A

PROJECT REPORT
On
“Business Exposure”
With special reference to
1. Ramoji Film City
2. Anand Foods Pvt.ltd (Parle-G)
3. Hindustan Coca-Cola Beverages Pvt.ltd
4. Karkhana Zinda Tilismath
Submitted to
Savitribai Phule Pune University
In the partial fulfilment of the requirements for the degree of
Bachelor of Business Administration (BBA)
by
(Anisha Jadhav)
(Seat No. ________)
Under the guidance of
Prof. Pradnya Bachhav
Through,
Smt. Kashibai Navale College of Commerce
Erandwane, Pune
2018-2019

I
 DECLARATION

I,Ms. Anisha Jadhav hereby declare that this project is a record of authentic work carried out by me
during the academic year 2018-2019 and has not been submitted to any other University or Institute
towards the award of any degree.

Anisha Jadhav

14396

I
II
 SINHGAD TECHNICAL EDUCATION

SMT. KASHIBAI NAVALE COLLEGE OF

COMMERCE
(Affiliated to University of pune and Recognized by Govt. of Maharashtra)
19/15 Erandwane Smt. Khilare Marg. Off Karve Road. Pune 411004.

Date:-

CERTIFICATE
This is to certify that Mr. / Miss Anisha Jadhav who is a Bonafide student of Smt.
Kashibai Navale College of Commerce, Erandwane, Pune has worked on Project
titled “Business Exposure” and has successfully

completed the project work in partial fulfillment of award of degree of Bachelor

of Business Administration (BBA).

This report is the record of student’s own efforts under our supervision and

guidelines.

Prof. Pradnya Bachhav Dr. S. V. Deshpande

(Project Guide) (Principal)

Internal Examiner External Examiner

Date:

Place:

III
 ACKNOWLEDGEMENT
I am deeply indebted to many people for the successful completion of this project.

I would like to take this opportunity and go on record to thank them for their help and support.

I am thankful to the Smt. Kashibai Navale College of Commerce for all the support provided for this
project.

I express my deep sense of gratitude and sincere feelings of obligation to my Project Guide Prof.
Pradnya Bachhav who helped me in overcoming many difficulties and who imparted me the
necessary conceptual knowledge.

I wish to thank all my teachers and friends too, for their helpful inputs, insightful comments,
steadfast love and support.

I
I
 Brief Summary

Ramoji Film City

Ramoji Film City is located around 20 km from Hyderabad in Rangareddi district. Spread over 2000
acres, it is a film-themed park combined with a studio, unabashedly modeled after Universal City.

Hindustan Coca-Cola Beverages Pvt.ltd

The Coca Cola beverage invented by pharmacist John Stith Pemberton in 1886. The formula and
brand was bought in 1889 by Asa Candler who incorporated the Coca Cola company in 1892. In
1916, the company began manufacturing its famous bottle, which remains signature shape of Coca
Cola today

Anand Foods Pvt.ltd (Parle-G)

Parle Products was established as a confectionery maker in the Vile Parle suburb of Mumbai, in
1929. It began manufacturing biscuits in 1939. In 1947, when India became independent, the
company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to
British-branded biscuits.

Karkhana Zinda Tilismath

Kharkhana Zinda Tilismath is medicinal products manufacturer of the well known Zinda Tilismath
,Farooky Tooth Powder and Zinda Balm.

Along with Zinda Tilismath, the company also manufactures two other products that are the Farooky
Tooth Powder and Zinda Balm.

I
I
 Index

Chapter Particulars

1 Objective of Industrial Visit

2 Company 1: Ramoji Film City

a) Details of Visit
b) About the Company (Vision, Mission, Awards, Certification)
c) History of the Company- Milestone
d) Organization Structure
e) Product Profile
f) Health & Safety Consideration
g) CSR Activities
h) SWOT Analysis
3 Company 2: Parle-G
a) Details of Visit
b) About the Company (Vision, Mission, Awards, Certification)
c) History of the Company- Milestone
d) Organization Structure
e) Plant Layout
f) Product Profile
g) Raw Material Used & Suppliers
h) Manufacturing Process
i) Distribution Channel
j) Marketing Strategy
k) Quality Management
l) Health & Safety Consideration
m) CSR Activities
n) SWOT Analysis
4 Company 3: Coca-Cola
o) Details of Visit
p) About the Company (Vision, Mission, Awards, Certification)
q) History of the Company- Milestone

1
 r) Organization Structure
s) Plant Layout
t) Product Profile
u) Raw Material Used & Suppliers
v) Manufacturing Process
w) Distribution Channel
x) Marketing Strategy
y) Quality Management
z) Health & Safety Consideration
aa) CSR Activities
bb) SWOT Analysis
5 Company 4: Karkhana Zinda Tilismath
i) Details of Visit
j) About the Company (Vision, Mission, Awards, Certification)
k) History of the Company- Milestone
l) Organization Structure
m) Plant Layout
n) Product Profile
o) Raw Material Used & Suppliers
p) Manufacturing Process
q) Distribution Channel
r) Health & Safety Consideration
s) CSR Activities
t) SWOT Analysis
6 Conclusion

7 Bibliography

8 Annexure- Questionnaire

2
 OBJECTIVES OF THE INDUSTRIAL VISIT

 To know about various techniques of the industry/management.

 To know about the working of the industry.
 To know about the sources of raw materials.
 To know about the policies of the industry.
 To know about the rules and regulations of the industry.
 To know about the hierarchy.

3
RAMOJI FILM CITY

4
 DETAILS OF VISIT

Time: 12:00

Place: Hyderabad, Telangana

Date: 8th February, 2019

Company: Ramoji Film City

Ramoji Film City is ideal for family holidays, group visits, corporate meets (MICE), grand weddings
and honeymoons.

5
 About the Company

With endless fun, entertainment and film-based attractions, Ramoji Film City, the world’s largest
film studio complex certified by Guinness World Records is a must visit in Hyderabad itinerary.

Located just 35km from Hyderabad.

Escape to Ramoji Film City, a magical realm filled with excitement and wonderful surprises at every
turn.

As the world’s largest integrated film city and India's only thematic holiday destination with magic
of cinema, there’s something special for you here.

Spread across a sprawling 2000 acres Ramoji Film City, set up by Ramoji Group in 1996, is a
dreamy celluloid journey.

Certified by the Guinness World Records as the world’s largest Film studio complex, at Ramoji
Film City, a filmmaker can walk with a script and walk out with film.

For the others, Ramoji Film City flung open a wonderland where 1.5 million tourists build memories
every year.

Ramoji Film City also offers diverse stay options at Hotel Sitara, Tara and Shantiniketan and multi-
cuisine palates besides attractive tour packages.

The place is host to yearlong carnivals and parties.

6
 Vision

Ramoji Film City spread over a colossal area is the endeavour of one man Ramoji Rao to bring the
forefront the efforts of the people who work behind the scenes i.e. the light and sound boys the
camera men the musicians, directors, etc who bring any film to life. Multiple studios, exciting
locales, gardens, waterfalls, opulent sets dot the landscape where a total film can be shot. To keep the
kids entertained interesting themes have been created as well as memorable butterfly park. For the
palate there are plenty of food joints and places to relax. Although located pretty far from Hyderabad
city it’s a must see film city.

Awards

 Guinness World Record - Ramoji film city is a set up by Ramoji group in 1996. it is the
world’s largest film city as certified by guinness world record and India's thematic holiday
destination with magic of cinema
 Golden Pony award for excellence & innovation 2007
 Award for excellence 2013
 Hotel Sitara hygiene rating- Very Good FSSAI award for high hygiene rating 2018

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Certification

8
 History

 1996  Founded by Ramoji Goup

 2007  It is the largest integrated film city in Telangana and has been

certified by the Guinness World Record as the largest studio

complex in the world.

 2002  First Hollywood film shot named Crocodile-Death Swamp

 1999  Opened for tourists

 2013  Award of excellence

 2018  Attracted 1.5 million tourist all around the globe.

 2019  2500 films were shot in multiple languages at various locations.

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10
 Product Profile
 Map
 Tour Guide
 Changing Room
 Lost and Found
 Restaurant
 A/C Non A/C Bus Tour
 Parking
 Shopping
 Baby Feeding Room
 Female Security
 Security
 Wheel Chair
 Call Center
 Wash Rooms

11
Organisation Structure

Chairman

Board of
Directors

Executive
Manager

Supervisors

Employees

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 Corporate Social Responsibility

 Usha Kiron Movies Limited (UKML) is committed to good Corporate Citizenship and has a
firm belief that businesses are key organs of the society, which have an underlying responsibility
towards empowering people and ensuring sustainable development in the overall interest of the
Society and the eco system in which we operate.

 The CSR Committee of the Board constituted under Section 135 of the Act will recommend
project wise annual budgeted expenditure to the Board for its consideration and approval.
 The total CSR budget for any financial year commencing from 2014-15 shall be for an amount
equivalent to 2% of the average net profits of the Company made during the three immediately
preceding financial years.
 Any unspent/unutilized CSR fund of a particular year, shall be carried forward to the following
year, i.e. the CSR budget will be non-lapsable in nature. However, the reason for not being able
to spend shall be disclosed.

Scope
It is the endeavour of the Company to focus on the following broad activities.
 Rural development
 Village roads
 Renewable energy installations
 Preventive healthcare
 Sanitation
 Provision of safe drinking water
 Livelihood enhancement projects
 Imparting vocational skills, skill development
 Agro forestry, soil conservation, rain water harvesting
 Construction of hostels for destitute women and children
 Schools.
 Old age homes development of traditional arts and crafts.
 Restoration of old temples

13
 CSR Committee Composition of the CSR committee:
 The CSR Committee of the Board will consist of two directors.
 The CSR committee will be responsible for:
 Formulating the CSR policy in compliance to Section 135 of the Act read with the
rules made thereunder Identifying activities to be undertaken as per Schedule VII of
the companies act, 2013.
 Recommending to Board the CSR expenditure to be incurred.
 Recommending to Board, modifications to the CSR policy as and when required.
 Regularly monitoring the implementation of the CSR policy

Roles and Responsibilities

The Board of the Company will be responsible for:
 Approving the CSR policy as recommended and formulated by CSR committed.
 Committee ensuring that in each financial year the Company spends at least 2% of the
average net profit before taxation made during the three immediate preceding financial years
on the CSR activities specified in Schedule VII of the act.
 Ensuring that every financial year funds committed by the Company for CSR activities are
utilised effectively, and regularly monitoring implementation.
 Disclosing in its annual report the names of CSR committee members, the content of the CSR
policy and ensure annual reporting of its CSR activities on the company website.
 Ensuring annual reporting of CSR policy to the Ministry of Corporate affairs, government of
India, as per the format prescribed under the CSR rules as amended from time to time.

14
 SWOT Analysis

Strengths

 Ramoji Fil City is the World’s Largest integrated film complex; it is spread over an area of
2000 acres
 It attracts over 1 million visitors every year.
 The park also offers facilities for accommodation through the hotels situated just outside the
complex.
 It offers a mix of spectacular natural and artificial locations, along with rides, shows and
events.

Weaknesses:

 There are fewer rides in the park as compared to some of the other famous international
amusement park.
 The brand is not very popular outside India.
 The park doesn’t have an integrated theme which makes branding and marketing difficult.

Opportunities

 India has a demographic of young population, who can form the potential customers
for the film city.
 By innovating in terms of shows and events the park can hope to attract more and
more visitors.
 It is only amusement park in Hyderabad, hence has great crowd-pulling ability.

Threat

 A larger studio complex called Prayag Film City is developing in the vicinity, which once
opens, will be a threat to Ramoji Film City.
 Andhra Pradesh is not a popular tourist state in India; hence the inflow of tourists is relatively
low.
 Neighbouring states of Karnataka and Kerala are attracting more and more tourists.

15
 Parle-G

16
 Details of the visit

Time: 10:25

Date: 5 February,2019

Place: Hyderabad, Telangana

Company: Anand Foods PVT.Ltd, Parle-G

Parle-G is a brand of biscuits manufactured by Parle production in India we visited the vendor plant
of Parle Hyderabad on 5th of February, 2019 10:25am morning.

17
 About the company

A cream coloured yellow stripped wrapper with a cute baby photo containing 10-12 biscuits with the
company’ name printed in Red and you know these are ‘Parle-G’ biscuits. Times changed, variety of
biscuits did come and go but nothing has changed with these biscuits. Parle-G is one of the oldest
brand names as well as the largest selling brand of biscuits manufactured by Parle products in India.

Parle name conjures up fond memories across the length and breath of the country. After all since
1929, the people of India have been growing up on Parle biscuits & sweets. For around 75 years,
Parle have been manufacturing quality biscuits and confectionery products. Over the years Parle has
grown to become a multi-million dollar company with many of the products as market leaders in
their category. Parle Products began manufacturing biscuits in addition to sweets and toffees. Today,
Parle enjoys a 40% share of total biscuit market and a 15% share of the total confectionery
market, India.

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 Vision:

The main vison of Parle-G is to concentrate on consumers taste and preferences, the Parle brand has
grown from strength to strength ever since its inception for fulfilling its vision they do every batch of
biscuits and confectionares are thoroughly checked by expert staff, using the most modern equipment
hence ensuring the same perfect quality across the nation and abroad.

Mission:

For over 70 years, Parle-G has been a part of our lives of every Indian. From the snow capped
mountains in the north to sultry towns in the south, from frenetic cities to laid back villages, Parle-G
has nourished strengthened and delighted millions.

Awards:

 Since they have been entered at the competition in 1971, the brands have received
consistently 111 gold, 26 silver and 4 bronze medals for quality awards at the world quality
selections.
 PETAs first ever vegan food awards.
 It has ranked 7th in the brand equity’s most trusted brand 2012.

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 History Of the Company- Milestone

 1929  Founded Parle Product Company in British India.

 1939  Production began by Chauhan Family in Vile Parle,
Mumbai.
 2009  Parle Products sued Parle Agro launched its
confectionery products under a new design which did not
include the parle brand name.
 2009  Bombay High Court ruled that parle agro can sell its
confectionery brands under the brand name “Parle” or ‘Parle
Confi’ on condition that it clearly specifies that its products
belong to a separate company, which has no relationship with
Parle Products.
 1947  When India became independent, the company
launched an ad campaign, showcasing its glucose biscuits as an
Indian alternative to the British biscuits.
 1960  Parle Agro led by Prakash Chauhan and his daughters.
 1970  Parle Bisleri led by Ramesh Chauhan.
 2008  Parle products sued Parle Agro for using the brand
Parle for competing confectionery products.

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 Organisation Structure

Managing
Director

General
Manager

Production Engineer Printing HR Finance

manager manager Manager Manager Manager

Shift Shift Senior Senior

Supervisor
incharge Manager Executive Manager

Supervisor Worker Worker Executive

Worker Admin

IT
Managers

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 Plant Layout

Mixing Process Baking Procedure

Conveyer Belt

Transport
Packaging Section

22
 Product Profile

Krack Jack Melody Parle Wafers

Kismi Gold Musst Bite Mango Bite

Jeffs Kacha Mango Bite Cheeselings

Sixer Mazelo Kismi Toffee

23
Poppins Orange Candy Parle Marie

Milk Shakti Monaco Magix

Kreamz

Hide&Seek

24
Parle-G

25
 Raw Materials used & suppliers

 Wheat flour
 Sugar
 Partially hydrogenated edible vegetable oils
 Invert syrup
 Leaving agents (503 baking power)
 Milk Solids
 Salt
 Emulsifiers (E 322 or E471 or E 481)
 Dough conditioners (E 223) and contains added flavours

Parle India Pvt.Ltd gets their raw materials from villagers, farmers or dealers of
that field.

26
 Manufacturing Process
 Pre mixing
Ingredients Addition
Sugar Solution
Milk Solution
Preparation of flour
Fat
Ammonia
Additives
Flour sifters sugar grinders
 Mixing
Mixers
Mixing Time
Water
Creaming
Dough consistency
Biscuits grinders
 Forming
Laminators
Gauge rods
Sheet reduction
Cutter
Molders
Shape and size of dough piece.
 Packaging
PPM
Metal detection
Stackers
Feeding
Horizontal flow form wrap
Vertical filling
Cream sandwiching
Wrapper
Printing
Carton sealing
 Cooling
Cooling time
Cooling conveyor

 Baking
Baking ovens
Baking time
Temperature
Burner

27
Distribution Channel

28
 Marketing Strategy

Starting its operations in 1929 with just 12 people, Parle Company has come a long way
in the last 8 decades. It has emerged as the largest biscuit brand globally.

To reposition itself and drive a fresh campaign Parle has roped in earlier famous writer-
lyricist Javed Akhtar for the campaign- “Bharat ka apna Biscuit”.

With this repositioning Parle is eyeing on increasing its market share in premium segment
biscuits from current 15% to 20% in the year 2017-2018.

Not only that, Parle has recently come up with a campaign which wants to highlight the
many different types of biscuits which Parle manufactures.

The reason for this campaign was that Parle as a mother brand was getting as compared
to the brands of its individual products such as Krackjack, 20-20,etc.

Thus, parle has keen sight on the goal and it can surely achieve the same because of the
fantastic product portfolio that it has.

Tagline - For Parle-G “BHARAT KA APNA BISCUIT”. For the main brand “ NAAM
TOH SUNA HI HOGA”

“G maane genius’’

Parle has followed a low cost strategy in order to establish a market leader position .

This is the backbone pricing strategy of the parle brand as a part of its marketing mix

The low price of parle products along with the promise of high quality help in fighting the
competitors

Parle g is available in UK USA ,Canada etc in Canada ,it is sold by zehrs, food basics
,lob laws, etc. for only 99 cents for a 418gram pack

Parle g is available in Rs. 4 to Rs. 25 packet

Product margin for distributors is 4% and retailers is 10.12%

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 Quality Management

All Parle products are manufactured under the most hygienic conditions. Great care is
exercised in the selection and quality control of raw material, packaging materials and
rigid quality standards are ensured at every stage of the manufacturing process.

Every batch of biscuits and confectioneries are thoroughly checked by expert staff, using
the most modern equipment.

All these factors are located at strategic locations, to ensure a constant output and easy
distributions.

Each factory has state of the art machinery with automatic printing and packaging
facilities.

Total quality management is a business management strategy aimed at embedding

awareness of quality in all organisational processes.

The system of managing with steps like Planning, Organising, Controlling, Leading,
Staffing, Provisioning and organising.

HR TECHNIQUES ADOPTED AT PARLE

KAIZENS, a Japanese term that basically translates to “continuous improvement” or

“change to become good”. KAIZEN is aimed at producing more and more value with
lesser wastes (higher efficiency), attaining better working environment and developing
stable processes by standardization .

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 Health and Safety Considerations

It has saved many hungry souls, young and old, at noon or midnight. It has been loyal
companion for cutting chai for decades.

Whether you are looking for a nutritional substitute or just to munch, Parle-G is built for
masses. And with 70% market share one cannot argue with that.

Hygiene is the precursor of every process at Parle. From husking the wheat and melting te
sugar to delivering the final products to the super market and store shelves nation-wide
care is taken at every step to ensure the best product with long lasting freshness.

Every batch of biscuits and confectionery are thoroughly checked by the expert staff,
using the most modern equipments hence ensuring the same perfect quality across the
nation and abroad.

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 Corporate Social Responsibility Activities

Parle Products with its wide platter of offering of biscuits and sweets like Parle-G,
Krackjack, Monaco, Melody, Mango Bite and many others since 1929 is also actively
engaged to change & uplift the social face of India.

As a part of Corporate Social Responsibility Policy Parle is keenly involved in the overall
development of younger generation with focused endeavour to build New Face of India
and spread happiness & joy all over.

Parle Centre of Excellence as an institution is dedicated to enrich the lives of people

through conducting various cultural programs across all region to facilitate the all round
development of the children.

Every year, Parle organises Saraswati Vandana in the state of West Bengal during the
festival of Saraswati Puja, inviting schools from all across the state to participate.

The event is one of much fanfare and celeberation, keeping alive the culture and
traditions of ages. Our involvement in cultural activities has seen the inception of Golu
Galata in Tamil Nadu, held during Navratri.

It gives a platform to all the members of a household to showcase their creativity and
being judged by immanent personalities.

Thousands of families participate and celeberate the occasion on a grand scale.

These events give us a chance to interact with children on a one to one basis, and promote
our belief of fun and health for the whole family.

My green planet imagine a world that clean and fresh as the way we inherited it . parle

Products have been trusted by mothers and children across all the age groups as a
nutritious snack that has helped them grow healthy and strong

Every year a grand programme is organized by parle in kolkata to felicitate

32
 SWOT Analysis
Strengths:
 Parle brand
 Diversified product range
 Extensive distribution network
 Low and mid price range
 Catering to mass
 Better understanding of consumer psyche
Opportunities:
 Estimated annual growth of 20%
 Low per capita consumption
 Changing consumer preference
 Increasing demand for sugar free
 Diet biscuit
33
Weakness:
 Dependence on retailers and grocery stores
for displaying diversified Parle products
on shelf, induce impulsive buy.
 Dependence on Parle-G.
 Flagship brand
Threats:
 Hike in cost of production due to hike in
raw material cost
 Increasing distribution cost
 Local bakery products
 Entry of various now entrant, ITC etc.
Hindustan Coco Cola Beverages Pvt.Ltd

34
 Details of the visit:

Date of visit: 6th February,2019

Time: 10:45

Shareholders: The Coca- Cola company

Place: Hyderabad, Telangana.

35
 About the company

Coco-Cola is a carbonated soft drink. It is produced by The Coco-Cola company of Atlanta Georgia,
and is often referred to simply as COKE (a registered trademark of the Coco-Cola Company in the
United States since March 27, 1944).

Originally intended as a patent medicine when it was invented in the late 19th century by John
Pemberton, Coco-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics
led Coke to its dominance of the world soft-drink market throughout the 20th century. The name
refers to 2 of its original ingredients: kola nuts(a source of caffeine) and coca leaves.

The company produces concentrate, which is then sold to licensed Coco-Cola bottlers throughout the
world. The bottlers, who hold exclusive territory contracts with the company, produce finished
product in cans and bottles from the concentrate in combination with filtered water and sweetners.
The bottlers then sell, distribute and merchandise Coco-Cola to retail stores, restaurants and vending
machines.

The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name.
The most common of these is Diet Coke with others including Caffeine- Free Coca-Cola vanilla, and
special versions with lemon, lime, or coffee. In 2013, Coke products could be found in over 200
countries worldwide, with consumers downing more than 1.8 billion company beverage servings
each day.

36
 Vision:

Our vision serves as the framework for our Roadmap and guides every aspect of our business by
describing what we need to accomplish in order to continue achieving sustainable.

 People: Be a great place to work where people are inspired to be the best they can be.
 Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy
people’s desires and needs.
 Partners: Nurture a winning network of customers and suppliers, together we create mutual,
enduring value.
 Planet: Be a responsible citizen that makes a difference by helping build and support
sustainable communities.
 Profit: Maximise long-term return to shareowners while being mindful of our overall
responsibilities.
 Productivity: Be a highly effective, lean and fast-moving organisation.

Mission:

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and
serves as the standard against which we weigh our actions and decisions.

 To refresh the world...

 To inspire moments of optimism and happiness.
 To create value and make a difference.

Awards and Certification:

 Coca-Cola HBC Bulgaria receives the 2014 Corporate Contributor Award, by Bulgarian Red
Cross.
 Coca-Cola Hellenic is the Island of Ireland’s Green Manufacturer of the year,2015
 Coca-Cola HBC wins the “Business Partner Plus 2013” award in Serbia
 Gold level certification for water management in Hungary.


37
 History of the Company

 1886  Founded by Dr. John

Pemberton.

 1888  Prior to his death just after

two years became no.1 selling
sparkling beverage.

 1916  Bottlers approved the

unique contour bottle.

 1977  Contoured Coca Cola was

trademarked.

 1979  “Have a coke and a smile”

commercial featuring a young fan
giving Pittsburgh Steeler a
refreshing bottle of Coca Cola.

 2009  “Open Happiness”

campaign was unveiled globally.

38
 Organisational Structure

General Manager

Assistant Manager

Executive Manager

Supervisors

Workers

39
 Plant Layout

Mixing of Automated
Raw Filling Packaging
Material Section
Section

Warehouse
Palleting

Loading

Entry
Exit

40
 Product Profile

Coca-Cola Diet Coke Coca-Cola Zero Sprite

Fanta Thumbs Up Limca Maaza Minute Maid

41
 Raw Materials Used and Suppliers

The suppliers are business partners who provide their system with materials, including
ingredients, packaging and machinery, as well as goods and services. The company’s Supplier
Guiding Principles (SGP) communicates our value and expectations, emphasizing the importance
of responsible environmental and workplace policies and practices.

Coco-Cola TriaEpsilon recognises that raw materials are not inexhaustible. Following the
principle Reduce-Reuse-Recycle, it aims to the most efficient use of limited natural resources
available, while at the same time aims to reduce the solid waste produced, which is a by-product
of all industrial processes. For beverages industry, solid waste by product constitutes mainly 2
categories:

 Waste of production processes (e.g. from packaging of products or use of ingredients).

 Waste of packaging user consumption (e.g. used packaging).

Although our company recycles a number of raw materials, at the moment we do not use
recycled raw materials (such as imported plastic), a practice which we intend to consider in the
future.

42
 Manufacturing Process

Clarifying the water.

Filtering, sterlizing,
Filling and
decholrinating the
Packaging.
water.

Carbonating the Mixing the

beverage. ingredients.

43
 Distribution Channel

Manufacturin
g

User Distributor

Retailer Wholesaler

The firms distribution system is one of the most well planned and executed compared to all other
drinks of the same category. It has such an impact o consumers and is so successful that even
wholesalers and distributors need the product for their business success. Coke’s position on
consumers mind makes it essential to retailers and wholesalers. They have achieved their goal due to
this high visibility and to the availability of their products all over the world, even remote places.

44
 Marketing Strategy

Chief Marketing Officer Marcos de Quinto, who unveiled the “one brand” approach at a media event
in Paris, said strategy extends the equity and iconic appeal of the world’s No. 1 beverage brand to
Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero and Coca-Cola Life.

“Taste the Feeling will bring to life the idea that drinking a Coca-Cola any Coca-Cola is a simple
pleasure that makes everyday moments more special. While Coke’s award-winning “open
Happiness” campaign leaned heavily on what the brand stands for over the last seven years.

“Taste the Feeling” will feature universal storytelling with product at the heart to reflect both the
functional and emotional aspects of the TV ads, six of which launch today and can be seen in the
Youtube playist above, offer intimate glimpses into stories, feelings and moments people share while
enjoying Coca-Cola disc.

The campaign kicks off with the lead commercial, “Anthem,” which presents a series of moments
linked by a Coca-Cola, such as ice-skating with friends, a first kiss and a fist love.

45
 Quality Management

We measure key product and package quality attributes by focusing on ingredients and materials,
and regulating manufacturing, bottling and distribution, of The Coca-Cola Company products to
ensure those products meet Company requirements and consumer expectations in the marketplace.

As The Coca-Cola Company expands our beverage portfolio and supplier base to meet the increasing
demands of growing and developing markets around the world, customer and consumer expections
and regulatory scrutiny continue to rise. The global nature of our business requires that the Coca-
Cola system has the highest standards and processes to ensure consistent quality—from our
concentrate production to our bottling and product delivery.

To ensure such consistency and reliability, the Coca-Cola system is governed by the Coca-Cola
Operating Requirements (KORE), a new management system which replaced The Coca-Cola
Management System (TCCMS) in January 2010.

KORE enables the Coca-Cola system to address the changing business landscape while supporting
our Company’s strategic growth plans by creating an integrated quality management program which
holds all of our operations, system wide, to the same standards for production and distribution of our
beverages.

To establish a governance process, each business within the Coca-Cola system

implements,documents and maintains a safety and quality system in accordance with KORE
requirements. Compliance to KORE requirements and guidelines is monitored system wide to further
support the integrity of our products.

Our company’s global product quality Index rating has consistently reached averages near 94 since
2007, with a 94.3 in 2010, while our company global package quality index has steadily increased
since 2007 to a 92.6 rating in 2010, our highest value to date.

46
 Health & Safety Considerations

At The Coca-Cola Company, our long-term success depends upon ensuring the safety of our
workers, visitors to our operations, and the public.

We believe that a safe and healthy workplace is a fundamental right of every person and also a
business imperative. Our Workplace Rights Policy requires that we take a responsibility for
maintaining a productive workplace in every part of our company in every part of our company by
minimising the risk of accidents, injury, and exposure to health hazards for all of our associates and
contractors. In addition, we’re working with our bottling partners to ensure health and safety risks
are minimised for their employees and contract workers.

To guide us in achieving a safe work environment for our associates, KORE defines a rigorous set of
operational controls controls to manage known risks. The controls generally align with top global
requirements and consensus standards. In addition, we audit the compliance of each of our
manufacturing operations with applicable laws and regulations and our company occupational safety
and health requirements.

47
 Corporate Social Responsibility Activities

Water:

 Conserve Water.
 Watershed protection, rainwater harvesting projects.
 110 recharge shafts that collected rainwater. Reserve filter system.
 The company initiated drinking water projects in Maharashtra and Gujarat to provide potable
water to the local communities.

Energy:

 Reducing energy consumption and emission of GHGs by such as refrigeration.

 Ecofreshment cooler that used technologies devoid of hydro-fluorocarbons.
 GHG emission reduced by three-fourths.
 Increase the energy efficiency of its equipment by 40% to 50%.

Packaging and Recycling:

 Packaging framework that aimed at recycling.

 A PET recycling project in Mumbai in Partnership with Brihan Mumbai Muncipal
Corporation.
 Collected the comapny’s packaging material consisting of glass bottles, cans, etc. After they
were disposed.

Health:

 Provided health checkups, medicine,and education to rural communities on health-related

topics.
 Also funded polio eradication camps
 Company conducted blood donation camps and supported a 24-hour emergency service for
children.
 In a few districts of Andhra Pradesh, conducted camps for Hepatitis B vaccinations, eye
checkups and malaria eradication.

48
 SWOT Analysis
Strengths
 Brand Equity- Interbrand in 2011 awarded 
Coca-Cola with the highest brand euity
award. Coca-Cola with its vast global
presence and unique brand identityis
definitely one of the costliest brands with the
highest brand equity.
 Company valuation- One of the most
valuable companies in the world, Coca-Cola
is valued around 79.2 billion dollars. The
valuation includes the brand value, the
numerous factories and assets spread out
across the world and the complete operations
cost and profit of Coca-Cola.
 Vast global presence- Coca-Cola is present
in 200 countries across the world. Chances
are, any country that you go to, you will find
coca cola present in that market.
Opportunities
 Diversification-Health and food business
will improve the offerings of Coca-Cola to
their customers. This will ensure that they
get better revenue from existing customers
by cross selling their products.
 Packaged drinking water- With hygiene
becoming a major factor in the consumption
of water, packaged drinking water has found
its way into peoples mind. Coca-Cola has a
presence in the packed drinking water
segement through Kinley.
 Supply chain improvement- Supply chain
can be a major cost sink hole with the
transportation costs always rising. Coca-
Cola’s business is based on transportation
and distribution. There will always be
possible improvements in this area.
Weakness
Competition with Pepsi- Pepsi is a thorn is
the flesh for Coca-Cola. Coca-Cola would
have been the clear market leader had it not
been for Pepsi. The competition in these two
brands is immense and we dont’t think Pepsi
will give up so easily.
 Product Diversification is Low- where
Pepsi has made a smart move and diversified
into the snacks segment with products like
Lays and Kurkure, Coca-Cola is missing
from that segment. The segment is also good
revenue driver for Pepsi and had Coca cola
been present in this segment, these products
have been an additional revenue driver for
the company.
Threats
 Raw material sourcing- Water is the only
threat to Coca-Cola. The weakness of Coca-
Cola was the suspected use of pesticides or
vast consumption of water. However, the
threat here is that water scarcity is on the
rise.if water is limited or rationed, Coca-
Cola can experience a major downfall in
their revenue and capacity of distribution.
The same can affect its arch rival Pepsi as
well.
 Indirect competitors- Coffee chains like
Starbucks, Cafe coffee day, Costa coffee are
on the rise. These chains offer a healthy
competition to coca colas carbonated drinks.
They might not be a big competition for
Coke, but they do give a dent to its beverage
market.
49
50
ZINDA TILISMATH

51
Details of The Visit
Date of Visit - 6th February, 2019.

Time of Visit - 3:00 p.m.

Address of Industry – ZT Road, Road No. 6, 2-3-728, Amberpet, Hyderabad, Telangana 500013

Company - Karkhana Zinda Tilismath

Industry – Medicine

52
 About The Company
Karkhana Zinda Tilismath is one of the oldest firms of Hyderabad manufacturing Unani medicines
Zinda Tilismath, Farooky tooth powder and Zinda Balm, which were formulated by the late Hakim
Mohd. Moizuddin Farooqi, who was a very prominent and qualified Unani Hakim.

The factory was established in the year 1920 and since then, Zinda Tilismath, Farooky tooth powder
and Zinda Balm have become household names due to their unbelievable healing effects, availability
and affordable costs all over India.

Commonly addressed as the magic potion, Zinda Tilismath, today, is popular as the Charminar is in
the city of Hyderabad. Based on the concept of traditional Unani Medicine, this unique product from
the city has become a world famous remedy for cold. People from all parts of the world apply Zinda
Tilismath inside and outside of the nose for quick relief. Zinda Tilismath is an ancient Unani formula
prepared from selected herbs with the promise of 'Health from nature'. Zinda Tilismath has its origin
from the Urdu language and it means “Living Magic”.

Concept of Unani Medicine or Unani-tibb: Unani medicine as the name suggests, originated in
Greece or Unan. It was the Greek philosopher-physician, Hippocrates (460-377BC) who freed
medicine from the realm of superstition and magic and gave the status of science. The theoretical
framework of Unani medicine is based on the teachings of Hippocrates. He believes that whatever
and wherever possible, medicine should be gentle and safe. This is the main objective of Unani
medicine. The fundamental principle of Unani system recognizes that the disease is a natural process
and symptoms of disease are body’s reaction to disease. The Unani physician is popularly called as
the hakim.

53
Vision:
In future, they wish to reach out to the younger generation and make them understand the importance
of using herbal and ancient Unani medicines in the day to day life, and this they intend to do by
inviting school and colleges to come and visit their factory and learn about herbal and Unani
medicines.

Mission:
Karkhana Zinda Tilismath firmly believes in giving back to the society and its customers. From their
free sampling of products in Government Hospitals, health camps in flood and natural calamities
affected places; they have made a positive difference. Free samples are given out to pilgrims of HAJ
each year, wherein a camp is organized to educate people about many common ailments that can be
treated by using their 100% natural and safe medicines. They also run consumer loyalty schemes
such as luck draw of gold coins, etc. During the outbreak of Swine Flu and Chicken Guinea, they
have organized dirking of Zinda Tilismath to people in market places and educated them as how it
can be used a preventive measure for such diseases.

54
HISTORY:

Zinda Tilismath is manufactured in Hyderabad, and its factory name is “Karkhana Zinda Tilismath”
which is located in Amberpet. It is one of the oldest firms of Hyderabad manufacturing Unani
medicines. Zinda Tilismath, Farooky tooth powder and Zinda Balm, which were formed by Late
Hakim Mohd. Moizuddin Farooqi. The factory was established in the year 1920 and has emerged
today as makers of the best internationally known product of the Unani medicine. Right from its
inception in 1920, Karkhana Zinda Tilismath has been charting an unwavering course that has
catapulted the group into international limelight and today, 93 years later, the company stands
majestically as the grand manufacturers of Unani medicines across India and also acclaims
“international popularity” for this uniqueness of its product.

It was in 1920 that a young man, Late Hakim Mohd. Moizuddin Farooqi having acquired a degree in
Unani medicine invented the liquid formulation which still remains the pharmacist's
envy and patient's relief.

During the last 90 years, there is no major change in its packing. The orange pack and the Black
Negro, the familiar trade mark, stands out. A Negro is considered a symbol of strength and his
picture on the package means that the medicine offers strong protection. Macho Negros, locally
known as Siddis, who formed the African Cavalry Guards of the Nizam, are believed to have
inspired the company to go for the logo of Negro. And today it is as popular as the brand name.

55
 Product Profile

The following are the products of the firm:

Zinda Tilismath.

Farooky Tooth Powder

Zinda Balm

Zint Throat Soothers

56
 Organisational Structure
Organizational structure is a system used to define a hierarchy within an organization. It identifies
each job, its functions and where it reports to, within the organization. This structure is developed to
establish how an organization operates and assist an organization in achieving its goals to allow for
future growth. The structure is illustrated below:

CEO

Hakim Mohd. Moizuddin Farooqi

Individual Nominee-Body
Designated
Partner Corp Partner

Azam Syed
Mahmood
Mohd. Ali Mohd. Imaduddin Ashfaq
Farooqi
Asgharunnisa
Begum
Sara Ahmed

57
 PLANT LAYOUT

Packing Hall
Automated Filling Ent
Section ry
Filling the bottles in
boxes

Mixing of Raw Enter

Materials

Warehouse and
Transportation

EXIT
ENTRY

58
 Raw Materials Used and Supplies:

Eucalyptus Oil ( NILGIRI OIL) :

Eucalyptus oil is the generic name for distilled oil.

It is extracted from the leaf of eucalyptus, a genus of the plant family Myrtaceae.

Medicinal Value:
It is used in the treatment of cold & influenza.

It has anti bacterial effect on pathogenic bacteria in the respiratory track.

The inhaling eucalyptus oil vapor is a decongestant and used in the treatment of bronchitis.

Stimulates immune system response by affecting phagocyte ability of human monocytes.

It also acts as anti inflammatory and analgesic.

The oil is readily steam distilled from the leaves and can be used especially in cough drops, tooth
paste and decongestants.

Thymol:
Thymol is also known as 2-isopropyl-5-methylphenol (IPMP).

It is a white, crystalline, aromatic compound.

Medicinal Value:
It is used as an antiseptic, a fungicide and as a preservative.

Its antiseptic properties are exploited in gargles and mouth washes.

It is used in combination with glycerin (compound thymol glycerin) as a mouth wash to relieve the
pain of mouth ulcers.

It has been shown to be an effective fungicide.

In addition there is evidence that thymol has anti tumor property.

The leading quality of thymol is, it reduces bacterial resistance to antibiotics through a synergistic effect.

59
Menthol Crystals:
It is also known as Peppermint plant.

Mint is used to form natural crystals and those crystals are then inhaled, eaten, or applied to the skin
to gain the best benefits.

Medicinal Value:
It relieves muscle aches and cramps, sprains, skin irritations, and headaches.

It has anti-oxidant and inflammatory properties.

It treats gastronomical ailments such as stomach disorders, vomiting and indigestion.

It cleanses and freshens the mouth and prevents bad breath.

Camphor Crystals:
It is widely known as Kapoor.

Medicinal Value:
It has anti-oxidant, anti-septic, and analgesic properties.

It gives relief from gastric trouble.

It is good for asthama.

It promotes blood circulation.

60
 Manufacturing Process:

Raw material is mixed &

solution is prepared.

The mixture is filled in plastic

bottles

Bottles are capped by a machine

and are checked by workers
manually.

Bottles are given proper

labelling and a plastic cover.

Then they are packed in orange

colour boxes and the boxes are
packed in bundles

1. Mixing
This is the main important step in the preparation of the medicine. These raw materials are added
into the big tank or container, one after the other. The whole mixture is left in the tank for about 12
hours for the chemical reaction to take place. The raw materials completely dissolve and form into a
liquid which is nothing but the actual medicine.

2. Filling

After 12 hrs the liquid is transferred into the 200 ml bottles. These bottles are sent to the filling
section. The medicine is put into the filling machine. Filling in small bottles is made through semi
automatic filling machines. The machines fill the medicine into 5 ml bottles.
The bottles are capped manually. When the bottles are filled and crooked, they are transferred to pac
king section.

61
3. Packing
The medicine bottles which are filled, are now sent into the packing section. The bottles are labeled
and wrapped with the direction paper and put into small cartons. These cartons are placed in the box
and are packed. These cartoons are now ready to sent into the market for sale.

4. Marketing:
These sealed cartons are now sent into the market for sale.

62
DISTRIBUTION CHANNEL
Zinda Tilismath medicines are spread all around the world, i.e. globally. There are vendors who do
the marketing of the medicine.

Supplier

Consumer Manufacturer

Distributor Transport

63
 MARKETING STRATEGY
The market for this category is growing and they would like to leverage on their brand history to tap
it. They are test marketing the product and would like to enter the commercial market soon.

Zint will be comparing with the likes of mint, halls and Vicks and therapeutic lozenges such as
strepsils. These products are either sold on medicinal throat relief platform or just as a cool,
refreshing product, attracting the younger generation. The company is yet to decide on the marketing
platform.

1. Product:
There are basic three products that Zinda Tilismath produces. Zinda Tilismath, Farooky
Tooth Powder, Zinda Balm, also they are producing Zint Lozenges for children.
2. Price:
The price of its products are Zinda Tilismath 15 ml (Rs. 120.00) or 15 ml pack of 3 (Rs.
240.00), Farooky Tooth Powder 80 gms (Rs. 70.00), Zinda Balm 10 gms (Rs. 25.00)
3. Place:
All pharmacy shops in Telangana and all Ayurveda shops, these products are also available
online on Amazon and Flipkart.
4. Promotion:
They do not promote their products.

64
 QUALITY MANAGEMENT
Quality is taken proper care as every medicine is checked before packing. The medicine is made
from herbal products so there is no harm to use the medicine. Proper care is taken of the Unani
medicine.

65
 HEALTH AND SAFETY CONSIDERATIONS

The process of the medicine does not include any heating nor is any machinery used. Hence, there is
no harm or any risk while the whole production process takes place.

Whole process is done manually and there is no use of machinery so the workers are safe and there is
no risk to their lives.

66
 CORPORATE SOCIAL RESPONSIBILTY:

Karkhana Zinda Tilismath firmly believes in giving back to the society and its customers. From their
free sampling of products in Government Hospitals, health camps in flood and natural disaster
affected places, they have made a positive difference. Free samples are given to pilgrims of Haj each
year, wherein a camp is organized to educate people about many common ailments that can be
treated by using their 100% natural and safe medicines. They also run consumer loyalty schemes
such as lucky draws of gold coins, etc. During the outbreak of Swine Flu and Chikun Guinea, they
have organized samples of Zinda Tilismath to people in market places and educated them as how it
can be used as a preventive measure for such diseases.

67
 SWOT ANALYSIS
1. STRENGTHS:
 Karkhana Zinda Tilismath having belief in their own product gives them strength.
 Low prices of products.
 No competitors in global market.
 Diversified product range.
 Increase in processing capacity.
 Increase in sales of all products.

2. WEAKNESS:
 The major weakness is expensive marketing for Zinda Tilismath.
 Products are rare and mostly unknown.
 Less variety of products.

3. OPPORTUNITIES:
 No competitors with equivalent ingredients so the product can reach top of the market.
 It has opportunity of successfully trending the entire global market because the products are
100% global & natural.
 To make new products without any hesitation.
 Approach towards global market.

4. THREATS:
 There are very few competitors in the market of Zinda Tilismath.
 Patanjali and Ayurveda.

68
Conclusion

69
 Bibliography

https://en.wikipedia.org/wiki/Ramoji_Film_City

https://www.coca-cola.com/

https://en.wikipedia.org/wiki/Kharkhana_Zinda_Tilismath

http://www.parleproducts.com/brands/parle-g

70
 Questionnaire

1:What is the history of the company?

2:Who is the owner of the company?

71