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All these efforts are to ensure the individual sellers can get all the
support to easily start a personal WeChat shop.
May 2015 – Yunji Weidian (the seller platform) and Yunji VIP (the
buyer platform) went online.
May 2016 – Reported sales of RMB 583 million in its first year.
March 2017 – Raised RMB 229 million for Series.
May 2017 – Reported sales of RMB 3,539 million in its second year,
with a record sales of RMB 700 million achieved in a single month
(https://www.jiemian.com/article/1625111.html).
May 2017 – Categorized by the authorities as a pyramid scheme
for their practice in 2016, Yunji was fined RMB 9.58 million.
July 2017 – Sold 300,000 oranges in just a few hours with a large-
scale campaign. That was more than 2,500 oranges per minute, a
record that would have been unimaginable without e-commerce.
Beidian
Beidian claimed to cater to an 80-million user base made
predominantly of housewives, appealing to their desire to earn
income using at-home free time. The majority of sales made on
Baidian are fresh groceries in massive volumes, such as the million
pounds of potatoes achieved on the last Single’s Day sales.
Global Scanner
Launched in 2016, reported a user base of 30 million, including 2
million paid members. Targeting young urban females in first and
second-tier cities, it attracts new users by offering competitive prices
on grocery and personal care products that are often cheaper than
other e-commerce sites after a user-exclusive commission
(http://news.tom.com/201807/4893118900.html). Turnover in 2017
reached RMB 200 million, and single-day sales reached 153 million
on their second anniversary last April.
Conclusion
User-generated content proves to be highly effective and cost-
efficient for boosting traffic and sales.
A close look at China’s revenue-sharing platforms: Yunji, Beidian and Global Scanner was last modified: July 22nd, 2018 by Claire Chu
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