A.

Plan Component
Information Dissemination. This shall involve the implementation of identified
communication strategies that will inform the intended publics about the programs and services
under the ECP.

This plan strategies will promote ECP through the following media;

A. Radio
Activities
1. Placement of radio advertisements
2. Pitching of radio plugs
3. Appearance as guest or resource speaker on radio interview
4. Production and dissemination of news releases to radio reporters
B. Television
Activities
1. Placement of television advertisements
2. Pitching of video documentaries of ECP success stories
3. Appearance as guest or resources speaker on television interview
4. Production and dissemination of news releases to television reporters
C. Print
Activities
1. Placement of newspaper advertisements
2. Production of IEC materials
3. Production of ECC Annual Report
4. Production and dissemination of news releases to print media reporters
D. Social Media
Activities
1. Maintenance of ECC’s Facebook and Twitter accounts
2. Creation and maintenance of ECC’s Instagram and YouTube accounts
3. Social communication campaign supporting workplace safety and health
4. Posting of downloadable IEC materials through ECC website
5. Posting of photo releases in ECC website and social media accounts
6. Placement of Facebook and Twitter ads
7. Respond to inquiries posted through Facebook, Twitter and emails
E. Mobile Advertising
Activities
1. Promotion of ECP through AdBlast
F. Outdoor Advertising
Activities
1. Posting of outdoor advertisements at LRT, MRT, PNR, bus stations, ship
terminals, airports
2. Promotion of ECP through electronic billboard
3. Posting of body stickers promoting ECP in ECC vehicles
G. Indoor Advertising
 Activities
1. Posting of ECP posters inside ECC partner hospitals; inclusion of such in MOA
with hospitals
H. Press conferences and media briefings
Activities
1. Preparation of press kits and tokens for the media
2. Placement of ECP tarpaulins and standees
3. Sponsorship of photo booth during DOLE’s Christmas Party for the Media
I. Seminars
Activities
1. Nationwide conduct of ECP Advocacy Seminars
2. Conduct of workshop on evaluation of EC claims for SSS and GSIS evaluators
and processors to update them on recent EC policies, rules, and regulations
3. Provision of kit to the participants of the ECP seminars which include a DVD
copy of ECC institutional video and short animated clips and lecture handouts
4. Signing of Memorandum of Agreement with the Department of Education
(DepEd), Department of Interior and Local Government (DILG), and Commission
on Higher Education (CHED) formalizing areas of collaboration on information
dissemination on the ECP for teachers, schools, and local government personnel
5. Pursue partnership with labor groups, industry association, professional
association, chambers of commerce, HR association in the conduct of ECP
information dissemination
6. Placement of random calls to company representatives who participated in the
seminars to ask if they need assistance in cascading the ECP lecture in their
respective companies
7. Production and display of ECP roller/standees during ECP seminars
J. Interpersonal Communication
Activities
1. Maintenance of the ECC Public Assistance Center
2. Attendance to phone inquiries about the ECP
K. Others
Activities
1. Encourage companies to make use of the ECP e-Learning module to gain
awareness of the program