POOJA AGRAWAL (Email Marketing & Automation - Marketo)

Email-id: 7pagrawal@gmail.com Contact No.: +91-9910700921 Total Exp: 7.9 Years

Area of Expertise
 HTML & CSS  Customer Life-cycle Campaigns
 Contact touchpoint governance  Account-based Marketing
 Good with Numbers (for doing AB tests on your  Prospect Marketing-Top of the Funnel
emails and deciding what’s working)  Life-cycle of LIVE Events
 AB Testing & Statistical Significance  Progressive profiling
 Data hygiene  Factors Email Open Rate depends upon
 Dynamic Emails & Segmentation  ON24 & Marketo Integration
 Demand Generation Campaigns via Email, Events,  Email Benchmarks preparation
Webinar, Gated Content Promotion  CRM understanding (Salesforce)
 Marketo Lead Nurturing  Campaign Measurement and performance
 Email marketing best practices analysis
 Knowledge of SMTPs, Domain & IP reputation  Drip Nurturing
 Email Click Through Rate idiosyncrasies  Campaign Reporting for Conversion tracking
 Ion Web Interactive Forms  Subscription Management
 Marketing automation strategies  Pathfactory/Lookbook experience & tracking
 Hypothesis based AB Testing  Lead Acquisition
 Designing registration websites through CVENT  Managing QA process
using features like Waitlist, Pending Approval  CMS Drupal

Notable Accomplishments
 Check this short video https://youtu.be/Bd7NmBylWsw where the Head of the Global Team is
appreciating my contribution on last day at CVENT.
 Received Kudos & Spot Award for holding special position in Marketing Campaigns.
 Received Rookie and Team player awards for maintaining 100% quality.
 Different types of A/B testing implemented.

WORK EXPOSURE
Current Employer: CVENT India Pvt. Ltd., Gurgaon. From Sept’13 till Sept’19 (6 Years)
Job Title: Team Lead
a) Analysis of current email marketing campaigns and making recommendations for improvement.
b) Contributed in implementation of demand waterfall and RCA for revenue attribution across marketing
and sales helping in moving towards KPI driven culture.
c) Identifying process improvements and automation opportunities; propose enhancements to Product
Marketing stakeholders. Oversee execution of approved process improvements.
d) Supporting the delivery of ROI - based insights to optimize marketing resource allocation.
e) Developing marketing strategy in collaboration with other channel owners, building and executing
campaigns on our marketing automation platforms, and measuring success through rigorous data analysis.
f) Integration with various third party tools to support Interactive Marketing, Content management generate
new business.
g) Helping product marketing teams for designing better email and nurturing campaigns targeting B2B and
B2C customers/prospects based on data analysis, predictions and provided recommendation on what's
working and what's not working resulting in more engagement and better lead flow.
h) Designing operational and administrative Marketo programs e.g. Data Cleansing, Subscription
Management and data standardization with high optimization considering the system impact and load.
i) Lifecycle of LIVE Events - Developing creative ideas and concepts, creatively use design skills without
any boundaries or restrictions to wow our prospects. k) Data Analysis and created reporting benchmarks for
all product lines and created and automated new set of reporting for product marketing as well as senior
management.
j) Setup the progression status for programs to show the funnel stage and design data driven nurturing
campaigns on data analysis.
k) MSI Implementation and adoption for sales enablement.
l) Redesigning and optimizing lead nurturing and scoring programs for B2B

Previous Employer: Grey Head Media, New Delhi.

Work Experience: From Jan’12 till Aug’13 (1 Year, 7 months).
Job Title: HTML Developer / Technical Support

ACADEMIC RECORD & ACHIEVEMENT

 B.TECH in Computer Science with 68.8% from Rajasthan Technical University, (2007-2011).
 12th with 78.8% CBSE Board (2007) & 10th with 81% CBSE Board (2005).
 Aptech Certified in ASP.NET.
 Completed training in SAP-ABAP from Apex ERP Systems Private Limited, Mumbai.
 Got Academic Excellence Award for scoring 81% in class 10th by ‘Patrika in Education (PIE)’.
 Appreciated for acquiring highest marks in Subject-Maths (97/100) in Class 10th, CBSE Board.
 Winner Team of District Level Basketball Tournament (under 17 Girls Category), 2002 at school.