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Nov 19
SAYURBOX
KLIK, PANEN, KIRIM!
SYNDICATE GROUP 8
Donafeby Widyani / Muhammad Hermosa Widiadi / Muhammad WIldan Fadlillah /
2 / INTRODUCTION
3 / STP ANALYSIS
4 / TARGET POSITIONING - LEVEL 1
5 / TARGET POSITIONING - LEVEL 2
6 / TARGET POSITIONING - LEVEL 3
7 / THE CAST
8 / STORYBOARD
page - 1
Introduction
SayurBox provides a platform for customers to order products directly
from farmers. SayurBox supply and deliver products within 24 hours from
from farm to the table. Our products come directly from local farmers with
a fair price for their work and the love they have for growing your food.
page - 2
STP
ANALYSIS
SEGMENTATION
People who understand technology (26-45 years old) but
TARGET
Sayurbox targeting B2C and B2B , who needs fresh
organic product to homemade delicacies but don’t have
POSITIONING
Online store platform that offers fresh organic vegetables
and fruit which are picked from local farmers and directly
page - 3
Positioning
Statement -
Level 1
Target
Supporting points
For people who understand
No pesticide, fast responses
technology within (26-45 years old)
Benefits Category
Convenient, fresh, simple, Sayurbox is a tech-supported fresh
farmers
LEVEL 1
page - 4
Positioning
Statement -
Level 2 Key Customer Benefit
Unlike Tani-Hub, Sayurbox provides
pesticide
Category
Sayurbox offer various organic, hydroponic
,and conventional fresh product .through
digital platforms.
page - 5 LEVEL 2
Positioning
Statement -
Level 3
Sayurbox is an online platform that offers fresh vegetables
and fruits so customers could get good quality pesticide-
Online platform:
Apps and web based which ease customers needs. Customers only
one day, hence customers know that they get the freshest produce
Farm-to-table concept:
Sayurbox ensures the produce quality is up to the standard and delivers
page - 6 LEVEL 3
The
The Cast
Cast
hero
1 2
villains allies
SG
4 5
Man (Ally)
Marketing Management - SBM ITB
page - 7
STORYBOARD
to prepare the
which eventually
because of busywork.
download SayurBox, an
by the mother.
page - 9