CHAPTER-1

1.1 INTRODUCTION OF THE INDUSTRY

The Mineral Policy opened the gates of Indian mineral industry to domestic and
foreign investment, much of which was earlier reserved for the public sector. It aims to boost
the country’s exploration and mining efforts and render the mineral industry more
competitive.
Minerals are geological materials which are mined for their commercial value, which
are not fuel minerals and are not sources of metals (metallic minerals) but are used in the
industries based on their physical and/or chemical properties.
They are used in their natural state or after beneficiation either as raw materials or as
additives in a wide range of applications.
The mineral industries constitute the bedrock of industrial development as they
provide the basic raw materials for most of the industries. India produces as many as 84
minerals comprising 4 fuels, 11 metallic, and 49 non-metallic industrial and 20 minor
minerals.

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 India is largely self sufficient in most of the minerals which include barytes, bauxite,
chromites, dolomite, fluorspar, gypsum, iron ore, limestone, manganese ore, magnesite,
sillimanite, etc.

Except the minerals like copper, lead and zinc, natural phosphates, sulphur and crude
petroleum, in which domestic production meets the demand. They are used in their natural
state or after beneficiation either as raw materials or as additives in a wide range of
applications.

Mineral industry is opportunity based challenging investment with high risk. Risk
includes geological uncertainties, technical incompetency, and political stability. These
industries are spending a lot of money on exploration.

The mineral industry sector makes a significant contribution to the local and global
economies and provides employment to millions of people. These industries will provide
many minerals to other manufacturing companies.

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1.2 INTRODUCTION OF THE COMPANY

Naga limited is one of the upcoming business houses in India starting the operations
way back in 1962. In 1962, with commencement of operations at his first flour mill in
Chennai, India, Mr.K.Sreenivasan made the transition from a trade to industrials

Within the first 25 years of business, he expanded his production to 7 mills in three
locations. House of Naga with a foundation in the wheat flour trade and flour milling.

Naga limited has spent the last 50+ years growing into a diversified company with
divisions that serve the DETERGENTS, MINERALS, POWER, RETAIL, PROPERTY,
LOGISTICS, and FOOD BUSINESSES.

Throughout Naga’s history, its flagship company has been and remains NAGA
LIMITED FOODS.Naga sales are structured through five channels,

 RETAIL
 BULK
 GOVERNMENT
 INSTITUTIONAL

They are well aware of the national and international minerals market requisites, thus
always strive to improve the quality of the minerals according to the needs.

They owe the success of the company to the qualified and experienced team, who is
well versed with the producing of natural minerals.

Over the next 25 years, the company diversified into solvents extraction, pasta,
spinning mill, detergents, minerals and much more.

For catering to the needs of filters for our Detergents Division, grinding unit was set
up in 1995.This division is capable of grinding calcite, dolomite, china clay, feldspar,
limestone, and other minerals

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8 Types of divisions in Naga,

 NAGA_FOOD DIVISION
 NAGA_PROPERTY DIVISION
 NAGA_DETERGENT DIVISION
 NAGA_POWER DIVISION
 NAGA_MINERAL DIVISION
 NAGA_LOGISTICS DIVISION
 NAGA_R&D DIVISION
 NAGA_RETAIL DIVISION

NAGA_FOODS DIVISION:

NAGA flour mills, the raw wheat are processed cleaned, conditioned, cut and grinded
and milled in to a finished product such as Maida, Atta, Sooji and Bran as bi-product. NAGA
flour mills have effective layout machinery.

The machine works around the clock 24 hrs a day. The machinery and equipment
installed are of high quality delivered by Buhler-Switzerland.

Plant is built in a 7 storey building. It is such a way that the expansion of capacity can
be made easily. It is placed in an area 3 acres, touching National highway. This makes
transportation easier.

Qualified and experienced miller appointed is always guiding the support staff to give
their best. Wheat being the sole raw material is procured from the best wheat growing states
of India.

Depending upon the favourable government policies, import of wheat from prime
foreign source are also done periodically. Arrangement exists for transportations of wheat
from sea ports, railways (for container wagon) and leading transporters for road carriers.

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 They as an uprising organization are offering a large variety of wheat products all
over Tamilnadu. All these products are very nutritional and free from all impurities as well.
Some of them are as follows: Wheat Atta, Wheat Maida, Sooji, Rava, Flakes and Wheat
Bran.

NAGA_PROPERTY DIVISION:

NAGA Limited owns a multiplex in Dindigul. This has been given on a long lease
rental to ADLABS.

75000 square foot area in Dindigul, owned by the group, is given on a long lease rental to
Hindustan Uniliver limited

NAGA_DETERGENT DIVISION:

DETERGENT FACTORY was inaugurated in 1992, is located in Vedasandur. This

division is one of the largest manufacturers of high quality detergents, laundry soaps and
toilet soaps. The machinery used is of sophisticated nature with excellent in house technical
expertise for backing up.

Hindustan Unilever Ltd. (HUL) is one of the leading multinationals who are in long
association being a prime customer since inception. This Division exclusively caters to the
regular requirement of HUL for some of their leading detergent brands.

NAGA_POWER DIVISION:

 The Company has adopted environment friendly renewable form of energy for
meeting the power requirements of its various Divisions.

 Currently, Naga power is happy to announce that it is generating 10 MW of power

through “wind power” route. Our foods division utilizes 100% captive generation
from windmills

 The Company’s objective towards the future is aimed at producing one hundred
percent green energy for meeting the entire power consumption requirement of all its
Divisions. The Company owns ELEVEN Wind Mills.

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  NAGA_LOGISTICS DIVISION:

Logistics is the management of the flow of resource between the point of origin and
the point of consumption. The logistics of physical item usually involves the integration of
information flow, material handling, production, packaging, inventory, transportation,
warehousing and often security.

Their main function is the movement of product through transportation facility will be
arranged. The company has our fleet of 50 vehicles to cater the market.

They have different type of lorry such as E-comet, Eicher, Taras, Leyland, Tipper and
Tanker.

NAGA_R&D DIVISION:

Starting the operations with a single flour mill in 1962, the Company had expanded
to seven mills in three locations over the next three decades. With a modest R&D facility the
Company could achieve these milestones.

Taking forward the efforts of R&D, the Company could further expand and add
Detergents, Minerals and Retail divisions to its feathers in the next decade.

Considering the need for a well-established R&D Centre, the Company took all
efforts and got its full-fledged Research and Development Centre during the year 2018-19.

It is glad to report that the Naga R&D Centre got recognized by Department of
Scientific and Industrial Research (DSIR), Ministry of Science and Technology, New Delhi
in the year 2018-19. The recognition is valid up to 31.03.2021.

It is also to note that the Naga R&D Centre was approved for claiming deduction u/s
35(2AB) of IT Act, 1961. This approval is valid up to 31.03.2020.

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NAGA_RETAIL DIVISION:

NAGA Retail Division manages over 250 stock keepers in the State. This ensures
products are available to the customers on a timely basis and delivered to the right place at
the right time. Additionally, greater care is taken to make products available at all leading
chain of stores and departmental stores.

Customers are served by well-trained and dedicated staff member who take pride in
the job they do. They keep on striving to forge a close relationship with the customer for
better understanding their needs and then aiming to satisfy those needs in the best possible
manner.

Periodic surveys are conducted with regular traders (both wholesalers and retailers)
for constantly improving upon the scope of operations in all spheres aiming for enhanced
customer satisfaction.

Today the brand NAGA is touching the lives of many customers in some way in
Tamilnadu through its range of products.

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1.3 NAGA_MINERAL DIVISION

HISTORY

Mr.K.S.Kamala kannan is the Chairman and Managing Director of Naga Limited. He

started his carrier by running a small oil mill in Dindigul. Later he started his first rice mill in
Dindigul in 1962.

Naga Minerals division was founded in 1994.South Indian’s largest producer of white
minerals.

They offering innovative products in the field of functional filters, Extenders the
Company have empowered its clients with customized products bases on their specific
requirements

The combined production of all units of your Company got increased to 4.81 Lakhs
MT as against 4.07 Lakhs MT achieved during last year.

VISION

To rise above the ordinary.

MISSION

I. Towards customers

The Company constantly strives to meet every customer’s expectations by exactly

understanding his needs and then offering him the best solution. The ultimate aim of the
Company is to see every customer is delighted and for achieving this, Company keeps
following, friendly flexible approach.

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II. Towards vendors

considering the free market forces at play, Company is always striving for co-
existence and co-prosperity involving various suppliers and distributors who are in
association for sharing the fruits of commerce based on mutual trust and mutual respect.

III. Towards employees

Employees form the core strength of our business activities – it is always Company’s
aim to provide great convenience standards for employees to perform well within the
framework of set rules and regulations. Regular interactive sessions are conducted for
assisting employees in maintaining and improving upon their living standards.

IV. Towards stakeholders

Company recognizes the contribution made by different shareholders for its
consistent growth. Therefore, great importance is given in meeting the commitments made to
the shareholders well in time. Efforts are on to improve the profitability in all spheres for
gaining maximum confidence of the shareholders.

GOLDEN RULES

The company follows certain criteria as golden rules,

 To produce the best

 Always aiming for the first
 Thinking like a customer
 To make stakeholders happy

These are the vision and mission of Naga Limited Company.

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 1.4 COMPANY PROFILE

 COMPANY NAME : NAGA LIMITED

 FOUNDED : Since 1961

 PRIMARY LOCATION : Dindigul

 MANAGING DIRECTOR : Mr.K.S Kamala kannan

 COMPANY CATEGORY : Company limited by shares

 COMPANY SUB CATEGORY : Non-government company

 CLASS OF COMPANY : public

 DATE OF INCORPORATION : 1st march 1991

 NO.OF MEMBERS : 100 employees

 NATURE OF BUSINESS : Mineral industry

 STATUS : Active

 E-MAIL ID : nagamills@gmail.com

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CAPTIVE MINES

Naga Minerals have captive mines producing quality minerals at;

 Natham

 Thogamalai

 Nagamarai

 Kayathar

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 CHAPTER-2

ORGANISATIONAL CHART

CHAIRMAN

(Mr.K.S.KAMALA KANNNAN)

MANAGING DIRECTOR

(Mrs.MAGESWARI KANNAN)

DIRECTOR

(Mr.SOUNDER KANNAN)

GENERAL MANAGER

PRODUCTION QUALITY HUMAN FINANCE MARKETING

CONTROL RESOURCE DEPARTMENT
DEPARTMENT DEPARTMENT DEPARTMENT DEPARTMENT

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 CHAPTER-3

FUNCTIONAL DEPARTMENTS

The various functional departments present in the organisation are as follows;

 3.1 PRODUCTION DEPARTMENT

 3.2 QUALITY CONTROL DEPARTMENT
 3.3 HUMAN RESOURCE DEPARTMENT
 3.4 FINANCE DEPARTMENT
 3.5 MARKETING DEPARTMENT

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3.1 PRODUCTION DEPARTMENT

Production process followed by NAGA MINERALS is as follows;

 In Naga Minerals they are importing the stones like Bauxite, Limestone, Dolomite,
calcite from foreign countries.

 They will import stones from OMEN and other foreign countries. They importing it
through ships and it taken to Naga Minerals through Naga Logistics.

 The stones are grind into powders by highly equipped machines.

 They will send these powders for producing Cements, Glasses, Detergent, and Cattle
feed, Paints, Tiles etc...

 They also use the minerals for producing detergent in Naga_detergent division.

 They use minerals for producing their own products like:

Detergent powder – RIN, sunlight, Wheel

Detergent bar – RIN

Dish wash powder - VIM

There is well-equipped quality assurance lab’s in Naga Minerals. The labs are maintained by

trained and qualified employees.

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15
With wide range of particle sizes:

 Granular particles ( 1-8m)

 Powder( 150 – 25 microns)
 Lumps ( Form 1 – 15 inches)

Applications:

Calcite: As a filler in rubber, plastic, linoleum paper in paper coating, canvas white, shoe
dressings, white ware, sealant, making of cement, as a flux in smelting metallic ores or alloys,
as a fertilizer glass manufacturing, ceramics-glazes and enamels, cattle and poultry feed etc.

Dolomite: Refractoriness, Ceramic, Detergent, Paint, Glass, mixture in manufacturing floor

tiles, paper etc.

Lime stone: extensively used in Cement, Hydrated lime.

These are the production of Naga Minerals. The stone powders are used as raw material for
producing many products

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Warehouse:

Backed by spacious warehouse, they are able to meet small and bulk orders, within the
stipulated time frame. Their huge warehouse is well equipped with all essential facilities, so
that minerals can store safely without any degradation in the quality and properties.

Team:

They owe to the success of company with qualified and experienced team, who is well
versed with the production of natural minerals.

They are well aware of the national and international mineral market requisites, thus
always strive to improve the quality.

Production Capacity/Annum:

Dolomite powder 50,000 MT

Calcite powder 50,000 MT

Limestone powder 10,000 MT

Fertilizers 10,000 MT

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3.2 QUALITY CONTROL DEPARTMENT

 Quality is the forte of the company, thus they always endeavour to maintain the
quality of natural minerals. We have skilled quality control executives, who keep
strict vigil on quality production.

 Their diligent efforts are directed towards to assure the quality of the natural minerals
and provide highly efficacious minerals to clients

 Quality raw material is used in production of our mineral powder to enhance its
performance.
 Backward integration to the mining industry, known for precise and environment
friendly composition, purity and luster.
 The mineral powder is popular among the clients belonging to various industries in
India.

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Clients of Naga Minerals:

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3.3 HUMAN RESOURCE DEPARTMENT

The Human Resource department plays a key role in helping companies deal with a
fast-changing environment and the greater demand for quality employees. Human resource
department performs human resource management strategies.

Human resources is the company department charged with finding, screening,

recruiting and training job applicants, and administering employee benefit programs.

HR responsibilities include compensation and benefits, recruitment, firing, and

keeping up to date with any laws that may affect the company and its employees. A HR
department helps to maintain a company's core values and culture.

The department or support systems responsible for personnel sourcing and hiring,
applicant tracking, skills development and tracking, benefits administration and compliance
with associated government regulations

FUNCTIONS OF HUMAN RESOURCE DEPARTMENT:

 Training and development of the employees

 Attendance maintenance
 Working hours of the employees
 Employee welfare
 Safety measures
 Recruitment and selection process
 Training
 Bonus and incentives
 Medical facility

TRAINING AND DEVELOPMENT OF EMPLOYEES:

 Training and skill development helps in the capacity-building of any organisation.

 Naga Minerals give training to the employees to enrich their skills towards the
organisation.
 Training and skill development helps in the capacity-building of any organisation

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WORKING HOURS:

 Working time is the period of time that a person spends at paid labour.
 There is only one shift in Naga Minerals. They don’t have any overtime works
 Naga Minerals works from 9 to 6pm.
 They provide sick leaves for employees.

HEALTH AND SAFETY MEASURES:

The term safety measures mean the provision of devices, equipment or other methods
which ensure safety. Safety procedure relate to the methods to be followed for the
minimization of accidents.

Naga Minerals provides some of the safety measures to their employees.

 Providing shoes to the employees

 Providing mask
 Providing helmet
 Availability of fire extinguisher
 Availability of first aid
 Emergency exit
 Providing glasses

EMPLOYEE WELFARE:

Labour welfare refers to the efforts made by the employers to improve the working and
living conditions over and above the wages paid to them.

In its widest sense it comprises all matters affecting the health, safety, comfort and
general welfare of the workmen, and includes provision for education, recreation and other
schemes.

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EMPLOYEE WELFARE SCHEMES ARE:

 Providing incentives to the employees

 Canteen facilities
 Restroom facilities
 Maintaining cleanliness
 Providing bonus on festival times.

RESTRICTIONS:

 The employees should not use smart phones inside the campus.
 Smoking, drinking, taking photograph inside the organisation is prohibited.

RECRUITMENT AND SELECTION POLICIES:

The process of finding and hiring the best-qualified candidate for a job opening, in a
timely and cost effective manner.

The recruitment process includes analysing the requirements of a job, attracting

employees to that job, screening and selecting applicants, hiring, and integrating the new
employee to the organisation. The company hire their employees through personal interview
and select them based on their knowledge and experience

Other Payment:

(a) Medical benefit for Subject to ceiling of one month salary in a year of service.
Reimbursement of Medical expenses actually incurred for self and family

(b) Leave and Leave Travel Leave as per Rules of the Company including encashment of
leave. Concession Travel concession for self and family once in a year incurred in accordance
with the rules of the Company.

(c) Club Fees Club Fees subject to a maximum of two clubs. This will not include Admission
Fees and Life Membership Fees.

(d) Car to provide a car for use in Company’s business. The same shall not be considered as
a perquisite.

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(e) Telephone and Mobile Phone To provide a Telephone at residence for Company’s use.
The same shall not be considered as a perquisite. To provide Mobile phones exclusively for
the purpose of business.

(f) Entertainment Expenses Entitled for reimbursement of Entertainment expenses properly

incurred for the business of the Company.

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3.4 FINANCE DEPARTMENT

 The finance department records all the day to day transactions which is held in
Naga Minerals.
 The finance department will file all the data related to money and money
matters throughout a day.
 They file the income tax returns for the organisation. They will prepare the
financial statement of the organisation.
 Naga Minerals are listed in the share market.
 The price of one share of Naga Minerals is approximately Rs.82.

 Registrar and Share Transfer Agent: M/s. Cameo Corporate Services Ltd.,
“Subramanian Building”, No.1, Club House Road, Chennai – 600 002.

As Naga Limited import minerals from foreign countries. They have to pay some of the
taxes.

Cess: Cess is collected on some minerals mica, limestone and dolomite, iron-ore and
chromites .Cess is collected by the Central Government and the Ministry of Labour.

Sales tax: It is levied by the Central or the State Government and which is
subsequently collected by State Government.

Customs duty: The customs duty on imports of minerals and minerals products is
levied and collected by the Central Government

The 27th ANNUAL GENERAL MEETING of Naga Limited was held at Chennai on
28.09.2018.The chairman of Naga Limited addressed the members at the meeting. He
presented the performance of the divisions in Naga Limited.

Minerals: On a comparison of the 5 years details given below, we will observe that the
Minerals Division established 21 years ago, has improved the production marginally in the
year under review as compared to the earlier two years. While the market was not favourable
in Poultry segment, the glass industry segment supported our efforts; thereby we could
maintain the small growth.

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3.5 MARKETING DEPARTMENT

 Naga minerals limited sell their products through the wholesalers and retailers.
 The company also appreciates the customers who directly comes and orders
the products that are manufactured by them. (Inbound marketing).
 A product is an item that is built or produced to satisfy the needs and wants of
the customer sector. The product can be in the form of services also.

LIST OF INDUSTRIES SERVED:

 Soaps

 Poultry

 Detergents

 Cattle feed

 Glass

 Ceramic &Tiles

 Steel

 Paints

 White cement (Wall primer)

 PVC pipes (Poly Vinyl Chloride)

The marketing channel adopted by NAGA MINERALS is as follows:

 Manufacturer – Agent – Export

 Manufacturer – Wholesaler – Customer
 Manufacturer – Customer

NAGA MINERALS has empowered its clients with customized products based on their
specific requirements

The various marketing tools followed by Naga Minerals are:

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Relationship Marketing:

Relationship marketing is a facet of customer relationship management (CRM) that

focuses on customer loyalty and long-term customer engagement rather than shorter-term
goals like customer acquisition and individual sales.

The goal of relationship marketing is to create strong, customer connections to a

brand that can lead to ongoing business.

Direct Marketing:

Direct marketing is a promotional method that involves presenting information about

your company, product, or service to your target customer without the use of advertisements,
brochures, pamphlets, catalogues.

Application of Naga Minerals is:

 Detergent Industry
 Glass Industry
 Steel Industry
 Paint Industry
 Poultry Industry
 Ceramics/Tiles Industry
 Rubber Industry

Hindustan unilever limited (HUL) is one of the leading multinationals who are in long
association to be a prime customer of Naga Mineral Limited.

They buy raw materials for producing their products from Naga minerals.

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27
 CHAPTER-4

SWOT ANALYSIS

STRENGTHS:

 Huge mineral resource availability

 Cost saving
 Sustainability
 Global policies across industry

WEAKNESSES:

 Risk management
 Business interruption

OPPORTUNITIES:

 Local joint venture

THREATS:

 Imports and exports of minerals

 Local politics
 Government policies
 Unstable economy
 License to operate
 Natural disaster

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 CHAPTER-5

CONCLUSION

This internship training at Naga Mineral helped me to gain more knowledge about the
company and various departments present in the company. It helped me to enrich my
knowledge in minerals field.

It is a great learning experience for me as a whole in Naga limited company.

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