Möbel Company Fesiblatest03

STI COLLEGE ORTIGAS -CAINTA
MÖBEL COMPANY
“Beautiful furniture for beautiful house”
A Feasibility Study
Presented to the Faculty of STI College Ortigas - Cainta
Cainta, Rizal
December 16, 2019
Accountancy, Business, and Management Grade 12

STI College Ortigas – Cainta
Hunter ROTC
Guerilla Street Cainta, Rizal
+639052654024
SENIOR HIGH SCHOOL

CERTIFICATION
This study titled MOBEL COMPANY prepared and submitted by Antazo, Allana Anna M. ,
Esguerra , Jenna Joyce S. , Marinas , Joel D. , Oliva , Mehca Ella J. , Pama , Aubrey S. ,Paran ,
Rhea Mae B. , Tuazon , Rhea B. , Vista , Mark Nino , Lopez , Rhiza Anne in partial fulfilment of
the requirements for the strand ACCOUNTING AND BUSINESS MANAGEMENT has been
examined and recommended for Oral Examination.
Evaluation Committee
__________________
Adviser
APPROVAL
Approved by the Panel of Oral Examination on_____________with the grade of ________.
__________________________
Chairman
__________________________ ___________________________
Member Member
Accepted in partial fulfillment of the requirements for the strand Accountancy, Business and
Management.
JHONEL C. DOMINGO
SHS Assistant Principal
RON ALLAN N. SALEM

Principal
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TABLE OF CONTENTS
Page
Title Page i
Certification i
Table of Contents i
iii
Executive Summary vi
I. Organization and Management Background 1
1.1 Company Profile
1.1.1 Company Name and Logo Description
1
1.1.2 Vision Statement
1.1.3 Mission Statement 1
1.1.4 Goals/Objectives 1
1.1.5 Philosophy/Core Values 1
1.1.6 Company Contact Information
1.1.7 Business Type and Form of Ownership 1
1.1.8 Entrepreneur/s Background 1
1.2 Organizational Chart and Management Team 1
1.2.1 Partnership Agreement or Company Bylaws 1
1.2.2 Organizational Chart 1
1.2.3 Management Team (Executives) 1
1.2.4 Department Function 1
1.3 Management Schedule (Gantt Chart) 1
II. Production and Operation Aspect

2.1 Detailed Product Description 1
2.2 Product Development Flowchart 1
2.3 Enterprise Delivery System 1
2.4 Plans of Distribution 1
2.5 Suppliers (Supply Chain Management) 1
2.6 Technology Consideration 1
2.7 Major Start-Up Needs 1
III. Marketing Aspect

1
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3.1 Marketing Objectives

3.2 Market Analysis
3.2.1 Market Research 1
3.2.2 Market Size 1
3.2.3 Market Growth Rate 1
3.2.4 Market Profitability 1
3.2.5 Market Trends 1
3.3 Micro and Macro Environmental Analysis
3.3.1 Customer Analysis 1
3.3.2 Competitive Analysis 1
3.3.3 PESTLE Analysis 1
3.3.4 TOWS Analysis 1
3.4 Marketing Strategies
3.4.1 Product Strategies 1
3.4.2 Pricing Strategy 1
3.4.3 Distribution Strategy
1
3.4.4 Advertising and Promotional Strategy
1
3.4.5 Corporate Social Responsibility and Business Ethics 1
3.4.6 Socio-Economic Impact 1
IV. Financial Aspect

4.1 Capital Expenditures (Start-Up Capital) 1
4.2 Operating Expenditures 1
4.3 Sources of Funds 1
4.4 Sales Forecast (3 years)
1
4.5 Projected Financial Statements (3 years)
4.5.1 Income Statement 1
4.5.2 Balance Sheet 1
4.5.3 Cash Flow Statement 1
4.6 Financial Statement Analysis

4.6.1 Vertical Analysis 1
4.6.2 Horizontal Analysis 1
1
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4.6.3 Break-Even Analysis

4.7 Financial Ratios
4.7.1 Payback Period 1
4.7.2 Return on Sales or Net Profit Margin 1
4.7.3 Gross Profit Margin
1
4.7.4 Operating Profit Margin
1
4.7.5 Current Ratio 1
4.7.6 Quick Ratio
1
4.7.7 Debt Ratio 1
4.7.8 Equity Ratio 1
4.7.9 Times Interest Earned (TIE) Ratio 1
4.7.10 Return on Investment 1
V. Appendices
1
Appendix A
Appendix B
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Executive Summary
Sometimes a full-scale study cannot be justified because there are too many unknowns, or
because a critical piece of information is lacking.
In such circumstances a feasibility study maybe warranted. A feasibility study is undertaken

before the real work to determine whether to proceed with a project decide the best approach
to adopt. Feasibility studies can be extremely important in reducing uncertainties for
planning the definitive study, and often provide reassurance to funding bodies that the work
has been thoroughly thought through.
Our business MOBEL COMPANY bears the vision of a steadfast to delivering excellent
products and services while sustaining a corporate conscience with the basic family unit and
with the environmental and social goals integrated in its essence. Maintaining this balance
provides meaning and relevance to its existence.
Bamboo is by symbol of Orient beauty. It represents the character of moral integrity,

resistance, modesty and loyalty.
Developing a new product for the public is never an easy undertaking. The number of new
products that actually make it is insignificant to the total numbers that are actually produced.
We as a student believed we have found one of those products that will make an impact and
ultimately be successful. The laptop desk will provide our customers comfortability and
convenience thru using our products. This provide sales, costs, profits and market.
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I. Organization and Management Backround
1.1 Company Profile
1.1.1 Description of Logo

Bamboo is a symbol of Oriental beauty. It represents th character of moral
integrity, resistnce, modesty and loyalty.
1.1.2 Vision Statement

Möbel Company is a steadfast to delivering excellent products and
services while sustaining a corporate conscience with the basic family
unit and with the environmental and social goals integrated in its
essence. Maintaining this balance provides meaning and relevance to its
existence
1.1.3 Mission Statement

Möbel Company provide work environments where our employees can meet
their potential and thrive in an atmosphere of excellence. We strive to be the
industry standard in service to customers. We appreciate our achieved success
and we conduct our business as model corporate citizens.
1.1.4 Goals
 Value the uniqueness of our customers and employees

encourage and foster everyone’s personal and professional growth
 Lean forward, be progressive and never fear change
 Have fun, be ethical and humble
1.1.5 Philosophy/ Core Values
The Company’s success is to fulfill the consumers’ comfortability and

convenience through our product.
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1.1.6 Company Contact Information
Manufacturing site: Hunter ROTC Guerilla St. Cainta, Rizal
Contact No.: +639052654024

+639201371196
+639068502991
Email: mobelfurniturecompany@gmail.com
Facebook Page: https://www.facebook.com/pg/Mob%C3%ABl-Company-

108854717311089/about/
1.1.7 Business Type and Form of Ownership
Möbel Company is a corporation who offer a convenient and comfortable

furniture made from bamboo; who aims success in furniture industry. The
company is legally established as a manufacturing business. Möbel Company
ensure to improved the quality of products, eliminate unnecessary waste,
reduce production times and reduce total costs. The company is concerned and
always looking forward to customer's satisfaction.
The business is operated by its stockholders: Chief Executive Officer,

Corporate Secretary, Vice President for finance, Vice President for marketing,
Vice President for human resources, Finance manager, Marketing manager,
Assistant Marketing manager, Human resources manager.
1.1.8 Entrepreneur/ s Background
Aubrey S. Pama does not have any formal job experience, but she have
experienced handling their small groceries store and helped to sell a pre-loved
clothes and street foods. She also a top student during her high school days.
She participated a pageant and entered the top 10 finalist and awarded as best
in formal attire 2016. During Binibining Kalikasan she's part the top 5 finalist.
She competed at municipal and division street dance competition and Every
Move I Make (dance contest) 2015. She participated Buwan ng Wika and
represented the beautiful place of bohol. She also have a talent in art. Actually
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she's always participated on a poster making contest on her school. She

completed junior high school with lots of experienced.
She believes that she is capable of being the Chief Executive Officer (CEO)
of Möbel Company. For her it's not about the awards and achievements she
received it is about the ability of her to handle and lead the business to achieve
the main goals and objectives of the company.
Allana Anna M. Antazo is positioned as the Corporate Secretary, does not

have any formal job experience, but she experienced being assistant on her
mother's job in construction site. She's always participated on a poster making
contest because of her drawing skill. She have a good communication skill and
interpersonal skill. She's good with MS office like MS word, MS excel and
MS PowerPoint. Her skill and expertise includes effective organizational skill
where she can meticulously plan about things and events.
Rhea P. Tuazon, Vice President for Finance, she does have not any work
experience but during her high school on their department she was the
treasurer. She's also a volunteer on the outreach program where they provide
foods for the children’s. She can able to use what she learned from
fundamental of accountancy. Journalizing, preparing the financial statement,
managing the money for cost, and projecting sales are all part of the duties of
the VP for Finance.
Rhiza Anne Lopez, Finance Manager, does not have any formal job
experience, but since they owned restaurant business, she experienced
managing and handling in their family business. She participated Ms. ABM on
STI College Balayan. She assure to help to achieve the company's goals and
objectives, and to reach success.
Joel D. Mariñaz, Vice President for Marketing, has no working experience.

He is a consistent topnotcher during his high school days. He managed their
small sari - sari store, and he is more responsible when it comes to finances
and other thing related to money. Being a valuable resource to the company,
he can contribute his best to the progress of the company.
Jenna Joyce S. Esguerra, Marketing Manager, she helped selling clothes

on her aunt's tiangge. She assure that she could contribute help for the
betterment of the company. She would help to endorse and sell their product
to the market. She would gave her best to the organization with loyalty and
hard work. She believe in team work for progress of the company.
Rhea Mae B. Paran, Assistant Marketing Manager, she owned a small
business where she sell clothes. She would contribute her acquired knowledge
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and skills through previous experience, she would contribute her learning
capability to acquire new knowledge for attaining company goal. She will
bring her unique vision to the company.
Mehca Ella J. Oliva does not have any work experiences, yet as there Möbel
Company Vice President for Human Resources, she is flexible. She
discovered her talent in dancing. She could adapt to changes. She also has
creativity that can be use in developing and improving the quality of their
company's product. She helped inputting time in and time out of the employees
on her mother’s job. She assures that she will do her best to do all her duties
and responsibilities in their business.
Mark Niño Vista, Human Resources Manager, has no work experience, but
as a human resources manager he have a keen eye for details and apply it to
his work. He would set up signage when new products came in. He became
the go-to person to build displays because of his attention to detail. He had a
knack for knowing where to place designs around the store to make them
appealing for patrons.
1.2 Organizational Chart and Management Team
1.2.1 Partnership Agreement or Company By Laws
Aubrey S, Pama residing at Cainta Rizal and Joel Daniel Marinas residing
at Cainta Rizalhereinafter referred to as Partner agree as follow:
Business Name (Möbel Company)
The partner voluntarily associate themselves together as general
partner for the purpose conducting the business of BambooFurniture, and
any type of business that may from time be agreed on the partners
Name of Partner (Aubrey S. Pama)
The name of the partnership shall be Joel Daniel Marinas. This name
will be registered in the office of the tary of the state as the fictitious name of
the Partnership.
Term of Partnership
The Partnership shall commence December 28,2019 and shall
continue until December 28, 2030 terminated as provided in the Agreement.
Place of Business
The principal place of business of the partnership shall be at Ortigas
Avenue, Cainta Rizal and any other places or place that may be mutually
agreed on by the parties to this Agreement.
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1.2.2 Organization Chart
Bamboo Furniture
Aubrey S. Pama Allana Anna M. Antazo

Chief Executive Office
Corporate Secretary
(C.E.O)
Joel D. Marinas Mehca J Oliva

Rhea B. Tuazon Vice president Human
Vice President Finance Vice President Marketing
Resources
Rhiza Anne Lopez Jenna S. Esguerra Rhea B..Paran Mark Nino Vista
Finance Manager Marketing Manager Assistant Manager Operation Manager
1.2.3 Management Team
Position Name Job Description
Chief Executive Officer Aubrey S. Pama She manages the company. She
(C.E.O) leads the whole operation on
the business
Corporate Secretary Allana Anna M. Antazo She assists the C.E.O. She
record all the schedules and
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meetings agendas regarding on

the business.
Vice President Finance Rhea B. Tuazon She record all the transaction
of the business. She make sure
that the company’s profit
stability is increasing and
stable.
Finance Manger Rhiza Anne Lopez She create financial reports,
direct investment, and create
plans and strategies for the
long term-term financial
benefit of a business.
Vice President Marketing Joel Daniel D. Marinas He promotes the company’s
product and give strategies on
how the product will be sold.
Marketing Manager Jenna S. Esguerra She responsible for
developing, implementing and
executing strategic marketing
plans for an entire
organization.
Marketing Assistant Manager Rhea B. Paran She responsible on hiring and
training sales associates,
monitoring inventory and
ordering merchandise based on
demand. She will also research
competitive products and
analyze consumer behavior to
ensure our store meets and
exceeds client expectation.
Vice President Human Mehca J. Oliva She recruits possible
Resource employees for the company.
She trains the employees and
ensures that the workplace is
safe.
Human Resource Manager Mark Nino Vista He responsible for the
recruitment, training and
development of staff,
administers salaries, pensions
and benefits; and looks after
the health, safety and welfare
of all employees.
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1.2.4 Department Function
The Vice President Marketing is responsible for the strategy, tactics and programs to
create interest, demand and recognition for Acme Software Corporation and its products
through the use of PR, Product Marketing, Creative Services, Advertising, Strategic
Relationships, Direct, Event, Channel and Online Marketing. In addition, to ensure the
product is demand driven, the Vice President of Marketing works with Product
Marketing and Management to ensure the right mix of features, positioning and
price. This position is also responsible for planning, organizing, staffing, training, and
managing all marketing functions to achieve the company objective of top sales, growth,
profits, and visibility while ensuring a consistent marketing message and positioning on a
world wide basis consistent with the corporate direction.
A vice president of marketing is someone who is in charge of promoting a company’s
products and services, typically only answering to the company president. Vice
presidents of marketing work in unison with heads of other departments, such as sales
and advertising, to generate income for their business. They work in a variety of
industries and perform a wide array of tasks. Vice presidents of marketing also often
interview, hire and train their staffs.
The Vice presidents of marketing aim to get the word out about their company’s
products, services and deals. They highlight their company’s best attributes, keeping a
close eye on the competition and focusing on making their company superior. VPs of
marketing analyze trends, set prices and figure out new ways to promote the company’s
brand. Occasionally, the VP of marketing will double as a company’s public relations
director by helping to write and distribute press releases and acting as spokesperson.
The Vice president of this department, Mr.Maranis, develop and implement a
cohesive marketing plan to increase brand awareness. Set current and long-term goals for
internal teams. Design and review the Marketing department’s budget. Build
relationships with media and stakeholders through creative PR strategies. Monitor all
marketing campaigns and improve them when necessary. Prioritize marketing projects
and allocate resources accordingly. Prepare regular reports and presentations on
marketing metrics for the CEO. Conduct market analysis to identify challenges and
opportunities for growth. Provide guidance and ideas to organize effective marketing
events. Forecast hiring needs for the Marketing department and Participate in the
quarterly and annual planning of the company’s objectives.
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1.3 Management Schedule
2019 2020 2021 2022

Activity Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Planning
Product Proposal
Approval of the
Proposal
Creating
Business Plan
Futher Editing of
Business Plan
Trial Operation
and Selling the
Product
Incorporation and
Registration of
Company
Acquisition of
Funds
Permite and
Lincenses
Acquisition
Hiring of
Personnel's
Tranning of
Personnel's
Blessing of the
main Office
Marketing
Advertising
Start the
Operation
The table shows the summary of the company’s business activities during
the first year that has conducted. The planning process started in the 3rd Quarter of
the 2019, followed by the product proposal and the approval of the proposal in the
4th quarter of the same year.
By 2020, the company focused on creating Business Plan, trial operation,
and selling of the product. In the year of 2021, the operation from 2020 continues an
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added by the other business activities such as incorporation and registration of the
company as a legal entity, acquisition of the funds, permit and license acquisition,
hiring and training of personnel’s, blessing of the main office, marketing advertising
and start the operations.
The chosen target of our company is home base workers, vloggers and
teachers in the Cainta, Rizal. It chosen the home base workers, vloggers and teachers
because when you observed them, frequently they use the laptop at home. Home base
workers like the idea of give them a comfortability working at home and this
comfortability ideas can meet the need and wants.
With this, company get idea of a product that can help them to be
comfortable in doing work at home. This product is affordable that will fulfill their
need and wants of people, especially home base workers and this product will make
them a demand for more.
The pricing for the product is set to state where the target market of the
company can afford it. The company use penetration pricing to make sure that the
product has a place on the market and not overshadow by others.
The company will provide a company number so you can contact. Taking this kind
of step, the company will be able to gather comment on the costumer durability and
comfortability of the product directly.
The Möbel Company use the social media us the marketing strategy,
because social media nowadays is become a big part everyone’s life. This from the
company to evaluate the durability of the product. The company always checks that
the product, price, place and promoting are all aligned accordingly to the target
market.
The Möbel Company is responsible to everyone it has connection with.
That what it minting good relationship with the suppliers, and be loyal to your good
suppliers. They are essential to your business's good health and growth.
II. Production and Operation Aspect

2.1 Detailed Product Description
The product is 80% made up of bamboo. Choosing the perfect clump-
forming compact grass with a bushy habit to 12-16 inches tall with narrow stems
bearing short broad “bamboo-like” leaves congested near the tips. A portable desk for
a laptop. Cushions on the underside of the panel engage and stabilize the desk on the
user's legs in a sitting position. A mouse pad is hinged to the desk and in a stored
position is received in the center cutout and may be deployed to a position adjacent
the desk when in use. Heat is dissipated through the central cutout and also along air
troughs between the bottom of the case and upper surface of the desk. In one
embodiment, the desk may be provided with folding legs which may be deployed to
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impart an inclination to the working surface. The desk is compact, lightweight and
can be conveniently stored in a carrying case alongside the computer when not in
use.In this, Mobel Company assure you the comfortability and convenience when
using their product.
2.2 Product Development Flow Chart
Product Maintenance
Ideation Prototype Pre-funding Post-funding and upgrades
launch
First, generating, developing, and communicating new ideas, where an idea

is understood as a basic element of thought that can be either visual, concrete, or
abstract. Ideation comprises all stages of a thought cycle, from innovation, to
development, to actualization.
Making a draft version of a product that allows you to explore your ideas and
show the intention behind a feature or the overall design concept to users before
investing time and money into development. In then a company decides to launch a
new product in the market. Product launch can be of an existing product which is
already in the market or it can be a completely new innovative product which the
company has made.
Lastly, maintaining and upgrading of the product. Where in the “portable
laptop desk’ has its finest quality.
2.3 Enterprise Delivery System
INPUT THROUGHPUT OUTPUT MARKETING
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 Baby  Conceptualizing
Bamboo  Prototyping
 Testing the
 Barnis product
 Implementing,
 Screw and  Organizing, and
nuts financing
 Plywood
2.4 Plans of Distribution

The section intends to discuss the distribution of the products to the customers.
The various distribution channels differ in cost, costumer relationship and the resources
required in operate channels.
CHANNEL PLANS
The Mobel Company planned to use direct method of

Direct distribution to have an access to the customer and keep all the
revenue under the control of the company.
They also plan to directly sell their product in the form lof online
Online selling, because it features the removal of intermediaries, while
reaching the large groups of potential customers.
Mobel Company also consider having intermediaries specifically
Indirect
retailers, to distribute their product to a wide range of market.
2.5 Suppliers (Supply Chain Management)

Mobël will base the amount of supplies depending on their amount target market. It
will be the first step in SCM (Supply Chain Management) followed by buying and
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acquiring the right amount of materials depending on the demand. If the main suppliers
are out or cannot supply the company on time, they will be buying from their backup
suppliers instead.
Möbel
(Product)
Backup Suppliers Demand Main Suppliers

Of raw Materials Planning Of raw Materials
Production
Process
Storage
Of Product
Delivery and
Distribution of
Products
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2.6 Technology Considerations

Technology nowadays becomes a big part of one’s everyday and is continuously
innovating. In order to get the business going, it must undergo through intricacies of detailing the
operation that is required by the company, with the help of thousands of apps and services to be used
that’s becoming more and more affordable, efficient and accessible, the company finds it time and
money saving. Here are some key technologies consideration that Mobël Company has:
PHONE SYSTEM
Since most people have their own mobile phones or any other gadget, it’s easier for them to
find where the company’s location is. Upon researching, the group discovered that there are so many
different options and providers that have begun offering incessant communication services and cloud
based assistance for flexibility that the business cannot achieve by just using the standard phone system.
Since Mobël Company will be accommodating customer from different places, the group needs another
way on how the clients will be going to reach them other than using the internet. Considering the good
quality of the phone’s system will give a big impact on the company on a positive manner.
2.7 Major Start-up Needs

In starting a business you must first have a goal of what you want to achieve. That is the
reason why you had the urge to start a business. Once you have set your mind to achieve what you
want, the next thing to consider is how much money you want to gain in your business. You can’t
consider yourself as a business-minded person if you don’t prioritize earning as many money as
possible. To make this reality, you need to make realistic action. Before setting up your desire business,
you must keep in mind the capital you need and also the materials, equipment and labor. Lead your
business in the right path. Inspire your employees to work harder to achieve your ideas in your business.
Build good rapport with your team. Your team will be the one to maintain your business, lead
innovation and help achieving your goals. Make plans with your group on how to operate the business.
This will greatly affect your goals. People dream a lot but when putting it into actions is less likely to
be seen so you must consider everything you need first in order for the business to flow smoothly.
Misfortunes can happen so you need to plan ahead of these event so that your business is ready for any
crises that you may encounter. Then, it’s time for you to think on to introduce your product to the
market. Think strategically so every wok dedicated to the business is paid off. Lastly, make your
business grow but do it with care. Sometimes, business want to grow enormously at the beginning
already which can lead the business to its unstableness. Every start up business needs to grow carefully
so that the business can expand successfully without facing problems onward.
2.8 Operating Work flow

Mobël Company will start operating its business by purchasing the raw and materials needed
for the production of product. Then, the production team will receive the supplies and will start
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manufacturing the product. The product will be checked with its quality assure and this also include the
packaging and labelling of the product. The company will then distribute the product to its target
customers by delivering it with the transport vehicle. The company ensures that the product will be
delivered accordingly to its maintained features and good quality. Furthermore, the inventories will be
promoted by the marketing team through advertising and promoting the product to its target market to
also increase its sales that will satisfy not only the company, but also the consumer.
SUPPLIER PURCHASING RECEIVING
DISTRIBUTION PACKAGING MANUFACTURG
DELIVERY CUSTOMERS NVENTORY
SALES MARKETING
III. Marketing Aspect

3.1 Marketing Objectives
Möbel Company want to raise good quality about its products. The most important goals of
marketing is to increase sales from existing customers, they are willing to purchase new product
offered by the company to meet their needs. They want to encourage the customers to comeback
because its objective to aims a lot of customer by providing special offers and notice of sale. They’re
maintaining and improving customer’s relationship that the customer will still purchase product from
the company.
In term of awareness, it can be accomplished by being consistent and responsive in all
marketing messages. When promoting a new product, launch to expand company’s reach into new
market. They will get involved in advertising and events using promotion of product. The company
wants on getting their business name to be recognized in local market to get more customers and to
grow the business.
3.2 Market Analysis
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3.2.1 Market Research
The Möbel Company has conducted a survey to its target market, the broad area of
survey research encompasses any measurement procedures that involve asking question in
respondent. This part of the following question to be ask to the 50 persons during the
quantitative interview. The questions will be base from the research topic.
Gender
35
30
25
20
33
15
10
17
5
0
Female Male
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Age
14
12
10
8
13
6 12 12
4
7
6
2
0
20-24 25-29 30-34 35-39 40 and above
Monthly Salary
30
25
20
15
27
10
13
5 10
0
10,000-15,000 16,000-20,000 Others
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Do you have a laptop ?

45
40
35
30
25
20 40
15
10
5 10
0
Yes No
If yes, what is the purpose ?

35
30
25
20
33
15
10
13
5
4
0
Work School works Others
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If no, what is the reason ?

30
25
20
15
28
10 20
2
0
Can't Afford Not Interested Others
Are you familiar with portable laptop

desk?
35
30
25
20
15 31
10 19
0
Yes No
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Do you like the idea of portable laptop

desk?
45
40
35
30
25
20 41
15
10
5 9
0
Yes No
Do you think having a portable laptop desk

will help you to be comfortable while using
laptop ?
50
40
30
45
20
10
5
0
Yes No
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If yes , how much money are you willing to

spend in buying portable laptop desk?
20
18
16
14
12
10
18
8
6 11
4 7 8
2
0
500 below 501-600 601-700 Others
If no, what is the reason ?

2.5
1.5
1 2 2 2
0.5
0
Low Budget Too Expensive Others
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Are you willing to buy our product ?

40
35
30
25
20
35
15
10
15
5
0
Yes No
1 2 3 4 5
Design 1 16 33
Quality 2 11 36
Trends 1 3 7 19 20
Comfortability 2 6 42
8 8 34
Price
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3.2.2 Market Size
The MOBEL COMPANY market size comprises along Brgy. San

Juan, Cainta Rizal. Its population is determined by the 2015 census was
98,849. This represented 30.69% of the total population of Cainta.
SUMMARY DATA
Type barangay
Island group Luzon
Region CALABARZON
(Region IV-A)
Province Rizal
Municipality Cainta
Postal code 1900
Population (2015) 98,849
Philippine major Luzon
island(s)
Coordinates 14.5906, 121.1301
3.2.3 Market Growth Rate

In the first year of Möbel business operation, the company has started
in Cainta as its target market with a total population of 98,849 . The company
penetrates the target market into a 30.69 % penetration.
Barangay in Cainta, Rizal POPULATION
San Juan 98,849
SENIOR HIGH SCHOOL

Since the company was just starting, of course, it should start with a small
population to deal with to ensure that the company is able to accommodate
providing them the goods, and for the company to assess its growth as fast
it can be, because the company sales-oriented, which means the business
will aim more of producing and selling products than earning profits. That’s
why the company believes that 30.69% of the said total target population
could avail the product.
3.2.4 Market Profitability
Based on the survey, the company conducted 35 out of 50 young

adults will buy our product and will consider spending Php700.00 and
above for portable laptop desk and for others they will consider spending
Php500.00 and below to buy our product
3.2.5 Distribution Channel
Direct Channel
The company will be distributing their products through the use of
direct channel wherein the business will directly sell the product to their
consumers without the help of intermediaries. Having a small store where
the consumer can have a direct/personal contact with the seller and the
product itself. The consumers can directly visit the store where they can see
and buy the products to the manufacturer .
Indirect Channel
The company will use retailer in between producer and consumer in
distributing the product. This kind of channel relies on intermediaries. The
retailers are the one who publicly sell the product
3.2.6 Market Trends
According to ergonomictrends.com despite the fact that laptops are

getting lighter and more portable day by day, using them in bed is still a
nuisance. The constant weight of the device on your lap coupled with the
heat generated can be uncomfortable, while the restrictive seating position
is an ergonomic nightmare. Moreover, keeping your device in your lap
can potentially restrict airflow and cause damage to it. To remedy this
situation, we have compiled this guide of the best Laptop tables and trays
primarily for use in bed to make sure the continuous sitting does not take
its toll on you or your device. Our panel of experts reviewed a number of
SENIOR HIGH SCHOOL

products before deciding on the best laptop tables for use in bed. Each
product brings a unique set of features to the table so you are bound to
find the optimal desk that caters to your specific needs. Hopefully, at the
end this guide, you would be able to decide on a desk that would make
working in your bed a part more pleasant experience.
3.3 Micro and Macro Environmental Analysis
3.3.1 CUSTOMER ANALYSIS
BEHAVIORAL
GEOGRAPHIC CUSTOMER DEMOGRAPHIC

PROFILING
PSYCHOGRAPHIC
BEHAVIORAL
Based on the survey , the company can say that the target market that have a laptop,
meaning the would buy and avail the product that the business offer. In fact 80 out
of 100 respondents home-based workers who says that they have a laptop.
GEOGRAPHIC
The Company's target market is the home-based workers in Cainta, Rizal. Specifically
the home-based workers in San Andres, San Roque ,Sto. Niño and San Juan. The
target market has a total population of 78.
PYSCHOGRAPHIC
Through the conduct survey , the company was able to know what are the target
market's attitude towards who have a laptop. The survey says that 33 out of 50
Home-based workers in Cainta, Rizal prefer Design. While, 36 out of 50 prefer the
SENIOR HIGH SCHOOL

quality. And 20 out of 50 prefer the trends, 42 out of 50 like the comfortability and
34 out of 50 prefer the price. With this data, the company will know how and what
to innovate the product.
Also, 80% of the respondents have a laptopand 62% of respondents of familiar with
portable laptop desk.
On the other hand, 90% of respondents who said that having a portable laptop desk
will help you to be comfortable while using a laptop. 41% respondents prefers 500
pesos are willing to spend in buying portable laptop desk. 25% prefer 501-600 pesos,
16% prefer 601-700 pesos and 18% prefer other prices. And 34% out of 100
respondents have a low budget, 33% out of 100 respondents said that too expensive
and 33% for others.
DEMOGRAPHIC
The target market of the Company is the Home-based workers in Cainta,Rizal with
the age ranges from 20-40 , both male and female home-based workers. The total
market of papulation is 78 , which has a penetration rate of 1.60% which makes it 40
as the target sales of the company for each day.
HIGH QUALITY
SENIOR HIGH SCHOOL

LOW PRICE HIGH PRICE
LOW QUALITY
PRODUCT POSITIONING
Möbel Company sees its product to be marketable in the industry, since they offer
bamboo product with high quality, yet in low price. That Company believes that it has
the capability to exist and run in the market in spite of the competitors that it has, as
compared to its competitors. The Möbel Company has the advantage because all of
them offer quality products, but the difference is that Möbel Company has the lower
price that will be available to people, and they can surely afford it.
3.3.2 COMPETITIVE ANALYSIS
COMPANY #1 COMPANY#2
ASPECTS CANE RATTAN MOBEL

FURNITURE OUTDOOR COMPANY
FURNITURE
SENIOR HIGH SCHOOL

PRICE MID HIGH LOW
QUALITY HIGH HIGH HIGH
MARKET The product are sold The products are sold The products are being
in a store, attracting all online thus, they target sold to the home-
FOCUS customers near the consumers who order based workers
location. online. especially those who
often buy furniture
made by bamboo.
The products are well- The products look The product is

served and the location attractive and its convenient and its sold
STRENGTH is accessible and packaged as well. at an affordable yet
attractive. profitable price.
The prices of the good The goods’ cost is The quality is good
costs too much and high and the quantity but not yet enough to
WEAKNESS cannot be easily is few at the same surpass others’ goods.
bought by the market. time.
3.3.3 PESTLE ANALYSIS
SENIOR HIGH SCHOOL

POLITICAL ECONOMIC SOCIAL TECHNOLOGICAL LEGAL ENVIRONMENTAL
Before
Investing In
The The The Company Licensing The company
the market
company company has focused required for should
should the company
should focuses on more on plants and abandon the
analyze the
analyze The the home- online seedlings. use of
political
purchasing based marketing. restricted raw
stability
before power workers. materials.
starting capacity.
operation.
3.3.4 TOWS ANALYSIS
Since the product is hard to perfect, mistakes

can ruin our product causing in loss of money.
THREATS
The product can open up to more ideas to

expand the selling of our product.
OPPORTUNITIES
The product is hard to produce because of our

material bamboo.
WEAKNESSES
The quality is good but not yet enough to
surpass others’ goods.
The product is convenient and its sold at an

affordable yet profitable price.
STRENGTH
3.4 Marketing Strategies
SENIOR HIGH SCHOOL

3.4.1 Product Strategies
Möbel Company will use the product differentiation strategy. This will
help the company to distinguish similar products offered in the market.
This kind of strategy will help the business to become better than the
other competitors.
By being the company who uses the product differentiation strategy they
will be targeted toward a specific audience and able to create value.
In addition, considering the quality and design of their products and gain a
competitive advantage in the market without decreasing their prices.
The company must continue to deliver quality or cost saving may create
satisfaction from customer. This strategy focuses on the quality and
innovation of the product design and the comfortability that others don't
have leads in gaining marketing advantage as the customer will view the
company's product which is the portable laptop desk -Möbel as a
comfortability product.
Marketing Mix: 4Ps

Place – The manufacturing site of the company's product is located at
Hunter ROTC
Guerilla Street Cainta,Rizal.
Product – The product is not just a desk, it can be used for anything or it
in other purposes
Pricing – The Möbel Company is focuses on a portable laptop desk that

will guide it with a marketing strategy which is Market Development for
their pricing strategies it shows that it is affordable with a high quality
product .The company sure it is a worth it product. They conducted
survey among selected home based workers in Cainta, Rizal to produce
with their current product price which is at least 499 Php and does not
increase in 1499 Php
Promotion – The Möbel's promotional strategy to get know a company

better, the company figured out how to promote a product and sell it
quickly. The company think the best way the promotional strategy which
is by posting, social media campaigns, using some freebies, commercial
videos in social media, and also flyers / brochure.
3.4.2 Pricing Strategy
SENIOR HIGH SCHOOL

Möbel Company used the penetration pricing strategy .The company use the
modern style to attract the customer and affordability prices. Using this
strategy the company designed to capture market share by entering the market
with a low price as compared to the competition. The company will also include
a psychological pricing that will surely attract the customer and sure they will
love the product as well.
3.4.3 Distribution Strategy
Möbel Company will manufacture the product and will sell it directly the
customer at the selling price. The company also make a good decision for
the best way of maintaining the good relationship to target market.
MANUFACTURER CUSTOMER
3.4.4 Advertising and Promotional Strategy
In the advertising and Promotional Strategy, Möbel Company will use

posting, social media campaigns, commercial videos, flyers and brochure.
With this reason, they decided to create their own Facebook page to sell
broadly- based market online sales.
However the company will also consider to physically advertise their
product using flyers and brochure to attract more people to buy their
product .Möbel see this is an opportunity to use social media as a channel
to introduce their product, Compare to the others have a different
conventional advertising.
3.4.5 Corporate Social Responsibility and Business Ethics
To the employees
Paying fair wages of work performed and taxed is the one of the company's responsibility and
the employee's rights.
Giving them their salary and pay checks on time is what they deserve .Every employee shall
be assured security of tenure. No employee can be dismissed from work except for a just or
authorized cause, and only after due process.
Having a good working environment is very important. Creating and maintaining a safe
workplace. Möbel Company always remind and assure the employees to make sure of the
cleanliness and safety of the workplace free of dangerous and other potential safety hazards.
SENIOR HIGH SCHOOL

Training and educating employees. Some of the employees may not have been finished their
studies, but that does not mean they do not deserve to work ,Möbel will train and educate all
the employee's to enhance their skill for them.
To the government
Consumer protection and safety. Möbel ensure the product meet acceptable levels of safety
and will no cause harm when used as intended.
Observing laws, rules and regulations. Möbel Company will hereby comply with all legal
requirements, executive government contract, pay taxes honestly and on time.
Paying taxes .Möbel will pay taxes and fees to the government in the course of carrying out
their operations and make sure to be transparent in the company's revenues to honestly pay
taxes.
To the customer
Ensuring the quality of products to perform inspection at the manufacturing facility-they have
the expertise, machinery, and workplace to resolve or minimize the problem. One of the
company’s goals is to make the customers satisfied of the product.
Being fair with the price. Mobel Company consider their target markets purchasing power.
The company will and just their pricing that will be favourable to their market.
Honesty in advertising and marketing. Mobel truthfully advertises what is the composition of
their product. They ensure that what the customers see in the advertisement and other
company marketing campaigns would be reliable , relevant and realistic . The customer will
get what has been exactly seen in the campaigns.
Treating customers well. Great customer service programs should focus on treating customers
well, answering question, and exceeding their expectations. This approach helps businesses
engage customers and build strong relationships. The company will be open for their
suggestions, insight and opinions about the product.
3.4.6 Socio – Economic Impact
Möbel Company they always consider that the business can affect how these people perceive
the company. The community will be based on emotions, value, responsibility, and behaviour
of the consumers, households and suppliers.
The company know that there will be different reactions and emotion based on the product,
It’s because emotions play role to the driving force of the consumers in buying a product
Möbel showing value to the people is the key in getting their trust and maintain good attitude
and connection to the people in order to show how much valuable they are to the business and
as a part of the success of the business.
Lastly, these socio – economic impacts are very important because they give serve as a
performance indicators to the consumers, households and suppliers. The company must give
a top - level performance in the order if to show the success of the business.
SENIOR HIGH SCHOOL

IV. Financial Aspect

4.1 Capital Expenditure (Start-Up Capital)
CAPITAL 900,000
Land 120,000
BUILDING 200,000
EQUIPMENT 250,000
FURNITURE AND FIXTURE 100,000
TOTAL CAPITAL EXPENDITURE 670,000
Möbel Company Capital of P900,000 is mainly used on to purchase assets they need for the
business. Möbel Company acquired their land for P120,000, building for P200,000 , equipment for
P250,000, and furniture and fixture for P100,000. P670,000
4.2 Operating Expenditure

V.
Beginning inventory
Goods purchased or manufactured P1,500

Total Goods Available 1,500
(Less ending inventory)
SENIOR HIGH SCHOOL

Cost of Goods Sold P15,000

Expenses
Advertising expense 10,000
Commissions 30,000
Employee benefits expense 10,000
Furniture and equipment expense 3,000
Insurance 5,000
Payroll taxes 2,500
Salaries and wages 50,000
Software 15,000
Travel 20,000
Utilities expense 1,000
Web hosting and domains 8,500
Total Operating Expenses P155,00
Total Operating Expenditures P156,500
Möbel Company incurred a total amount of P156,500 worth of operating expenditures to be

paid in cash within the year. Operating Expenditures is a day-to-day costs incurred during the
normal operation of a business. This Expenditures is needed by the company for the
production process, delivery of product, and paying obligation to the employees and
government yearly.
4.3. Sources of Funds
STOCKHOLDERS POSITION AMOUNT FUNDED
Pama, Aubrey S. CEO P250,000
Antazo, Alla Anna M. Corporate Secretary P150,000
Tuazon, Rhea B. VP for Finance P100,000
Lopez, Rhiza Anne Finance Manger P50,000
Mariñaz, Joel D. VP for Marketing P100,000
Esguerra, Jenna S. Marketing Manger P50,000
SENIOR HIGH SCHOOL

Paran, Rhea Mae B. Assistant Marketing P50,000

Manager
Oliva, Mehca Ella J. VP for Human Resources P100,000
Vista, Mark Niño Human Resources Manger P50,000
Total Funded P900,000
The Stockholders of Möbel Company funded and invested money in to run the business. The
Chief Executive Officer and Corporate Secretary hade the highest contribution among the
stockholders. Their funding had summed up to P900,000 that will be used to buy the
materials for the production and purchasing of equipment, labor, and other assets.
4.4 Sale Forecas
Sales Forecast
Template - 3 Years
Forec
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Date
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[Business Name]
Sales Forecast
Yea
r1
Total
Units Feb- Mar- Apr- May- Jun- Aug- Sep- Oct- Nov- Dec-
Jan-20 Jul-20 Units
Sold 20 20 20 20 20 20 20 20 20 20
Sold
plain 50 50 55 55 60 50 50 50 55 60 65 70 670
floral 50 55 60 60 65 60 60 60 60 65 70 75 740
custo
20 20 25 30 40 30 30 20 30 30 35 40 350
mize
Avg
Unit
Unit
Price
Price
₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
plain 1,499. 1,499. 1,499. 1,499. 1,499. 1,499 1,499. 1,499 1,499. 1,499 1,499 1,499. 1,499.
00 00 00 00 00 .00 00 .00 00 .00 .00 00 00
₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
floral 2,999. 2,999. 2,999. 2,999. 2,999. 2,999 2,999. 2,999 2,999. 2,999 2,999 2,999. 2,999.
00 00 00 00 00 .00 00 .00 00 .00 .00 00 00
₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
custo
3,499. 3,499. 3,499. 3,499. 3,499. 3,499 3,499. 3,499 3,499. 3,499 3,499 3,499. 3,499.
mize
00 00 00 00 00 .00 00 .00 00 .00 .00 00 00
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Sales Avg
Gro Growt
wth h
Rate Rate
plain 0% 0% 10% 0% 9% -17% 0% 0% 10% 9% 8% 8% 3%
floral 0% 10% 9% 0% 8% -8% 0% 0% 0% 8% 8% 7% 4%

Cust
omiz 0% 0% 25% 20% 33% -25% 0% -33% 50% 0% 17% 14% 9%
e
Total
Reve (Units Sold *
Reven
nue Unit Price)
ue
₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
#####
plain 74,950 74,950 82,445 82,44 89,940 74,95 74,95 74,95 82,44 89,94 97,43 1,004,
#####
.00 .00 .00 5.00 .00 0.00 0.00 0.00 5.00 0.00 5.00 330.00
##### ##### ##### ##### ₱ ₱ ₱ ₱ ₱
₱179, ₱179, ₱179, #####
##### ##### ##### ##### 179,9 179,9 194,9 209,9 2,219,
floral 940.0 940.0 940.0 #####
# # # # 40.00 40.00 35.00 30.00 260.00
0 0 0
₱ ₱ ₱ ##### ₱ ₱ ₱ ₱ ₱
₱104, ₱104, ₱104, #####
custo 69,980 69,980 87,475 ##### 104,9 69,98 104,9 122,4 1,224,
970.0 970.0 970.0 #####
mize .00 .00 .00 # 70.00 0.00 70.00 65.00 650.00
0 0 0
##### ##### ##### ##### ₱ ₱ ₱ ₱ ₱
Total ₱367, ₱359, ₱367, #####
##### ##### ##### ##### 359,8 324,8 389,8 429,8 4,448,
Reve 355.0 860.0 355.0 #####
# # # # 60.00 70.00 45.00 30.00 240.00
nue 0 0 0
Unit Avg
COG COG
S S
₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
plain
29.98 29.98 27.25 27.25 24.98 29.98 24.98 29.98 27.25 24.98 23.06 21.41 26.76
₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
floral 59.98 54.53 49.98 49.98 46.14 49.98 49.98 49.98 49.98 99.97 42.84 39.99 53.61
₱ ₱ ₱ ₱ ₱ ₱
₱ ₱ ₱ ₱ ₱ ₱ ₱
custo 116.6 116.6 116.6 174.9 116.6 116.6
174.95 174.95 139.96 87.48 99.97 87.48 126.91
mize 3 3 3 5 3 3
Mar Avg
(Unit Price -
gin Margi
Unit COGS)
Per n
Unit
₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
plain 1,469. 1,469. 1,471. 1,471. 1,474. 1,469 1,474. 1,469 1,471. 1,474 1,475 1,477. 1,472.
02 02 75 75 02 .02 02 .02 75 .02 .94 59 24
₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
2,939. 2,944. 2,949. 2,949. 2,952. 2,949 2,949. 2,949 2,949. 2,899 2,956 2,959. 2,945.
floral
02 47 02 02 86 .02 02 .02 02 .03 .16 01 39
₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
custo 3,324. 3,324. 3,359. 3,382. 3,411. 3,382 3,382. 3,324 3,382. 3,382 3,399 3,411. 3,372.
mize 05 05 04 37 53 .37 37 .05 37 .37 .03 53 09
Gros Total
(Revenue - COGS or Margin Per Unit
s Gross
* Units Sold)
Profi Profit
t
SENIOR HIGH SCHOOL

₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
#####
plain 73,451 73,451 80,946 80,94 88,441 73,45 73,70 73,45 80,94 88,44 95,93 986,59
#####
.00 .00 .00 6.00 .00 1.00 0.83 1.00 6.00 1.00 6.00 1.83
##### ##### ##### ##### ₱ ₱ ₱ ₱ ₱
₱176, ₱176, ₱176, #####
##### ##### ##### ##### 176,9 176,9 188,4 206,9 2,179,
floral 941.0 941.0 941.0 #####
# # # # 41.00 41.00 37.17 31.00 773.17
0 0 0
₱ ₱ ₱ ##### ₱ ₱ ₱ ₱ ₱
₱101, ₱101, ₱101, #####
custo 66,481 66,481 83,976 ##### 101,4 66,48 101,4 118,9 1,182,
471.0 471.0 471.0 #####
mize .00 .00 .00 # 71.00 1.00 71.00 66.00 662.00
0 0 0
Total
##### ##### ##### ##### ₱ ₱ ₱ ₱ ₱
Gros ₱359, ₱352, ₱359, #####
##### ##### ##### ##### 351,8 316,8 378,3 421,8 4,349,
s 358.0 112.8 358.0 #####
# # # # 63.00 73.00 49.17 33.00 027.00
Profi 0 3 0
t
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< year summary view >
Sales
Forecast
Year 2
Yea
r2
Unit Total
Jan- Feb- Mar- Apr- May- Jun- Aug- Sep- Oct- Nov- Dec-
s Jul-21 Units
21 21 21 21 21 21 21 21 21 21 21
Sold Sold
plain 50 50 50 55 60 55 50 50 60 55 60 70 665
flora
50 50 50 55 60 55 55 50 55 55 60 65 660
l
cust
omiz 20 20 25 30 35 20 20 20 25 30 35 40 320
e
Unit Avg
Pric Unit
e Price
₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
1,499. 1,499. 1,499. 1,499 1,499. 1,499. 1,499. 1,499. 1,499 1,499 1,499. 1,499 1,499.
plain
00 00 00 .00 00 00 00 00 .00 .00 00 .00 00
₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
flora 2,999. 2,999. 2,999. 2,999 2,999. 2,999. 2,999. 2,999. 2,999 2,999 2,999. 2,999 2,999.
l 00 00 00 .00 00 00 00 00 .00 .00 00 .00 00
₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
cust
3,499. 3,599. 3,599. 3,599 3,599. 3,599. 3,599. 3,599. 3,599 3,599 3,599. 3,599 3,590.
omiz
00 00 00 .00 00 00 00 00 .00 .00 00 .00 67
e
Sale
Avg
s
Grow
Gro
th
wth
Rate
Rate
SENIOR HIGH SCHOOL

plain -29% 0% 0% 10% 9% -8% -9% 0% 20% -8% 9% 17% 4%

flora
-33% 0% 0% 10% 9% -8% 0% -9% 10% 0% 9% 8% 3%
l
cust
omiz -50% 0% 25% 20% 17% -43% 0% 0% 25% 20% 17% 14% 9%
e
Total
Rev
Reven
enue
ue
₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
74,95 74,95 74,95 82,44 89,940 ₱82,4 74,950 74,95 89,94 82,44 89,94 104,9 996,8
plain
0.00 0.00 0.00 5.00 .00 45.00 .00 0.00 0.00 5.00 0.00 30.00 35.00
₱
₱ ##### ##### ₱ ₱ ₱
##### ##### ##### ##### ##### ₱179, 1,979,
flora 164,9 ##### ##### 164,9 164,9 194,9
##### ##### ##### ##### ##### 940.0 340.0
l 45.00 # # 45.00 45.00 35.00
0 0
₱
₱ ₱ ₱ ₱ ##### ₱ ₱ ₱ ₱ ₱
cust ₱125, 1,149,
69,98 71,98 89,97 107,9 ##### ₱71,9 71,980 71,98 89,97 107,9 143,9
omiz 965.0 680.0
0.00 0.00 5.00 70.00 # 80.00 .00 0.00 5.00 70.00 60.00
e 0 0
₱
Tota ₱ ##### ##### ₱ ₱ ₱
##### ##### ##### ##### ##### ₱395, 4,125,
l 355,3 ##### ##### 344,8 355,3 443,8
##### ##### ##### ##### ##### 845.0 855.0
Rev 60.00 # # 60.00 60.00 25.00
0 0
enue
Avg
Unit
COG
CO
S
GS
₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
plain 29.98 29.98 29.98 27.25 24.98 27.25 29.98 29.98 24.98 27.25 24.98 21.41 27.34
₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
flora
59.98 59.98 59.98 54.53 49.98 54.53 54.53 59.98 54.53 54.53 49.98 46.14 54.89
l
₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
cust ₱ ₱ ₱
174.9 179.9 143.9 119.9 179.9 179.9 143.9 119.9 102.8 143.1
omiz 102.83 179.95 89.98
5 5 6 7 5 5 6 7 3 9
e
Mar Avg
gin Margi
Per n
Unit
₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
1,469. 1,469. 1,469. 1,471 1,474. 1,471. 1,469. 1,469. 1,474 1,471 1,474. 1,477 1,471.
plain
02 02 02 .75 02 75 02 02 .02 .75 02 .59 66
₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
flora 2,939. 2,939. 2,939. 2,944 2,949. 2,944. 2,944. 2,939. 2,944 2,944 2,949. 2,952 2,944.
l 02 02 02 .47 02 47 47 02 .47 .47 02 .86 11
₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
cust
3,324. 3,419. 3,455. 3,479 3,496. 3,419. 3,419. 3,419. 3,455 3,479 3,496. 3,509 3,447.
omiz
05 05 04 .03 17 05 05 05 .04 .03 17 .03 48
e
Gro Total
ss Gross
Prof Profit
it
SENIOR HIGH SCHOOL

₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
73,45 73,45 73,45 80,94 88,441 ₱80,9 73,451 73,45 88,44 80,94 88,44 103,4 978,8
plain
1.00 1.00 1.00 6.00 .00 46.00 .00 1.00 1.00 6.00 1.00 31.00 47.00
₱
₱ ##### ##### ₱ ₱ ₱
##### ##### ##### ##### ##### ₱176, 1,943,
flora 161,9 ##### ##### 161,9 161,9 191,9
##### ##### ##### ##### ##### 941.0 352.0
l 46.00 # # 46.00 46.00 36.00
0 0
₱
₱ ₱ ₱ ₱ ##### ₱ ₱ ₱ ₱ ₱
cust ₱122, 1,106,
66,48 68,38 86,37 104,3 ##### ₱68,3 68,381 68,38 86,37 104,3 140,3
omiz 366.0 592.0
1.00 1.00 6.00 71.00 # 81.00 .00 1.00 6.00 71.00 61.00
e 0 0
Tota
₱
l ₱ ##### ##### ₱ ₱ ₱
##### ##### ##### ##### ##### ₱387, 4,028,
Gro 347,2 ##### ##### 336,7 347,2 435,7
##### ##### ##### ##### ##### 748.0 791.0
ss 63.00 # # 63.00 63.00 28.00
0 0
Prof
it
Hide these columns for the 3-

< year summary view >
Sales
Forecast
Year 3
Yea
r3
Unit Total
Jan- Feb- Mar- Apr- May- Jun- Jul- Aug- Sep- Oct- Nov- Dec-
s Units
22 22 22 22 22 22 22 22 22 22 22 22
Sold Sold
plain 55 55 58 55 60 58 55 55 58 60 65 70 704
flora
55 55 55 58 60 55 55 58 65 60 60 65 701
l
custo
25 25 30 36 40 35 30 25 25 28 30 45 374
mize
Unit Avg
Pric Unit
e Price
₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
1,599 1,599 1,599 1,599 1,599 1,599. 1,599 1,599. 1,599. 1,599 1,599. 1,599. 1,599.
plain
.00 .00 .00 .00 .00 00 .00 00 00 .00 00 00 00
₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
flora 3,299 3,299 3,299 3,299 3,299 3,299. 3,299 3,299. 3,299. 3,299 3,299. 3,299. 3,299.
l .00 .00 .00 .00 .00 00 .00 00 00 .00 00 00 00
₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
custo 3,599 3,599 3,599 3,599 3,599 3,599. 3,599 3,599. 3,599. 3,599 3,599. 3,599. 3,599.
mize .00 .00 .00 .00 .00 00 .00 00 00 .00 00 00 00
Sale
Avg
s
Growt
Gro
SENIOR HIGH SCHOOL

wth h
Rate Rate
plain -21% 0% 5% -5% 9% -3% -5% 0% 5% 3% 8% 8% 2%
flora
-15% 0% 0% 5% 3% -8% 0% 5% 12% -8% 0% 8% 2%
l
custo
-38% 0% 20% 20% 11% -13% -14% -17% 0% 12% 7% 50% 7%
mize
Total
Reve
Reven
nue
ue
₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
₱103, ₱111,
87,94 87,94 92,74 87,94 95,94 92,74 87,94 87,945 ₱92,7 95,94 1,125,
plain 935.0 930.0
5.00 5.00 2.00 5.00 0.00 2.00 5.00 .00 42.00 0.00 696.00
0 0
₱ ₱ ₱ ₱ ₱ ₱ ##### ₱ ₱
₱181, ##### ₱197, ₱214,
flora 181,4 181,4 181,4 191,3 197,9 181,4 ##### 197,9 2,312,
445.0 ##### 940.0 435.0
l 45.00 45.00 45.00 42.00 40.00 45.00 # 40.00 599.00
0 0 0
₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
₱125, ₱107, ₱161,
custo 89,97 89,97 107,9 129,5 143,9 107,9 89,975 ₱89,9 100,7 1,346,
965.0 970.0 955.0
mize 5.00 5.00 70.00 64.00 60.00 70.00 .00 75.00 72.00 026.00
0 0 0
Tota ₱ ₱ ₱ ₱ ₱ ₱ ##### ₱ ₱
₱400, ##### ₱409, ₱488,
l 359,3 359,3 382,1 408,8 437,8 377,3 ##### 394,6 4,784,
152.0 ##### 845.0 320.0
Reve 65.00 65.00 57.00 51.00 40.00 60.00 # 52.00 321.00
0 0 0
nue
Unit Avg
CO COG
GS S
₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
plain 29.07 29.07 27.57 29.07 26.65 27.57 29.07 29.07 27.57 26.65 24.60 22.84 27.40
₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
flora
59.98 59.98 59.98 56.88 54.98 59.98 59.98 56.88 50.75 54.98 54.98 50.75 56.68
l
₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
₱ ₱ ₱ ₱ ₱
custo 143.9 143.9 119.9 102.8 119.9 143.9 128.5 119.9
99.97 89.98 143.96 79.98 119.75
mize 6 6 7 3 7 6 4 7
Mar Avg
gin Margi
Per n
Unit
₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
1,569 1,569 1,571 1,569 1,572 1,571. 1,569 1,569. 1,571. 1,572 1,574. 1,576. 1,571.
plain
.93 .93 .43 .93 .35 43 .93 93 43 .35 40 16 60
₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
flora 3,239 3,239 3,239 3,242 3,244 3,239. 3,239 3,242. 3,248. 3,244 3,244. 3,248. 3,242.
l .02 .02 .02 .12 .02 02 .02 12 25 .02 02 25 32
₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
custo 3,455 3,455 3,479 3,499 3,509 3,496. 3,479 3,455. 3,455. 3,470 3,479. 3,519. 3,479.
mize .04 .04 .03 .03 .03 17 .03 04 04 .46 03 02 25
Gros Total
s Gross
Prof Profit
it
SENIOR HIGH SCHOOL

₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
₱103,
73,45 73,45 80,94 80,94 88,44 73,45 73,70 73,451 ₱80,9 88,44 95,93 986,59
plain 431.0
1.00 1.00 6.00 6.00 1.00 1.00 0.83 .00 46.00 1.00 6.00 1.83
0
₱ ₱ ₱ ₱ ₱ ₱ ##### ₱ ₱
₱176, ##### ₱206, ₱221,
flora 146,9 161,9 176,9 176,9 191,9 176,9 ##### 188,4 2,179,
941.0 ##### 931.0 926.0
l 51.00 46.00 41.00 41.00 36.00 41.00 # 37.17 773.17
0 0 0
₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
₱101, ##### ₱118, ₱136,
custo 66,48 66,48 83,97 101,4 136,4 101,4 66,481 101,4 1,182,
471.0 ##### 966.0 461.0
mize 1.00 1.00 6.00 71.00 61.00 71.00 .00 71.00 662.00
0 0 0
Tota
l ₱ ₱ ₱ ₱ ₱ ₱ ##### ₱ ₱
₱351, ##### ₱421, ₱461,
Gros 286,8 301,8 341,8 359,3 416,8 352,1 ##### 378,3 4,349,
863.0 ##### 833.0 818.0
s 83.00 78.00 63.00 58.00 38.00 12.83 # 49.17 027.00
0 0 0
Prof
it
4.5 Projected Financial Statement

4.5.1 Income Statement
For the Years

Ending [Dec
31, 2020 and
Dec 31, 2021]
Revenue 2020 2021 2022

Gross sales
4,349,027 4,028,791 4,349,027
(Less sales returns and allowances)
Net Sales
4,349,027 4,028,791 8,698,054
Cost of Goods Sold

Beginning inventory
Goods purchased or manufactured

1,000 1,250 1,500
SENIOR HIGH SCHOOL

Total Goods Available

1,000 1,250 1,500
(Less ending inventory)
Cost of Goods Sold
1,000 1,250 1,500
Gross Profit (Loss)

4,348,027 4,027,541 8,696,554
Expenses
Advertising
10,000 10,000 10,000
Bad debt
Commissions
30,000 30,000 30,000
Depreciation
Employee benefits
10,000 10,000 10,000
Furniture and equipment
3,000 3,000 3,000
Insurance
5,000 5,000 5,000
Maintenance and repairs
Office supplies
Payroll taxes
2,500 2,500 2,500
Rent
Research and development
Salaries and wages
50,000 50,000 50,000
Software
15,000 15,000 15,000
Travel
20,000 20,000 20,000
Utilities
1,000 1,000 1,000
Web hosting and domains
8,500 8,500 8,500
Other
Total Operating Expenses
155,000 155,000 155,000
Operating Income (Loss)

4,193,027 3,872,541 8,541,554
Non-operating revenues, expenses, gains,
losses
(Less interest expense)
Income Before Taxes
4,193,027 3,872,541 8,541,554
(Less income tax expense)
SENIOR HIGH SCHOOL

Income From Continuing Operations

4,193,027 3,872,541 8,541,554
{42}
Below-the-Line Items
Income from discontinued operations
Extraordinary items
Cumulative effect of accounting changes
Net Income
4,193,027 3,872,541 8,541,554
4.5.2 Balance Statement
Möbel Company
Balanc
e Sheet
Date: Jan. 8, 2020
Assets Assets
Current Assets
Cash 900,000
900,000 900,000
Accounts receivable
Inventory 25,000
5,000 15,000
Prepaid expenses
Short-term investments
Total current assets 925,000
905,000 915,000
Fixed (Long-Term) Assets
Long-term investments
Property, plant, and equipment
SENIOR HIGH SCHOOL

(Less accumulated depreciation)

Intangible assets
Total fixed assets -
-
Other Assets
Deferred income tax
Total Other Assets
Total Assets
905,000 915,000 925,000
Liabilities and Owner's Equity

Current Liabilities
Accounts payable 25,000
15,000 20,000
Short-term loans 155,000
150,000 155,000
Income taxes payable 30,000
20,000 25,000
Accrued salaries and wages 120,000
110,000 115,000
Unearned revenue 45,000
35,000 40,000
Current portion of long-term debt 160,000
150,000 155,000
Total current liabilities 535,000
480,000 510,000
Long-Term Liabilities
Long-term debt 250,000
250,000 250,000
Deferred income tax 25,000
15,000 20,000
Other 15,000
10,000 15,000
Total long-term liabilities 290,000
275,000 285,000
Owner's Equity
Owner's investment 70,000
100,000 70,000
Retained earnings 17,000
20,000 20,000
Other 13,000
30,000 30,000
Total owner's equity 100,000
150,000 120,000
Total Liabilities and Owner's Equity

905,000 915,000 925,000
{42}
Common Financial Ratios
SENIOR HIGH SCHOOL

Debt Ratio (Total Liabilities / Total Assets) 0.83 0.89

Current Ratio (Current Assets / Current Liabilities) 1.89 1.73
Working Capital (Current Assets - Current Liabilities) 390,000
425,000
Assets-to-Equity Ratio (Total Assets / Owner's
6.03 9.25
Equity)
Debt-to-Equity Ratio (Total Liabilities / Owner's
5.03 8.25
Equity)
4.5.3 Cash Flow Statement
Möbel Company
3-Year Cash Flow
31/12/201
For the Year Ending 31/12/2017 31/12/2018
9
Cash at Beginning of Year 15,700 35,200 56,650
Cash at End of Year 35,200 56,650 80,245
Operations 2017 2018 2019

Cash receipts from
Customers 693,200 762,520 838,772
Other operations
Cash paid for
Inventory purchases -264,000 -290,400 -319,440
General operating and administrative expenses -112,000 -123,200 -135,520
Wage expenses -123,000 -135,300 -148,830
Interest -13,500 -14,850 -16,335
Income taxes -32,800 -36,080 -39,688
Net Cash Flow from Operations 147,900 162,690 178,959
Investing Activities
Cash receipts from
Sale of property and equipment 33,600 36,960 40,656
Collection of principal on loans
Sale of investment securities
Cash paid for
Purchase of property and equipment -75,000 -82,500 -90,750
Making loans to other entities
Purchase of investment securities
Net Cash Flow from Investing Activities -41,400 -45,540 -50,094
Financing Activities
Cash receipts from
Issuance of stock
SENIOR HIGH SCHOOL

Borrowing
Cash paid for
Repurchase of stock (treasury stock)
Repayment of loans -34,000 -37,400 -41,140
Dividends -53,000 -58,300 -64,130
Net Cash Flow from Financing Activities -87,000 -95,700 -105,270
Net Cash Flow 19,500 21,450 23,595
4.6 Financial Statement Analysis

4.6.1 Vertical Analysis
Vertical analysis = amounts except total x 100
Net Sales/ Base Amount
Balance Sheet
First Year Second Year Third Year

100% 100% 100%
0.55% 1.67% 2.78%
100.55% 1.02% 102.78%
1.67% 2.22% 2.78%
16.67% 17.22% 17.22%
2.22% 2.78% 3.33%
12.22% 12.78% 13.33%
3.89% 4.44% 5%
16.67% 17.22% 17.78%
53.33% 56.67% 59.44%
27.78% 27.78% 27.78%
1.67% 2.22% 2.78%
1.11% 1.67% 1.67%
30.55% 31.67% 32.22%
11.11% 7.78% 7.78%
2.22% 2.22% 1.89%
3.33% 3.33% 1.44%
16.67% 13.33% 11.11%
Income Statement
First year Second year Third year

100% 100% 100%
SENIOR HIGH SCHOOL

0.2% 0.03% 0.17%

0.2% 0.03% 0.17%
0.2% 0.03% 0.17%
0.22% 0.25% 0.11%
0.69% 0.74% 0.34%
0.22% 0.25% 0.11%
0.07% 0.07% 0.03%
0.11% 0.12% 0.04%
0.6% 0.06% 0.03%
1.15% 1.24% 0.57%
0.34% 0.37% 0.17%
0.46% 0.5% 0.23%
0.02% 0.02% 0.01%
0.2% 0.21% 0.1%
3.56% 3.85% 1.78%
96.41% 96.12% 98.20%
4.6.2 Horizontal Analysis

Income Statement / Balance Sheet = Current – previous x 100
previous
Year 2022
Income Statement Balance Sheet
4.95% 0%
115.90% 66.67%
20% 1.05%
20% 25%
20% 0%
115.93% 20%
0% - 0.89%
0% 12.5%
0% 3.22%
0% 4.90%
0% 0%
0% 25%
0% 0%
0% 1.75%
0% 0%
SENIOR HIGH SCHOOL

0% -15%
0% -56.67%
0% -16.67%
120.57% 1.09%
120.57%
120.57%
120.57%
4.7 Financial Ration

4.7.1 Payback Period
Payback Period = Total Investment
Annual net income
= 900,000 = 900,000 = 900,000

4,193,027 3,872,541 8,541,554
= 0.21 = 0.23 = 0.10
4.7.2 Return on Sales or Net Profit Margin

Return on sale = Calculates how much profit
Sales
= 4,348,027 = 4,027,541 = 8,696,554

4,349,027 4,028,791 8,698,044
= 1.00 = 1.00 = 1.00
4.7.3 Gross Profit Margin

Gross Profit Margin = Total Revenue / Net sale – cost of good sold
= 4,349,027 – 10,000 = 4,028,791 - 1250 = 8,698,054 – 1500
=4.339,027 =4.027,541 =8,683,054
4.7.4 Operating Profit Margin

Operating Profit Margin = Gross Profit – Operating Expense
SENIOR HIGH SCHOOL

= 4,340,027 – 4,348,027 =4,028,791 – 4,027,541
= 1000 = 1250
= 8,698,054 – 8,696,554
= 1500
4.7.5 Current Ration

Current Ratio = Current Assets/Current Liabilities
905,000 915,000 925,000

480,000 510,000 535,000
=1.89 =1.79 =1.73
4.7.6 Quick Ration

Quick Ratio = Current Ratio – Inventory – Prepaid utilities
Current Liabilities
=905,000 – 5000 =915,000 – 1500 =925,000 – 25,000

408,000 5000,000 535,000
=1.88 =1.76 =1.68
4.7.7 Debt Ration

Debt Ratio = Total liabilities / Total Assets x 100
755,000X100 795,000 X100 825,000 X1000

905,000 915,000 925,000
=83.43% =86.89% =89.19%

4.7.8 Equity Ration
Equity Ratio = Total Equity / Total Assets
=150,000 X 100 = 120,000 X 100 = 100,00 X100

905,000 915,000 925,000
=16.57% =13.11% =10.81%
SENIOR HIGH SCHOOL

4.7.9 Time Interest Earned (TIE) Ration

TIE = Operating Income
Interest Expense
= 155,000 = 5.96
26,000
4.7.10 Return on Investment

Return on investment = Net profit A.T
Total Assets / investment
4,193,027 3,872,541 8,541,554

905,000 915,000 925,000
= 4.63 = 4.23 = 9.23
VI. Appendices
Appendix A
Appendix B
SENIOR HIGH SCHOOL

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STI COLLEGE ORTIGAS -CAINTA

December 16, 2019

Accountancy, Business, and Management Grade 12

SENIOR HIGH SCHOOL

Approved by the Panel of Oral Examination on_____________with the grade of ________.

RON ALLAN N. SALEM

SENIOR HIGH SCHOOL

II. Production and Operation Aspect

III. Marketing Aspect

3.1 Marketing Objectives

IV. Financial Aspect

4.6 Financial Statement Analysis

4.6.3 Break-Even Analysis

SENIOR HIGH SCHOOL

In such circumstances a feasibility study maybe warranted. A feasibility study is undertaken

Bamboo is by symbol of Orient beauty. It represents the character of moral integrity,

SENIOR HIGH SCHOOL

I. Organization and Management Backround

1.1 Company Profile

1.1.1 Description of Logo

1.1.2 Vision Statement

1.1.3 Mission Statement

 Value the uniqueness of our customers and employees

1.1.5 Philosophy/ Core Values

The Company’s success is to fulfill the consumers’ comfortability and

SENIOR HIGH SCHOOL

1.1.6 Company Contact Information

Manufacturing site: Hunter ROTC Guerilla St. Cainta, Rizal

Contact No.: +639052654024

Facebook Page: https://www.facebook.com/pg/Mob%C3%ABl-Company-

1.1.7 Business Type and Form of Ownership

Möbel Company is a corporation who offer a convenient and comfortable

The business is operated by its stockholders: Chief Executive Officer,

1.1.8 Entrepreneur/ s Background

SENIOR HIGH SCHOOL

she's always participated on a poster making contest on her school. She

Allana Anna M. Antazo is positioned as the Corporate Secretary, does not

Joel D. Mariñaz, Vice President for Marketing, has no working experience.

Jenna Joyce S. Esguerra, Marketing Manager, she helped selling clothes

SENIOR HIGH SCHOOL

1.2 Organizational Chart and Management Team

1.2.1 Partnership Agreement or Company By Laws

SENIOR HIGH SCHOOL

1.2.2 Organization Chart

Aubrey S. Pama Allana Anna M. Antazo

Joel D. Marinas Mehca J Oliva

1.2.3 Management Team

Position Name Job Description

SENIOR HIGH SCHOOL

meetings agendas regarding on

SENIOR HIGH SCHOOL

1.2.4 Department Function

SENIOR HIGH SCHOOL

1.3 Management Schedule

2019 2020 2021 2022

SENIOR HIGH SCHOOL

II. Production and Operation Aspect

SENIOR HIGH SCHOOL

First, generating, developing, and communicating new ideas, where an idea

2.3 Enterprise Delivery System

INPUT THROUGHPUT OUTPUT MARKETING

SENIOR HIGH SCHOOL

2.4 Plans of Distribution

Approved by the Panel of Oral Examination on_____with the grade of .