Republika ng Pilipinas

Central Luzon Doctors’ Hospital Educational Institution

Romulo Highway, Brgy. San Pablo, Tarlac City
BASIC EDUCATION DEPARTMENT
Senior High School

MOMENTS SAVED

STUDIO
Submitted By:

KLENN VERWIN IBE

Submitted To:

MR. ROWIE GENIMAR VALEROSO

I. Executive Summary

Moments Saved Studio is business that offers photo booth package with a trend and

attractive products. This kind of business is includes in the Gift/Souvenir Industry where people

can remember a moment in these products. Flip It, Endless Cube and Photo Strip are the three

products of this business. Flip It is a trend and distinctive to other photo booth products. It is a

“printed video”. Products are not purchased individually. These products are included in the

photo booth package. This business focuses on occasions like weddings, debuts, birthday parties,

Christmas parties and company events. 3 workers are only needed to manage the photo booth

service and product. When a lot of bookings are made all at the same time, this business will hire

a 2-3 teams of workers in the photo booth. After a lot of outside appointments and when the

business has the capacity to buy or rent a facility, this business will have a studio. Families,

couples, newborn babies, kids and solo customers can avail packages where they can get printed

and soft-copy photos. This business will always create new and fun ideas that can attract clients

to avail its service and product. It will set a distinction in all other studios and photo booths.

II. Enterprise Description

This kind of product has to do in the Gift/Souvenir Industry. This industry carries an item

that would represent the place where the customers visited; act as a decoration; or act as a
gift/present. These gifts can be a food that is popular in that place that customers visited. All the

products of this industry are something that is not usual to see every day. Products usually serve

as a remembrance of themselves in a certain moment that happened.

One of the uniqueness in this industry is the ability to customize its own product to what

the customer's desires. This enterprise allows customers design their own product with the

photos that they want to display. Our product "Endless Cube" and the photos that the customers

have chosen to display to the sides of the cube is a good combination for a gift, a souvenir or a

display. This enterprise has instruments to capture and to print the photos for the Endless Cube if

the customer wants to take their photos on the spot. This enterprise will level up into a small

studio that has a background, props and lights in it when enough popularity and budget are

attained. “Photo Strip” is one of the three products And our product “Flip It” that will create your

pictures a motion and story.

Sample of the product will be endorsed to acquaintances and relatives first. Feedbacks are

collected to those who are given sample product for improvement and product review.

Introducing the business and its promotion will start online by creating a page. The admin of the

page will start to request like and share the page to the people that he/she knows. The admin will

ask people who received product sample to rate the product by posting it to the page. After the

online spread of the product and the page, this business will start looking for cameras and other

equipment. Buying affordable high-end camera, printer, light stands, props and backgrounds and

other more equipment is the start of this business. This photo booth will host a lot of weddings,

debuts, birthday parties and company event. In the long term, this business will start a small

studio where families, couples, kids, newborn babies and solo customers will avail a printed

photo of them. Flip It, Endless Cube and Photo Strip are the three special products of this
business but printed photos, framed photos and soft copy photos will be the main products of the

studio. Then different props, costumes and backgrounds will be available. When our customers

are not comfortable in the studio and when the business is capable is moving in a bigger studio,

then this business will move in a bigger and close or in the city facility. And when celebrities,

prominent people and big companies availed our service and product, it is a big leap of

popularity of this studio.

III. Product Description

Flip It

o Design cover can be customized

o Pocket size Light weight

o Pictures may captured on the spot

o 40 pages of photos
 o Quality printing

“Flip It” is a booklet of pictures. If you flip the pages slowly, it will create a motion effect in

the pictures. It will make the character in the pictures move or be in motion because of the

rolling sequence made. It is like a “printed video”.

Endless Cube

o Light-weight wood material

o Pictures may take on the spot

o Quality printing
 Endless Cube is fun and addictive product that helps you to relieve stress. It is called Endless

Cube because you fold the cube infinitely. That is why it can be a stress reliever toy or product.

But there is special about this cube because every time you fold, there is a picture that will

assembled. Pictures that are attached to the cube can be from the customer's pictures or on the

spot photoshoot. This product can be a display or a souvenir.

Photo Strip

o Containing 8 pictures for a single person in two strips

o If group or couple, it contains 4 photos in one strip

o Quality printing
 Photo Strip is a creative souvenir consists of 4 pictures or 8 photos in a row. This can be cut

into pieces to be on your wallet, back of your phones or in your room. This product will bring

back the old photo booth machines. When the customers received this product, they have the

freedom to do whatever they wish to display the product.

Flip It is a photo flip book that is affordable and long-lasting product. In the Philippines,

photo flip book is not yet popular in every event. Usually in birthday parties and weddings, the

traditional photo booth is used. Magnetized photo collage or framed photo collage are usually

used in events. Flip It is the answer in traditional photo booths. This is a unique give away in

events like weddings, birthday parties, debuts, Christmas parties and company events.

Procedures done in making “Flip It”:

1. Record a video or capture multiple shots in a single moment. Record it for 5 seconds.

2. With the help of VLC player, your video can turn into pictures by your desired frame.

3. Print out the images using a photo paper.

4. Cut the photos leaving a gap on the left side of ever photos.

5. Then, arrange the photos by the sequence in the video.

6. Stack the photos all together.

7. Cut a board paper for its cover.

8. Put a rubber band to the left side of the flip book then leave a small space. Then, apply glue to

the small space that the rubber band divided.

9. Dry it for 35 minutes.

10. After drying, put the duct tape around the glued area for a better quality of flip book.

10. And there you have it. You can put a logo or name to the cover of the flip book.

IV. Industry Analysis

 Before this business become a trend and popular, it should start at small. This business

service will start at small parties, debuts and weddings. Its price will start will start at a moderate

price where clients can definitely afford. Then step by step, every hosted parties, events and

weddings will be posted online so that it can create an attraction to online users.

Boomerang and GIF are the products of social media. Instagram introduces the popular

boomerang. This feature of Instagram made popular because of the spread and popularity of GIF

around the world. Its popularity influenced photo booths. A person always wants to try

something new. This generation always seek what is trend and popular.

The website “The Snap Bar” suggested that GIF booth is one of the best photo booth

trends. Most of social media citizens want their selves involve in a GIF community where they

can see their selves in a compact video that plays repeatedly in every span of seconds.

When everything is upgrading and developing, photo booth should not stay traditional.

Photo booths should evolve and have new ideas in making photo booths fun and attractive to

those who want to plan party or an event. In this enterprise, vintage or old school ideas will be

brought into business again with a new distinction. Rolling pictures or film is the first animation

used in movies. Rolling pictures can made the character inside in motion. Flip book is came from

an old idea of the first animation but this idea is a trend today.

(Sociological Factor)

There are other people that are not too expressive in social media. Some people don’t

prefer to engage in the trends today. People that are in their 40’s and above but not all of them

doesn’t want to engage.

(Technological Factor)

High-end cameras, computers and printing machines are the need of this business.

Without these technologies, this business is impossible to operate. Internet is essential in

maintaining this business. You need a fast internet connection to have a smooth transition of

work. Fail to maintain these technologies is fail to operate in a technological business.

V. Competition Analysis

There are a lot of photo booths that customers can book in a single call or message. Photo

booths are always visible in every weddings, birthday parties, and business events. There are a

lot of different photo booths and studio businesses that are good in the field and have experiences

to conduct their service and product. They have different background and props for their photo

booth. 24 photo booths are on rent that are found in Google with its given location, email address

and mobile phone. These 24 photo booths are only recognized by Google map and there are a lot

more services that offer photo booths and the whole media team to take pictures and videos.

Photo studios that are veteran in the service and have conducted big events are the ones

have a big demand in their services and products. Photo studios that hosted celebrities’ birthdays,

debuts, weddings and other events have the advantage in the business. Being in the business for a

long time is their advantage.

Every business has their weaknesses too. These photo studios and photo booths fail to

create ideas over time. Clients want to try something new and attractive to their guests. Clients’

wants are always evolving so our businesses should evolve too.

 This business can compete to other competitors that are in the business for the long time

in these products that are distinct and attractive to people. This product turns a video into a

printed material.

VI. SWOT Analysis

Strengths

o This product is distinct and attractive to clients

o Making videos into a printed material

o Fun and creative gift that is given to guests every events and parties.

o It is a trend in the present

Weaknesses

o High starting money is required

o Expensive cameras and other studio equipment are required in this business.

o There are month of a lot clients and there are months of few clients.

Opportunities

o If celebrities or prominent people book the service and product, it is an advantage in

marketing, advertising and business’ popularity.

o In the long term, online users will see the videos and photos captured by the studio. A lot

of clients will be attracted in booking this service.

o If this printed boomerang animation became a trend, this product will be a big impact to

the business.
Threats

o If clients came to book at the same time, this business will have a hard time in

accommodating them all.

o There are times that there are no clients to book its service and product in events, debuts,

weddings and parties.

o If cameras and other equipment are broken or lost their proper maintenance, repairing and

buying a new one will be costly.

VII. Marketing Plan

Flip It is a new photo booth product. Traditional photo booth products are picture frame

and magnetized picture frame. Many people will look to this product because they have been

using boomerang on Instagram and GIF on Facebook. They haven’t heard yet a printed video or

a printed boomerang. They will have this product and their boomerang on their phones. This is a

new and best giveaway or souvenir and every events and parties.

For the pricing of the photo booth package is ₱ 10,000 for 3 hours and additional of

₱2,000.00 for every hour. There is no exact price for a single “Flip It” product.

This studio will have its own page. Every event hosted by this video, its output video and

pictures will be posted in the page. Posting and sharing of videos and photos captured and made

by this studio is its main role. Printing a small tarpaulin and giving it to tricycle drivers and

jeepney drivers. After giving it, the staff will ask them to put on their vehicles so that people that

will ride to their public vehicles will see it.

 This business will start in a small facility but with complete equipment, background,

props and costumes. Afterward when it is already crowded by the customer, this studio will

move into a bigger facility. Outside the studio, this offers photo booths in every events, weddings

and parties. And also it offers full package, where video and photos are being produced to the

whole duration of that event.

Our target customers in our studio are couples, families, new born babies, debutants, kids

and for solo customers. Outside the studio, this enterprise offers photo booths and full package to

events like weddings, debuts, birthday parties and business events.

VIII. Operations Plan

Machineries

o DNP DSRX1 Photo Printer

o Nikon DSLR D3400 with 18-55MM VR Lens

o (2) Photo Studio Lighting Softbox Video Light kit 50*70cm + Light Stand

o Paper Cutter Metal

o Caster Heavy Duty Stapler Large Thickened Binding Machine

Raw Materials

o Best Buy Matte Photo Paper Sticker

o Polar Bear Premium Duct Tape (Temporary)

o Glue (Temporary)

Production Rate

25 seconds photoshoot
 2 minutes editing

4 minutes printing

5:30 minutes cutting

5 seconds stapling

12 minutes – Production time

Quality Assurance

DNP DSRX1 Photo Printer is a high-end photo printer that provides quality printing. It

dries the photo for about 12 seconds depending on the photo. It is suitable for matte and glossy

photo paper. Best Buy Matte Photo Paper Sticker is better in quality than glossy photo paper.

Glossy photo paper reflects more light than matte photo paper that is not good when it’s exposed

to light. Matte photo paper is recommended in photo booths and studios.

IX. Human Resources Plan

3 number of workers in facilitating the photo booth. These works must have knowledge

about high-end cameras and photo printers. They should be college graduate and have experience

in setting up a photo booth. The head of the team will earn a 5,000 pesos salary per month. The

two other workers will earn 4,000 pesos salary per month.

For job hiring, orientation must take first to those applicants for these jobs. Each

applicant will present what they know in cameras and in setting up the photo booth. Selection

will occur to those who are knowledgeable. Then lastly, orientation and practice will take place

to those who are selected.

X. Financial Plan
Machineries

DNP DSRX1 Photo Printer ₱ 59,500.00

Nikon DSLR D3400 with 18-55MM VR Lens ₱ 24,000.00

(2) Photo Studio Lighting Softbox Video Light ₱ 1,999.00 (2)

kit 50*70cm + Light Stand = ₱ 3,998.00

Paper Cutter Metal ₱ 852.00

Caster Heavy Duty Stapler Large Thickened ₱ 1,699.00

Binding Machine

TOTAL ₱ 90,049

Raw Materials

Frequency 135sm Sticker Photo Paper A4 ₱105.00 per pack

₱ 3,150.00 (30 pieces per month)

(20 pieces)
₱ 37,800 (360 pieces per year)

Photo Printer Ink ₱ 12,000.00 (For the whole year)

TOTAL ₱ 49,800.00

Overall

Business Permit (Legal licenses, permits, ₱ 1,300.00

accounting services)

Labor Fee ₱ 13,000.00 (monthly)

 ₱ 156,000.00 (yearly)

Material Costs ₱ 49,800.00

Machineries costs ₱ 90,049.00

Other materials (Background, props, costumes) ₱ 15,000,00

TOTAL ₱ 312,149.00

Annual Capital = ₱ 312,149.00

One year profit

This product is not produced everyday but in every event. Fyma G. Caponpon (Pose n’

Play Photographer) said that 3-6 clients per month avail their photo booth service and product.

₱ 10,000.00 is the price of the photo booth package

₱ 7,500.00 is the profit for every photo booth package

₱ 7,500.00 (3) = ₱ 22,500.00 profit per month based on estimated clients per month of Pose n’

Play Studio.

Profit per photo booth package 75% (₱ 7,500.00)

Quantity of photo booth package per month 3 photo booth packages

TOTAL ₱ 22,500.00

₱ 22,500.00 profit a month multiply by 12 (number of months in a year) is ₱ 270,000.00

Return of Investment = Capital

 Profit per Year

Capital ₱ 312,149.00

Profit per Year ₱ 270,000.00

Return of Investment 1.16 years

XI. Contingencies

What if there are no bookings of photo booths in one month?

- When this business has the capacity to rent a facility or buy a lot, then this business

should not focus only in photo booths but on having an own studio.

What if a lot of bookings of photo booths came all at the same week or month?

- Then this business should add 2-3 teams of photo booths workers.

What if the product is not trend and marketable anymore?

- Then, the product of this business should improve and create a new and attractive

product. This business will start innovating its service and product.
XII. Milestone/Gantt Chart

December 11 December 22 January 1 January 12 January 17 January 21

Planning

Design

Purchasing

Production

Completion

Task Start Date End Date Duration

Planning December 11 December 22 11 days

Design January 1 January 12 11 days

Purchasing January 17 January 21 4 days

Production January 20 January 21 1 day

Completion January 21 January 21 0 day

XIII. Soul-Searching

Starting a business is one of the hardest parts of having a business. At first, you need to

have an own product to start with but you need to consider a lot of things. It is difficult to think

of a product because I don’t know how to cook and bake because most of my classmates chose

the food industry. Then, I thought of a product that can relate to one of my hobbies. And I taught

of camera, videos, pictures and computers. I like capturing moments every time. After that, I

came up to three awesome products. When I am finished in choosing a product, I thought it is

finished but it is only the beginning. In business, it is not about how cool your product is but how

can you profit to that product. When the business plan and the product are finished, it is a great

relief not because you are done with your project but because you know your product is great

product. And maybe after graduated in college, I will work on this product and service because I

have friends that wants to have business like this.

 References

Chang, L. (2015, October 22). Instagram releases Boomerang because GIFs are taking over the

world. Retrieved January 21, 2018, from https://www.digitaltrends.com/social-media/instagram-

boomerang-gif-maker/

The Best Photo Booth Trends Of 2017. (n.d.). Retrieved January 21, 2018, from

https://thesnapbar.com/blog/the-best-photo-booth-trends-of-2017

Animated GIF Booth. (n.d.). Retrieved January 21, 2018, from

http://www.poseandprint.com/services/animated-gif-booth/