In 1999, upload and share videos was a stupid idea (to almost everyone)

because

“videos are too slow to Internet”

“anyone can upload anything”
“how you can control that?”
“is not time to video yet, maybe in eight years”

In 2005 YouTube was founded and Google

acquired them for $1.65 billion at Octuber
2006
In 1999, alterlatina.tv was created in Lima, Perú

to
“broadcast original content”
“be an alternative to television”
“let the students show their work”

A pivot in 2000 to create a site that just upload and share videos was not
accepted

Alterlatina ceases operation in 2001

After of twelve years of experience with streaming media technologies
suruna was conceived in Peru

to
“turn any dumb video site into a intelligent site like Netflix ”

One year later suruna was selected over 1400 startups by Start-Up Chile
winning USD40k
Why suruna is a great idea?

The non-YouTube universe is bigger than USD 3billons

Only big sites with tons of videos can afford AI development
Small & medium sites wiil never have enough videos to learn
Google is not interested in the non-YouTube universe
The first wave was users feeding sites, the next wave is sites feeding
IA algorithms
 How suruna works?
Our IA algorith create video clusters,
Installs a Plugin in your learn, relate sites, learn about users
site to send video data patterns in similar sites,etc

Suruna gives EMBED codes to insert in

your site and recommend videos,
Does anyone trying to do the same thing?

Hypershow (https://www.hypershow.com /) have been working for five

years in OBJECTIFY a paten pendent technology that creates complex
datasets based in meta-tags, mainly for e-commerce..

Ramp (http://www.ramp.com/) is very advanced in Computer Vision and

raised US$36MM but they are specialized only in search. They are not
connecting it SaaS platform with OVPs.

Vidrio Analytics (http://vidiroanalytics.com) based in Dublin is the most

similar solution to Suruna.

Digitalsmiths (http://www.digitalsmiths.com/) funded in 2006 raised

US$38MM and was acquired by TiVo and is oriented to Television users.
What we have now?

1 year of experience exploring AI and video

A fully functional clusterization algorithm
An operational demo
Clients from Alterlatina migrated to Suruna
USD40k from Start-Up Chile

A powerful idea
What do we need?

Intellectual property experts

Develop the customer development strategy
Develop the plugin
Who we are?

Arturo Calle
CEO, Peruvian pioneer in Streaming Media, co-
founder of Alterlatina (reborn) in 2009. Global
Facilitator of Startup Weekend an Startup Next,
former Director of Founder Institute, active
promoter of the entrepreneurial ecosystem in Peru

IA Team