result, an easing of ecological stress, has
based protocol for selecting safe, healthful ingredients, cradle-to-cradle design maximizes the been an important step towards a more just and
utility of material assets. Responding to physical, cultural and climactic settings, it creates healthful world. But it is yesterday’s step. The time
buildings and community plans that generate a diverse range of economic, social and eco- has come to adopt a truly hopeful strategy that
logical value in industrialized and developing countries. will solve rather than merely alleviate the prob-
lems associated with buildings and construction, a
Résumé strategy that will transform architecture into a cel-
Les méthodes de conception qui envisagent un produit depuis sa production jusqu’à la valori- ebration of a human ecological footprint with
sation de ses résidus constituent une approche écologiquement intelligente de l’architecture et wholly positive effects.
de l’industrie qui créent des matériaux, des bâtiments et des modèles d’établissement par-
faitement sains et stimulants. Contrairement aux méthodes dites « de bout en bout », elles Yesterday’s ecological footprint
considèrent les systèmes humains comme des cycles de substances nutritives où chaque matéri- To move towards a sustaining, life-supporting
au a un rôle à jouer dans le maintien de la vie. Les matériaux étudiés comme des substances
nutritives biologiques servent de nourriture à la nature après usage ; les substances nutritives
human footprint, it is worthwhile to take a close
techniques circulent dans les systèmes industriels selon des cycles de production, de valorisa- look at the ideas and practices informing sustain-
tion et de reconditionnement à boucle fermée. Respectant un protocole à fondements scien- able architecture today. The realization that con-
tifiques pour sélectionner des ingrédients présentant une totale innocuité et bons pour la santé, ventional, modern architecture is not sustainable
les méthodes de conception qui envisagent le produit depuis sa production jusqu’à la valori- over the long term is not new. Constructing and
sation de ses résidus renforcent le potentiel des ressources en matériaux. Adaptées au contexte maintaining new buildings rivals the global econ-
physique, culturel et climatique, elles créent des bâtiments et des projets d’intérêt collectif omy’s entire manufacturing sector in material and
générateurs de valeurs économiques, sociales et écologiques, dans les pays industrialisés energy use. For over a decade UNEP and other
comme dans les pays en développement. international bodies, along with an expanding net-
work of NGOs, have been striving to shift the pri-
Resumen orities of governments, businesses and architects
El diseño “cradle to cradle” (múltiples ciclos de vida) es un planteamiento ecológico inteligente towards more environmentally sound practices.
de la arquitectura y la industria que crea materiales, edificios y patrones de asentamiento total-
But how effective are the typical approaches to
mente sanos y reparadores. Diferente de los sistemas “cradle to grave” (ciclo de vida único),
el diseño “cradle to cradle” considera los sistemas humanos como ciclos nutrientes en los que
design for sustainability? Most are aimed at using
cada material puede sustentar la vida. Los materiales diseñados como nutrientes biológicos energy and material more efficiently, a strategy
proveen alimento para la naturaleza después de ser utilizados. Los nutrientes técnicos circulan that grows from the idea that decoupling materi-
en sistemas industriales en ciclos cerrados de producción, recuperación y remanufactura. Sigu- al use from economic growth can sustain archi-
iendo un protocolo establecido sobre bases científicas para seleccionar ingredientes seguros y tecture and industry over the long term. This
sanos, el diseño “cradle to cradle” aprovecha al máximo la utilidad de los valores materiales. would seem to be a critical insight. A report by the
De acuerdo al medio físico, cultural o climático, crea edificios y planes comunitarios que gen- World Resources Institute projects a 300% rise in
eran una amplia gama de valores económicos, sociales y ecológicos tanto en naciones indus- energy and material use as world population and
trializadas como en países en desarrollo. economic activity increase over the next 50 years.
As long as economic growth implies increased
material use, it warns, “there is little hope of lim-
s the global flow of advanced architectural But perhaps eco-efficiency’s moment has past. iting the impacts of human activity on the natur-

A materials grows with the expanding global


economy, and as even traditional dwellings
built with local materials begin to put pressure on
“Doing more with less” played a valuable role in
slowing ecological destruction in the late 20th cen-
tury, but it is not up to the challenges presented
al environment.” But, the report continues, if
industry can become more efficient, using less
material to provide the goods and services people
natural resources in developing countries, envi- by the kind of growth and global change expected want, economic growth can be sustained – and
ronmental policy makers, business leaders and in the 21st. thus decoupled from resource extraction and envi-
governments worldwide are increasingly embrac- Certainly, eco-efficient measures such as the ronmental harm.1
ing energy and material efficiency to mitigate the European Union’s national targets for energy and The same study found, however, that despite 25
impacts of architecture. material efficiency are laudable attempts to sus- years of dematerialization by five of the world’s
UNEP Industry and Environment April – September 2003 ◆ 13
Sustainable building and construction

most potent economies, waste and pollution in divorced from their surroundings. Whether locat- to recognize that all materials can be seen as nutri-
those nations had increased by as much as 28%. ed in Frankfurt or Indonesia, they are the same. ents that flow in natural or designed metabolisms.
Though many European nations in the past ten Architecture critic James Howard Kunstler has Nature’s nutrient cycles comprise the biological
years have achieved significant reductions in called such structures “intrinsically despotic build- metabolism. The technical metabolism is designed
waste, they are merely reaching for sustainability, ings that [make] people feel placeless, powerless, to mirror the Earth’s cradle-to-cradle cycles; it’s a
which is, after all, only a minimum condition for insignificant, and less than human.”4 closed-loop system in which valuable, high-tech
survival. Are these the kind of buildings we want all over synthetics and mineral resources circulate in an
It is true that efficiently constructed buildings the world? Can’t we do better? endless cycle of production, recovery and reuse.
can cut waste, and that lighter materials can min- By specifying safe, healthful ingredients,
imize resource consumption. But while designers Cradle-to-cradle design designers and architects can create and use mate-
may make material substitutions – super-efficient We can. Cradle-to cradle design raises an entirely rials within cradle-to-cradle cycles. Materials
glass, triple glazing, recycled plastic – the chem- different agenda. Rather than seeing materials as a designed as biological nutrients, such as textiles for
istry of materials in efficient buildings tends to be waste management problem, as in the cradle-to- draperies, wall coverings and upholstery, can be
the same as that in their more gluttonous con- grave system, cradle-to-cradle design is based on the designed to biodegrade safely and restore soil after
temporaries. And that still presents a serious threat closed-loop nutrient cycles of nature, in which there use, generating more positive effects, not fewer
to human health. is no waste. By modelling human designs on these negative ones. Materials designed as technical
regenerative cycles, cradle-to-cradle design seeks, nutrients, such as infinitely recyclable textiles, can
Materials and human health from the start, to create buildings, communities provide high-quality, high-tech ingredients for
Indeed, none of the materials used to make con- and systems that generate wholly positive effects on generation after generation of synthetic products.
temporary buildings is specifically designed to be human and environmental health. Not less waste And buildings constructed with these nutritious
healthful for people. Even a cursory inventory and fewer negative effects, but more positive effects. materials, and designed to respond to local energy
begins to suggest some of the challenges facing Imagine, for example, buildings that make oxygen, flows and cultural settings, encourage patterns of
architects. sequester carbon, fix nitrogen, distill water, provide human settlement that are restorative and regen-
Consider the ubiquitous use of polyvinyl chlo- habitat for thousands of species, accrue solar ener- erative.
ride. Better known as PVC or vinyl, it is com- gy as fuel, build soil, create microclimate, change
monly used for windows, doors, siding, flooring, with the seasons, and are beautiful. Waste equals food: from
wall coverings, interior surfaces and insulation. One need not simply imagine such places. By dematerialization to rematerialization
Many PVC formulations contain plasticizers and clearly understanding the chemistry of natural Cradle-to-cradle design yields an entirely new
toxic heavy metals such as cadmium and lead. processes and their interactions with human pur- relationship to materials, energy and the making
Plasticizers are suspected of disrupting human pose, architects can create buildings that are of things. Where eco-efficient designs aim to
endocrine systems, cadmium is known to be car- delightful, productive and regenerative by design. dematerialize – minimizing the negative effects of
cinogenic, and lead is a neurotoxin. This represents a radical shift: from inanimate, toxic materials and polluting fuels – cradle-to-cra-
Equally common are the volatile organic com- one-size-fits-all structures into which we plug dle design seeks the rematerialization of safe, pro-
pounds, some of which are suspected carcinogens power and largely toxic materials, to buildings as ductive materials in systems powered by the sun.
and immune system disruptors, which are released life-support systems embedded in the material Rematerialization can be understood as both a
from particleboard, paints, textiles, adhesives and and energy flows of particular places. The pres- process and a metaphor. In the industrial world it
carpets. Design flaws that trap moisture in build- ence of such buildings around the world suggests refers to chemical recycling that adds value to
ings and add mould to the substances fouling that human activity can indeed create footprints materials, allowing them to be used again and
indoor air, as well as the products developed to to delight in rather than lament. again in high-quality products. As a metaphor
fight mould, appear to be generating a permanent This is not just wishful thinking or “concept” growing from this process, it suggests a design
breeding ground for resistant microorganisms. design. The cradle-to-cradle philosophy is driving strategy aimed at maximizing the positive effects
The widespread presence of wood preservatives a growing movement devoted to developing safe of materials and energy and participating in the
and lead rounds out this formidable array of materials, products, supply chains and manufac- Earth’s abundant material flows.
harmful materials. turing processes throughout architecture and Nylon 6 provides a good example of remateri-
Energy efficient buildings, which are designed industry. It is being adopted by some of the alization. This widely used polymer can be chem-
to require less heating and cooling, and thus less world’s most influential corporations, including ically recycled into the raw material caprolactam,
air circulation, can make things worse. A recent BASF, the world’s largest chemical company; which can be used to make generation after gen-
study in Germany found that air quality inside Shaw Industries, the world’s largest carpet maker; eration of high-quality carpet fibre. In effect, the
several highly rated energy efficient buildings in Ford Motor and its major suppliers in the auto process virtually eliminates waste – very little ener-
downtown Hamburg was nearly four times worse industry; and a host of prestigious designers and gy or material is lost. Given the hundreds of mil-
than on the dirty, car-clogged street.2 For all the manufacturers of textiles, furniture and other lions of pounds of carpet fibre that each year are
care taken to save energy by keeping out the ele- objects. Even in nations as vast and influential as sent to landfills or incinerators or recycled into
ments with better insulation and sealed windows, China, organizations such as the China-US Cen- products of lesser value, the significance of rema-
no one considered the long-term effects of sealing ter for Sustainable Development are adopting this terializing nylon 6 is enormous. And it suggests an
in the chemically laden carpets, upholsteries, new paradigm to develop healthful buildings, safe effective new model for material flows.
paints and adhesives used to finish the interiors. industrial processes and sustainable community The model is changing real-world business.
The effects are hard to ignore. When buildings plans. Shaw Industries, for example, has examined the
with reduced air-exchange rates are common, so Here’s why. Cradle-to-cradle design is animated material chemistry of its carpet fibre and backing
are health problems. In Germany, where tax cred- by ecological intelligence. In the natural world – a to assess the healthfulness of its dyes, pigments,
its support the construction of energy efficient grand, evolving system based on hundreds of mil- finishes and auxiliaries – everything that goes into
buildings, allergies affect 42% of children aged six lions of years of research and development – the carpet tile. Out of this rigorous process has come
to seven, largely due to the poor quality of indoor processes of each organism contribute to the the promise of a fully optimized technical nutri-
air.3 health of the whole. One organism’s waste is food ent. Shaw now guarantees that all its nylon 6 car-
Eco-efficient buildings also have a cultural for another, and nutrients and energy flow per- pet fibre will be taken back and returned to nylon
impact. Following the old modernist aesthetic, petually in closed-loop cycles of growth, decay 6 fibre, and its safe polyolefin backing returned to
they tend to be steel and glass boxes short on fresh and rebirth. Waste equals food. Understanding safe polyolefin backing.
air and natural light, their internal ecosystems this natural system allows architects and designers Rematerialization makes conventional recycling
14 ◆ UNEP Industry and Environment April – September 2003
Sustainable building and construction

The roof of 901 Cherry (offices of Gap, Inc.) recreates the native habitat of grasses and wild flowers. Its form derives from the surrounding landscape.
© William McDonough + Partners

look obsolete. Most recycling is actually downcy- A textile we designed, woven of wool and ramie out an environmentally dangerous material such
cling, a loss of value over time with materials losing and processed with completely safe chemicals, as PVC. Out of this shared commitment comes a
value. When various plastics are recycled into provides an attractive, healthful upholstery fabric community of companies with the market
countertops, for example, valuable materials are and can nourish the soil when it wears out. At the strength to engineer the phase-out and develop
mixed and can’t be recycled again. New ultra-light Swiss mill where the fabric is produced, the trim- innovative alternatives. Together they specify pre-
composite materials are hybrids from the start; mings serve as garden mulch. The water leaving ferred materials, establish defined-use periods for
they can’t even be recycled once. And when metals the factory is as clean as the water flowing in. products and services, and create an intelligent
such as copper, nickel and manganese are blended Rematerialization and cradle-to-cradle design materials pool.
in recycling, their value is lost forever. can be applied with high-tech or low-tech meth-
The key to effective rematerialization is defin- ods to new or existing buildings. Harmful materi- Design and the laws of nature
ing material chemistry and tracking material als in existing buildings can be replaced with Cradle-to-cradle architectural materials realize
flows. A materials passport – a tracking code cre- healthful ones. Old buildings can also be restored their full potential within cradle-to-cradle build-
ated with molecular markers, for example – makes with new designs and technologies that harvest ings. The context of material use is always the larg-
that possible. The passport guides materials the sun’s energy – examples include the Audubon er design, and the larger design always unfolds in
through industrial cycles, routing them from pro- Society’s century-old headquarters in Manhattan the overarching context of the natural world.
duction through reuse, defining optimum uses and the venerable Field Museum in Chicago – or Cradle-to-cradle building design is thus the
and intelligent practices. With a passport, valu- flexibly refitted for a variety of new uses. process of discovering beneficial, fitting ways for
able construction materials can be rematerialized humans to inhabit the landscape. In every land-
into valuable construction materials, not recycled Intelligent materials pooling scape, nature is our guide. We study landforms,
into hybrids of lesser value heading inexorably Rematerialization on a large scale can be achieved hydrology, vegetation and climate, trying to
towards the landfill. through a nutrient management system we call understand all the natural systems at play in each
When conceived as nutrients, high-tech mate- intelligent materials pooling. This system, place we work. We investigate environmental and
rials can be safely and effectively used in every designed to effectively manage flows of polymers, cultural history, study local energy flows, and
phase of construction. Cradle-to-cradle geopoly- rare minerals and high-tech materials for industry explore the cycles of sunlight, shade and water.
mers, for example, are a promising replacement and architecture as well as local, low-tech flows of Out of these investigations comes an “essay of
for concrete, which leaches harmful chemicals on natural resources, calls for cooperative networks clues” – a map for developing healthy and cre-
building sites and in landfills. Made from local geared to optimizing materials’ value. atively interactive relationships between our
earth and high-quality plastic, geopolymers are far In an intelligent materials pool, multiple com- designs and the natural world.
more stable than concrete and require far less panies share access to a supply of a high-quality The sun is the key to the whole show. When
embodied energy to produce. Design for disas- material such as nylon 6 or copper. In effect, part- sunlight shines upon the Earth, biology flourish-
sembly allows building materials made of ners draw materials from the pool to create prod- es and we celebrate its increase – the growth of
geopolymers to be used again in new buildings. ucts and replenish it with materials they have trees, plants, food and biodiversity. This is good
Or they can be returned to technical cycles and recovered after a defined period of use. Sharing growth. When human activity supports ecologi-
used in other high-quality products. Another resources and knowledge, information and pur- cal health, that’s good growth, too. In fact, we can
material designed as a technical nutrient, a poly- chasing power, partners in a materials pool ideal- create buildings that make the energy of the sun a
styrene foam engineered by BASF, is being devel- ly develop a shared commitment to generating a part of our metabolism, allowing us to tap the
oped as a structural material for low-cost housing healthy system of material flows and to using the effectiveness of natural systems and apply archi-
in developing countries. safest, highest-quality technical ingredients in all tecture to positive purpose.
Safe biological nutrients can be used through- their products. At Oberlin College, William McDonough +
out interiors, generating healthful effects during From a strategic perspective, the process begins Partners (WM+P) designed a building like a tree:
production and use and even after they wear out. with an agreement by several companies to phase a building powered by the sun, enmeshed in local
UNEP Industry and Environment April – September 2003 ◆ 15
Sustainable building and construction

nutrient flows and beneficial to the landscape. foster a spirit of community among employees chairman of the Tianyuan Eco-Cattle Farm, a suc-
Built in northern Ohio, the Adam Joseph Lewis while enhancing the local environment. An effec- cessful business with subsidiary companies that
Center for Environmental Studies was designed tive, celebratory design achieved both – and more. include a brewery, breeding farm, organic fertiliz-
to ultimately generate more energy than it con- Not only did the building’s site plan include er factory and trout fishery, Mr. Dai is well versed
sumes. Solar power is collected with rooftop cells extensive constructed wetlands that rebuild soil in nature’s cradle-to-cradle systems and is apply-
and sunlight pours through southwest-facing win- fabric, provide habitat and purify storm water, but ing them to the Huangbaiyu community devel-
dows into a two-story atrium, illuminating the its design, which maximizes fresh air and sunlight, opment plan.
public gathering areas. Wastewater is purified by a generated increased worker satisfaction and pro- This plan is centred on the building of a com-
constructed marsh-like ecosystem that breaks ductivity gains of 24%. Corporations locating in pact settlement which will make maximum use of
down and digests organic material and releases developing countries might take note: designing Huangbaiyu’s available agricultural land, generate
clean water. The upholstery fabrics will feed the for human and environmental health supports optimal conditions for closed-loop material flows,
garden, and the carpets will be retrieved by the economic productivity. and provide services and amenities that cannot be
manufacturer and reused for new, high-quality effectively furnished to a dispersed population.
carpets. Cradle-to-cradle planning Local workers will employ straw bale construction
Lit by the sun, refreshed with fragrant breezes, The benefits of cradle-to-cradle design are not to build the village’s 300 homes, taking advantage
in tune with its place through local flows of ener- limited to individual buildings. In Chicago, where of an essentially free local material with proven
gy and matter, the Oberlin building’s ecological Mayor Richard Daley is on a quest to make the insulating capacity. A community well will pro-
footprint strongly confirms that the human pres- city the greenest in America, cradle-to-cradle prin- vide clean running water, a resource typically in
ence in the landscape can be positive, restorative ciples are providing an inspiring reference point short supply. Human and animal waste will be
and 100% good. for a host of citywide initiatives. Building on years collected at centralized locations and used to pro-
of innovative environmental programmes, the duce biogas, which will in turn be used for heating
Cradle-to-cradle economics City of Chicago is now developing community and cooking. There will be street trees, public
Cradle-to-cradle design also makes extraordinari- plans and cradle-to-cradle systems that will make parks and a village school. The people of Huang-
ly good sense economically and socially. This is it an international model for cities seeking designs baiyu will be steadily employed in a variety of local
especially visible in the workplace. When designs that allow industry and ecology, human settle- enterprises, from sustainable forestry to farming
for large-scale factories and offices are modelled ments and the natural world to flourish side by to working in the biogas faciltity or a wood prod-
on nature’s effectiveness, they generate delightful, side. ucts plant. The enduring cycles of nature, it is
productive places for people to work. This not Among many other initiatives, Chicago has hoped, will generate a wide spectrum of commu-
only encourages a strong sense of community and agreed to buy 20% of its power from renewable nity wealth.
cooperation, it also allows efficiency and cost- sources by 2006, which is spurring the local devel- A diversity of sustaining cradle-to-cradle visions
effectiveness to serve a larger purpose. opment of renewable energy technology. Indeed, could come to fruition in many places. From
Consider the corporate offices for Gap, Inc. in some renewable energy companies have moved high-tech Chicago to rural China, from Japanese
San Bruno, California. Aiming to enhance the into the city’s new Chicago Center for Green temples to American factories, the principles and
qualities of the local landscape, WM+P designed Technology, an ecologically-intelligent facility practices of cradle-to-cradle design are already cre-
an undulating roof covered in flowers and grasses built on a restored industrial site. Looking ahead, ating hopeful changes in the world. Ultimately,
that mirrors the local terrain, re-establishing sev- we see Chicago becoming a hub of green manu- we believe intelligent design can lead to ever more
eral acres of the coastal savannah ecosystem that facturing and transit, energy effectiveness, envi- buildings, communities, cities and nations that
had been destroyed by human intervention over ronmental restoration and cradle-to-cradle honour not just human ingenuity but harmony
the past century. The living roof also absorbs material flows – all of which adds up to flourishing with the exquisite intelligence of nature. When
storm water and provides thermal insulation, human communities that generate an abundance that becomes the hallmark of good design, we will
making the landscape an integral part of the build- of ecological, economic and cultural wealth. have entered a moment in human history when
ing’s energy systems. Cradle-to-cradle systems can generate this the things we make will truly be a regenerative
Other features maximize local energy flows. A wide spectrum of wealth worldwide, in industri- force.
raised-floor air system allows evening breezes to alized and developing nations alike. In rural
flush the building, while concrete slabs beneath China the people of Huangbaiyu, led by local Notes
the floor store the cool air and release it during the entrepreneur Dai Xiaolong, are developing a Cra- 1. Matthews, Emily, et al. (2000) The Weight of
day. The windows are operable and the delivery of dle-to-Cradle Village that aspires to be powered Nations: Material Outflows From Industrial
fresh air is under individual control. Daylighting by the sun, with all materials maintained in Economies. World Resources Institute, Washing-
provides natural illumination. This is an open closed-loop technical and biological cycles. ton, D.C.
design with common spaces. Significantly, the Cradle-to-Cradle Village is 2. Bujanowski, Anke, Michael Braungart and
The building’s advanced integrated systems are not an idea being imposed on Huangbaiyu by the Christian Sinn (1998) Primitives Produktdesign.
so effective, it was recognized as one of the most Chinese government or by an international aid Müllmagazin, 2, pp. 24-26.
energy efficient buildings in California. By aim- agency; it was generated by Mr. Dai’s enterprising 3. Braungart, Michael, Anke Bujanowski, Jürgen
ing to maximize positive effects, the design out- leadership, which has drawn support from Tong Schäding and Christian Sinn (1997) Poor Design
performed buildings that set efficiency as their Ji University in Shanghai, the China-US Center Practices – Gaseous Emissions from Complex Prod-
highest goal. for Sustainable Development, and WM+P. Mr. ucts. Hamburger Umweltintitut e.V., p. 9.
The building’s high performance is replicable. Dai’s plan is based on investing in and growing 4. Kunstler, James Howard (2001) The City in
The Herman Miller furniture factory in Holland, Huangbaiyu’s existing capacity to become more Mind: Notes on the Urban Condition. Free Press,
Michigan, like the Gap building, was designed to economically self-reliant and regenerative. The New York. ◆

16 ◆ UNEP Industry and Environment April – September 2003

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