18/01/2020 Burger King sales growth: Burger King’s India sales up 66% in FY19 - The Economic Times

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Burger King’s India sales up 66% in FY19

BY SAGAR MALVIYA, ET BUREAU | UPDATED: OCT 07, 2019, 10.03 AM IST Post a Comment

MUMBAI: Fast food chain Burger King posted a 66% growth in sales in India in the year to
March 2019 and significantly narrowed losses on the back of aggressive expansion, entry
level pricing and largest vegetarian menu within global quick service restaurant chains.

The US chain that entered the Indian market in 2014 posted sales of Rs 644 crore in
FY18-19 while its losses reduced to Rs 16 crore. A year ago, it had sales of Rs 389 crore
with net loss of Rs 63 crore, data sourced from Veratech Intelligence showed. For Burger
King, India has been the fastest growing market in terms of store expansion.

Last fiscal, it added about 58 stores, taking the store count to 187.

For Burger King, India has been the fastest growing

“Even before we started the first restaurant, we were clear that Burger King’s offerings market in terms of store expansion.
need to be truly Indian. Our menu width means we are able to offer burgers that cater to
the Indian palate and attract customers looking for everyday value,” said Rajeev Varman,
Big Change:
CEO, Burger King India, claiming that it has turned Ebitda positive during the fiscal. “In the The end of Five-Year Plans: All you need to know
last five years, we have focused on a strong expansion plan through strategic investment
in brand building and national supply chain development and operational efficiencies,” Varman said.

This aggression helped Burger King outpace US rival Starbucks in terms of revenues despite a two-year lag in India entry. A month ago,
it received a fresh capital infusion of Rs 45 crore and a loan facility of Rs 150 crore from parent Everstone Group. The firm raised Rs
612 crore till now, of which Rs 100 crore was raised last fiscal.

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