Attributes

Population (In Million)

GDP - Per Capita (USD)

SoftDrink Consumption (Per Capita 2000 litres)

Urban Population (%)

Labour Force (In Million)
Future Growth CAGR %

Attributes

Population (In Million)

GDP - Per Capita (USD)

Retail Reveune ( USD In Million)

Urban Population (%)

Labour Force (In Million)

Future Growth CAGR %

https://www.statista.com/outlook/251/108/consumer-electronics/canada
https://www.statista.com/outlook/251/109/consumer-electronics/united-states
https://www.statista.com/outlook/251/156/consumer-electronics/united-kingdom
https://www.statista.com/outlook/251/117/consumer-electronics/china
https://www.statista.com/outlook/251/119/consumer-electronics/india
https://www.cia.gov/library/publications/the-world-factbook/geos/uk.html
https://www.cia.gov/library/publications/the-world-factbook/geos/ch.html
https://www.cia.gov/library/publications/the-world-factbook/geos/in.html
 USA Canada Mexico

329.26 35.88 125.95

$59,500 $48,400 $19,900

161.8 85.6 114.2

83% 81.4% 80.4%

160.4 19.52 54.51
5.1% 2.4% 3.3%

USA Canada United Kingdom

329.26 35.88 65.105

$59,500 $48,400 $44,300

$74,316 $5,722 $12,075

83% 81.4% 87.3%

160.4 19.52 33.5

19.4% 5.5% 5.2%
Argentina Australia

44.69 23.47

$20,900 $50,400

72.8 82.3

92% 86.1%
18 12.91
11.5% 1.4%

China India

1384.68 1296.83

$16,700 $7,200

$128,240 $67,34

60.3% 34.5%

806.7 521.9
9.1% 16.2%
 Unpredictable
political
relationship
2. Policies being
Attributes build USA
up to:
a) Reduce
Political Stable
taxes
Economy with
b) Promote
1. Diverse
Economic strong
business
Culture
employment
c) Increase&
2. Most
Social GDP growth
employment
Global leader
productive
in d) Buliding
R&Dlabour
skilled with
Technological new
3% of world.
in the GDP
infrastructure
spending
Geographical

Attributes Weightage

Demand 25

Brand Loyalty 20

Labour 20

Price 10

Research & Development 15

Marketing Distribution Network 10

Total 100
 global presence
1. 10th largest 2.Expected to
1. Founding
economy as of be global power
member
April 2018 of UN 1. 15th biggest
2050
2. Good relation
Canada
2. Member of Mexico
economy 1. Stable economy
Argentina
3. Maintains
with powerfulfor 2. Member of with
Organisation constantdrop
1. Currency
diplomatic
countries-
Economic Co- USA, G20 improvements
by 51.85%number
against
relations
1. Most with 1. Highest
UK,
1. France,
Diverse and
operation etc.
Culture 3. Represent 2. Favorable
other countries USD
affordable of after in
graduates
3.
2. Political
Shortage of
Development 1.7% of world economy
obtaining for start-
loan
4.
1. Founded
2. Key market
Country with Latin America
stability
skilled
(OECD), labour
WTO, economy ups
2. Improved export
menber
for
affluence,of UN
tech giants 1. 2. Technology
Highest per
4.
1.
3. Safe country
Technology
Encourage
G20, & 4.Open tonatural
FDI and reduced
5.
2. Active
Received
poverty, existence
capita in urban
income
sector is a major
immigartion
Commonwealth to of with
memberFDI inflow
of imports
second
beauty highest
and areas
distribution
economic
acquire
Nations skilldriver
& of $31.6 billion
international
start-up
urban light 2.
3. Technology
Qualified
2. Trade
experience
3. Free trade in 2018
forum
investments
altogether in missing
workersin rural
dependent
agreement with 6. Corruption
Latin America areas
many countires Issue in 2017

USA Canada United Kingdom

6=150 4=100 6=150

4=80 3=60 5=100

3=60 2=40 3=60

2=20 1=10 1=10

5=75 6=90 4=60

1=10 5=50 2=20

395 350 400

1. 13th largest
1. Stable political
Australia
economy
environment
2. Economy grew
2. Member
lesser i.e. byof2.4%
Commonwealth
in 2017 of
1. Good country
Nations, OECD,
3.
to Business
live in WTO
terms of
G20 and
investment,
wealth, education
household
1. Technologically
and quality of life
incomes
2. Small and
advanced country
inflation
2. is
Technonogy
population
expected
growth to grow

China India

3=75 4=100

1=20 2=40

6=120 6=120

5=50 5=50

4=60 3=45
2=20 1=10

345 365
 Attributes

Political

Economic

Social

Technological
 USA

1. Second largest democracy

2. Stable political climate accept recent challenges
3. Enormous influence over other countries
4. Faces international criticism for some intervention
policies
5. Advance government policies

1. Largest economy
2. Faced unemployment in 2009 due to recesion and
improved in 2016
3.Expenive labour
4. Expected to be third in purchasing power parity by 2050

1. Diverse Culture
2. Third populous country with population of 372.2 million
as of 2018
3. Best and expensive education and health care system

1. Global leader in science & technology

2. Tech company hub such as Apple, Microsoft and Google
3. Lot of work transitioned out of USA for to reduce
production cost
4. Global leader in R&D with 3% of GDP spending
 Attributes

Political

Economic

Social

Technological
 Canada
1. Founding member of UN
2. Good relation with powerful countries- USA, UK, France, etc.
3. Political stability
4. Safe country

1. 10th largest economy as of April 2018

2. Member of Organisation for Economic Co-operation and Develo
(OECD), WTO, G20, & Commonwealth of Nations
3. Free trade agreement with many countires

1. Diverse Culture
2. Shortage of skilled labour
3. Encourage immigartion to acquire skill & experience

1. Technology sector is a major economic driver

2. Trade dependent
 Attributes Mexicowith
1. Regional power
significant global presence
2.Expected to be global power
2050
3. Maintains diplomatic
Political
relations with other countries
4. Founded menber of UN
5. Active member of
international forum
1.
6. 15th biggestIssue
Corruption economy
2. Member of G20
3. Represent 1.7% of world
Economic
economy
4.Open to FDI with FDI inflow
of $31.6 billion in 2018

1. Most affordable
2. Country with affluence,
Social
poverty, natural beauty and
urban light altogether

1. Key market for tech giants

2. Received second highest
Technological
start-up investments in Latin
America in 2017
 Attributes Argentina

1. Stable economy with constant

improvements
Political
2. Favorable economy for start-
ups

1. Currency drop by 51.85%

against USD after obtaining loan
Economic
2. Improved export and reduced
imports

1. Highest number of graduates

in Latin America
Social 2. Highest per capita income
distribution
3. Qualified workers

1. Technology existence in urban

areas
Technological
2. Technology missing in rural
areas
 Attributes Australia

1. Stable political environment

Political 2. Member of Commonwealth of
Nations, OECD, G20 and WTO

1. 13th largest economy

2. Economy grew lesser i.e. by
2.4% in 2017
Economic
3. Business investment,
household incomes and inflation
is expected to grow

1. Good country to live in terms

of wealth, education and quality
Social
of life
2. Small population

1. Technologically advanced
Technological country
2. Technonogy growth
 Attributes

Political

Economic

Social

Technological
 United Kingdom
1. Consist of England, Wales, Scotland & Northern Island
2. Modern parliamentary democracy with political stablility
3. Uncertainty due to Brexit
4. Increased violence & crime
1. 5th biggest economy
2. Some impact of 2008 recession
3. Minimum hourly wage of Euro 8.21
4. Inflation rate 1.7% as Sep 2019
5. FDI attraction for sports, real estate, technology and grocery
1. Big consumer market
2. Many opportunity to cater old population
3. Social class influence
4. Multiculture and educated population
5. Expensive country

1. Technologically advance country

2. Hub for financial and technology institution
3. Attracted investment worth Euro 28 Billion since 2011
 Attributes

Political

Economic

Social

Technological
 Canada
1. Founding member of UN
2. Good relation with powerful countries- USA, UK, France, etc.
3. Political stability
4. Safe country
1. 10th largest economy as of April 2018
2. Member of Organisation for Economic Co-operation and Develo
G20, & Commonwealth of Nations
3. Free trade agreement with many countires
1. Diverse Culture
2. Shortage of skilled labour
3. Encourage immigartion to acquire skill & experience
1. Technology sector is a major economic driver
2. Trade dependent
 Attributes

Political

Economic

Social

Technological

Attributes
Political

Economic

Social

Technological
 China
1. 4th largest and powerful country
2. Member of security council of UN
3. Stable politics but lack of political freedom and openness
4. 3rd largest destination for FDI
5. Attracted $139 billion in 2016

1. 2nd largest economy by nominal GDP

2. Largest economy basis purchasing power
3. Economy shifted from centrally plan to market base
4. Annual GDP growth is 10%
5. Tax rate reduced from 25% to 15% for qualified business
1. Populous country with approx. 1.4 billion population
2. Massive market for consumer product
3. Cheap labour and improved infrastructure
4. Average wage level improved
5. Increased consumer spending
1. World largest online population with 772 million users
2. Home for big tech giants such as Baidu, Alibaba and Tencent
3. Vision to be a global leader in science and technology
4. Mass enterpreneurship and innovation program launched in 2015
5. Aims to move labour intensive economy to innovation driven
economy

India
1. Democratic country with stable politics
2. Political climate attracts FDI
3. Sporadic political unrest does not exist
4. Major issue is corruption
1. 7th largest economy
2. GDP expected to grow by 7.4% by 2020
3. Current corporate tax rate is 30%
4. One of the top agriculture producing country
1. Huge consumer market
2. Accessible and affordable labour force
3. Labour force expected to grow 160-170 million by 2020
4. Multi-ethnic and multi-linguil country
5. Standard of living is gradually improving
1. 3rd most technologically advanced country
2. Key destination for outsourcing work in IT
3. Advanced IT infrastructure and IT workforce
 Attributes

Political

Economic

Social

Technological
 India
1. Democratic country with stable politics
2. Political climate attracts FDI
3. Sporadic political unrest does not exist
4. Major issue is corruption
1. 7th largest economy
2. GDP expected to grow by 7.4% by 2020
3. Current corporate tax rate is 30%
4. One of the top agriculture producing country
1. Huge consumer market
2. Accessible and affordable labour force
3. Labour force expected to grow 160-170 million by 2020
4. Multi-ethnic and multi-linguil country
5. Standard of living is gradually improving
1. 3rd most technologically advanced country
2. Key destination for outsourcing work in IT
3. Advanced IT infrastructure and IT workforce