VEDANT KANOI - CEO / CO-FOUNDER

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COMPANY OVERVIEW
A platform for enterprising individuals to become chefs &
provide on-demand, home-cooked meals to corporates &
individuals

Investment Highlights
Sustainable Business Operations
• Asset Light Model: Uses HomeChef’s personal kitchens
• Lean Delivery: Logistics handled by competent local players
• B2B Play: Generates 50% of revenue from B2B engagement & has
retention rate of 33%
• Team Prodigy: Stellar team from Carnegie Mellon University & LSR
with entrepreneurial experience
• FSSAI Start Up Award Winner - 2019
P•roven Scalability
• Scaled operations to a 2nd metro city within 22 months of
inception
• Uses an automated process for chef curation, which
incentivizes/penalizes chefs based on customer ratings etc.

Existing Traction
• 3500+ registered Home Chefs in Delhi & Kolkata, delivering 20,000+
meals/month
• 80% of the chefs on-boarded are women, providing employment
opportunities to the domestic middle class & lower class
• Launched a pan-india delivery of packed food under the FoodCloud
brand or the brand of the Chef

Backed by Global VCs/Accelerators

• Raised a Seed round from SOSV (the largest seed fund in the world)
• Graduated from the 6th cohort of ‘Food-X’ (global FoodTech accelerator)
• Arjun Kapoor Bollywood Celebrity leading current round
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 HOW IT WORKS OUR SERVICES
DISCOVERY, ORDERING, FULFILMENT
FOODCLOUD OWNS THE ENTIRE VALUE CHAIN
CUSTOMERS HOME CHEFS DELIVERY
FOR INDIVIDUALS
DAILY MEALS
GIFTING
CATERING

CRAVING FOOD FRESH FOOD HASSLE FREE FOR BUSINESSES

EMPLOYEE BENEFITS
BULK GIFTING
LEAN & SCALABLE BUSINESS MODEL
EXPANDED TO OUR SECOND CITY, CATERING
WITH ZERO PEOPLE ON GROUND
NO NO NO
KITCHENS INVENTORY DELIVERY INFRA
FOODCLOUD MUNCHIES
30+ SHELF STABLE
PRODUCTS
DELIVERED IN 50+ CITIES
HOME CHEF’S MADE TO OUTSOURCED
KITCHEN ORDER 3
 SERVING URBAN 25 - 40 YEAROLDS
Bengali Family “Mutton Kosha Is My favorite dish and
2 Adults - 2 Children the service was great :).... “
Male - 36 years old Pratapaditya Halder
Devaleena's Kitchen
Vasant Kunj, Delhi

Health Buffs “I ate a bit too much, very good

Married Couple taste, and delivery was on time.”
Mohit Marwah
Male - 32 years old
Ketoroo Bakes
South Delhi, Delhi

Corporate Office “Food was good, service was great

Office Admin and delivery also on time”
Female - 29 years old Ad Astra Consultants
Happy Kitchen
West Delhi, Delhi

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 WOMEN IN THEWORKFORCE
THE PROBLEM Nielsen concluded that
B Corps have 3X the sales
Women’s Labor Force Participation in India
has fallen from 42.7% to 27.4% from 2004 to
growth compared to other
2015 companies.

● LOW DECISION MAKING POWER IN SOCIETY

● SINGLE MOTHERS PRONE TO POVERTY *28% URBAN WOMEN
● EMPTY NESTERS PRONE TO DEPRESSION
EXPRESSED INTEREST IN
THE SOLUTION WORK FROM HOME
https://timesofindia.indiatimes.com/india/64-of-urban-Indian-women-busy-with-
housework-study-reveals/articleshow/44796358.cms

FoodCloud is a Platform for Enterprising

Individuals to become Home Chefs
& provide on-demand, home-cooked meals
UN Sustainable DevelopmentGoal
to, organisations & individuals with no
investment.

● 3500+ WOMEN REGISTERED

● 350+ CHEFS LIVE
● Rs. 4 CRORES+ EARNED
● 500,000+ MEALS SERVED
● INITIAL INVESTMENT: Rs. 2000 MAX

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 WHO ARE OUR HOME CHEFS?
Rickrads
Age: 45+
Is passionate about food & 70 FoodCloud Chefs
finally has time to build a have earned
career.
Rs. 1 Lakh or more!
Ilham
Age: 25+
16 FoodCloud Chefs
Afghan Refugee women have earned
whose skills in the kitchen is Rs. 10 Lakh or more!
their only way to support their
family 75% of our home chefs
joined FoodCloud for
Nani’s Nasta Financial Independence
Age: 90+ 350+ Active
Serving customers Gujarati
Food gives her personal
satisfaction and meaning to 80% are Married
80% Women
her day 60% have Children

26% MOM Growth in Chef Registrations

Anjana Bhasin, Empty Nester: “Was looking for something to do after my children left the house, FoodCloud gave me
opportunity use my talent to earn money and to get personal satisfaction!”

Annapurna Delicacies, Homemaker: “When my husband’s business went through a rough patch, I became a
FoodCloud Chef to help meet expenses”

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 CREATING AN ECOSYSTEM
WE SUPPORT OUR HOME CHEFS IN EVERY WAY POSSIBLE. CHEF ONBOARDING
HERE ARE JUST SOME OF THE SERVICES WE OFFER
TASTING

VERIFICATION

PAYMENTS
DELIVERY REGISTRATION TRAININGS MARKETING GOVT. FORMALITIES
FACILITATION

UPCOMING:
PERFORMANCE
TRACKING

97% 4 & 5 Star Reviews

PACKAGING PRODUCT SUPPORT IN FINANCIAL Our proprietary Chef Score Index tracks
DESIGN SUPPORT DEVELOPMENT performance using metrics like response
SUPPORT MAKING THE MENU SERVICES
time, number and frequency of orders
denied & customer reviews.

FoodCloud soon to launch Home Chef University

an e-learning platform for Home Chefs

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WE ARE DIFFERENT

AIRBNB FOR HOME FOOD

 GROWTH AND PERFORMANCE
Key Financials Revenue Model

• Commission: Charges a 20%-45% commission on Net Order

Value of each order

• Subscription: Tie-up with corporates to offers daily meals, that

are billed monthly

• B2B2C: Physical/virtual presence in an organization to tap

individuals

Milestones & Roadmap

A B C D E F
Dec Jan Dec Feb Sep Dec
2014 2015 2016 2017 2017 2018

A Inception of FoodCloud
Growth Strategies
B Launched operations in Delhi/NCR
• Setup kiosks in malls and public places to sell
O2O
packaged snacks bringing more people on- C 1000 chefs registered on the platform
Strategy
board at lower cost
D Launched operations inKolkata
• Creating tech for chefs to target their social
Digital media channels, SMS and Whatsapp E Seed round raised from VC (SOSV)
Marketing • Using Search Marketing (SEO, SEM) to
increase visibility through paid and unpaid F 400,000 meals served
efforts
 A TEAM OF20
TECH, CUSTOMER SERVICE, MARKETING, SALES
LED BY:

VEDANT SANJHI SHAMIT

COO / CO-FOUNDER FOUNDING INVESTOR
CEO / CO-FOUNDER

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INVESTORS ADVISORS
Arjun Kapoor
A-list Bollywood Celebrity & youth icon Varun Saraf
Over 2.5 Cr social media followers MD, Chartered Hotels, Saraf Hotel
Committed to the current round Enterprises
Social Impact investor, Bl.inc
Founded many social enterprises
Yogesh Arya
Runs Indo Arya one of India's
leading logistics companies Megha Rawat
Experienced angel investor Peace Educator, focusing on Gender
Consultant for private & social enterprise
for curriculum development from Gender
Ashok Agarwal Perspective
Trustee John Hopkins University, USA
Trustee of Bhoruka Charitable Trust, Hemant Kaul
provides economic development in 800 Ex MD & CEO, Bajaj Allianz General
villages in Rajasthan Insurance Co Ltd
Ex Executive Director, AXIS Bank
SOSV Limited
A Global Venture Capital firm providing Director, Early Salary
multi-stage investment to develop and
scale our founders’ big ideas for positive
change.
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 PRESS COVERAGE
“A new breed of home cooks are “Since the food offered on FoodCloud.in
“FoodCloud connects rattling up a storm that is giving is cooked at home, it’s absolutely
“More at your Door: customers with local five-star kitchens a run for their delicious and can be customized as per
Impressive list of chefs from their money.” “The explosion of the taste also. Foodies can place an order
interesting home chefs!” neighborhood” homewhisked culinary creativity is for the whole menu of a party or just
being harnessed by foodcloud.in.” two-three dishes to complement their
home cooked meal.”

“A More Favoured
Alternative To “How to follow your passion and
“How Start-ups Are
Dining-out; “These Refugee Moms Are make money”
Empowering Women to Work
Time To Let The Treating Delhi To From Home”
Home-chef’s In Authentic Afghan Kebabs &
Breads”

AWARDS AND RECOGNITIONS

Inducted into Premier Intl. Program for Top 10 in over Winner, Winner, Iconic
Startup India Food Promising 20,000 Startups Community Entrepreneur
Accelerator Startups Outreach and Award
Engagement,
Eat Right India
Start-upAwards
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 RAISING FOR 24 MONTHS
A B C D E

April Dec June Dec June

2019 2019 2020 2020 2021

2 Cities 3 Cities 4 Cities 6 Cities 7 Cities

Rs. 4.7 Cr GMV Rs. 6.5 Cr GMV Rs. 10.8 Cr GMV Rs. 22 Cr GMV Rs. 57 Cr GMV
Rs .80 Cr Revenue Rs 1.2 Cr Revenue Rs 2.4 Cr Revenue Rs 4.4 Cr Revenue Rs 11.5 Cr Revenue

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