“TO STUDY ON COMPARATIVE ANALYSIS OF APPLE VS.

SAMSUNG”

QUESTIONNAIRE:

SECTION A PERSONAL INFORMATION

1. Name ______________________

2. Gender
○ Male ○ Female

3. Age
□ 10-20 □ 30-50
□ 20-30 □ 50 & Above

4. Marital Status
◊ Single ◊ Married

5. Educational Status
□ Matric □ 10+2
□ Graduation □ Post-Graduation

6. Occupation
◊ Self-Employee ◊ Professional
◊ Student ◊ Others

7. What will be more preferred in Apple product (or)

Samsung products
A. Smartphone
B. Laptop
C. Tab

8. Residence
□ Urban □ Rural

9. Contact No: ________________

10. E mail id:

SECTION B ABOUT MOBILE;

1. Which model is best?

□ APPLE
□ Samsung

2. Why do you prefer APPLE or Samsung?

Δ Best features Δ Best look
Δ Best Quality Δ Price

3. Which provide you better touch?

‫ ם‬Apple
‫ ם‬Samsung

4. Which among has more features?

Ὸ Apple
Ὸ Samsung

5. Are you satisfied with price of APPLE or Samsung?

⌂ Yes
⌂ No

6. Which among these provide you better after sale service?

Δ Apple Δ Samsung

7. What will be more preferred in APPLE iPhone 10s?

(Or) Samsung NOTE 9?
⌂ IPhone price less then Samsung Note
⌂ Look
⌂ Weight

8. Which provide good battery back-up?

⌂ Apple ⌂ Samsung

9. Which provide more accessories with it?

○ Apple ○ Samsung
10. Which would you prefer for business point of view?
◊ APPLE ◊ Samsung

11. Which among these have more models & designs?

□ Apple □ Samsung

12. Which gives better camera clarity?

‫ ם‬Apple ‫ ם‬Samsung

13 Which gives more GPRS speed?

Δ Apple Δ Samsung

14 Which cell companies have better sound quality?

⌂ Apple ⌂ Samsung

15 Which company provides best sim cell I-phones?

⌂ APPLE ⌂ Samsung

16 Which companies provide better 3G/4G/WI-Fi services?

◊ Apple ◊ Samsung

17 Which mobile is comfort carrying?

◊ Apple ◊ Samsung

18 Which company provides a more models with touch screen & keypad?
⌂ Apple ⌂ Samsung

19 Which companies have a more cell memory storage?

○ Apple ○ Samsung

20 Which companies have technical maintaince & additional (like long life)?
□ Apple □ Samsung

21 Why you like brand you choose above?

Δ Advertisement Δ Appearance
Δ Functions Δ Price
Δ Brand Name Δ Quality
22 What kind of model you prefer?
⌂ Slim ⌂ Medium
⌂ Thick ⌂ Light
⌂ Large ⌂ Heavy

23 Which company provides more Service sale counter nearby?

○ APPLE ○ Samsung

OBJECTIVES OF THE STUDY

The subject matter for this research project is to study the consumer behaviour
toward the APPLE & SAMSUNG mobiles. This project consists of different
objectives. They are as follow:

 To know about the consumer preference level associated with APPLE &
SAMSUNG

 To know which advertisement media puts more impact on the buying

decision of customer.

 To analyse market image of APPLE and SAMSUNG.

 To find out the customer satisfaction toward APPLE and SAMSUNG.

INTRODUCTION OF SAMNSUNG
Samsung Group is a South Korean multinational conglomerate company
headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries
and affiliated businesses, most of them united under the Samsung brand, and are
the largest South Korean chaebol.
Notable Samsung industrial subsidiaries include Samsung Electronics (the
world's largest information technology company measured by 2011 revenues),
Samsung Heavy Industries (the world's second-largest shipbuilder measured by
2010 revenues), and Samsung Engineering and Samsung C&T (respectively the
world's 35th- and 72nd-largest construction companies). Other notable
subsidiaries include Samsung Life Insurance (the world's 14th-largest insurance
company), Samsung Everland (the oldest theme park in South Korea) and Cheil
Worldwide (the world's 19th-largest advertising agency measured by 2010
revenues).
Samsung produces around a fifth of South Korea's total exports and its revenues
are larger than many countries' GDP; in 2006, it would have been the world's
35th-largest economy. The company has a powerful influence on South Korea's
economic development, politics, media and culture, and has been a major
driving force behind the "Miracle on the Han River".

INTRODUCTION OF APPLE
2) Overview of company: -
Apple Inc. is an American corporation that designs and manufactures computer
hardware, software and other consumer electronics devices. The company is
best known for their Macintosh personal computer line, Mac OS X, extremely
loyal user-base, iTunes media application, the iPod personal music player and i
I-phones. The company headquarters is in Cupertino, California, CEO and co-
founder is Steve Jobs and the company boasts 284 retail locations spanning 106
different countries. (apple, 2011) Apple was established on April 1st, 1976 by
Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple I personal
computer kit. Steve Jobs was said to own 45% of the company, Steve Wozniak
with 45% and Wayne with the remaining 10%. While Jobs and Wozniak were
young with little to no assets, Ronald Wayne was older with personal assets and
was scared to put these at risk. This resulted in Wayne selling his share of the
company back to Jobs and Wozniak for a reported 800$. Today Wayne’s share
of the company would be worth over 3 billion dollars. (Michael Dougherty,
2010) In December 1980, Apple went public. Its offering of 4.6 million shares
at $22 each sold lot within minutes. Second offerings of 2.6 million shares
quickly sold out in May 1981. As of September 25, 2010, the Company had
opened a total of 317 retail stores, including 233 stores in the United States and
84 stores internationally. (apple b,2011)