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Admittedly, to lead a business towards its goals in the current competitive business
environment, it is essential to plan its activities ahead and perform accordingly. For this purpose,
strategies are created to manage the business, plan for accomplishing the targets, and analyze the
effectiveness of its performance. Managers need to comprehend the business strength and
opportunities as well as market situation as a whole to be able to define the best possible strategy
for the business to thrive. Managers also need to know how to conduct strategic management to
make appropriate decisions for the business and take tactical pitches towards their objectives.
Afterward, they need to monitor their performance and evaluate the expected results and measure
Indeed, in today’s world of business managers have to consider factors beyond just their
internal environment, they must take into account the external environments, stakeholders and
especially trends to be able to set their long-term competitive strategies. Analyzing the
organization’s environments, the vision and mission of the firm are formed by board of directors
based on their chosen strategies. This forming is a critical action, which any fault can cause
major failures.
As reviewed the Borders case study in the first session of the class, the inability of its
managers in establishing the right vision and mission-led this giant book retailer to failure. The
management was not capable of stabilizing its position in the market and gain an above-average
return. In other words, it was not competitive in the existing market and could not keep up with
the trend.
WEEK ONE WRAP UP 3
Above-average returns are gained when companies explore the external environment
effectively to appoint and implement suitable strategies. Studying the internal and external
returns. The value-creating strategy is successfully defined and implemented by a firm when it
achieves strategic competitiveness. This is how firms can compete with its competitors while
Vision is the final desired achievement of an organization and an image of what it wants
to be as a whole. Vision express the description of the organization and illustrates its
configuration in the future in a brief statement. Mission as a more concrete concept, based on the
vision as its foundation, specifies the customers it tends to serve and businesses it wants to
compete. A mission should identify the characteristic of the firm while being inspirational and
relevant to its stakeholders. Vision and mission are critical inputs of strategic actions.
Another important take away from this session was understanding how to define the
problem statement of a case, which is essential to overcome the matters and help a business
succeed.
The hypercompetitive market is a highly competitive market that changes rapidly so one
managers. Therefore, strategic management being taught in business schools provides substantial
knowledge for educating skillful managers. Admittedly, the above-mentioned concepts are
Reference