ST.

FRANCIS XAVIER COLLEGE

SAN FRANCISCO, AGUSAN DEL SUR

A Detailed Lesson Plan In Teaching

Marketing Mix

______________________________________
Date of Demonstration

Joan Mae T. Roble

Name of Demonstrator

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Rating

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Remarks

RODELIO B.PASION, Ph.D.

Professor
 A Detailed Lesson Plan in Teaching
Marketing mix
I Subject Matter : The 4P's of Marketing mix

II. Objective : At the end of the lessons, the students

are able to:

A. identify the 4P’s of Marketing mix;

B. explain the role of marketing mix in the field of business
industry; and
C. analyze how the marketing mix affects various customers
satisfaction.

III. Resource Materials

A. Cartolina, pentel pen, glue and double sided tape

B. Internet
http://www.marketing91.com/marketingmix-4p's-
marketing.com
http://www.youtube.com/alanisacademy.com

IV. Methodology

A. Lecture Discussion
B. Question and Answer Method
C. Group Activity

V. Procedure

A. Activity

Good morning class ?

 Good Morning Ma’am !

How are you this

morning class?
We are great Ma’am !

Wow! It is good to
hear that. Okay class, do you
want an activity that would
awaken your day class?
Yes Ma’am !
This morning we will
have an activity entitled “Brands
and Slogan”. I will divide the class
into 3 groups, each groups will be
given a list of slogan and you
have to identify the brand behind
it. The first group who can finish
will be the winner. Am I clear
class?
Yes Ma’am !

(All the students are

participating)

B. Analysis

How do you feel

about the activity class?
Marylou.
I feel happy and I'm having
fun, Ma’am !
Thank you! What is
the activity all about?
Erwin.
The activity is all about
brands and slogan.
Good! What do you
think is the slogan/tagline. Mark?

Slogan or tagline is the

phrase or group of words that
are put together to identify a
product or company’s brand.

Very good! What is the

difference between brand name
and logo. Eden?
The difference between
brand name and logo is
What is the
importance of a catchy slogan /
tagline? Emma.
The importance of a catchy
slogan /tagline is to increase
the chances of brand
retention and desire. It is very
powerful advertising tool that
sums up what the company is
all about, what the product
can do, or the service can
deliver.
Excellent! Based on
the activity that we have, what
do you think is our topic for
today? Alex.
I think our topic this morning
is all about the 4P’s of
marketing mix.

Very good! Our topic

for today is all about the 4P’s of
marketing mix.

C. Abstraction
 What is marketing
mix? Abby.
Marketing mix is a
foundation model for
businesses and it has defined
as the “set of marketing tool"
that firms uses to pursue it’s
marketing objectives.
Very well said!
What are the 4P’s of
marketing mix?
Sunshine
The 4P’s of marketing mix
consists of product, price,
place and promotion.
Very good! Define
product mix? Honey.
Product mix is tangible good
or an intangible service that
satisfies the needs and wants
of the customers.
Good! What else?
Aaron.
Product mix also known as
product assortment refers to
the total number of product
lines a company offers to it’s
customers.
Excellent! What are
the four dimensions of product
mix? Annie.
The four dimensions of the
product mix- are the length,
depth, width and consistency.
Good! Differentiate
product mix and product lines.
Alex?
The difference between
product mix and product line
 is product mix is refers to the
total number of products of a
company offer to sell, on the
other hand, product line refers
to related products with
similar users and functions.
Very well said!
What is price mix? Angel.
Price mix is an amount of
money that a customer have
to pay in exchange for the
product or service
Good! What are
factors to consider when setting
prices? Allan.
The factors that we should
consider when setting up our
prices are the costs of
production, customers,
positioning, competitors and
profits.
Very good! What
factors will or influence a firms
pricing strategy? Aida.
Factors that influence a
firms pricing strategy is price
sensitivity can change
overtime based on number of
factors including economic
environment, competition or
demand and other than price
such as quality, service and
uniqueness can also influence
price sensitivity.
Very well said!
Define place mix? Kyle.
Place mix is the route that
products take to reach the
consumer from the
 manufacturer.
Very good! What
is distribution channel? Alexa
Distribution channel is a
chain of business or
intermediaries through which
good or service passes until it
reaches the final buyer or the
end user.
Excellent! What
are the function of distribution
channel? Andrea
The primary function of
distribution channel is to
bridge the gap between
production and consumption
and also responsible for
promoting the products to the
consumer.

Very well said!

What is promotion mix? Albert.
Promotion mix means
informing the customer about
the existence of the product,
Ma’am .
Very good!
Explain the concept of a
competitive advantage in
relation to promotion strategy?
Grace.
Competitive advantage in
relation to promotion strategy
is having a unique aspect of an
organization that causes
target consumers to patronize
that firms rather than
competition.
Excellent!
Which of the 4P’s of
marketing mix is most
important? Why? Leah.
.
Very good! Why
is it important to understand the
concept of marketing mix the
4P’s ? Franco.
Explain
impact of marketing mix
elements on customer
satisfaction. Tiffany?
The most important 4P’s of
marketing mix is product
because you cannot
implement any one of the
other three elements of the
marketing mix without the
product, the great products
are easy to market as they
serve both a needs and wants.
It is important to understand
the concept of 4P’s of
marketing mix because
through identifying and
arranging the elements of it’s
marketing decisions at every
level, these decisions help a
business to develop it’s
strengths and weaknesses to
become more competitive and
adaptable in it’s market.
the
Through integrating of the
product or service by applying
those marketing elements
there are strong impact on
customer satisfaction. Each
elements of marketing mix is
very dominant in affecting
 customer satisfaction. The
more customer are satisfied
with products or services of
the firm, the more the firm
flourish.
D. Application

Okay class, this

time we will have
another activity. I will
divide you into three
groups. All you have to
do is create or make
your own products
together with the brand
name and it’s
slogan/tagline, then you
are going to talk about
the marketing mix about
the specific product.
Choose one of your
member to present your
work. I made myself
clear?
Yes Ma’am !

VI. Evaluation

Multiple choice
1.It is an amount that a
customer pays to buy a product.
a. product c. place
b. price d. promotion
2.Promoting the product in a
right way through advertisement.
a. price c. place
b. product d. promotion
3. A tangible good or an
intangible service that satisfies
the needs of a customer.
a. product c. place
b. price d. promotion
4. A key elements of placement is
distribution of the product.
a. product c. place
b. price d. promotion
5. It plays a vital role in making
or creating a business.
a. Marketing c. place
a.product d. Marketing mix

6-10, Enumerate the promotional

strategy.

VII. Assignment

Create your own

marketing strategy on
how to promote your
product or service.
Write it on ¼ sheet of a
paper.